Top 10 Sales Lead Services For Commercial Cleaning and Janitorial Services

Commercial cleaning and janitorial services is a fast-growing industry. It’s worth over $78 billion and has consistently grown at an average rate of 6.6% each year for the past decade.

Even though there are a lot of opportunities, you need to position yourself in the right place at the right time so companies that are searching for janitorial services can find you.

Commercial cleaning is also a competitive industry. You need a constant stream of potential clients that are ready to engage your services in order to stay ahead of your competition, get more businesses, and increase your profits.

Attracting high-quality prospects can be a lot of work. Thankfully, there are many lead generation services you can use to streamline your marketing.

These service providers will send you prospects that are actively looking for commercial cleaning services.

Some of them also set up the entire marketing funnel for you – e.g., landing pages, website, SEO, online advertising – to help optimize your marketing budget.

Whether you’re paying these vendors per lead, per sales call, or to set up your online lead generation mechanism, you can expect to leverage their platform and expertise so you can get in front of more potential clients.

However, you may wonder – how to choose the right lead generation service(s) for your business? Who are the top vendors and how do their offerings differ from each other?

We have done the legwork for you and have shortlisted the top 10 lead generation services for janitorial services.

In this article, we’ll review these vendors and decipher some of the terms used in the industry so you can choose the right service to help grow your business.

	Exclusive Leads	Lead Verification	Lead Source(s)
Call​Box​Inc​.com	Yes	Yes	Multi-channel lead generation strategy
Sales​Genie​.com	No	No	Vendor’s vetted database
Janitorial​Marketing​360​.com	N/A	N/A	Prospects visit contractor’s website
Leads​Janitorial​.com	Yes	Yes	Vendor offers services from cold calling to appointment setting
Method​Clean​Biz​.com	N/A	N/A	Vendor’s database
Free​Carpet​Cleaning​Leads​.com	Yes	Direct	Vendor set up sales calls on your behalf
Abstrakt​MG​.com	N/A	Yes	Vendor identifies leads and set up sales calls on your behalf
Inception​Worx​.com	N/A	Yes	Vendor identifies leads and sets up appointments on your behalf
Sales​fully​.com	No	Yes	Vendor’s vetted database
99calls​.com	Yes	Direct	Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

How To Select a Lead Generation Service for Your Commercial Cleaning Business

When you visit the vendors’ websites, you’d likely encounter some specific terms the vendors use to describe their services. Understanding these terms and what they could mean for your business can help you make an informed decision:

Shared Leads and Exclusive Leads

Many pay-per-lead sites sell the same lead to several contractors. When you purchase these shared leads, you’ll likely be competing against other commercial cleaning companies.

Even though shared leads tend to be cheaper, the competition can be high and you could get stuck in a bidding war that is time-consuming and can hurt your profit margin.

On the other hand, exclusive leads are often slightly more expensive but you don’t have to compete against other cleaning services. In addition, most vendors that sell exclusive leads have a more rigorous lead verification process to ensure quality.

Businesses that have sufficient business development resources can benefit from the volume they can access by purchasing shared leads. However, if your company is relatively new or doesn’t have the resources to pitch many new businesses, buying exclusive leads can often yield a higher ROI.

Lead Verification System

Nobody wants to waste time chasing after bad leads. Any reputable vendor should have a system for verifying leads before passing them to you so you’re focusing on prospects that are ready to hire a janitorial service.

Here are some common methods that vendors use for lead verification:

• Vendors that drive traffic to their websites using online marketing and advertising techniques typically require prospects to fill out a detail web form to request a quote. Most will verify the information before selling the leads.

• Those that charge per valid call or per sale often contact the prospects, make sure they meet your targeting criteria and set up the sales calls or appointments on your behalf.

• Service providers that implement your marketing funnel will include a web form and/or a dedicated number on your website. Some will screen the leads for you while others will direct phone calls directly to your phone so you can set an appointment on the spot.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.

Lead Sources

Lead source refers to where a lead came from – e.g., Google AdWords, Facebook ads, organic traffic, referral, or offline promotions.

Most pay-per-lead vendors use online marketing and SEO techniques to drive traffic. Some maintain internal databases while others buy and resell leads from third-party databases.

When you’re purchasing leads from these sites, make sure to track the sales metrics so you can identify those that send you the highest quality leads.

If you’re using a service that builds your marketing funnel and drives traffic to your website, you can track the conversion rate to identify the best traffic sources so you can focus your resources on them.

Some vendors also provide reporting on your website metrics to help you fine-tune your messaging and SEO strategies.

Pricing Structure

Some vendors charge per lead or per call while others offer their services for a flat monthly fee.

To maximize your ROI, you need to know the cost per lead and your conversion rate so you can select the right plan and get the appropriate number of leads.

Many lead generation services price their packages base on location, market demand, and specific industry. You often need to contact them directly to get a quote.

Here are the pricing structures of some of the vendors on our list:

	Cost Per Lead	Notes
CallBoxInc.com	Varies based on package
SalesGenie.com	Varies based on package and industry.	Prospecting service starts at $149 for 500 leads per month.
Janitorial Marketing 360.com	Varies based on package
Leads​ Janitorial​ .com	Varies based on package
Method​ CleanBiz​ .com	Varies based on location and package
Free Carpet Cleaning Leads.com	Base on various qualifying criteria, such as years in business and location.
AbstraktMG.com	Varies based on package
Inception​ Worx​ .com	Varies based on package
Salesfully.com	$29 per month	Get 100 free leads upon sign up
99calls.com	$29.90 per exclusive lead after intro period	Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Commercial Cleaning and Janitorial Companies

Choosing a lead generation service for your commercial cleaning business can be quite a challenge given all the options available.

We have done the legwork for you and put together the pros and cons of the top 10 providers to help you get started:

1. CallBox

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: All-in-one marketing package generates leads from phone, email, social media, online, and mobile marketing.

Lead Verification System: The vendor finds leads and sets up appointments with pre-qualified prospects on your behalf.

Pros:

• Multi-channel marketing approach captures leads from a variety of sources.

• The vendor will send you up-to-date and phone-verified leads. It sets up appointments on your behalf with prospects that have confirmed budgets to ensure it’s a good match.

• Packages include support from a team of marketing specialists and an automated marketing system.

Cons:

• The full-service approach typically costs more than pay-per-lead sites.

Reviews:

Source: Better Business Bureau

2. Sales Genie

Pricing structure: Depends on package and solutions. Prospecting service starts at $149 for 500 leads per month.

Lead distribution system: Shared leads.

Lead source: The vendor gathers data from a variety of databases, including 4,000+ phone directories and 350+ new business sources such as secretaries of state, county courthouses, and public records.

Lead Verification System: The vendor calls all the leads to verify the information before distributing them.

Pros:

• The vendor has a team of 350+ employees who are constantly updating and verifying its database with new prospect information.

• The vendor offers a variety of tools and services, such as prospecting, marketing, lead management, and data enhancement tools.

Cons:

• The quality of information from third-party databases could vary.

• Leads need to be cold called.

Reviews:

Source: G2 Crowd

3. Janitorial Marketing 360

Janitorial Marketing 360 is provided by Madwire located in Fort Collins, Colorado.

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads generated from your website, which is included as part of the vendor’s marketing platform.

Lead source: The vendor uses online ads to drive traffic to your website.

Lead Verification System: Visitors fill out a web form with detail information to request a quote.

Pros:

• The vendor offers a variety of on-demand marketing services, such as website design and development, content creation, online advertising, and video production.

• The vendor’s platform includes an online lead management tool.

Cons:

• The full-service packages can be more costly than pay-per-lead models.

Reviews:

Source

4. Leads Janitorial

Pricing structure: Varies based on the type of service.

Lead distribution system: Exclusive leads.

Lead source: The vendor offers services from cold calling to appointment setting.

Lead Verification System: The vendor will call prospects and set up sales appointments with qualified leads on your behalf.

Pros:

• The appointment setting service ensures that you’re focusing your sales resources on warm leads that are more likely to convert.

• The vendor offers a variety of services, including telemarketing campaigns and global lead generation services that target key buyers, influencers, and decision-makers.

Cons:

• The services may cost more than pay-per-lead models.

Reviews:

Source: Judy’s Book

5. Method Clean Solution

Pricing structure: Varies based on location and package.

Lead distribution system: N/A.

Lead source: The vendor provides you with a lead list from its database.

Lead Verification System: The vendor offers segmentation and targeting service to help you identify qualified prospects.

Pros:

• The vendor provides sales and marketing solutions such as sales training, marketing materials, online advertising, and sales software.

• You get 500 free leads upon sign up.

• The vendor helps with targeting and segmentation to narrow down the list of prospects and optimize your ROI.

Cons:

• The vendor doesn’t offer an easy way to get in touch.

• The vendor doesn’t specify the sources of contact information in its database.

Reviews:

Source

6. Free Carpet Cleaning Leads

Yes, they provide commercial cleaning leads too.

Appears to be an alternative persona for a digital marketing company named Cloud LGS located in Tempe, AZ.

Pricing structure: Base on various qualifying criteria, such as years in business and location.

Lead distribution system: Exclusive leads.

Lead source: The vendor generates leads with online advertising and sends the inbound calls to your phone.

Lead Verification System: Pay-per-sale model means you only pay for leads that turn into clients.

Pros:

• You won’t pay money for leads that are low quality or don’t convert.

• There’s no long-term contract or termination fee.

• Get $100 worth of sales calls when you sign up.

Cons:

• Monthly packages may be more expensive than pay-per-click services.

Reviews:

No reviews available at the time of publication.

 

7. Abstrakt Marketing Group

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: The vendor identifies, contacts, and sets appointments with prospects on your behalf.

Lead Verification System: The vendor qualifies each lead base on your criteria.

Pros:

• The vendor sets up face-to-face meetings with pre-qualified prospects for you.

• Segmentation strategy helps identify high-quality prospects base on pre-set criteria, such as square footage, number of employees, industry, etc.

Cons:

• Pay-per-appointment pricing is likely to be more expensive than pay-per-lead services.

Reviews:

Source: Better Business Bureau

8. InceptionWorx

Pricing structure: Varies based on service package.

Lead distribution system: N/A.

Lead source: Targeted cold calling and inside sales campaigns using the vendor’s database.

Lead Verification System: The vendor qualifies each lead base on your criteria.

Pros:

• The vendor sets up face-to-face meetings with pre-qualified prospects on your behalf.

• The vendor profiles qualifies, and contacts key buyers, influencers, and decision-makers in your target market using strict screening standards.

Cons:

• The vendor doesn’t specify the sources of contact information in its database or the method it uses to verify leads.

Reviews:

No reviews available at the time of publication.

9. Salesfully

Pricing structure: $29 per month.

Lead distribution system: Shared leads.

Lead source: Leads come from the vendor’s vetted database of 140 million + consumers and businesses sourced from various public registries, such as utility activation, new business registrations, property deeds, etc.

Lead Verification System: The vendor updates and makes corrections to its database on a monthly basis.

Pros:

• Flat monthly fee with unlimited access allows you to control your budget.

• Ability to segment and target lead list base on criteria such as location, business type, the number of employees, annual revenue, and more.

•  

Cons:

• Some users have trouble getting customer support.

• Some users reported issues with segmenting and downloading leads.

• Leads need to be cold called.

Reviews:

Source: Serchen

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $29.90 per exclusive lead after the intro period.

Lead distribution system: Exclusive.

Lead source: The vendor provides an optimized website so it appears at the top of search engine results and gets found by high-quality prospects who are searching for a commercial cleaning company in your local area.

Pros:

• You receive exclusive leads that are likely to turn into clients.

• Your get a search engine optimized website to rank high on Google, boosting your SEO, and generating long-term results.

• The vendor will list your company on several prominent directories and optimize your Facebook business page and Google My Business listing. These profiles will be properly set up so you can promote special offers and get found by potential clients.

• 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

• A free monthly report is included to help you track results and maximize your ROI.

Reviews:

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

You need a constant stream of clients to create consistent cash flow, which is the key to running a profitable and sustainable business.

Having a reliable lead generation system can help you avoid the feast-and-famine cycle so you can better manage your finance and resources.

As you can see, the various lead generation services offer a variety of packages and have different ways to attract, verify, and distribute leads.

Experiment with a few services to find one that suits your business model and market. Make sure to keep track of the effectiveness of each provider, such as conversion rates, so you can choose one that delivers the highest ROI for your company.