If you run an appliance repair business, you know that keeping your technicians busy requires a steady stream of fresh jobs. Google Ads is one of the fastest ways to get your phone ringing, but a big question always comes up. How much should you actually pay for an appliance repair lead? The truth is […]
Google Ads Lead Costs for Appliance Repair in 2026 Read Post »
Ranking #1 Doesn’t Mean You Get Picked A lot of contractors are still playing the old game: Rank higher → Get more clicks → Get more calls. That used to work. Now, a homeowner can ask: And instead of clicking 5 websites, they get one clean answer. Sometimes with 2 or 3 companies listed, sometimes
How to Get Recommended by ChatGPT, Google AI, and Gemini (Step-by-Step for Contractors) Read Post »
Most contractors do not have a lead problem. They have a visibility problem. When we audit a contractor’s marketing, we usually find the same pattern: The company does solid work, reviews are decent, the owner answers the phone, and customers are happy. But the marketing is leaking opportunities everywhere. The website is slow. The Google
What We See When We Audit a Contractor’s Marketing Read Post »
For home service businesses, waiting can feel painful. You have trucks to keep busy, employees to pay, and bills that don’t care whether Google is still learning. So, how long should marketing take to work? The answer depends on the channel. Some channels can bring leads fast. Others take months to build. The key is
How Long Should It Take for Home Service Marketing to Work? Read Post »
For many home service companies, buying leads feels like a necessary part of growing the business. The promise sounds simple enough. Pay for leads, book more jobs, and scale faster. But shared leads for contractors often create a very different reality. Instead of getting a clean shot at a serious homeowner, your team may end
Why Shared Leads for Contractors Are a Waste of Time and Money Read Post »
At 99 Calls, we believe great marketing starts with understanding the businesses we serve. That’s why we’re introducing our Meet the Team series, where we sit down with the people behind the calls, campaigns, and strategies that help contractors grow. Today we’re talking with Jordan Evans, who wears multiple hats at 99 Calls, from sales
Meet the Team: Jordan Evans on Google Ads, Lead Quality, and Helping Contractors Grow Read Post »
