by Jordan Evans
As a small business owner, you know how important it is to finish the year strong. But sometimes, despite our best efforts, those end-of-year goals can feel like a distant dream. Fear not! With over a decade of experience working with small businesses to achieve their EOY goals, we compiled a simple checklist for you to easily boost leads before year’s end. After mastering these five steps for success, you’ll feel unstoppable.
1. Define Your Goals
First things first, it’s time to define or even redefine your goals. Often, people fail to define their goals precisely, leading to confusion and lack of direction. Using the SMART method, you can set objectives that are specific, measurable, attainable, relevant, and time-based.
For example, if your goal this year was to purchase more equipment, the SMART goal version would offer a simple framework to get you started. Your goal would easily transform from “I want to purchase new equipment this year” into “I will buy two new $4,000 carpet extractors by EOY through gaining 5-6 recurring commercial cleaning clients and saving a total of $8,000 from September to December.”
Our free SMART Goals spreadsheet will help you keep your goals organized and achievable.
2. Get Referrals
We all know how challenging, frustrating, and time-consuming acquiring new clients can be. Having satisfied clients refer others to you produces the most valuable leads. Establishing a flow of these valuable leads can make your life much easier. All you need to do is ask! With the help of happy customers, you can gain new clients who already know and trust your services.
Try using one of these three easy referral scripts to get started:
- “If you’ve had a positive experience with our product/service, would you be willing to recommend us to someone you know who might benefit from it?”
- “We’re offering a 10% discount to any customer who refers a friend to us. If you know someone who might be interested, please let them know and have them mention your name when they sign up.”
- Hey there (name)! I hope you’ve been enjoying our [product/service] as much as we love providing it. If you know anyone who could benefit from it, we’d be thrilled if you could send them our way. We’re passionate about our work and always want to help more people.
3. Invest in High-Quality Leads
Here at 99 Calls, we believe you shouldn’t have to pay for leads that aren’t a good fit for your business. That’s why our Organic SEO clients are only charged for leads that are looking for services you provide in the area you serve. But even great leads can need a little convincing, which is where a few tips on how to close your leads can help.
4. Frequently and Consistently Add Content
Updating your website with valuable content is another must-do for reaching your EOY goals. We can’t stress this enough – high-value content like photos of your work, positive customer reviews, and updated specials will help you build trust with your customers and improve your rankings on Google. Trust us, the more we can put on your website, the better! (And don’t worry, we’ll be here to help.)
5. Evaluate Your Online Presence for SEO
Finally, we recommend getting an account review. If you’re using our Organic Lead Generation services, you’ve likely already received a few of these in-depth evaluations of your online presence and reputation. But even if you haven’t received yours yet, feel free to schedule a review at any time. It’s a free opportunity to go over your organic stats and hear expert recommendations to ensure that you’re on track to meet your EOY goals.
So there you have it – 5 easy steps to help you reach your small business EOY goals. With a little effort and a lot of determination, we’re confident that you’ll finish the year strong.