The Team at 99 Calls collected and analyzed data from 20 of its top-performing service industries on the Google Ads PPC program. Over 125,000 clicks and 28,000 leads were compiled and analyzed by industry.
Do you know how much your leads costs when you run Google Pay Per Click campaigns? Understanding your conversion rate will lead you to a deeper understanding of your return on investment of your online marketing budget.
by Diane Lovine and Devon Osborne Contractors nationwide have noticed they are getting far fewer leads from their Google Ads monthly budgets. Why is this happening, and does it even make sense to continue running campaigns? The team at 99 Calls works primarily with service contractors, generating leads for them both via SEO and Pay… Continue reading Inflation Has Hit Digital Marketing. Are PPC Campaigns Still Worth It?
After speaking with a mobile mechanic in Nevada, The team at 99 Calls decided to build the content to provide lead generation for mobile mechanics throughout the country. This is a case study discusses the research, setup and results for a Google Ads campaign for a local mobile mechanic.
by Kerri Wilkinson and Diane Lovine Background Information and Presenting Problem The owner of Northcoast Roof Repair, Tabetha Pierce, found 99 Calls in April of 2021 during a Google search of roofing lead generation providers. After reading about the company and checking out the positive reviews, she decided to call and learn more. Tabetha reported… Continue reading How to Maximize Roofing Leads: A Case Study of the First Three Months of Lead Generation for a Roofing Contractor in Ohio
by Diane Lovine If you are like other small service businesses that depend on inbound leads, you likely have some experience with Google Ads, whether from your own efforts or working with a marketing company. Many business owners report having negative experiences with running Google Ads on their own. Other experiences have been downright traumatizing. The… Continue reading 11 Ways to Optimize Your Google Ads Campaign
Mobile Mechanical Repair of Tampa by Diane Lovine One of the newest industries that we serve are mobile mechanics. There are over 45,000 mobile mechanic businesses in the United States and the numbers are quickly growing.. As our lives get busier and busier, finding convenient ways to take care of repairs and maintenance on our… Continue reading Customer Spotlight
After trying several lead generation companies to help him get appliance repair leads in Georgia, Shawn called 99 Calls. This case study represents the results he achieved after six months on the program.
After the hot summer months, leads tend to wind down in the fall. There actions you can take to keep your schedule full this winter. Read more to learn what not to do in the off season if you want to continue to grow your service industry business.
Are you investing in SEO and PPC ads to promote your local service business and drive traffic to your website? Are website visitors contacting you for a quote or engaging your services? To make the most of your marketing dollars, you need to turn as many visitors into leads or customers by optimizing the webpage… Continue reading How To Optimize Conversion For Your Local Service Business’s Landing Page