Uncategorized

Customer Spotlight

Mobile Mechanical Repair of Tampa

by Diane Lovine

One of the newest industries that we serve are mobile mechanics. There are over 45,000 mobile mechanic businesses in the United States and the numbers are quickly growing.. As our lives get busier and busier, finding convenient ways to take care of repairs and maintenance on our homes and vehicles is a real-time saver. 

Mobile mechanics, such as Mobile Mechanical Repair located in Tampa, FL provide a wide range of auto repair services and travel to people’s homes or places of business. Whether your need your battery replaced or have repairs on your car or truck, calling a mobile mechanic lets you go about your day without having to sit at an auto shop or be left without a car for days.

Meet Cole Denney, Master Mobile Mechanic

We interviewed Cole Denney, owner of Mobile Mechanical Repair to learn more about his business and his experience with 99 Calls. Cole has probably spent more time in his life under a hood than not. His father and 4 brothers are all mechanics. Cole likes to say that he was born and raised in a salvage yard. 

At the age of 18, he became a master technician. After 25 years of working for others, Cole decided that it was time to become his own boss. He established Mobile Mechanical Repair in 2017 and is enjoys providing mobile auto repair services throughout the Tampa Bay area. 

Cole was very quick to explain what sets him apart from other mechanics in Tampa. His passion for the challenge of fixing any car problem, no matter how long it takes really drives him. He’s always up for a good challenge and says that “can’t” isn’t in his vocabulary as he troubleshoots and solves problems. He doesn’t even have a favorite make or model to work on. He truly loves working on all types of cars and trucks, even small engines. He most enjoys getting auto repair jobs done right, making satisfied customers, and getting vehicles up and running.

Business Challenges and Goals

The most challenging aspect of owning his own business has been getting established and building a customer base. This is what prompted his relationship with 99 Calls. He contacted us for lead generation for his Tampa mobile mechanic business in July of 2022. His goal was to generate as many leads as possible. 

He started with an organic lead generation site to begin increasing his online presence and begin working toward a long-term strategy of generating low-priced leads. Knowing that organic/SEO lead generation takes time to build up, and having the goal of generating lots of leads more quickly, he also started a Google Ads PPC campaign using 99 Calls services. 

Lead Generation Results

In his first six months of lead generation service, Cole has received 22 organic leads and 346 leads from his Google Ads campaign. We asked Devon, his account manager how she feels about working on this mobile mechanic campaign. Devon reports that the team at 99 Calls has had lots of success with the mobile mechanic industry and with Cole especially. With a consistently high conversion rate of 39%, the return on investment is tremendous. Organic and Google Ads leads combined have averaged $10 a piece. 

PPC Leads Between July 10 2022 and January 31 2023

Continued Success

Cole has been pleased with the number of calls that he’s receiving from the lead generation system. He does have issues at times with people not calling him back or being inaccessible to his calls after an appointment is made. That is definitely one drawback to providing mobile mechanic services as opposed to a brick-and-mortar shop. But when asked about his business model, Cole is very pleased overall with traveling to see his customers. Our common goals are to continue to refine searches to capitalize on high-intention buyers who need a truck or car repaired in Tampa Bay. The team at 99 Calls will continue to strive to get him as many leads as possible at the lowest cost per lead. 

Appliance Repair Leads, Carpet Cleaning Leads, cleaning business leads, Contractor Leads for Winter, digital marketing, Google Ads, How much is online marketing, Lead Generation, Lead Generation for Contractors, Off season marketing, online marketing, online marketing costs, painting leads, Pay Per Click Advertising, PPC, Roofing Advertising, Roofing Leads, service contractor leads

Don’t Freeze Your Leads This Winter:

4 Marketing Tips To Implement this Winter

3 Mistakes Contractors Should Avoid as the Slower Season Begins

4 Strategies to Implement in 2023

As colder weather rolls in, many contractors begin to pull back on their marketing efforts, but the winter is a great time to do just the opposite! While the demand for many services slows down between November and February, there are still many benefits of holding your marketing efforts steady.

1. The winter months may not bring in the highest volume of leads each year, which will allow you more time to focus on other aspects of your business, including marketing. 

  • The winter months are a great time to beef up your SEO!
    • Add fresh content to your website like photos, videos, and blog posts.
    • Confirm that all information on your website and online listings are up to date and make any necessary updates.

This will help your website rank higher when warmer weather comes back around, making it easier for potential customers to find you.

  • This is also a great time to figure out your game plan for your Google ads campaign for the upcoming year.
    • Think about what budget you would like to set, what services you want to target, and what areas you want to focus on marketing in.

2. Run some Google ads for winter/indoor services

3. Start running Local Service Ads (AKA Local Search Ads)

  • Google Local Service Ads, or Google Guaranteed offers an additional avenue to show off your business on the first page of Google. LSA is a pay-per-lead program which offers the benefit of a lower lead cost than pay-per-click advertising. If you begin now, your campaign will be further optimized for your busier months!

4. Run a reactivation campaign to convert old leads

  • If you have a database of “old” leads that you aren’t doing anything with, you’re missing out on potential revenue! Reactivation campaigns are a great, low-cost way to book more jobs at a fraction of the price of a new lead.

Get ahead of your competitors and utilize your winter months wisely by focusing on your marketing efforts while you have the time. Using multiple methods of lead generation may seem daunting. Luckily, companies like 99 Calls can help you manage your marketing efforts and get a return on your investment!

3 Marketing Mistakes to Avoid

Fall marks the beginning of the slower season for many contractors. The period between Mid November through the New Year yields far fewer consumers looking to remodel, move or expand. People are gearing up for the holidays and the new year ahead. Add to that the uncertainty that COVID has unleashed, and the supply chain issues that have slowed the market even further, and you may be looking at a lean winter. 

There are several common mistakes that contractors make when tighter times approach. It may seem to make sense to cut back, lay off and lay low to avoid any unnecessary expenses, but savvy contractors utilize these quieter months to build. This keeps revenue channels open and puts businesses in a prime position to enjoy exponential growth when the hot season begins.

Top Three Slow-Season Mistakes: 

  1. Scale way back on marketing – It might seem prudent to cut your marketing budget as the season comes to a close. However, when the number of booked jobs on the schedule begins to decrease, this is an excellent time to review your marketing strategy and trim out the efforts that aren’t yielding results. 
  • If you are losing money on print, it may be time to pause or halt that marketing.
  • If you are paying more for leads that you are making in jobs, it may be time to find a new lead company.  There are lead generation businesses that only charge for their performance, meaning the leads they actually produce. 
  • Google Ads may also be a viable short-term option for increasing lead volume into the winter. The team at 99 Calls is still seeing a 15 – 20% conversion rate on Google Ads campaigns. Google Ads marketing allows contractors to target specific services in selected areas so that you can get more done with a smaller budget. 

There are plenty of opportunities there to gain some leads, win new jobs, and keep your team on the payroll. 

  1. Cut back on labor – Because there is a general shortage of qualified, motivated laborers in the workforce nationwide today, if you are lucky enough to have them on your team, now is not the time to furlough or lay them off. 
  • Do what you can to keep those smaller jobs coming in, even if at lower profit margins to keep your valued workers gainfully employed.  
  • We all prefer the big jobs and/or recurring business, but those smaller gigs often lead to larger, more valuable jobs in the future.
  • Not only are you contributing to your employees’ livelihood, but you are building trust and loyalty. See #1 above for ideas on getting those smaller, one-off jobs to keep your calendar full and your people working.
  1. Take it easy and chill for the winter – It may be tempting to take a long winter nap, but here are a couple of things to do before you decide to take that much-needed vacation or rest after a busy summer. 
  • Take a look at your SEO efforts. Are you promoting the services that you offer in the winter months now? It takes time for new content to get indexed and start ranking on Google. Now is the time to promote the services you want to offer in February and March. 
  • Contact current customers and offer a discount when they book winter services. 
  • Plan your 2022 budget. What are your goals for the new year in terms of growth, revenue, advertising? 
  • Take time in the slower weeks ahead to review what’s working, what isn’t and see where you can trim the fat. 
  • Take some of your summer profits and invest them in some solid targeted online marketing. Remember, smart online marketing is an investment, not an expense!
  • Once you’ve got these things in place, take a quick break – you’ll be recharged and ready to reap the rewards of your efforts!

If the thought of laser-focusing your marketing dollars and finding low-cost, high-value leads seems out of reach at the moment, consider trying the bundle program with 99 Calls. For a $349 price tag, you’ll get set up on SEO marketing which will grow over time, and a Google Ads campaign that can start working for you immediately. 

Get Started Here

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Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, SEO, Uncategorized

Solving the Problem of Duplicate Google Business Profiles Being Created by Google

By Dipa Gandhi and Diane Lovine

Problem Discovered

Late in 2021, the team at 99 Calls noticed duplicate Google Business Profiles (GBPs) had been created for many of our clients’ service area businesses. After some investigation and confirmation with our clients, it was apparent the duplicate profiles were generated by Google. In many cases, even though we had already built a GBP representing the customer as a service area business Google was auto-generating a secondary and often incomplete listing. 

99 Calls primarily works with service area businesses; those that travel to their customers to perform a service, rather than from a brick-and-mortar building where customers go to receive a service. Google’s own established guidelines specifically state that businesses that service their clients at their residential or business location should not display their street address on the GBP. 

It was determined that Google was using information from the Contact Us pages of the lead generation websites to auto-generate duplicate listings. These listings kept the addresses visible and promoted the Contact Us pages of the sites as the landing pages on the GBPs. This resulted in dozens and dozens of our customers having 2 GBPs; one with their address hidden as is in compliance with Google’s best practices and with the home page of the lead site used as the landing page, and the other with the address visible and showing an actual pin location that promoted the Contact Us page of the website as the landing page.

Below is an example of a customer who ended up with two GBPs, one that was successfully created and managed by the team at 99 Calls and the other that was auto-generated by Google:

Duplicate Auto-Generated GBP:

Original GBP Managed by 99 Calls:

Google’s Business Profile Guidelines

As per Google’s guidelines, businesses such as plumbers, electricians, HVAC contractors, and other trades should keep their addresses hidden on their GBP, allowing them to be represented as service area businesses. This prevents Google Maps from having an actual pinpointed location and instead displays the service area served by the business. The duplicate listings that were being generated by Google were out of compliance with their own guidelines.

Correct GBP: Service Area Shown:

Incorrect GBP: Address Shown with Pin:

How 99 Calls Fixed Duplicate GBPs

Having 2 GBP listings with the same business name, address, phone number, and website can impact SEO efforts, hinder lead volume results, risk a suspension of the live active GBP we manage, and cause confusion for people searching. 

Since 95% of our clients are service area businesses and do not have a brick-and-mortar location, we submitted suggested edits regarding the duplicate GBPs to Google. Specifically, we suggested that the businesses no longer existed at the locations indicated. We waited 30 days, and then if the duplicate listing had not been removed, we contacted Google Support for additional help, explaining the situation and asking them to remove the duplicate or merge it with the original GBP that we manage. 

Effectiveness of Removing Google-Generated Duplicate Listings

In some cases, the duplicate listings had been removed within 30 days of the suggested edits. More often, the duplicate listings were still showing and our team contacted Google support for further action. Within 60 days, almost all reported duplicates had either been removed or merged by Google, leaving just 1 GBP for the business.

Google Removed the Wrong Business Profile!

However, a new problematic issue was noted. In many cases, Google was merging the 2 GBPs but keeping the (incorrect, auto-generated) duplicate GBP. After the merge, what was shown was a GBP with the reviews still intact, but with the address visible and the landing page that people are being directed to as the Contact Us page, rather than the homepage of the website. Also, the business category is often slightly different than what it was prior and the business hours were removed. Unfortunately, this means we had to go to the GBP dashboard and correct the problems on the profiles. Luckily, once these edits were completed and the listing was back in order, the problem was resolved for our customers.

How to Prevent Google From Creating a Duplicate GBP

The team at 99 Calls recognized that Google was using the information contained on the Contact Us page of our lead generation websites to build these second (duplicate) listings. By removing the Contact Us pages from the sites altogether and utilizing an About Us page only, we have been able to avoid further issues with these duplicates being generated. 

Uncategorized

99 Calls Hits 10,000!

In October of 2022, the team at 99 Calls lead generation company hit a major milestone. After 12 years in business, the 10,000th lead generation site was built. The landmark customer was Kim Beasley, of Same Day Appliance Repair

Same Day Appliance Repair serves customers in the Fayetteville, NC area. A woman-owned enterprise, Kim opened her doors in 2015 with a single technician. She now employs several appliance repair technicians while she runs the office, sales and operations.

Prior to joining forces with 99 Calls, Kim reports using the services of Dex Media and relying on referrals for new business. She is already enjoying the lead boost that she is receiving from her Google Ads campaign. 

Quite pleased with the results thus far, Kim was even more happy to learn that 99 Calls will provide her December lead generation services for free as a reward for hitting that magic number! Thank you, Kim, and we look forward to a long relationship with you!

Google Ads, How much is online marketing, Uncategorized

Customer Spotlight: Hurricane Victim and Restoration Hero

A Conversation with Rocco Zaldivar

Owner of Florida Claims Adjusting Firm & The Powerhouse Group

by Devon Osborne

In October of this year, Hurricane Ian hit the gulf coast of Florida head-on. Hurricane Ian is one of the worst storms to hit the Gulf Coast in almost a decade. Clocking in at a category 4, Ian destroyed over 5,000 homes and left millions without power for several days. 

Rocco Zaldivar, one of 99 Calls’ customers, is one of those over 5,000 to lose their home in the storm. Unfortunately for Rocco and his family, his home stood directly in the path of the eye of the hurricane. Being so close to Sanibel beach, their home ended up flooding completely within 40 minutes if the storm’s approach. His home is now completely unlivable. 

With no true place to call “home” at the moment, Rocco and his family have been forced to stay in a hotel an hour north of Lee County, but that hasn’t stopped him from helping others in his community. Due to the nature of the industry he serves, there are a lot of people who are in need of his assistance. As a Lee County resident himself, Rocco has been traveling back and forth to help home and business owners to repair their damaged and flooded properties. Because he works in both claims adjustment and general contracting, Rocco is in a unique position to be able to provide support both with filing and managing insurance claims and property repairs, which is hard to find! 

Both Florida Claims Adjusting Firm and Powerhouse Roofing pride themselves on being honest and good companies with customer service at the forefront of their business models. When you choose to work with either or both of these companies, you can rest assured that you are in great hands. Rocco gained his passion for hard work and getting it right stems from a lifetime of solid role models in his life.

Since he was 15 years old, Rocco has found himself a part of the construction industry. Thanks to the strength and durability that a youthful body possesses, he was a great fit when it came to working for his Uncle’s construction business with his cousins. After learning the labor side of the trade, Rocco went on to get his general contractor’s license. In turn, his cousins began working for him instead of alongside him. 

Rocco knows the importance of hard work in order to be successful in business, but he notes that it’s also important to not overwork yourself. As a word of wisdom for future and existing business owners, Rocco recommends finding honest, loving, and humble people to surround yourself with and always following your passions. 

https://www.news-press.com/restricted/?return=https%3A%2F%2Fwww.news-press.com%2Fstory%2Fweather%2F2022%2F10%2F13%2Fhurricane-ian-damage-florida-cost-insurance-prevent-next-time%2F8177090001%2F

https://www.washingtonpost.com/climate-environment/2022/10/04/hurricane-ian-statistics-deaths-winds-surge/

Uncategorized

How to Navigate Google Business Profile’s New “In Search Experience”

By Dipa Gandhi

Once again Google has made changes to the Google Business Profile management dashboard. Business owners will have to adjust to a new process for managing their GBPs.

Here is the latest on how to navigate the Google Business Profile dashboard. It is quite different from what it used to be.

Once you log into your account, if you just have one profile to manage, the process to access it is simple. You are taken directly to the “in search experience”, which looks like this:

Below we’ve layed out how to navigate the new “in search experience”.

Edit Profile

Here you can manage all the basic details about your business. Business name, category, phone number, website, location, service area, business hours.

Note: For service area businesses, in the previous GBP dashboard you would need to manually clear the address so that it would be removed from the maps. In this new search experience, you’ll see an option like this, where you will turn that field off, so the business address isn’t visible.

Read Reviews

From this option, you can access all the customer reviews on your GBP and respond to them.

Messages

From here, you can either turn your SMS alerts on or off and manage the rest of your chat settings:

There are other chat settings that can be adjusted within  “chat settings”:

Add Photo

From this field, you can add your photos, logo, and cover photo.

Performance

From the performance option, you access analytics on your  GBP’s performance. This feature was the “Insights” feature in the prior GBP dashboard.

Advertise 

This option will direct you to the Google Ads platform where you can build and run an Ads campaign if you’d like. 

Edit Products

From here you can highlight any products you sell or promote.

Edit Services

In this section, you can manage a more detailed list of the services you provide.

Booking

Here you can link any online booking tools you would like to use on your GBP.

Quote Requests

This feature allows your customers to directly request a quote from your GBP.

Calls

This feature shows you your call performance or your call history.

Then when you click on the down arrow next to Calls from your menu, you’ll see additional options,

Q & A

This is the question and answer feature allowing you to connect with your customers via GBP.

Add Update

From here you can add Posts, either an update, offer or event. Just choose which type of update you’d like to add and complete the fields prompted.

Ask for reviews

From here you can capture the link to your GBP to make it easier for you to refer your customers to your GBP to leave a review. You can also send the link directly from here to an email address or other platforms such as Whatsapp or Facebook.

Other Management Tools and/or Settings

Some additional management options which aren’t so obvious can be found by clicking on the 3 dots found here:

Business Profile Settings

Business Profile Settings is where you would need to access your user management, Google assistant codes, see profile ID, remove business profile options, and link accounts such as Ads or Merchant Center.

Notifications

From here, you can manage you you wish to receive notifications from multiple  fields shown below:

Adding or Managing More than One Profile

If you are managing more than 1 GBP from your account, or want to add a new GBP, then you would select “Add a New Business Profile” or to manage another GBP, select “Your Business Profiles” to see your others.

The last 3 options include  Help & Support, Send Feedback, and Terms of Service.

Verifying GBP

If you’ve just created your GBP and you were waiting for a PIN code, once you receive the code, you will see this screen,

You’ll want to click on Enter code to enter your PIN code and verify the profile.

If you look at your menu from your in-search experience and you see this

Then you’ll want to click on “Get verified” and complete your GBP verification via the method you’ve been prompted.

Note: If you’re prompted to use the video verification method, please refer to this blog for help in completing the verification, https://blog.99calls.com/2022/10/18/new-process-for-google-business-profile-verification-with-video-2/

Uncategorized

LSA vs. PPC

Pros and Cons of Google Local Service Ads (LSA) and Google Ads (PPC) 

By Dipa Gandhi and Devon Osborne

Google provides businesses a few different platforms for lead generation. Google Business Profile (GBP), Pay Per Click (PPC), and Local Service Ads (LSA), all of which have their own pros and cons associated with them.

Here we’ll focus on LSA and PPC and the pros and cons of each. Many business owners or marketing managers have asked themselves which route is better, LSA or PPC. They each have their own pros and cons, and both have the potential to generate leads and produce a solid ROI. 

First, let’s look at how each result is displayed. If you search Google for “HVAC in Palm City, F” L. Here are the search results presented on the first page:

The first set of results at the top of the page are your LSA:

The next section down contains the PPC results. They are easily recognized by the “Ad” designation to the left.

And directly below these are the Google Business Profile results:

Local Service Ads

Based on this example, let’s take a look at LSA.

Pros

Gain Trust Immediately

Google displays a Google Guaranteed badge on your LSA which lets your customers know you’ve passed Google’s vetting process and that you are a screened and qualified business backed by Google. Being displayed here means you are a legitimate business.  You benefit from the attention, recognition, and trust of your business.

What You’re Paying For

With LSA, you are paying for each qualified lead you receive, not click. Again, you are paying for every lead, NOT click. Google uses its own tracking phone number on the LSA itself and vets all the calls which come through the LSA. They remove any unqualified leads and only charge you for qualified leads. Because this is a manual process, they too make errors, and you may be charged for an unqualified lead. However, their platform allows you to dispute a lead if you feel you have been wrongly charged. If Google determines this dispute to be valid, they will credit the charge back to your account.

Cost

Most contractors report that the leads they receive through Google LSA are far less expensive than through Google Ads. For example, HVAC contractors are typically paying $100 – $200 for PPC leads,  and less than half that for those received through their LSA campaign, depending on your region of course. 

Reviews

Most businesses already have a free Google Business Profile (GBP) set up for these businesses. The great thing about LSA is that the reviews from your GBP will feed directly into your LSA. You don’t have to worry about which platform to have your customers leave reviews on. As long as they leave a great review for your business on your GBP, your LSA will also display it.

It’s SO easy!

LSA’s platform is transparent and simple. Google has made it extremely easy for most business owners and managers to use. It is easy to monitor and once set up, the only adjustment you might want to make is your monthly budget.

Cons

Verification Process

Google does have several requirements before gaining the Google Guaranteed badge. Depending on your industry and your state requirements, you must pass these requirements:

Before getting started, you’ll want to make sure you have a business license if required by your state, proof of insurance and allow Google to run a background check on yourself, as the business owner, and other employees if Google requires it.

Availability

LSA is not yet available for all services in all areas of the United States at this time. There has been a slow rollout of service by service. If your services are not yet being promoted by Google’s LSA program, check back in a few months.

Ranking

The position of your LSA is driven by ranking factors similar to the free organic Google Business Profile. Some of these ranking factors include proximity to your primary location, number, ratings on reviews, optimization of your LSA account, and budget. Another factor that will affect the position of your LSA is the level of competition. In the end, it is more difficult to control where and when Google will choose to highlight your LSA Ad than your PPC Ad.

Google Ads PPC Campaigns:

Pros

Quick Results

Google Ads are auction-style, meaning that you’ll be competing with other businesses in the same area. There is no long “ranking” process the account needs to go through. A well-optimized Google PPC account can expect to see leads being generated within the first week or so of a campaign going live.

Higher Lead Volume

When optimized and properly funded to reflect the going prices for local leads in your industry, you can expect to achieve a higher volume of leads via PPC advertising than you will through an LSA account. Many people get the bulk of their leads through Google Ads but use LSA as a supplement for lower-priced leads. 

Flexibility In Targeting Your Most Profitable Services

With Google Ads, you have the ability to choose the keywords for the services you want to target with your campaign. With LSA, you are only able to select the “Job type” or “Category” to indicate the services you offer. There is tremendous flexibility in terms of running different campaigns and targeting locations and adjusting budgets for each campaign.

Less Extensive Verification Process

Google requires only garage door companies and locksmiths to undergo a vetting process. To run Google Ads, there is no extensive verification process like LSA, however, Google may eventually require you to provide proof of business registration.

Cons

Higher Cost

With PPC Google Ads, you are doing just as the name suggests, paying for every click, whether that person is calling or not. Due to the cost per click being auction-based, getting leads via PPC Google Ads can be costly, especially if the campaign is not being properly managed.

Not for Beginners

Running a PPC campaign without the proper knowledge is not advisable. The Google Ads platform can be overwhelming to newcomers. Without knowing the basics behind PPC Ads, you likely won’t know where to find the pertinent information you need to optimize the account or how to use it to your advantage.  

Summary

If you are looking for a low-cost set-it-and-forget-it platform to supplement your other lead-generation efforts, LSA is a great option. It does take time to rank among the competition, but simple to set up and maintain. It is easy to optimize an LSA, and adding lots of high-quality reviews will improve your results. If you already have a free Google Business Profile for your business with several great reviews, and not a lot of competition, then LSA might be the best option for you.

On the other hand, if you’re looking for more specific types of leads in a more targeted area, a large number of leads, or faster immediate results, then PPC might be the best option for you.

To capitalize on the number of leads you receive, you can run both LSA and PPC Google Ads simultaneously. The pay-per-click Google Ads will help bring in leads quickly while the LSA builds rankings. Due to the fact that you only pay per lead with LSA, you won’t be wasting money while it grows.

For a free consultation on LSA or PPC for your business, call the experts at 99 Calls at 800-717-4669.

Uncategorized

New Video Verification Process for Google Business Profiles

How to Verify your Google Business Profile

By Dipa Gandhi

Since the beginning of this year, Google Business Profile (GBP), formerly known as Google My Business (GMB), has undergone several changes. A new video verification process was tested earlier this year to verify Google Business Profiles, specifically for service area businesses to avoid spam listings. Just last month, it appears Google officially rolled out this video verification method. This is now the more prevalent method of verification. We’ve outlined the steps to help businesses complete the video verification process.

The New Video Verification Process

When a new Google Business Profile is created, follow the standard steps, for a new client’s business. Once the final step in creating the profile is complete, you will likely be prompted to enter a business address. Rather than being given the option to send the postcard, a video verification option is prompted, which looked like this:

When you’re prompted to complete a video call, you are asked to capture all of the following in one video recording: 

Once you have prepared and gathered the required supporting items or documents and you are at your business location, you will be prompted to complete the video verification from your mobile device. 

Steps to complete GBP video verification

  1. On your mobile device, make sure you are signed in to your Google account at business.google.com. Note: You might need to have Google Chrome installed and sign in from there in order for this to work.

2. Once you select your business, you will see this screen:

3. Click on “Verify Now”

Then this screen:

4. Here you want to enter your verifiable business address, then click “Next”.

The next screen is:

5. Click “Start”

Then the next screen is:

6. Click “Start Recording” here. Then you will see this screen:

7. Here go ahead and click “Next”, then follow the remaining steps as instructed.

If you would prefer to watch a step-by-step video on what the video verification process looks like on your mobile device click here: https://youtu.be/bYTuTTZpBX0.

Though this process of getting your Google Business Profile seems a bit more cumbersome than the simple PIN code verification, it may actually have greater benefits. It may prevent more spammy Google Business Profiles in the search results and on maps, and you don’t have to wait 2-3 weeks to get your postcard and then complete the verification. 

For assistance in setting up or managing a Google Business Profile or with supercharging your lead generation efforts, call the lead generation and SEO specialists at 99Calls.com at 800-717-4669.

Business Website, digital marketing, Google Ads, Lead Generation, Lead Generation for Contractors, Nurturing, Online Appointment Booking, online marketing, Pay Per Click Advertising, service contractor leads

Phone Etiquette Achieves Higher Sales

Phone Tips from an Experienced Customer Service Representative

by Devon Osborne

The way you conduct yourself on the phone with potential customers can be the determining factor in whether you get the job or not. Proper phone etiquette may seem straightforward, but it can be easy to slip up and speak to potential customers or business partners as you would speak with a friend. Making an outstanding first impression, in a good way, of course, will help you convert more jobs. 

Dos

  • Answer the phone with a professional greeting. Introduce yourself & your company 
    • Customers want to know whether or not they’ve reached the proper party as soon as possible. Start your conversation off on the right foot with a professional greeting like: “Hi this is [name] with [company], how may I help you?”
  • Return calls quickly
    • Missing calls is something that is bound to happen, but it is important to return calls promptly. A good rule of thumb is to try and respond to missed calls within 24 hours, but the sooner the better! If you have difficulty being available to answer calls, consider hiring a receptionist or using an automated process for responding to missed calls such as this one.
  • Speak clearly
    • Don’t Mumble! You want your customer to be able to hear what you’re saying, don’t you? Speaking clearly and confidently can help avoid unnecessary frustration and build trust with the customer.
  • Listen to what the customer is saying, take notes, & don’t interrupt
    • Why are you answering the call if you’re too busy to actively listen to the customer’s needs? Having a conversation with someone who is not listening is maddening. Agree on a time that you both can speak and call back. 
  • Be kind
    • Would you choose a company to work with if they were rude to you? No. Being kind is an easy thing to do and it goes a long way. Just be nice!
  • Eliminate background noise
    • If you’re in a noisy environment, make it a point to move to a quieter place. 

Don’ts

  • Don’t use unprofessional language
    • This should be a given, but please don’t use unprofessional language like cursing. This is a professional phone call you’re on, so you should act like it. 
  • Don’t make it complicated
    • Asking customers to text you their address or asking them to call YOU back at a more convenient time is off-putting. When you make it complicated for them to get the information they need from you, they will seek it elsewhere.
  • Don’t eat, drink, or chew gum
    •  If you were face to face with the person on the other line, would you do this right into their ears? Hopefully not. Swallow the mouthful of food or drink that’s in your mouth before picking up and take a quick break from eating for the entirety of the call.
  • Don’t use the bathroom
    • If you’re using the bathroom and get a call, please don’t answer the phone. Finish up your business and call the person right back, believe me, they’ll appreciate it. You may think you’re being discreet, but I can promise you that they know.
  • Don’t make promises you can’t keep
    • It is always best to be upfront and honest with potential and current clients. If there are things that you know aren’t possible, or are not entirely sure of, be very clear about that in the beginning. Making false promises with customers never ends well and can land you a negative review.

Contractor Leads for Winter, Google Ads, Lead Generation, Uncategorized

How to Utilize Google Ads for Seasonal Marketing

Don’t Let Your Business Go Into Hibernation This Winter

by Devon Osborne

As the weather changes from season to season, everyone’s needs shift with them. If you’re in the dead of winter in New England, you’re likely not looking to paint the outside of your home or have it pressure washed. As fall approaches, contractors typically see their calendars less scheduled out. You may be wondering, “How can I keep my calendar booked with jobs during the winter months to keep my business afloat?”

SEO is not always enough to keep businesses busy in the colder months. Ranking organically takes time and effort and pre-planning. To be successful during “off” times, you need to be thinking about what services you want to push months in advance if you want to be seen on the first page of Google.  

If you have not modified your organic service offerings yet, all is not lost. Changing your service offerings with the seasons is a great way to keep a steady stream of revenue coming in for your business no matter what time of year. It takes just a little planning and strategy.

How Google Ads Can Help

Instead of letting your business hibernate this winter, try running a streamlined Google Ads campaign for your most profitable winter services. Doing so will help get your business to the first page much quicker. Pay Per Click Google Ads are a great tool for boosting your lead volume. By running an ads campaign, you will have the ability to promote your services more aggressively and keep your revenue stream flowing. You can choose exactly what services you’d like to allocate your budget to in order to be seen more often by potential customers and get more calls for quotes.

Some of the most popular services that our Google Ads specialists target for contractors in the winter months include:

  • Snow Plowing
  • Snow Shoveling
  • Roof Shoveling
  • Ice Dam Removal
  • Interior Painting
  • Irrigation Closures
  • Pool Closures
  • Insulation Installation
  • Heating System Checks
  • And More!

If you optimize your Google Ads campaign and are competitive with your budget and bids, you will likely start to see those calls start coming through within a few weeks. There are many components to running a successful PPC campaign. If you’re not confident that you have the proper knowledge to run a profitable ads campaign on your own, consider hiring a PPC agency instead. Utilizing a company with a proven track record of getting leads using this method can save you time and money in the long run and allow you to focus on service delivery.