digital marketing, Google Ads, How much is online marketing, Lead Generation, Lead Generation for Contractors, online marketing, online marketing costs, Pay Per Click Advertising, PPC, service contractor leads, Uncategorized

Which Service Industry Businesses Perform Best on Google Ads? How Does Your Conversion Rate Compare?

The Team at 99 Calls collected and analyzed data from 20 of its top-performing service industries on the Google Ads PPC program. Over 125,000 clicks and 28,000 leads were compiled and analyzed by industry.

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The Impact of Inflation on Digital Marketing

Are PPC Campaigns Still Worth It? 2023 Update Over the last several years, the cost of running Google Ads has been on a steady increase which has caused businesses to wonder if utilizing them as part of their marketing strategy is still worth it. Rather than dismissing PPC campaigns outright due to higher costs, consider… Continue reading The Impact of Inflation on Digital Marketing

Carpet Cleaning Leads, cleaning business leads, digital marketing, Lead Generation, Lead Generation for Contractors, online marketing, online marketing costs, painting leads, Roofing Advertising, Roofing Leads, service contractor leads

What is PPC Conversion Rate and Why Does it Matter?

Do you know how much your leads costs when you run Google Pay Per Click campaigns? Understanding your conversion rate will lead you to a deeper understanding of your return on investment of your online marketing budget.

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The 5 Developmental Stages of a Google Ads Account 

by Diane Lovine The account managers at 99 Calls understand the importance of taking the time to work through each stage on their Google Ads accounts. The team has identified five unique stages that we guide accounts through as we strive to optimize results. Understanding customer goals and targets sets the course. Continually working to… Continue reading The 5 Developmental Stages of a Google Ads Account 

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Inflation Has Hit Digital Marketing. Are PPC Campaigns Still Worth It?

by Diane Lovine and Devon Osborne Contractors nationwide have noticed they are getting far fewer leads from their Google Ads monthly budgets. Why is this happening, and does it even make sense to continue running campaigns? The team at 99 Calls works primarily with service contractors, generating leads for them both via SEO and Pay… Continue reading Inflation Has Hit Digital Marketing. Are PPC Campaigns Still Worth It?

Google Ads, online marketing, Pay Per Click Advertising, PPC

11 Ways to Optimize Your Google Ads Campaign

by Diane Lovine If you are like other small service businesses that depend on inbound leads, you likely have some experience with Google Ads, whether from your own efforts or working with a marketing company. Many business owners report having negative experiences with running Google Ads on their own. Other experiences have been downright traumatizing. The… Continue reading 11 Ways to Optimize Your Google Ads Campaign

Lead Generation for Mobile Mechanic
digital marketing, Google Ads, Lead Generation, Lead Generation for Contractors, online marketing, Pay Per Click Advertising, PPC

Google Ads for a Mobile Mechanic: First Month Analysis of a PPC Campaign: A Case Study

After speaking with a mobile mechanic in Nevada, The team at 99 Calls decided to build the content to provide lead generation for mobile mechanics throughout the country. This is a case study discusses the research, setup and results for a Google Ads campaign for a local mobile mechanic.