by Dipa Gandhi
What is ChatGPT?
ChatGPT is an artificial intelligence computer program created to provide instant responses for questions different users input. ChatGPT can even carry out a conversation if the auto-generated response isn’t satisfactory and the user wants a more in-depth response to something.
For example, you want to write an approximately 100-word essay on how Covid-19 changed people’s lives. After entering this in ChatGPT, here’s your response:
Covid-19 pandemic has dramatically impacted people’s lives globally. It has resulted in widespread job losses, a decline in the economy, and many businesses closing down. Remote work has become the new norm, and people have had to adapt to digital communication and learning. The pandemic has also changed people’s behavior, with more emphasis on personal hygiene and the importance of wearing masks. Social activities and gatherings have been limited, causing social isolation and loneliness. The pandemic has highlighted the significance of health systems and the importance of global cooperation in managing global health crises. Overall, Covid-19 has reshaped the way people live and interact with each other, leaving a lasting impact on the world.
Amazing right? So how can this be used to enhance your SEO?
How to use ChatGPT to your advantage
Service / Product Pages
The key to successful SEO is writing compelling content using relevant keywords that answers the user’s search queries. Writing just one page of SEO-friendly content can easily take an hour, so imagine having to write multiple pages. You could spend hours and hours just writing content about your products or services.
For instance, you want to create an SEO-friendly website for a plumber, so popular keywords might include: Plumbing / Plumber, Clogged Drain, Emergency Plumbing Service, Kitchen Plumbing, Bathroom Plumbing, Faucet Repair, Drain Cleaning, and many more. Ideally, you’d want to include a service page on your website for each one of these services. Well instead of spending hours trying to write all of these pages, you can ask ChatGPT, which will, at the least, set up the foundation of the page for you.
For example, after asking ChatGPT to write me an SEO friendly page on drain cleaning, here’s the response:
Drain Cleaning Services: Unclogging Your Pipes in No Time
Drain clogs are a common issue for homeowners and businesses alike, causing slow drains and water buildup. Fortunately, our drain cleaning services are here to help. With our state-of-the-art technology and years of experience, we can quickly and effectively clear any clogs in your pipes.
Why Choose Our Drain Cleaning Services?
- Quick and efficient: Our drain cleaning services are designed to get your pipes flowing again as quickly as possible, without causing any damage to your pipes or fixtures.
- Thorough and complete: We use powerful, yet safe and eco-friendly cleaning solutions to completely remove any clogs and buildup in your pipes, so you don’t have to worry about blockages coming back in the future.
- Experienced professionals: Our team of experts has years of experience dealing with drain clogs of all kinds, and we have the skills and knowledge needed to tackle even the toughest clogs.
How Our Drain Cleaning Services Work
- Inspection: Our first step is to inspect your pipes and determine the cause of the clog.
- Cleaning: Depending on the type of clog, we may use a variety of cleaning methods, such as high-pressure water jetting, snaking, or hydro-scrubbing.
- Prevention: To help prevent future clogs, we can also provide recommendations for maintaining your pipes and drains, such as regular cleaning and avoiding items that can cause blockages.
If you’re tired of dealing with slow drains and water buildup, contact us today to schedule your drain cleaning services. Our experienced professionals are ready to help get your pipes flowing smoothly again in no time.
In seconds, you have the foundation for an SEO-friendly service page for drain cleaning services. Now it’s a matter of spending a few minutes elaborating on the key points of the page, making it sound a bit more human than AI, and making sure it is SEO friendly.
In addition to writing pages on products or services, in order for your site to continue to rank well, adding high-quality, unique content periodically should be part of any website update schedule. What better way to accomplish this than blogs.
Blogs are a great way to incorporate unique, high-quality, compelling content to a website, however, because it is time-consuming, not many businesses include this in their website update schedule. In fact, there are so many benefits to adding a blog to your website periodically. Some of these benefits are:
- Increased Visibility
- Easier to gain backlinks
- Answers users questions
- Build authority
- Additional ranked page
Using ChatGPT as a foundation for your blog could be a game changer for your business. It would allow you to create more authoritative content which could help your website gain more traffic.
Using our drain cleaning example, let’s create a blog about clogged drains. The input in ChatGPT is:
Create an SEO-friendly blog about what to do if you’re faced with a clogged drain.
The result from ChatGPT:
“Dealing with Clogged Drains: What to Do and How to Prevent It”
Clogged drains are a common problem faced by homeowners. A clogged drain can cause a lot of inconveniences and can even lead to water damage if not dealt with promptly. If you’re faced with a clogged drain, don’t worry. Here are some simple steps you can take to unclog your drain and prevent future clogs.
- Boil water: Boiling water is one of the simplest ways to unclog a drain. Pour boiling water down the drain slowly, wait a few minutes, and then run cold water to see if the clog has been cleared.
- Use a plunger: A plunger can be an effective tool for unclogging drains. Make sure there is enough water in the sink or bathtub to cover the plunger’s cup. Place the plunger over the drain and pump it up and down several times.
- Use baking soda and vinegar: Mix 1/3 cup of baking soda with 1/3 cup of vinegar. Pour the mixture down the drain and let it sit for an hour. Then, flush the drain with boiling water.
- Use a drain snake: A drain snake is a long, flexible rod that can be used to remove blockages from the drain. Insert the snake into the drain, twisting it until you feel resistance. Continue to twist the snake until the blockage is cleared.
- Call a plumber: If none of the above methods work, it’s best to call a professional plumber. They have the tools and expertise to safely and effectively unclog your drain.
Prevention is the best cure for clogged drains. To prevent clogs from happening, you can:
- Avoid flushing anything down the drain other than water, human waste, and toilet paper.
- Use a drain strainer to catch hair and food particles before they reach the drain.
- Pour boiling water down the drain regularly to keep it clear.
- Avoid pouring grease down the drain. Let it cool and solidify, then dispose of it in the trash.
In conclusion, clogged drains can be a real hassle, but they don’t have to be. Follow these simple steps to unclog your drain and keep it flowing freely. If all else fails, don’t hesitate to call a professional plumber.
Imagine the traffic your website would generate if you published blogs like this every month.
Unfortunately, even with all these great advantages of ChatGPT, there are some disadvantages.
Disadvantages of ChatGPT
Though ChatGPT is a fantastic tool to use as a foundational start for your writing, it can’t be used to replace your “human” content writers.
Here are some flaws we’ve noticed in the ChatGPT-generated content:
Not readily accessible
If you’ve tried to get onto the system, you have likely encountered this error message: “ChatGPT is at capacity right now”. It’s often at capacity, but there is a paid version if you want more consistent access.
Lack of “human-like” characteristics in the writing
Each writer has their own style of writing, with their own tone and their own voice. By using ChatGPT, not only is the writing lacking someone’s “tone” and “voice”, it’s also losing the way the message is conveyed.
Not always trust-worthy
If your writing has a lot of facts within it, you might want to fact-check all the information ChatGPT generates. It might not always be “spot on”, and sometimes seems to fill in knowledge gaps with inaccurate information.
ChatGPT only has knowledge on information from the year 2021 and before, not after.
Anyone working in the SEO space knows duplicate content doesn’t rank. Unfortunately, because ChatGPT is AI-generated content, there’s always a possibility of duplicate content, unless you modify the content enough to make it your own.
ChatGPT is a fantastic tool to use as a foundation and supplement for your writing, but in no way can it, or should it, replace your “human” content writers, who are skilled in creating SEO-friendly, unique content. The advantages and disadvantages should be kept in mind when using the tool so that it can be used properly and efficiently.