A Small Update That Could Impact Visibility Google recently added a new tab inside the Google Business Profile dashboard called “Insights”. When clicked, it opens a screen encouraging businesses to complete their profile even further. It may seem minor, but updates like this usually signal that profile completeness is becoming more important for local visibility. […]
New “Insights” Tab In GBP Read Post »
Spring is when phones should be ringing again—but for a lot of contractors, they don’t ring fast enough. That’s why spring database reactivation for contractors is one of the smartest moves you can make before the busy season hits. Instead of chasing cold leads, there’s a goldmine sitting right under your nose: your existing customer
At 99 Calls, our lead generation experts spend their days deep in the data. They manage SEO, Local Service Ads, and Google Ads accounts across dozens of industries, watching what scales, what stalls, and what quietly prints money. So, why not ask them a simple question: If you were starting a service area business today,
Best Service Business to Start in 2026: Jake Ramer on Why Pressure Washing Wins Read Post »
Plus Practical Tips Contractors Can Start Using Now Seasonality isn’t a mystery. After 15 years of analyzing lead data across thousands of campaigns and industries, we’ve learned that demand ebbs and flows in reliable rhythms, but only if you know where to look and how to plan for it. In this post, we’ll explore what
What 15 Years of Lead Data Tells Us About Seasonal Demand Read Post »
Profitable home-service marketing doesn’t happen overnight. If you run a home-service business, you’ve probably felt it: you launch a campaign, post a few before-and-afters, tweak your website… and then refresh your phone. When leads don’t pour in immediately, the temptation is to change everything – new ad, new offer, new agency, new “strategy.” The problem
The Role of Patience in Profitable Home-Service Marketing Read Post »
Lead marketplaces are one of the most common ways contractors generate new jobs, especially in industries like water damage restoration, roofing, remodeling, and electrical services. But even when they work, they often feel inconsistent. One month, the phone rings nonstop. The next month, lead volume drops without warning. Why does this happen, and how do
Why Lead Marketplaces Feel Inconsistent (Even When They Work) Read Post »
