Google has officially tightened what businesses can and can’t do when collecting reviews, and they’re enforcing it with AI at scale. If your team is actively asking for reviews, this update matters. For contractors, this isn’t a small tweak. It changes how you train your team, how you ask for reviews, and how you stay […]
Google Cracks Down on Reviews: New Rules Every User Must Follow Read Post »
When Google Ads stop working, it isn’t always obvious why, especially when a campaign was generating steady calls just weeks ago. One month leads are consistent, and the next, performance drops, costs rise, and the phone gets quieter. This is a situation many home service contractors know all too well, and it rarely happens without
Why Google Ads Stop Working Read Post »
If you’re a service contractor, whether you’re in HVAC, plumbing, electrical, landscaping, or home services, your next best source of leads might not be Instagram or Facebook. It might be Nextdoor. Nextdoor has quietly become one of the most powerful platforms for local service businesses because it’s built entirely around neighborhood trust and recommendations. When
Why Every Service Contractor Should Be on Nextdoor (And How to Get Started) Read Post »
Customer Spotlight: All Pro Pressure Washing Plus, LLC When it comes to protecting and enhancing high-end homes along Florida’s Gulf Coast, precision matters, and that’s exactly what sets All Pro Pressure Washing Plus apart. 99 Calls recently sent Diane and Jake to meet with owner Adam McDermid and his team while they were on-site, cleaning
Growth Story of a Sarasota & Manatee County Pressure Washing Business Read Post »
Contractors today are surrounded by more marketing tools than ever before, from CRMs, automation platforms, ad systems, and AI tools; it adds up quickly. And for many businesses, that growing stack creates complexity that makes it harder to stay focused on what consistently brings in leads. Over the past few years, the home service marketing
If you’ve been running Local Services Ads (LSA) for a while, you already know the drill: background checks, licenses, insurance… jump through the hoops and get verified. But something interesting is happening. It looks like Google may be testing a shift in how verification is presented, and possibly how it actually works. Below outlines what
Is Google Quietly Tightening LSA Verification? Read Post »
