Best Service Business to Start in 2026: Jake Ramer on Why Pressure Washing Wins 

At 99 Calls, our lead generation experts spend their days deep in the data. They manage SEO, Local Service Ads, and Google Ads accounts across dozens of industries, watching what scales, what stalls, and what quietly prints money. So, why not ask them a simple question: If you were starting a service area business today, […]

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The Role of Patience in Profitable Home-Service Marketing

Profitable home-service marketing doesn’t happen overnight. If you run a home-service business, you’ve probably felt it: you launch a campaign, post a few before-and-afters, tweak your website… and then refresh your phone. When leads don’t pour in immediately, the temptation is to change everything – new ad, new offer, new agency, new “strategy.” The problem

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Why Lead Marketplaces Feel Inconsistent (Even When They Work)

Lead marketplaces are one of the most common ways contractors generate new jobs, especially in industries like water damage restoration, roofing, remodeling, and electrical services. But even when they work, they often feel inconsistent. One month, the phone rings nonstop. The next month, lead volume drops without warning. Why does this happen, and how do

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Google Ads Lead Costs by Home Service Industry in 2026

A Continuation of 2025’s Google Ads Lead Cost Analysis  If you’re a home service contractor running Google Ads, one of the hardest questions to answer going into 2026 is: “How much should a lead actually cost?” Most benchmarks online are outdated, overly generic, or based on national averages that don’t reflect real-world performance. Meanwhile, ad

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