Top 10 Lead Generation Services For Electricians

The market for electrical work can be quite competitive. It’s no longer enough just to hang up your shingle and hope that the phone will ring.

As more people are using the Internet to search for local service businesses, such as electricians, it’s more important than ever to make sure your prospects can find you online.

However, online lead generation involves more than just setting up a website. Did you know that links displayed on the first page of Google get 95% of the traffic?

You need to make sure that your business’s information is shown as close to the top of the search results as possible so you can generate more leads and get more businesses.

Thankfully, you don’t have to do this on your own.

There are many online lead generation services for electricians to help you get found by prospects so you can focus on servicing your clients.

Some of these vendors use online marketing techniques to drive traffic to their websites, on which clients submit their request for quotes. The sites will distribute leads to contractors who have signed up for their services (which are mostly pay-per-lead).

Others offer full-service lead generation packages that cover the entire marketing funnel, including website development, SEO, online advertising, and more.

To help you find the best option that suits your market, business model, and budget, we have selected 10 lead generation services for electricians that use different methods in attracting, verifying, and distributing leads.

	Exclusive Leads	Lead Verification	Lead Source(s)
City​Leads​Pro​.com	Yes	Direct	Prospects visit contractor’s website
Connexion​Solutions​.com	Yes	Homeowners contact contractors directly	Prospects visit contractor’s website
PBTPLeads​.com	No	Yes	Prospects submit requests via vendor’s system
Trubids.com	Yes	Homeowners contact contractors directly	Prospects visit contractor’s website
Goodzer.com	Yes	Direct	Prospects set up calls via vendor’s website
Thumbtack.com	Yes	No	Prospects submit requests via vendor’s website
Contractor​Marketing​Experts​.com	Yes	Direct	Prospects visit contractor’s website
Rank​First​Local​.com	N/A	N/A	Prospects visit contractor’s website
Angies​List​.com	No	N/A	Prospects request quotes on vendor’s website
99calls.com	Yes	Direct	Prospects visit contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

How To Select a Lead Generation Service For Your Electrician Business

As you can see in the table above, there are different types of services using various methods to generate and distribute leads. Understanding these terms can help you select the best option for your business:

Shared Leads vs. Exclusive Leads

Shared leads are sold to multiple electricians while exclusive leads are only sold to one contractor.

Even though shared leads tend to be less expensive, you’d likely be competing against other electricians. The chances of winning the business will be lower and you may get into a bidding war that’d negatively impact your profit margins.

However, shared leads could work well for electricians who have more time and resources to bid for new businesses as you can get more leads for the same price.

On the other hand, if you’re new in business or don’t have the resources to conduct a lot of sales calls, it’s often more cost-efficient to purchase exclusive leads.

Verified Leads

The last thing you need is to waste time chasing after bad or fake leads. Using a vendor that verifies their leads allows you to focus on prospects that are ready to engage with your services.

Vendors that drive traffic to their websites typically require prospects to fill out a detailed form when they submit requests for quotes to ensure that they have a high intent of hiring an electrician.

Those that charge per valid call or appointment often contact the prospects on your behalf to make sure they’re ready to start a project before sending the leads to you.

If you work with a vendor that sends potential clients to your website, you’d verify the leads by having visitors fill out a web form to request a quote or call you directly.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded. This allows you and the lead vendor to post-qualify leads. You should not be charged for unqualified leads.

Lead Source

Leads coming from certain sources (e.g., Google Adwords, Facebook ads, organic searches, website inquiries, referral) may be more likely to convert than others.

If a vendor sends visitors directly to your website, make sure to keep track of your traffic sources and the corresponding conversion rates so you can focus your lead generation efforts on sources that send you high-quality leads.

Some full-service vendors offer tracking and analytics as part of their packages to help you fine-tune your SEO strategies and attract the highest quality leads.

Note that some pay-per-lead sites purchase leads from third-party databases. They’re essentially just buying and re-selling those names so even though they may be able to sell you more leads, the quality of the leads may vary.

Price Per Lead

Price per lead has a direct impact on your client acquisition cost and ROI.

Knowing the price per lead and your close rate can help you purchase the right amount of leads and maximize your ROI.

Many vendors vary their price per lead base on the local market and demand so you may have to contact them for a custom quote.

Here are the pricing structures of some of the lead generation services:

	Cost Per Lead	Notes
City​Leads​Pro​.com	Varies based on market and demand
Connexion​Solutions​.com	$499/month for unlimited exclusive leads
PBTPLeads​.com	Starting at $15 per shared lead	Pricing varies based on service areas and type of service
Trubids.com	Ranges from $20-$30 per lead	Depending on industry and region
Goodzer.com	$15-$45 for each qualified exclusive call	Pricing varies based on service areas and type of service
Thumbtack​.com	$7-$11 to send a quote	Starts at 10 quote package, which gives you a 30% discount
Contractor​Marketing​Experts​.com	Lead generation plan starting at $99/month	Get $100 of free leads upon sign up
Rank​First​Local​.com	Varies based on package
Angies​List​.com	N/A	N/A
99calls.com	$29.90 per exclusive lead after intro period	Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Price-per-lead comparison

Top 10 Lead Generation Services For Electricians

Which lead generation service should you choose? Here are the pros and cons of our top 10 sites to help you pick one that’s right for your business:

1. City Leads Pro

Cost per electrical job lead: Varies based on market and demand.

Lead distribution system: Exclusive leads.

Lead source: Vendor sets up a webpage for your business and tracks leads/calls generated from that page.

Lead Verification System: Calls are verified before they’re forwarded to you.

Pros:

• The pay-per-call system means you only pay for qualified leads.
• The vendor verifies sources and only forwards calls that it deems relevant.
• The vendor gathers leads from a variety of sources and distributes them close to real-time.

Cons:

• Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

No reviews available at the time of publication.

2. Connexion Solutions

Cost per electrical job lead: Lead generation service starts at a fixed rate of $499 per month.

Lead distribution system: Exclusive.

Lead source: Leads generated through your website.

Lead Verification System: Prospects fill out a web form to request quotes.

Pros:

• The vendor builds your website and does the advertising, SEO, and social media marketing for you.
• Packages include the development of a lead generation website that can benefit your business in the long-run.
• The vendor guarantees minimum lead calls and form fills each month.

Cons:

• It’s more expensive than many other pay-per-lead sites.

Reviews:

Image source

3. PBTP Leads

Cost per electrical job lead: Shared lead starting at $15.

Lead distribution system: Leads are shared by up to 3 contractors.

Lead source: Clients submit requests to the vendor’s system.

Lead Verification System: Leads are phone-verified.

Pros:

• Pay-per-lead with no contract or additional fees.
• You can easily control your budget by adding funds to your account.
• Its mobile app allows you to purchase leads on-the-go.
• Affordable verified leads are great for contractors looking to quickly expand their businesses.

Cons:

• Buying shared leads means you could be competing against other electricians.

Reviews:

No reviews available at the time of publication.

4. Trubids

Cost per electrical job lead: Typically $20 – $30 per lead.

Lead distribution system: Exclusive leads.

Lead source: TruBids spends up to 90% of your monthly budget to advertise on Google, Bing, and Yahoo to generate leads for your business.

Lead Verification System: Prospects will contact you via phone, text, or web form.

Pros:

• You get your own sub-site on Trubids.com to drive traffic.
• The vendor advertises your business page on Google, Bing, and Yahoo. You also get placements in the Yellow Pages, Google Places, and other online directories.
• The vendor only works with a few contractors in each industry for a given market to make sure you’re getting enough leads.

Cons:

• Customer service isn’t as extensive than many other sites.
• You don’t own the sub-site, Trubids does. (E.g., you’ll lose the site if you discontinue their service.)

Reviews:

No reviews available at the time of publication.

5. Goodzer

Cost per electrical job lead: $15-$45 per qualified exclusive call.

Lead distribution system: Exclusive leads.

Lead source: The vendor promotes your business online (e.g., paid ads, SEO) and prospects submit requests via its website.

Lead Verification System: You only pay for valid calls.

Pros:

• You only get charged for valid calls with prospects.
• There are no setup fees, service fees, or other fees.

Cons:

• Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

Source

6. Thumbtack

Cost per electrical job lead: $7-$11 to send a quote.

Introductory Price: Start with a 10-quote package at a 30% discount.

Lead distribution system: Shared leads.

Lead source: Prospects fill out a form on the vendor’s website.

Lead Verification System: The vendor reviews each lead to make sure the request is legitimate.

Pros:

• The site offers a detailed description of each job.
• There’s a large number of homeowners submitting requests on Thumbtack.
• You only pay for each quote you send, there are no additional fees or contract.
• It’s possible to get good quality leads at a low cost if you have excellent reviews and a compelling description of your services on your profile.

Cons:

• Many contractors receive the same requests so you may be competing against many other electricians in your area.
• Your contact information isn’t visible to potential clients so they can’t contact you directly via your Thumbtack profile.

Reviews:

 

Source: Better Business Bureau

7. Contractor Marketing Experts

Cost per electrical job lead: Lead generation plans start at $99/month.

Introductory Price: Get $100 of free leads upon sign up.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website using online marketing techniques.

Lead Verification System: Prospects submit requests via your website.

Pros:

• The vendor builds your website and does the online advertising, SEO, and social media marketing to drive traffic.
• The vendor offers full-service Internet marketing service to help you optimize results.
• The fixed monthly fee helps you control your budget.

Cons:

• The monthly fee may cost more when compared to buying leads when you need them.

Reviews:

No reviews available at the time of publication.

8. Rank First Local

Cost per electrical job lead: Varies based on packages.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website with SEO techniques.

Lead Verification System: Prospects submit requests via your website.

Pros:

• Optimizing your website for SEO will build your domain authority and help you get found on organic searches in the long run.
• Data-driven and customized SEO strategies ensure that you’re getting the most out of your marketing budget.
• Flat fee packages help you better control your budget.

Cons:

• The service focuses on driving traffic to your website. You still need to make sure you have a client-attractive site that can capture leads effectively.

Reviews:

Image source

9. Angie’s List

Cost per electrical job lead: It’s free to set up a profile and you can pay to get featured on search results.

Lead distribution system: Shared leads.

Lead source: Potential clients search for electricians on the website.

Lead Verification System: N/A

Pros:

• It’s a popular website among homeowners looking for home improvement professionals so you can get exposure to a lot of potential clients.
• Contractors with good reviews can get high-quality leads from the site.

Cons:

• There are many electricians listed on the site so competition is high.
• Often times contractors have to advertise to get listed on the first page of search results, which can become costly.
• Angie’s List was acquired by HomeAdvisor and they share a lead-pool. You may get duplicate leads if you’re using both services.

Reviews:

Source: Sitejabber

10. 99 Calls

Cost per electrical job lead: $29.90 per exclusive lead after the intro period.

Introductory Price: $199 setup fee. $99 per month for the first 10 months to get unlimited leads.

Lead distribution system: Exclusive.

Lead source: 99 Calls Lead Generation System drives your website to the top of search engine results so it can be found by high-quality prospects.

Pros:

• The vendor doesn’t share or resell leads so you’ll receive exclusive leads that are more likely to turn into clients.

• You get a highly optimized website that will rank on the first page of Google to generate long-term results.

• The service includes listing on several prominent directories and optimizing your Facebook business page and Google My Business listing. These profiles will be properly set up so you can gain visibility and promote special offers.

• 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

• Free monthly reporting helps you track results so you can maximize your ROI.

Reviews:

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

It’s often competitive to get electrical jobs. You can use all the help you can get so you can focus on doing what you do best.

It’s important to understand how each lead generation service attracts, verifies, and distributes leads in order to select the best option for your business.

Don’t forget to track the results to make sure you’re maximizing the ROI of your marketing budget.

Last but not least, make sure you’re delivering excellent service so your happy clients will refer their neighbors and friends to you – after all, word-of-mouth is one of the most powerful marketing tools!