The Impact of Running Promotions

How to Use Special Offers to Gain More Business

by Danielle Bugle

Discounts and promotions are an effective way to attract new customers and encourage existing customers to hire you again. By offering customers special discounts, it helps your business stand out from the competition and increase visibility in search engine results. Promotions provide an incentive for customers to hire your particular business, which helps to increase revenue.

Benefits of Offering Promotions and Special Deals

When customers are online searching for a service they need and come across a business that is offering it at a discounted price, it helps create a sense of urgency and excitement. Customers are more likely to take action when they know they are getting a great deal. What’s more, by running promotions, your business can also gain valuable insights into customer preferences and behaviors. Businesses have a great opportunity to reward loyal customers and generate positive word-of-mouth by providing these incentives to their customers.

Some benefits of running a successful promotion include:

  • Increased Customer Engagement
  • Increased Brand Awareness
  • Increased Sales
  • Improved Customer Loyalty
  • Increased Profits
  • Improved Customer Service
  • Increased Online Traffic
  • Improved Performance
  • Improved Business Image
  • Increased Customer Satisfaction

Types of Promotions You Can Offer

Businesses can use a variety of different types of promotions to reach their target audience. Each type of promotion has its own advantages and can be used to reach different types of customers.

  • Discounts: Offering discounts on products and services is one of the most common types of promotions businesses can offer. Discounts can be applied to a single item, a bundle of items, or even the entire purchase.
  • Coupons: Coupons are a great way to entice customers to make a purchase. They can be distributed through online or print channels, and customers can redeem them for discounts.
  • Freebies: Offering free samples, trials, or gifts can be a great way to attract new customers and reward loyal ones.
  • Contests and Giveaways: Contests and giveaways can be a great way to engage customers and promote your brand. Customers can enter to win prizes or discounts, and the winners can be chosen randomly or based on criteria set by the business.
  • Loyalty Programs: Loyalty programs reward customers for their continued patronage. Customers can earn points or rewards for purchases, which can then be redeemed for discounts or other offers.
  • Referral Programs: Referral programs are a great way to reward customers for referring new customers to your business. Customers can be rewarded with discounts or other offers for referring friends and family.
  • Social Media Promotions: Social media is a great way to promote your business and engage customers. Businesses can offer discounts, contests, and other promotions through social media channels to attract new customers and reward existing ones.

Strategies for Running Promotions

When planning a promotion, it’s important to consider your target audience, your budget, and your desired outcome. Businesses should also consider the type of promotion that will be most effective for their target audience. For example, discounts may be more effective for attracting new customers, while a “buy one get one free” offer may be more effective for encouraging existing customers to hire you again for more.

Some effective strategies to consider when running promotions include:

  1. Establish clear goals for your promotion before you begin. Consider what you want to achieve, such as increasing sales, driving more website traffic, or expanding your customer base.
  2. Choose the right platform for your promotion. For example, Google Ads is a great choice for targeting a wide range of audiences. Posting on a social media platform can be beneficial if you have a large following.
  3. Create an ad that will capture your audience’s attention. Focus on a strong headline, compelling visuals, and an offer that will entice your target market.
  4. Optimize your campaign for the best results. Use A/B testing to determine which ad copy and visuals work best, and adjust your budget accordingly.
  5. Monitor your campaign’s performance and make adjustments as needed. Track key metrics such as impressions, clicks, and conversions to ensure you’re getting the most out of your promotion.

Benefits of Using Digital Platforms

Digital platforms such as social media, email, and websites can be used to promote discounts and promotions. Digital platforms have a much wider reach than traditional print marketing channels, such as fliers and door hangers making it easier to reach more customers and potential customers. By utilizing social media or email marketing campaigns, you’re able to offer promotions at a significantly lower cost than traditional marketing channels, making it more affordable to reach a wider audience. Digital platforms allow businesses to engage with customers more directly, allowing them to build relationships and create loyalty.

Running a Promotion on Your Google Ad Campaign
Being found first on Google is gold. When you’re found, you want to give customers every reason to click on your ad over the competition. Promotions can also help you generate more conversions. By offering a discount or special offer, customers may be more likely to buy your product or service.
Running a promotion on your Google Ad campaign will boost your visibility and increase your chances of being seen by potential customers. Promotions can help draw attention to your ad, making it more likely to be clicked on.
Promotions can also increase your click-through rate, meaning more people will click on your ad and visit your website. This can help you generate more leads and potentially convert more customers.

How to Measure the Success of a Promotion

  • Track Revenue: Track the revenue generated from the promotional offer to measure the success of the offer.
  • Monitor Sales: Monitor the number of sales during the promotional period to determine the effectiveness of the offer.
  • Monitor Customer Engagement: Track customer engagement with the offer, such as the number of clicks, views, and shares, to measure the reach of the offer.
  • Analyze Customer Feedback: Analyze customer feedback to measure customer satisfaction with the offer.
  • Track Return on Investment: Track the return on investment (ROI) of the promotional offer to measure its success.


Running promotions can be an effective way for businesses to attract new customers, increase sales, and build loyalty. Promotions can also help businesses stand out from their competitors and increase their brand awareness. When planning a promotion, it’s important to consider the target audience, the budget, and the desired outcome. By tracking the performance of their promotions, businesses can measure the success and adjust their strategy if needed.
Promotions are an effective way to boost customer engagement as well as increase brand awareness. With the right strategy, businesses can use promotions to increase their customer base, encourage repeat purchases, and generate more revenue.

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