by Devon Osborne
In the commercial cleaning industry, getting inbound leads for recurring cleaning services are some of the most sought-after types of leads. What some business owners fail to realize is that one-time cleaning leads can be equally as valuable.
Many commercial cleaners go to their lead providers requesting lead generation solely for recurring cleaning services. Unfortunately, doing so is not an easy feat. When prospective clients are searching online for your services, they are most commonly searching terms like “office cleaning” or “commercial cleaning near me,” and not “recurring office cleaning” or “recurring commercial cleaning.” For this reason, it makes it extremely difficult to generate only these specific types of leads via SEO and Google Ads Campaigns.
We can understand the preference for recurring cleaning services, from getting more of an initial return on investment to having a steady agreement with the client for the future. The lifetime value of your recurring jobs is very high compared to jobs that are one-offs, periodic or seasonal. However, if you look at all of the benefits of accepting one-time cleaning leads, you may just see them in a new, more appreciative way.
There are many benefits of taking on one-time commercial cleaning leads, such as:
- Saying “yes” to the job gets your foot in the door to get called back for more!
- Often, companies are looking to try out a new cleaning service before signing on for a long-term contract. If you do an excellent job on that first cleaning, you may just land yourself a recurring deal.
- Providing more one-time cleanings throughout the year will allow you to keep your good employees busy and on payroll.
- These jobs can keep bringing in a good flow of revenue, even during the slower times of the year.
- Many seasonal or quarterly jobs such as carpet cleaning or floor stripping and waxing have high profit margins.
Sometimes waiting for the perfect job to come along causes us to pass on the great opportunities in front of us. Next time you receive a call for a one-time cleaning service, think twice before turning that job down. Make the best of the leads that come your way, you never know what can come of it!
For more information on commercial cleaning lead generation, contact customercare@99calls.com.