Do you know how much your leads costs when you run Google Pay Per Click campaigns? Understanding your conversion rate will lead you to a deeper understanding of your return on investment of your online marketing budget.
After speaking with a mobile mechanic in Nevada, The team at 99 Calls decided to build the content to provide lead generation for mobile mechanics throughout the country. This is a case study discusses the research, setup and results for a Google Ads campaign for a local mobile mechanic.
Are you investing in SEO and PPC ads to promote your local service business and drive traffic to your website? Are website visitors contacting you for a quote or engaging your services? To make the most of your marketing dollars, you need to turn as many visitors into leads or customers by optimizing the webpage… Continue reading How To Optimize Conversion For Your Local Service Business’s Landing Page
As a local service provider (e.g., plumber, contractor, electrician, landscaping service) you may find it rather challenging to keep up with the many changes that Google has recently introduced to both its advertising platform and search algorithms. With limited time and resources for SEO marketing and PPC advertising, what should you do to make the… Continue reading Top SEO and PPC Trends For Local Service Businesses in 2019
by Kerri Wilkinson and Diane Lovine Background Information and Presenting Problem The owner of Northcoast Roof Repair, Tabetha Pierce, found 99 Calls in April of 2021 during a Google search of roofing lead generation providers. After reading about the company and checking out the positive reviews, she decided to call and learn more. Tabetha reported… Continue reading How to Maximize Roofing Leads: A Case Study of the First Three Months of Lead Generation for a Roofing Contractor in Ohio
Google Ads is one of the best ways to generate a lot of leads for your local roofing business quickly. In fact, 63.7% of local businesses say that paid search is either “very important” or “somewhat important” to their marketing. Source You may wonder, “How much does it cost to generate roofing leads with Google… Continue reading How To Grow Your Roofing Business Fast With Google Ads
Did you know that 46% of all Google searches are on local information while 88% of people who search for local businesses on a mobile device either call or visit the business within 24 hours? As a local service business (e.g., painter, plumber, electrician, house cleaning service, landscaper, etc) you can’t afford to ignore the… Continue reading How To Use Google Ads For Your Local Service Business
Is there a “right” marketing channel for promoting your local service business? The truth is, it’s no longer enough to use just one or two marketing channels. Consumers are interacting with brands across a variety of platforms at different stages of their customer lifecycles and they expect to do the same with local service providers.… Continue reading Grow Your Local Service Business With Multi-Channel Marketing
By Diane Lovine “I’ve got $750 budgeted for marketing, but I need to see real results. How can I grow my business on a tight budget?” Which gives the best value in lead generation; SEO or Pay Per Click? Don’t Limit Your Revenue Channels. Here’s How to Get the Best of Both: Start With a… Continue reading How to Maximize Digital Marketing Returns: Get More Leads on a Lean Online Advertising Budget
What is the best way to get more carpet cleaning leads? If you are utilizing online marketing strategies, SEO is still the best value, but it must be considered a long-term strategy. The competition is fierce! Supplementing with a low-budget, carefully managed Google Ads campaign while your SEO ramps up is a smart way to start getting leads now. Plus, there is a measurable benefit to utilizing Google Ads PPC in conjunction with your SEO efforts.