A Business Success Story
Appliance repair contractors have been facing increasing lead costs over the past few years. Despite efforts to maintain high conversion rates, the escalating cost per click has compelled many businesses to adapt. Chris Kirkman, owner of A Plus Air Conditioning Repair and Appliance Inc. in South Florida, is one such entrepreneur. Having acquired the company in 2017, he has steadily enhanced its operations and ROI despite the rising expenses per appliance repair lead.
Getting Started in the HVAC Industry
Chris’s journey began with not wanting to be stuck at a desk. Initially working in lawn care before venturing into various trades like AC unit and appliance repair, his passion for delivering excellent customer service and the desire to be his own boss led him to purchase A Plus Air Conditioning and Appliance Repair in 2016. Transitioning from being handed leads by management to seeking them out himself, Chris turned to 99 Calls for assistance.
Appliance Repair Lead Generation
Upon engaging with 99 Calls, A Plus Air Conditioning and Appliance Repair Inc. experienced a rapid influx of leads. Within the first month, they received 41 live exclusive leads, and by the second month, this number surged to over 70. Over the course of nearly three years, Chris has garnered thousands of leads through this partnership.
Rising Cost Per Click for Appliance Repair Leads
Despite the success in maintaining high conversion rates, the cost per click for appliance repair keywords in South Florida has soared by over $10 since 2021. However, the 99 Calls Google Ads team continues to secure conversion rates exceeding 30%. Here’s a breakdown of the average cost per click and lead over the past three years:
Combatting the Rising Cost Per Click for Appliance Repair
To mitigate the impact of escalating click costs, Chris has implemented several strategies:
- Doubling Down on Organic Leads: Chris has focused on generating organic leads, leveraging custom content and SEO efforts with 99 Calls to bolster their reach.
- Incredible Customer Service: A Plus Air Conditioning and Appliance Repair Inc. prioritizes exceptional service, earning glowing reviews and fostering customer loyalty.
- Communication with Lead Specialists: Chris maintains open communication and flexibility with lead specialists to maximize ROI.
- Adding More Services to Ads: Recognizing the seasonal demand for air conditioning services in Palm City and South Florida, Chris expanded the ad campaign to include HVAC repair, resulting in a significant boost in ROI with over 30 AC repair and replacement leads in just over a month. With this partnership, the average lead costs remain under $250.
Looking Ahead
Chris’s forward-thinking approach, strategic mindset, and collaborative efforts with his internal team and marketing experts have enabled A Plus Air Conditioning and Appliance Repair Inc. to thrive despite the challenging circumstances. With business expansion on the horizon, Chris proves that despite obstacles great partnerships and smart business practices can lead to success!