Uncategorized

Top 10 Lead Generation Services For Landscaping Contractors

Running a landscaping business isn’t a walk in the park.

Besides servicing your clients, you have to handle personnel, stay on top of regulations, and distinguish your service from your competition – all of which can take up a lot of time and energy.

Not to mention, you need to be constantly generating high-quality leads, pursuing the best opportunities, and growing your customer base if you want to be in business for the long haul.

Unfortunately, most contractors find marketing and lead generation quite a challenge. After all, landscaping is your expertise and nobody can fault you for not being a marketing guru!

Sure, you need to deliver high-quality work and provide great customer services. However, being the “best-hidden secret” won’t get your more jobs.

Today, most people look for landscaping contractors via online searches. In order to get in front of more potential clients who are actively searching for a landscaper, you need an online presence that can help attract clients and generate leads.

The good news is, you can outsource lead generation so you don’t have to spend hours trying to figure out how to market online or attract high-quality prospects.

Some of these vendors work on a pay-per-lead or pay-per-call basis while others set up and manage the entire marketing funnel (e.g., SEO, website, etc.) for a flat monthly fee.

Now, you may wonder – where to start? Which type of service will work best for your business?

We have done the legwork for you and put together a list of top 10 lead generation services for landscaping contractors:

Exclusive Leads

Lead Verification

Lead Source(s)

Craft​Jack​.com

No

Yes

Prospects submit requests on vendor’s website

Connexion​Solutions​.com

Yes

Yes

Prospects visit contractor’s website

Yard​Hookup​.com

N/A

Yes

Prospects visit the vendor’s website to search for contractors

TitanPPC​.com

Yes

N/A

Prospects visit contractor’s website

Landscaper​marketing​360​.com

Yes

N/A

Prospects visit contractor’s website

Home​You​.com

Yes

Yes

Prospects submit requests on vendor’s website

Home​Advisor​.com

No

Yes

Prospects submit requests on vendor’s website

Disruptive​Advertising​.com

Yes

N/A

Prospects visit contractor’s website

PBTP​Leads​.com

No

Yes

Prospects submit requests via vendor’s system

99calls.com

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

Selecting a Lead Generation Service For Your Landscaping Business

To get the most out of your marketing budget, it’s important to choose a lead generation service that suits your business model, budget, and market.

Here are some key differences among the various services:

Lead Distribution System

Some vendors provide “exclusive leads” while others send one lead to a few contractors.

Shared leads are typically cheaper. However, since they’re distributed to several contractors, the chances of getting the job will be lower. In addition, the competition may lead to a price war that impacts your profit margin.

Because of the lower cost, shared leads typically work well for landscapers who are rapidly expanding and have the resources to pitch new businesses.

When you get exclusive leads, you’re the only contractor receiving the prospects’ contact information from the vendor. The chances of winning the job are higher and you’re more likely to get paid at your desired rate.

Even with the higher cost, exclusive leads often generate better ROI for landscapers who are relatively new to the business or don’t have the resources to spend on client acquisition.

Lead Verification

Lead verification means either the vendor or someone in your team will review the information submitted via a web form or call the prospects to make sure that the scope and budget meet certain criteria before you provide a quote.

Working with vendors that deliver verified leads can save you time and effort if you don’t have the resources to contact each prospect. However, if you already have the personnel in place, this may not be of high priority.

In addition, you also need to understand the trade-off between getting verified shared leads (e.g., via a pay-per-lead service) and direct exclusive leads (e.g., prospects submit information on your website.)

Using verified shared leads take the verification process off your plate and saves you time but you’d be competing with other landscapers.

On the other hand, the competition is lower when you get direct exclusive leads but the quality of the leads could vary depending on the traffic source and the lead capture mechanisms.

If you use a vendor that verifies a lead on your behalf (e.g., pay-per-lead or pay-per-call) inquire about its lead-screening process and make sure there’s a frictionless way for you to dispute bad leads.

Lead Sources

Most contractors get their leads from a variety of sources, such as online ads, organic search results, online directories, third-party review sites, referral, or offline promotions.

Some of these sources may drive higher quality traffic than others. You should keep track of the conversion rate from each source so you can invest more in those that work for your business.

Vendors that implement marketing funnels for their clients often provide a dashboard or monthly analytics as part of the service. You can review the data and find out what tactics generate the best results.

Pay-per-lead vendors drive traffic to their platforms using online marketing techniques and their sources vary. You should experiment with a few vendors to see which one delivers the highest-converting leads so you can get the biggest bang for your marketing bucks.

Pricing Structure

Using a service that suits your business model can help maximize your ad dollars.

Some vendors charge per lead or per call while others offer their services for a flat monthly fee.

If you have a rather steady client base and only need new leads once in a while, a pay-per-lead or pay-per-call service is often more cost-efficient. If you want to have a consistent flow of leads, using a vendor that charges a flat monthly fee can help you better control your budget.

To maximize your ROI, you need to take into account a vendor’s pricing structure, your conversion rate, and the number of new clients you want per month so you can get the right amount of leads at the optimal price.

Here is the pricing information for some of the vendors on our list:

Cost Per Lead

Craft​Jack​.com

Ranges from $5 – $37 per lead

Connexion​Solutions​.com

$499/month for unlimited exclusive leads

Yard​Hookup​.com

$250 sign-up fee. $30 referral fee for jobs under $300. Tiered fee schedule for jobs over $300.

Titan​PPC​.com

Varies based on service package

Landscaper​marketing​360​.com

Varies based on service package

Home​You​.com

Depends on the type of service and location

Home​Advisor​.com

$45-$75 per shared lead plus $28.99 per month

Disruptive​Advertising​.com

Varies based on service package

PBTP​Leads​.com

Starting at $10, depending on the type of service and market

99calls.com

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads. $29.90 per exclusive lead after the intro period

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Landscaping Contractors

How do you know if a lead generation service is right for you?

You should consider a vendor’s method, its fee structure, as well as the pros and cons of its offering. In addition, look for customer reviews to see if the vendor has a good track record of generating results for businesses like yours.

To help you get started, here’s an overview of the vendors on our list:

1. CraftJack

Cost per landscaping lead: $5 – $37 per shared lead.

Lead distribution system: Leads are shared among up to four contractors.

Lead source: The vendor uses SEO techniques to drive traffic to its website, on which prospects fill out a web form to request a quote.

Lead Verification System: The vendor’s automated system calls prospects to verify their information.

Pros:

  • The vendor offers a “speed-to-call” discount. When you call a prospect within 30 minutes of receiving it, you’ll get a 20% off that lead.

  • The lead management tool allows you to ask past clients for reviews, which will be posted on your profile.

  • You can easily request a credit for any bad lead via the lead management tool.

Cons:

  • Getting shared leads means you’ll be competing with other landscaping contractors for the same jobs.

Reviews:

1

 

1

1

Source: Better Business Bureau

 

2. Connexion Solutions

Pricing structure: Inbound lead generation packages start at a flat monthly fee of $499.

Lead distribution system: Direct exclusive.

Lead source: The vendor uses SEO tactics to drive traffic to your website, which will be built for you as part of the service package.

Lead Verification System: Prospects fill out a web form on your website to request quotes.

Pros:

  • Packages include a lead generation website that can benefit your business in the long-run.
  • A comprehensive online marketing approach dials in all the pieces in your funnel.
  • The vendor guarantees minimum lead calls and form-fills each month.

Cons:

  • It’s more expensive than most pay-per-lead services.

Reviews:

1

Source

 

3. YardHookup

Pricing structure: $250 sign-up fee. $30 referral fee for jobs under $300. Tiered fee schedule for jobs over $300.

Lead distribution system: N/A.

Lead source: The vendor drives traffic to its website, on which prospects can search for contractors using a list of criteria.

Lead Verification System: Prospects can review your information and photos of your past projects before getting in touch with you.

Pros:

  • There’s no lead fee. You only pay the referral fee after you get the job.
  • You get a profile page with a photo gallery to showcase your projects.
  • You only get contacted by prospects that are interested in your services and meet your budget requirement.

Cons:

  • The vendor only services the Dallas Metroplex area.

Reviews:

No review available at the time of publication.

4. Titan PPC

Pricing structure: Varies based on service package.

Lead distribution system: Direct exclusive.

Lead source: The vendor develops your search engine strategy and drives prospects to a lead generation landing page, which will also be created for you.

Lead Verification System: Prospects will get in touch with you via the landing page.

Pros:

  • The vendor is a Google Partner with expertise in Google Adwords and Google Remarketing.
  • You also get custom call tracking so you can assess the ROI in your monthly report.
  • Custom ads and landing pages will be set up on your behalf for precise targeting, e.g., types of services or geographic area.

Cons:

  • The full-service approach can be more expensive than many other pay-per-lead services.

Reviews:

1

Source: Titan PPC Website

 

5. Landscaper Marketing 360

Pricing structure: Varies based on service package.

Lead distribution system: Direct exclusive leads generated from your website, built using the vendor’s marketing software.

Lead source: The vendor uses online ads to drive traffic to your website.

Lead Verification System: Prospects fill out a web form on your website to request information.

Pros:

  • The vendor offers on-demand marketing services, such as website design and development, content creation, online advertising, and video production.
  • You have access to the vendor’s online lead management tool, which is part of its marketing software.
  • The vendor’s software allows you to manage ads on various platforms (e.g., Google, YouTube, Bing, Facebook, Instagram, etc.) all in one place.

Cons:

  • The full-service packages can be more costly than pay-per-lead models.

Reviews:

1

1

Source

 

6. HomeYou

Cost per landscaping lead: Depends on the type of service and your market.

Lead distribution system: Both shared and exclusive leads, varies by package.

Lead source: The vendor drives traffic to its website using online marketing techniques (e.g., SEO.) Prospects then submit their requests for quotes.

Lead Verification System: The vendor verifies the prospects’ information before distributing the leads to contractors.

Pros:

  • Many contractors are satisfied with the quality of the leads from this vendor.
  • You get a profile page on the vendor’s website to showcase your services.
  • The vendor offers a rather frictionless refund process for bad leads.

Cons:

  • Price per lead may be higher than some other pay-per-lead websites.

Reviews:

1

 

1Source: Better Business Bureau

 

 

7. HomeAdvisor

Cost per landscaping lead: $45-$75 per lead, plus $28.99/month.

Lead distribution system: Leads shared among several contractors.

Lead source: The vendor drives traffic to its website, on which prospects fill out a web form to request a quote. The vendor also uses third-party data sources.

Pros:

  • HomeAdvisor is one of the largest contractor-matching services and popular among homeowners.
  • The vendor has a strong online presence so building a good profile on its website can help you rank high on search engine results.
  • Some contractors indicated that they have purchased good leads from this vendor.

Cons:

  • Shared leads are distributed to multiple contractors so competition is high.
  • Since it’s free and easy for visitors to submit requests for quotes, some leads may not be ready to start a project.
  • The vendor’s customer service hasn’t always been satisfactory. Some users encountered problems when trying to cancel a subscription or request a refund.

Reviews:

1

 

1

 

 

1

Source: Better Business Bureau

 

8. Disruptive Advertising

Pricing structure: Varies based on service package.

Lead distribution system: Direct exclusive.

Lead source: The vendor uses online marketing techniques, such as PPC ads, SEO, and social media marketing, to attract prospects to your website.

Lead Verification System: You’ll capture and verify leads using your current system.

Pros:

  • The vendor is a Google Partner and an accredited professional for Bing ads.
  • You have access to its software to monitor your campaigns and receive a weekly report on their performance.
  • An account manager will help you improve the campaign results.

Cons:

  • Agency model tends to be more expensive than many other pay-per-lead services.
  • You need to have a website with an effective lead capture mechanism. Otherwise, you can’t take full advantage of the increased traffic.

Reviews:

1

 

1

Source

 

9. PBTP Leads

Cost per landscaping lead: Shared lead starting at $10.

Lead distribution system: Leads are shared by up to 3 contractors.

Lead source: Clients submit requests to the vendor’s system.

Lead Verification System: Leads are phone-verified.

Pros:

  • It’s an affordable pay-per-lead service with no contract or additional fees.
  • You can easily control your budget by adding funds to your account.
  • The mobile app allows you to purchase leads on-the-go.
  • The vendor offers leads for both commercial and residential jobs.

Cons:

  • Buying shared leads means you’d likely be competing against other landscapers.

Reviews:

1

 

1

Source: PBTP Leads Website

 

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $29.90 per exclusive lead after the intro period.

Lead distribution system: Direct exclusive.

Lead source: The vendor builds an SEO optimized website for your business so it shows up at the top of relevant search engine results. You’ll get found by prospects looking for landscaping service in your area and they’ll call you directly using a tracking number.

Pros:

  • You’ll receive exclusive leads that are ready to hire a landscaping contractor in your area.

  • You get an optimized website that will rank high in organic searches, boosting your SEO and generating long-term results.

  • The vendor will also get your business listed on various local directories. These profiles, along with a Facebook business page, will be properly set up to help you promote special offers that attract potential clients.

  • The vendor guarantees a minimum number of leads per month or your bill is prorated. Calls are recorded so it’s easy to dispute bad leads.

  • Monthly reporting helps you track results and maximize ROI.

Reviews:

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

Most homeowners have ongoing landscaping needs and for most contractors, jobs from recurring clients represent a majority of their income.

Not to mention, the cost of retaining a client is much lower than that of acquiring a new one.

It’s therefore worthwhile to invest in a good lead generation service, which can help you find high-quality leads that will turn into long-term clients.

In addition, many landscapers face the challenge of having to compete with “fly-by-night” landscaping services (aka a man with a van and a lawnmower) that lowball their fees just so they can get a job.

To distinguish yourself from these competitors, project a professional image and provide outstanding customer service when you respond to prospects’ inquiries so you can build trust and turn those leads into happy clients.

Uncategorized

How To Leverage Online Reviews To Grow Your Local Service Business

As a local service business (e.g., contractor, electrician, plumber, painter, landscaper, etc) you have probably experienced the power of word-of-mouth marketing.

When a client is happy with your services, he’d tell his friends and neighbors about your business and those people will be more likely to hire you because of the recommendation.

What if you can scale this up so more potential clients can see what your raving clients say about your services?

With more consumers searching online for local service providers, online reviews should be an important component in your marketing and lead generation toolkit.

The Power of Online Reviews

If you’re wondering whether it’s worth the effort to gather customer reviews online, take a look at these statistics:

Displaying reviews have been found to increase conversion rates by as much as 270%.

1

Image source

In addition, when your business is listed on third-party review sites, which often have higher domain authority than your own website, your profile can often rank high in relevant search engine results so you can get found by more prospects.

Boost Your Reputation With an Online Review Strategy

When it comes to online reviews, the more is indeed the merrier. On average, potential customers read 7 reviews before trusting a business while having five reviews can increase conversion rate by as much as 400%.

Here’s how to maximize the power of online reviews to improve your reputation and attract more clients:

Establish Your Presence On Review Sites

Most potential clients will research your business on third-party review sites before visiting your website or calling your business. Make sure people can find you no matter where they look.

BrightLocal found that Yelp and Facebook are local consumers’ most trusted review sites, followed by Google and BBB.org (Better Business Bureau.)

Register your business or claim your listing on these sites. Make sure you fill out all the profile information, add photos or videos, and include a link to your website.

Be Responsive

Responding to reviews is more important than ever, with 30% of consumers considering this as key when judging local businesses.

Monitor comments on the review sites to make sure you respond to feedback in a timely manner.

Many of these sites highlight a business’s average response time and response rate. Most consumers use this information to gauge the quality of your customer service and decide whether to contact you for a quote.

Ask Your Clients To Leave a Review

Writing a review for your business is probably not top of mind for your clients. However, 68% of consumers would leave a local business review when asked.

Make it easy for your clients to share a review by including a call-to-action and links to review sites on your website and email newsletters.

In addition, create a system to ask for reviews at the right time (e.g., when you just finish a project and the client is happy with the outcome). You can make it easier for your clients to post reviews by providing them with suggestions (e.g., ask some open-ended questions) and before/after photos they can upload.

Do Not Offer Incentives For Reviews

Avoid offering rewards or incentives to customers for leaving reviews.

Doing so is at least a gray area and at worst a violation of review site policy.

You may get away with it for a while, but you risk losing all your reviews.

Instead, provide great service and ask for reviews.

 

Encourage Reviewers To Use Their Real Names

Research has found that purchase likelihood improves by 15% when potential customers read verified buyer reviews over anonymous ones.

When you ask your clients to leave a review, encourage them to use their real names and general locations (city) so the reviews are perceived to be more trustworthy.

Encourage Reviewers To Be Descriptive

Google sometimes shows reviews on local results that contain words that match words used in the search query.

This makes sense because users are most interested in reviews of work that is similar to their needs.

Increase your odds of being visible and capturing a lead by asking reviewers to mention the service you provided. The more descriptive, the better.

Instead of the usual: “Smith’s Plumbing provides great service. I highly recommend them.”

Ask for something like: “Smith Plumbing arrived within 2 hours of calling them and was able to quickly repair my water heater. The service was quick and professional!”

Share Positive Customer Reviews

Social proof is a powerful tactic for marketing a local service business. Make the most out of positive customer reviews by sharing the links or screenshots on your website and social media profiles.

For example, you can format a screenshot of a positive review and post on Instagram or re-share a positive Facebook review as a post on your business page. You can even tag the clients and thank them for their support.

How To Maximize the Impact of Your Online Reviews On Google, Facebook, and Yelp

Google, Facebook, and Yelp are the three most popular review sites for local service businesses. Here’s how to optimize your presence on these platforms:

How To Get More Google Reviews

Google reviews can help you attract more clients and improve your SEO ranking. In addition, searchers are more likely to click on links with good star ratings.

First, claim your Google My Business listing and optimize your profile by filling out as much information as you can.

Next, make it easy for your clients to submit a review by sending them a link that’ll take them directly to the review form:

  1. Google your business name.
  2. When your business shows up on the right-hand column, click on the “write a review” button.
    1
    Image source
  3. A review box will pop up. Copy the URL in the address bar – that’s the URL to send to your clients when you ask for a review. (You can use a URL shortener, such as bitly.com, to make it more user-friendly.)
  4. Alternatively, click here and enter you business name and address in the box provided, get your Google Place ID, and use it to create a write-a-review link that works best on both mobile and desktop devices. This URL will look like this: https://search.google.com/local/writereview?placeid=<place_id>

How To Optimize Your Facebook Reviews

55% of customers use Facebook to learn about new products or services while 77.3% of people are influenced by reviews when making their purchasing decisions.

To get reviews displayed on your Facebook page, you need to add the “Review” tab by going to Settings > Edit Page > Add a Tab. The star ratings will be prominently displayed on your page and serve as a powerful social proof to help you attract more clients.

Make sure you’re getting a notification every time a review is posted so you can respond in a timely manner.

Although you can’t remove bad reviews from your page, you can report those that are inaccurate or violate Facebook Community Standards to protect your reputation.

How To Leverage Yelp Reviews

A study by Harvard Business School has found that a one-star increase in Yelp rating can lead to a 5-9% increase in revenue.

The first step to getting Yelp reviews is to claim and optimize your business listing by completing your profile.

While Yelp discourages businesses from asking customers directly for reviews, there are a few things you can do to optimize your Yelp presence:

  • Follow Yelp’s terms of service and guidelines.
  • Place a Yelp badge on your website and link it to your Yelp profile so visitors can click through to check out the comments or leave a review.
  • Include a link to your Yelp listing in your email signature so your contacts can click through to read the comments or post a review.
  • Share your positive Yelp reviews on the social web.

It should be noted that Yelp uses an automated system to choose which reviews are considered credible and which are not.

Many have complained that Yelp is not fair as sometimes it will choose to not show your best reviews and instead show less favorable reviews.

If this happens, flag any suspect reviews and complain to Yelp. They probably will not remove any less desirable reviews, but they might start showing more of your good reviews, thereby increasing your overall rating.

Conclusion

While it’s important to cultivate your presence on third-party review sites, keep in mind that you don’t own the content on those platforms.

Profiles can get deleted and reviews can disappear for a variety of reasons. Keep a record of all your reviews by taking screenshots, printing them out, posting them onto your website, or copying the content into a Google doc.

There are many ways to leverage online reviews to boost your reputation and attract more clients. Optimizing your presence on Google, Facebook, local directories, and third-party review sites should be an integral part of your lead generation strategy.

That’s why 99 Calls does way more than build your business website and optimize the content for SEO. We’ll also create a Google My Business listing, a Facebook business page, and a Yelp listing if needed.

Each website also includes a “Write-A-Review Widget” to help your customers leave you great reviews for your website, Google, and Facebook.

See how 99 Calls can help you generate more local service leads – request a free demo of the 99 Calls Lead Generation System.

Uncategorized

Top 10 Lead Generation Services For Water Damage Restoration Businesses

Having your home flooded isn’t an everyday occurrence. Unlike plumber or handyman services, most people don’t have the contact information of a water damage restoration specialist taped to their fridges.

When there’s a flood, they’d most likely panic and bring in the first water damage restoration service they can find. They may read a few online reviews but won’t spend hours researching every service provider available.

Water damage restoration work is all about speed – your clients need to get their houses dried out as quickly as possible. In addition, most of the work is covered by insurance so prospects are less likely to spend hours looking for the “best deal.”

The challenge is – how can you be the first water damage restoration business they come across when they need help? What can you do to be the first to show up on the scene so you can get the job?

The secret often lies in getting your business found in online searches.

Did you know that 78% of location-based mobile searches result in an offline purchase?

If you want to get more water damage restoration leads, you need to make sure your information shows up in relevant search engine results by using the appropriate online marketing and SEO techniques.

However, for most local service businesses, it’s quite challenging to get ahead in online marketing due to all the moving parts and constantly evolving new tactics.

Thankfully, you don’t have to spend a fortune on hiring a marketing team. There are many lead generation services to which you can “outsource” your prospecting efforts.

Some of these vendors drive traffic to their platforms where they match prospects with service providers. Others set up your marketing funnel and attract visitors to your website.

In this article, we’ll review 10 popular lead generation services for water damage restoration companies. You’ll learn how they generate leads and price their services to help you find one that works best for your business model, market, and budget.

Exclusive Leads

Lead Verification

Lead Source(s)

33Mile​Radius​.com

Yes

Yes

Prospects contact the vendor’s network and the calls are routed to contractors

Service​Direct​.com

Yes

Yes

Prospects visit contractor’s website

eForce​Web​.com

Yes

N/A

Prospects visit contractor’s website

Hope​Media​Group​.com

Yes

Yes

Vendor generates leads using SEO and PPC techniques then route phone calls or emails to contractors

Water-​Damage-​Marketing​.com

Yes

N/A

Prospects visit contractor’s website

United​Restorers​.com

Yes

N/A

Prospects visit contractor’s website

Lead​Amigo​.com

Yes

Yes

Vendor generates leads then route phone calls to contractors

Connexion​Solutions​.com

Yes

N/A

Prospects visit contractor’s website

Lead​Snap​.net

Yes

Yes

Prospects visit contractor’s website

99calls.com

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

 

How To Select the Right Lead Generation Service For Your Water Damage Restoration Business

There are various kinds of lead generation services and they attract, verify, and distribute leads differently. Understanding how they work will help you identify the method that works best for your business.

The Difference Between Shared Leads and Exclusive Leads

Some services advertise “exclusive leads” while others may indicate that leads are shared among a few contractors.

When you purchase shared leads, you’ll likely be competing with other water damage companies. The chances of winning the business will be lower and you could get sucked into a bidding war that could lower your profit margin.

The advantage of buying shared leads is that they’re typically cheaper so you can reach more prospects with the same budget. This strategy works for companies that are rapidly expanding and/or have the resources to go after a lot of new businesses.

When you pay for exclusive leads, you’re the only contractor to get the prospects’ information. The competition is much lower and you’re more likely to get the client.

Exclusive leads work well for companies that are relatively new in business or don’t have the time or resources to pitch a lot of prospects. Even though the cost per lead may be higher, it’s often a more cost-effective way to get new clients.

Understanding Lead Source(s)

Lead generation vendors attract prospects from different sources, such as online ads, organic search results, online directories, third-party review sites, referral, or offline promotions.

Many of these services use online marketing techniques, such as SEO or PPC, to drive traffic to a dedicated landing page on which potential clients submit a request.

Pay-per-lead or pay-per-call services gather leads from different sources, depending on their lead generation methods. You may have to try a few vendors to see which one delivers the highest quality leads.

If you use a service that drives traffic directly to your website, you can review the metrics to see which sources are sending you prospects that are most likely to convert. Many reputable vendors provide monthly reports and some even help you analyze your metrics.

You may encounter some pay-per-lead sites that offer a large number of leads for a relatively low price. Be cautious because often times, these vendors are simply buying and reselling information from third-party sources without verifying the quality of the leads.

How Vendors Verify Leads

Most reputable lead generation services verify the leads to make sure they’re ready to hire a water damage professional before sending the prospects to you.

This is important because you don’t want to be paying for and spending time on bad leads.

When selecting a lead generation service, you should inquire how it verifies leads. Here are some examples:

  • The vendor drives organic search traffic to a landing page on which prospects fill out a web form with details about their requests.
  • After prospects submitted their requests, the vendor will contact them to ensure that the information is accurate.
  • The vendor will verify that the prospects meet your criteria, e.g., budget, service area, type of service, etc. before sending the leads to you or setting up a call on your behalf.

How Pricing Structure Affects Your ROI

While choosing a vendor, you’ll encounter a variety of pricing structures. For example, some vendors charge per lead or per call while others offer their services at a flat monthly fee.

Pay-per-lead or pay-per-call typically works well if you only purchase leads once in a while. However, you may have to manage your account carefully so you don’t get charged for leads that you won’t be able to handle.

On the other hand, if you want leads sent to you on an ongoing basis, services that charge a flat monthly fee can help you better control your budget.

At the end of the day, you want to make the most out of your marketing dollars. Understanding the pricing structure, cost-per-lead, and your conversion rate will help you determine which service can bring you the optimal number of leads in the most cost-efficient way.

Here are the pricing structures of some of the vendors on our list:

Cost Per Lead

Notes

33Mile​Radius​.com

Depends on service area

No setup or monthly fee

Service​Direct​.com

Depends on service area, size of business, years in business etc.

eForce​Web​.com

Offers both pay-per-call leads and flat fee programs

Get $100 free leads when you sign up

Hope​Media​Group​.com

Depends on service area

Pay-per-call, no monthly fee

Water-​Damage-​Marketing​.com

Depends on the service package

United​Restorers​.com

Flat monthly fee plus AdWords budget

Lead​Amigo​.com

$450 per lead

Pay for verified calls only

Connexion​Solutions​.com

Flat rate programs start at $499 per month

Lead​Snap​.net

Cost per call varies. Typically under $100 per call

Get $100 free leads when you sign up

99calls.com

$89 per exclusive lead

$299 set up fee

Figure 2: Pricing structure comparison

 

Top 10 Lead Generation Services For Water Damage Restoration Companies

To maximize ROI, you need to understand how each lead generation service works so you can select the one that works best for your market and business model.

Here’s an overview of our top 10 vendors:

 

1. 33 Mile Radius

Pricing structure: Depends on the service area.

Lead distribution system: Exclusive leads.

Lead source: Vendor drives traffic to its website using digital marketing techniques such as online ads.

Lead verification system Prospects call into the vendor’s network and the calls are routed directly to you.

Pros:

  • You get exclusive leads for your service area.
  • You only pay for valid leads.
  • You’re assigned a dedicated account manager.
  • According to the vendor, top partners close up to 90% of the leads.

Cons:

  • Cost per lead can be higher than some pay-per-lead sites.

Reviews:

1

1

Source: Better Business Bureau

 

2. Service Direct

Pricing structure: Depends on service area, size of business, years in business etc.

Lead distribution system: Exclusive leads.

Lead source: Vendor uses local SEO techniques to drive traffic to your website, which is included as part of the service package.

Lead verification system You only pay for valid calls.

Pros:

  • You can control your spending by pausing your campaign any time.
  • You can adjust the number of leads you get by adjusting your price per lead.
  • You only pay for valid calls so you won’t be spending money on bad leads.

Cons:

  • Full-service approach and pay-per-call pricing may be higher than most pay-per-lead services.

Reviews:

1Source: ServiceDirect.com

 

3. eForceWeb

Pricing structure: The vendor offers pay-per-lead and flat fee programs.

Lead distribution system: Exclusive leads.

Lead source: The vendor uses targeted local ads on Google and Bing to drive traffic to your website.

Lead verification system: Lead verification method on your website.

Pros:

  • The vendor limits the number of contractors they work within each geographic location to ensure that its clients are getting enough exclusive leads.
  • Local SEO and online ads are targeted to prospects in your service area.
  • If you choose the pay-per-call program, you only pay for qualified sales calls.

Cons:

  • Flat fee program may be more expensive than other pay-per-lead websites.
  • You may not get the intended results if your website isn’t set up to capture leads effectively.

Reviews:

No review is available at the time of publication.

 

4. Hope Media Group

Pricing structure: You pay for each billable call. Pricing depends on the service area.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to its websites on which your business will be featured.

Lead verification system: You only pay for billable leads that meet certain criteria.

Pros:

  • The vendor manually reviews each call recording to ensure it’s a billable call.
  • There’s no monthly fee and you can cancel any time.

Cons:

  • Pay-per-call pricing can be more expensive than most pay-per-lead websites.

Reviews:

1

Source: HopeMediaGroup.com

 

5. Water Damage Marketing (by Stellar eMarketing)

Pricing structure: Depends on the service package.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website using SEO techniques.

Lead verification system: Lead verification method on your website.

Pros:

  • The vendor uses highly targeted SEO techniques to get leads that are likely to convert.
  • Optimizing your website for SEO helps create long-term results.
  • The vendor claims to have extensive knowledge of the water damage restoration business.

Cons:

  • Like most SEO tactics, there’s a period of trial-and-error and results may vary.
  • You may not get the intended results if your website isn’t designed to capture leads effectively.

Reviews:

1

1Source: Google

 

6. United Restorer

Pricing structure: Flat monthly fee plus AdWords budget.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website using online ads (Google Adwords.)

Lead verification system: Lead verification method on your website.

Pros:

  • You have complete control of your monthly budget.
  • AdWords tends to generate more immediate results that put your website on the top of Google search results than SEO.

Cons:

  • You may not get the intended results if your website isn’t set up to capture leads effectively.
  • The service doesn’t include optimizing your website for SEO so you may not get the long-term benefits of being ranked for organic searches.

Reviews:

1Source: United Restorers Website

 

7. LeadAmigo

Cost per water damage lead: $450 per lead.

Lead distribution system: Exclusive leads.

Lead source: The vendor generates leads through online ads and sends calls directly to your phone.

Lead verification system: You only pay for verified calls.

Pros:

  • You can view all the leads on your smartphone and see the lead sources as soon as the calls come in.
  • Flat fee and no long-term contract make it easy to control spending.

Cons:

  • Some customers have trouble getting responsive support from the vendor.

Reviews:

1

1

Source: Google

 

8. Connexion Solutions

Pricing structure: Lead generation service starts at a fixed rate of $499 per month.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website using online marketing techniques.

Lead verification system: Prospects fill out a web form to request quotes.

Pros:

  • The vendor builds your website and takes care of the advertising, SEO, and social media marketing.
  • Packages include the development of a mobile-optimized website that can benefit your business in the long-run.
  • The vendor guarantees minimum lead calls and form fills each month.

Cons:

  • The service may cost more than other pay-per-lead websites.

Reviews:

1

Source: Facebook

 

9. LeadSnap

Pricing structure: Cost per call varies, typically under $100. You get $100 free leads upon sign up.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives online traffic using paid ads and SEO techniques to generate calls through mobile-optimized websites.

Lead Verification System: Ads target local prospects that are looking for a water damage restoration service and the vendor sends the call to you in real time.

Pros:

  • The vendor offers exclusive leads based on geographic territories so the competition is lower.
  • The vendor claims that clients typically start receiving calls within 24 – 48 hours.
  • The vendor offers tracking phone numbers for inbound calls so you can analyze metrics and improve results.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1

Source: LeadSnap Website

 

10. 99 Calls

Cost per water damage lead: $89 per lead plus $399 setup fee, which includes a highly optimized website.

Lead distribution system: Exclusive leads.

Lead source: The vendor uses SEO strategies to drive your website to the top of search engine results so it’ll get found by high-quality prospects that are looking for a water damage restoration specialist in your local area.

Pros:

  • You get exclusive leads that are looking for water damage restoration service in your area.

  • You get an optimized website that will rank high in organic searches, boosting SEO and generating long-term results.

  • Your company will be listed on prominent directories. These profiles, along with a Facebook business page, will be properly set up so you can promote special offers to attract potential clients.

  • The vendor guarantees a minimum number of leads per month or your bill is prorated.

  • Packages include monthly reporting to help you track results and maximize ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

 

Conclusion

With the increasing occurrences of storms, fire, and flooding, the demand for water damage restoration service has been raising in the past few years.

Even though water damage restoration is a rather competitive business, there are a lot of opportunities for growth if you can get in front of those who have an immediate need for such a service in a timely manner.

For these prospects, time is of the essence. Using a lead generation service can help you respond quickly to their requests so you can win the jobs and increase your revenue.

 

Uncategorized

Why Online Reputation Matters and How To Manage Yours To Get More Clients

For decades, when people needed a local service professional such as contractor, plumber, electrician, painter, etc., they’d ask their friends, family, and neighbors for recommendations.

Using social proof to guide decision-making is human nature. The online world has made it even easier for consumers to research more vendors and obtain more information.

Besides friends and neighbors, your potential clients can now see the opinion of everyone who has interacted with your business, as long as it’s posted online. In fact:

  • 91% of people rely on search engine results while 65% of consumers trust these results over other sources.
  • 80% of consumers would change their mind about purchasing a product or using a service provider because of online reviews.
  • Two-thirds of people won’t buy from a business if it has 1-3 bad reviews.
  • 80% of consumers use social media to get advice on their purchases.

 

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Image source

 

A good online reputation gives you a competitive advantage by building brand awareness, increasing trust, and potentially boosting your search engine ranking.

Unlike verbal recommendations, online reviews are accessible by anyone at any time from anywhere. These opinions, which become part of your digital footprint (that never disappears!), can shape search engine results and define your reputation for a long time to come.

As a service provider, building trust with your prospects is critical for customer acquisition and retention. A stellar online reputation often makes the difference between whether a prospect calls you or your competitors.

It’s not enough to just do your job and hope your clients will post something nice about your business. For example, a client may write a bad review due to some misunderstanding (which you can easily clear up by reaching out) or worse, a competitor could intentionally tarnish your reputation by posting false reviews.

You need to actively monitor and manage everything that’s being said about your business online so you can build a positive brand image and attract more clients.

How To Build A Solid, Trustworthy, And Client-Attractive Online Reputation For Your Local Service Business

An important aspect of reputation management is to ensure that when potential clients search online, they’ll see accurate information about your company.

You need to create content that reflects your brand and monitor comments, feedbacks, or mentions so you can respond in a timely manner.

Here are 7 ways to manage and improve your online reputation:

1. Create Fresh Content

While you can’t “erase” negative comments published in the past, you can increase the chances of searchers seeing positive information about your business by regularly publishing fresh content, which tends to rank higher on search engine results pages.

In addition, sharing helpful, relevant, and valuable content will help build trust with your audience and establish your expert positioning.

You can also publish press releases on news about your business, such as updated offerings, new hires, participation in local community events, and special or seasonal promotions, etc.

2. Optimize Online Profiles

Social media sites and online directories typically have more “SEO juice” than your own website. When prospects enter your business name into search engines, your profiles on those sites may rank higher than your website in the search results.

Your information on these platforms should be up-to-date, on-brand, and showcase the best your business has to offer. Complete your profiles and use visual content such as photos or videos to accelerate the “like, know, and trust” factor.

3. Claim Your Listing

Some online directories, such as Google My Business and Yelp, require businesses to claim their listings.

Claiming your listings allows you to proactively manage your reputation on those sites by responding to reviews, tracking page views, and updating your business information.

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Image source

 

4. Respond to Reviews and Comments

Monitor all your online profiles and listings so you’re aware when someone posts a comment about your business. Use online tools to keep track of conversations on forums, blogs, and social media platforms.

Interact with your audience and respond to reviews and comments. A timely reply communicates an image of a responsive and customer-centric business. When prospects see that you’re proactively providing your clients with the best service, they’re more likely to hire you.

In addition, use this as an opportunity to identify minor issues so you can fix them before they become a major problem.

5. Implement an Online Review Strategy

Online reviews are everywhere, and for good reasons: 92% of consumers read online reviews to learn about a business while 84% trust these reviews as much as recommendations from their friends.

However, most people only write an online review when they aren’t happy with a product or service.

To leverage these reviews to get more clients, you need to optimize the impact of such user-generated content by having an online review strategy.

You can set up a process to ask clients for an online review right after you have finished a project. Make it as easy as possible for them to post a review, e.g., by providing some “before/after” photos that they can upload.

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Image source

 

6. Monitor Your Competitors’ Online Reputation and Strategy

You can find out what your ideal clients expect from your category of services and what they think can be improved in your industry by monitoring what they say about your competitors.

You can also learn from your competitors’ mistakes and see what they’re doing right to design offerings and customer service strategies that will help you acquire and retain more customers without going through the steep learning curve.

7. Don’t Forget the Most important Piece…

While all these strategies are effective for building your online reputation, there’s one foundation piece you can’t afford to ignore – consistently delivering great services to your clients.

You can’t put lipstick on a pig… if you don’t deliver outstanding services, you can’t expect your clients to say great things about your business on social media or post a 5-star comment on a review site.

Conclusion

Every client interaction is an opportunity to build trust and boost your credibility.

That’s why here at 99 Calls, we aren’t just building a website or running online ads for your business.

We also optimize your online directory listings, set up your Facebook business page, and monitor what people write about your business, so you can effectively leverage a variety of channels to reinforce your online reputation.

See how we can help you get listed, get found, and get great reviews here.

Uncategorized

Top 10 Lead Providers For Handyman Services

Most handymen (or women) are one-person operations that don’t have a lot of time and resources to spend on marketing or lead generation.

For those who have been in the business for a while, they can likely fill their pipelines with referrals and existing clients. However, it’s not always easy if you’re new to the business or looking to rapidly expand your client base.

Everybody needs a handyperson once in a while. The question is, how can you show up in the right place, at the right time, and in front of the right prospects so you get the job?

Most people go online to search for local service providers and it’s no exception when they need a handyman. If you want to get found by prospects, you need to make sure your information shows up in the relevant search engine results.

The challenge faced by most handyman business owners is that they don’t have the resources to invest in online marketing, which has a lot of moving parts. From SEO and paid ads to website optimization and lead capture, everything needs to be dialed in to maximize your ROI.

The good news is, there are many lead generation services you can use to get your business in front of high-quality prospects.

These vendors use a variety of techniques to generate leads and they structure their services differently.

Some drive traffic to their platforms on which prospects fill out a web form to request a quote. The vendors will then verify the leads and distribute them to contractors who have signed up for their services.

Other vendors create a marketing funnel for you (e.g., website, SEO) and use online marketing techniques to drive prospects to your website through which they can get in touch with you.

Some of these vendors offer their services for a flat monthly fee while others charge per-lead or per-call.

Different lead generation services work for different business models, budgets, and markets. To help you select the right vendor for your business, we have created a list of top 10 lead generation services for handyman businesses:

Exclusive Leads

Lead Verification

Lead Source(s)

Networx.com

No

Yes

Prospects submit requests on vendor’s website

CraftJack.com

No

Yes

Prospects submit requests on vendor’s website

Connexion​Solutions​.com

Yes

Yes

Prospects visit contractor’s website

Handyman​JobLeads​.com

Yes

Yes

Prospects visit contractor’s website

Ring-Leader.net

Yes

Yes

Prospects visit contractor’s website

FreeContractors​Leads​.com

Yes

Yes

Vendor sets up sales calls on your behalf

Advertising​​And​Lead​Generation​.com

Yes

Yes

Prospects submit requests on vendor’s website

Contractors​99.com

Yes (selected programs)

N/A

Prospects submit requests on vendor’s website

HomeYou.com

Yes

Yes

Prospects submit requests on vendor’s website

99calls.com

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

What You Need To Know When Selecting a Lead Generation Service For Your Handyman Business

In order to find the right lead generation service for your business, you need to understand how these vendors work. Here are a few key terms you should know when making your selection:

Shared Leads vs. Exclusive Leads

In general, shared leads have a lower cost-per-lead than exclusive leads. However, they are distributed to more than one service provider. Therefore, the chances of winning a job are lower and you are more likely to get stuck in a pricing war that will impact your profits.

On the other hand, purchasing exclusive leads means you’re the only service provider to receive the prospect’s information from the vendor. The competition is lower and you’re more likely to get the job at your standard rate.

Shared leads can work well for businesses that have the resources to pitch many prospects while exclusive leads often deliver a higher ROI for handypeople who are relatively new to the business or don’t have much time to spend on client acquisition.

Verified Leads

Verifying a lead means either the vendor or your team has to review the information submitted via a web form or call the prospects to make sure their projects match your criteria.

If you have the time or resources to speak to each prospect, getting verified leads from a vendor may not be of high priority. Otherwise, you may want to work with vendors that deliver verified leads to save you time and efforts.

There is also a trade-off between getting verified shared leads vs. direct exclusive leads. While verified shared leads takes the verification process off your plate, you’d be competing with other handyman businesses.

On the other hand, the competition is lower with direct exclusive leads but their quality may vary depending on the traffic source and lead capture mechanism.

If a vendor sends calls to you directly, make sure there’s a system to track and record these leads. There should be a frictionless way for you to dispute a lead and get credited for bad ones.

In general, pre-verified leads will save you time while post-verified leads are more economical. Regardless of your choice, make sure to review how the leads are screened (e.g. whether the vendor requires prospects to fill out a detail web form or calls the prospects on your behalf to set up an appointment) before signing up for a service.

Lead Sources

A prospect can come across your information in many places, such as online ads, organic search results, online directories, third-party review sites, referral, or offline promotions.

Depending on your market, some of these sources may generate higher-converting traffic than others. Knowing which of them are most effective will help you determine where to invest your marketing dollars.

If you use a lead generation service that drives traffic to your website, you can review the analytics to see which lead source is most effective.

If you work with vendors that use online marketing techniques to attract prospects to their platforms, you should experiment with a few because these lead sources and lead quality vary.

Pricing Structure and Cost Per Lead

Some vendors charge per lead or per call, while others offer packages for a flat monthly fee.

Selecting services with a pricing structure that meets your needs can help you maximize your marketing budget.

For example, if you only want to get leads once in a while, a pay-per-lead or pay-per-call service is likely to be more cost-efficient. If you need leads consistently, packages with a flat monthly fee can help you better control your budget.

To make the right decision, you should understand the vendors’ pricing structures and your conversion rate so you can select the right service offering that gives you the optimal number of leads.

Here is the pricing information for some of the vendors we have listed:

Cost Per Lead

Networx​.com

$30-$70/shared lead

CraftJack​.com

Ranges from $9 – $25.50 per shared lead

ConnexionSolutions​.com

$499/month for unlimited exclusive leads

Handyman​Job​Leads​.com

Starting from $250 setup fee, plus $37 per month

Ring-Leader.net

$30/lead, no setup fee

FreeContractors​Leads​.com

Base on various qualifying criteria, such as years in business and location

Advertising​And​Lead​Generation​.com

Varies based on service package

Contractors99.com

$29 per shared lead and $69 per exclusive lead

HomeYou.com

Depends on the type of service and location

99calls.com

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads. $24.90 per exclusive lead after the intro period

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Handyman Businesses

To select a lead generation service that works best for your business model and budget, you should understand how the vendors get leads, their fee structures, and the pros and cons of their offerings.

In addition, don’t forget to look up customer reviews to see if the strengths of the vendor match your needs.

Here’s an overview of the vendors on our list:

1. Networx

Cost per handyman lead: $30 – $70 per shared lead.

Lead distribution system: Leads are shared by up to 4 contractors.

Lead source: The vendor drives traffic to its website using online advertising and SEO tactics. Prospects fill out a detailed web form and are shown profiles of matching contractors.

Pros:

  • You can set up a custom profile with photos and reviews to showcase your services.

  • The vendor has received positive reviews on its personalized services.

Cons:

  • You’ll be getting shared leads, which means you’ll likely be competing with other handymen.

Reviews:

1

1

Source: Better Business Bureau

2. CraftJack

Cost per handyman lead: $9 – $25.50 per shared lead.

Lead distribution system: Leads are distributed to as many as four contractors.

Lead source: The vendor drives traffic to its website using SEO tactics. Prospects then fill out a web form to request a quote.

Lead Verification System: When potential clients submit their requests on the vendor’s website, its automated system calls them to verify their information.

Pros:

  • The vendor offers a “speed-to-call” discount that encourages contractors to call a lead within 30 minutes of receiving it to increase the chances of winning the job.

  • You can get both residential and commercial leads through this platform.

  • The lead management tool allows you to ask past clients for reviews, which will be posted on your profile.

  • You can request a credit through the lead management tool if you receive a bad lead.

Cons:

  • Getting shared leads means you’ll be competing with other handyman businesses for the same jobs.

Reviews:

11

1

Source: Better Business Bureau

3. Connexion Solutions

Pricing structure: Lead generation packages start at a flat monthly fee of $499.

Lead distribution system: Exclusive.

Lead source: The vendor uses SEO strategies to drive traffic to your website, which will be created for you as part of the service package.

Lead Verification System: Prospects fill out a web form to request quotes.

Pros:

  • Packages include a lead generation website that can benefit your business in the long-run.
  • The vendor does the advertising, SEO, and social media marketing for you to drive website traffic.
  • The vendor guarantees minimum lead calls and form-fills each month.

Cons:

  • It’s more expensive than many other pay-per-lead services.

Reviews:

No client reviews found at time of publishing.

4. Handyman Job Leads

Pricing structure: Service packages include a one-time design fee (from $250) plus a monthly management fee (starting at $37.)

Lead distribution system: Exclusive.

Lead source: The vendor uses SEO strategies to drive traffic to your website, which will be built for you as part of the service.

Lead Verification System: Prospects contact you either by filling out a web form or calling a tracking number on your website.

Pros:

  • The “Professional” package includes the implementation of advanced SEO strategies such as content marketing, location citations, reputation marketing, and authority backlinks.
  • Packages include building a lead generation website that can benefit your business in the long-run.
  • A monthly flat fee helps you control your budget.

Cons:

  • It’s more expensive than many other pay-per-lead services.

Reviews:

1

Source: Handyman Job Leads Website

5. Ring-Leader

Pricing structure: $30 per lead.

Lead distribution system: Exclusive.

Lead source: The vendor builds an optimized website for you and drives traffic to it using SEO tactics.

Lead Verification System: Prospects contact you by calling a tracking number listed on the website and the calls are forwarded to your phone.

Pros:

  • Service package includes building a lead generation website that can benefit your business in the long-run.
  • There is no setup fee or design charge.

Cons:

  • Unproven – no reviews found.

Reviews:

No review available at the time of publication.

6. Free Contractors Leads

Pricing structure: Base on various qualifying criteria, such as years in business and location. The vendor also offers a pay-per-sale option.

Lead distribution system: Exclusive.

Lead source: The vendor generates leads using online ads and sends the calls directly to your phone.

Lead Verification System: You get inbound phone calls from prospects that are actively looking for a handyman.

Pros:

  • The vendor only works with a few handyman businesses in each geographic region to ensure there are enough leads for each.
  • The vendor will develop a website and landing page for your business as part of the service.

Cons:

  • The full-funnel service and pay-per-sale option could cost more than pay-per-lead services.

Reviews:

No review available at the time of publication.

7. Advertising & Lead Generation

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive.

Lead source: The vendor uses direct response marketing methods to generate leads.

Lead Verification System: Prospects contact you by either filling out a web form or calling a tracking number on an ad, which sends the calls directly to your phone.

Pros:

  • You have the chance to scrub out bad leads so you don’t get charged for them.
  • Geofence marketing ensures that you’re only getting leads within your service area.
  • There’s no down payment or monthly fee.

Cons:

  • The vendor’s website doesn’t provide much information on pricing structure or how it generates leads.

Reviews:

No review available at the time of publication.

8. Contractors 99

Cost per handyman lead: $29 per shared lead and $69 per exclusive lead.

Lead distribution system: Both shared and exclusive leads.

Lead source: Prospects submit requests on vendor’s website.

Lead Verification System: Not specified, the vendor will issue a refund on invalid leads.

Pros:

  • Simple pay-per-lead pricing means you can get as many or as few leads as you need.
  • Real-time lead posting allows you to respond to prospects’ requests promptly and increase the chances of winning a job.
  • You can set up filters for project types, service area, and daily budget limit to get more targeted leads.

Cons:

  • The vendor doesn’t offer additional or personalized services.

Reviews:

No reviews available at the time of publication.

9. HomeYou

Cost per handyman lead: Depends on the type of service and market.

Lead distribution system: Both shared and exclusive leads, varies by package.

Lead source: The vendor uses online marketing techniques (e.g., SEO) to drive traffic to its website on which potential clients submit their requests for quotes.

Lead Verification System: The vendor verifies the requests before sending the leads to you.

Pros:

  • Many contractors are satisfied with the quality of the leads from this vendor.
  • You get a profile page on the vendor’s website to showcase your services.
  • The vendor offers refunds on bad leads.

Cons:

  • Price per lead may be higher than some other pay-per-lead websites.

Reviews:

1

1

Source: Better Business Bureau

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $24.90 per exclusive lead after the intro period.

Lead distribution system: Exclusive.

Lead source: The vendor builds a website for your business. It’s optimized to show up on top of search engine results so you get found by prospects looking for handyman service in your area. Prospects will call your business directly using a tracking number.

Pros:

  • You’ll receive exclusive leads that are searching for handyman service in your area.

  • You get an optimized website that will rank high in organic searches, boosting your SEO and generating long-term results.

  • Your company will be listed on prominent local directories. These profiles, along with a Facebook business page, will be properly set up so you can promote special offers to attract potential clients.

  • The vendor guarantees a minimum number of leads per month or your bill is prorated. Calls are recorded so it’s easy to dispute bad leads.

  • Monthly reporting helps you track results and maximize ROI.

  • Over 130 5-star testimonials

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

For many prospects, time is of the essence when they need a handyman.

To increase the chances of winning a job, make sure to contact the prospect as soon as possible after you have received a lead and schedule an in-person quote – which has been found to increase conversion – if you can.

As a handyman, most of your revenue will come from repeat customers. When clients find a good handyman, they’d likely stick with him/her so a small job done well can lead to more and bigger projects.

Not to mention, the cost of retaining a customer is much lower than that of acquiring a new client. When you bid for jobs and deliver your services, consider customer retention and customer lifetime value as well as the immediate revenue so you can build a loyal client base for a profitable and sustainable business.

Uncategorized

Top White Hat SEO Strategies For Local Service Businesses

We hear this from local service business owners a lot, “where do I find clients?”

As a local service professional (e.g., painter, electrician, plumber, contractor) you need a reliable way to get in front of prospects and generate high-quality leads.

Most people start their search for a local service provider on Google, making search engine optimization (SEO) an essential marketing strategy.

1

Image source

However, the rules of SEO seem to be constantly changing and it’s often quite overwhelming for small businesses.

You have probably heard stories about websites that lost all their traffic overnight when Google changed its algorithm.

You know what, don’t be that website… it’s so 2013.

How? Actually, it’s rather simple.

The websites that got “dinged” by Google were using black hat SEO tactics. They may get their five minutes of fame but when Google figured out their dirty little tricks, they lost all their traffic and SEO juice.

Don’t try to outsmart Google. Instead, play nice by using white hat SEO techniques.

 

What’s White Hat SEO?

Simply put, white hat SEO strategies are search engine optimization techniques that won’t get you into trouble with Google.

As search engine algorithms are becoming increasingly sophisticated, many black hat SEO tactics no longer work and will even get your website penalized by Google.

Unlike black hat SEO that uses questionable tactics such as keyword stuffing or buying backlinks to “trick” Google, white hat SEO techniques emphasize on creating useful content for a human audience.

White hat SEO strategies optimize website content to increase relevancy and usability while making sure it’s easy for search engines to find and index the information. It’s the best way to improve your organic search ranking for long-term results.

The question is, what SEO techniques will move the needle most for your local service business, which has unique marketing needs that can be quite different from content sites or online stores?

Even if you have done just a little research on SEO, you’d realize that there are many things you can do to optimize your website. (Too many things!)

Here’s the good news: we have put together the latest white hat SEO strategies that are proven to work for local service providers so you can get found by high-quality prospects:

4 Must-Have White Hat SEO Strategies For Local Contracting Businesses

We can’t guarantee that Google will love your website to bits but these key strategies can help optimize your content for more SEO juice:

1. Mobile + Local

A mobile-friendly website is no longer a “nice to have” for local service businesses.

Why? Consider these facts:

In addition, over half of all website traffic comes from mobile devices so you bet Google is making sure that its search results are catering to these users.

Here are a few pointers for creating a mobile-first website:

  • Use a responsive mobile-first HTML framework that allows your website to adapt its layout to different screen sizes.

  • Prioritize user experience base on a device. E.g., make sure the most important information is at the top when a page is displayed on mobile to minimize scrolling.

  • Minimize your website’s page loading speed, which is a Google ranking factor. You can do so by minimizing the number of resources to display “above-the-fold” content. This includes limiting the number of scripts, fonts, and css files, as well as optimizing images to reduce size without compromising image quality.

  • Simplify navigation to make it easy for visitors to find what they need on your website.

  • Optimize your website for mobile interactions, e.g., by allowing users to use swiping gestures to interact with the content or adding a tap-to-call button.

While mobile-friendliness is an important ranking factor, optimizing for local SEO can help attract qualified prospects with high purchase intent.

When you optimize your website for local SEO, you boost your visibility on SERPs (search engine results pages) by getting listed on the “local pack” at the top of the page.

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Image source

Here’s how to get your website found on local searches:

  • Claim your Google My Business listing and optimize your business profile.

  • Ask happy clients to post reviews on Google and Facebook.

  • Optimize the URL, title tags, headers, meta description, and content on your website to target geographic search phrases or keywords.

  • Create content with a local focus to attract visitors who live in your service area and position yourself as part of the community.

For any local service and contracting business, combining mobile-friendliness with local SEO is the winning formula.

2. User Experience (UX)

User experience refers to every aspect of how a visitor interacts with the content of a website.

When you create a website to provide a great user experience, visitors are more likely to find what they need and stick around. This helps increase dwell time, decrease bounce rate, increase page views, and ultimately improve SEO ranking.

UX is a broad topic and it touches upon everything from the information architecture to content on your website.

For the purpose of boosting SEO, start with implementing these UX improvements on your website:

  • Mobile friendliness and page load time: mobile users are notoriously impatient. If your site doesn’t load on their smartphones within seconds, they’ll click away. If they can’t find what they want quickly, they also may click away, resulting in a lower dwell time that will hurt your SEO efforts.

  • Mobile-specific features: leverage features such as tap-to-call or location services (e.g., for auto-filling forms) to encourage visitors to get in touch.

  • Website architecture: a well-organized website allows both visitors and search engines to locate information easily so Google can better index your website while visitors can find what they need.

  • Visual design: your content needs to be legible on all devices so visitors won’t get frustrated and click away. This helps increase dwell time, which signals relevance to search engines.

  • Engaging content … while text is still the best way for Google to understand a website’s content, the use of other content types (e.g., video, infographics, interactive content, etc.) can increase user engagement, improve dwell time, increase sharing, and generate more backlinks. You can use caption and image alt-text to help search engines understand the visual content.

Last but not least, your website is an important component of your lead generation strategy. Your visitors should be able to easily submit a request for quote or get in touch with you via a variety of channels (e.g., phone, text, live chat, email) to schedule an appointment.

3. Keywords

Although keywords are no longer the “be all end all” of SEO since Google’s algorithm is now sophisticated enough to take other factors such as context and usability into account, it’s still an important element for ranking high in organic search results.

However, it’s not enough to just plug along with keyword strategies from 5 years ago. Instead of catering to an “algorithm,” you need to define your keywords from the perspective of your clients (i.e., how they’d search for the kind of services that you offer.)

Here are some latest keyword strategies for optimizing your content:

  • Longtail keywords: not only does 70% of all search traffic come from longtail keywords but people using these search terms are also more ready to hire a service provider. There are many ways to research longtail keywords, such as using Google suggest or Google search console, spying on your competitors, or doing social listening.

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  • Latent Semantic Indexing (LSI) keywords: LSI keywords refer to keywords or phrases that are semantically related to each other. It provides context to help Google understand your content and improve the quality of its search results. One quick way to identify LSI keywords is to run a Google search with a main keyword and scroll down to the “searches related to” section at the bottom to see similar terms that searchers use.

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4. Link Building and Online Presence

Similar to keywords, link building has been an SEO staple. However, it’s important to do so without resorting to black hat techniques.

Keep in mind that link building isn’t just about the quantity of backlinks. The quality of these backlinks matters as well. For example, the ranking signal will be much stronger if the backlinks are coming from highly relevant content on an authority site.

For local service businesses, getting listed on directories and third-party review sites is a great way to get backlinks while boosting your online presence. These directories and third-party sites tend to have high site ranks so you can leverage their SEO juice to drive traffic and improve your own ranking.

You should also optimize your social media profiles with relevant keywords and your website URL. Since social media sites have high site ranks, your profile will be more likely to be shown on search results if you include the appropriate keywords.

In addition, you can guest post on websites that provide local resources to your target service area. Include your website URL in the author bio and add a link or two to relevant content on your website (if allowed by the guideline.)

Keep in mind that getting backlinks isn’t always “the more the merrier.” You need to look out for negative SEO because having too many backlinks from sites with bad reputations could impact your ranking.

Monitor your backlinks and if you find any bad link, submit a list to Google to have the links disavowed.

 

Conclusion

As a local service business, it’s becoming increasingly important to get found on Google searches by high-quality prospects.

Having a comprehensive strategy to boost your SEO, establish a credible online presence, and capture leads on your website is essential for your long-term success.

Here at 99 Calls, we not only work to get you into top spots on SERPs by building a fully optimized mobile-friendly website but we also make sure that you’re getting listed, promoted, and reviewed so your business is ranked, found, and engaged.

Get started today – get a free consultation to see what SEO lead generation can do for your local business.

 

Uncategorized

Top 10 Lead Generation Services For Home Improvement and Remodeling Contractors

In a recent survey of home improvement professionals, the biggest challenge faced by these companies is generating leads for new business.

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Image source

Whether you have a small team or own a large company, having a constant stream of high-quality prospects is the key to maintaining a consistent cash flow and a healthy business.

The challenge is – where are your customers? What’s the best way to get in front of them when they’re looking for a home improvement contractor?

Most of today’s consumers search for local service providers online. They’d find the name of a few local contractors on Google, read some online reviews, visit their websites, and request a quote.

The key to getting found by prospects is to make sure that your website shows up on the first page of relevant local search results.

Unfortunately, many home improvement contractors fall behind in their prospecting efforts because they don’t have the time and resources to spend on online marketing.

Thankfully, there are many lead generation services to which you can outsource your marketing activities.

Some of these vendors drive traffic to your website, on which potential clients submit their inquiries.

Others use online marketing techniques to attract prospects to their platforms, on which the visitors submit project details. These vendors will then verify the leads and sell them to contractors.

To help you find a lead generation service that’s best for your business, we have put together a shortlist of 10 vendors. Some of them offer pay-per-lead or pay-per-call services while others focus on using online marketing techniques to drive high-quality prospects to your website:

Exclusive Leads

Lead Verification

Lead Source(s)

Modernize​.com

Yes, with selected programs

Yes

Prospects submit requests on vendor’s website

Home​Advisor​.com

No

Yes

Web form and third-party data sources

First​Impression​.com

Depends on service package

Yes

Depends on type of service

Leadstream by Web.com

Yes

Yes

Prospects visit contractor’s website

Networx.com

No

Yes

Prospects submit requests on vendor’s website

Home​Improvement​Leads​.com

No

Yes

Prospects request quotes on vendor’s website

Remodeling​.com

Yes, vendor offers shared, exclusive, and branded-exclusive leads

Yes

Prospects submit requests on vendor’s website

Leads-force​.com

Yes

Yes

Prospects visit contractor’s landing page

CraftJack.com

No

Yes

Prospects submit projects on vendor’s website

99calls.com

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

Finding the Right Lead Generation Service For Your Home Improvement and Remodeling Business

There are a few things to look out for when selecting a vendor to make sure you’re getting the right lead generation service for your contracting business:

Lead Distribution System

Some services send you shared leads while others offer exclusive leads. To decide which type is best for your business, you need to understand how they work.

Shared leads are sold to multiple contractors. Some vendors limit the numbers of contractors that each lead is sold to.

When you buy shared leads, you’d likely be competing against a few other contractors. The chances of winning a client will be lower and you may even get into a bidding war that could lower your profit margin.

If you’re rapidly expanding and/or have the resources to pitch new clients, you can take advantage of the lower cost-per-lead of shared leads.

On the other hand, when you purchase exclusive leads, you’re the only contractor getting the prospect’s information. The competition is lower and you’re more likely to close the deal.

If you’re relatively new in business or don’t have a lot of time and resources for client acquisition, getting exclusive leads is often more cost-effective even though the per-lead cost is typically higher.

Lead Source(s)

Lead source refers to where a lead is collected from, e.g., online ads, organic search results, online directories, third-party review sites, referral, or offline promotions.

If you use a lead generation service that drives traffic to your website, review the analytics and see which lead sources are sending you the highest-quality prospects so you can focus your resources on them.

If you use pay-per-lead or pay-per-call services, you should experiment with a few and see which one sends you the highest quality leads. These services generate leads using different methods (e.g., some use PPC and SEO techniques while others maintain an internal database) and their sources vary.

Lead Verification System

Any reputable lead generation service should have a lead verification system to ensure that the leads they send to you are ready to hire a home improvement contractor.

Vendors should be transparent about how they verify their leads. Here are some examples:

  • Requiring website visitors to fill out a web form with details about their home improvement projects.
  • Contacting the prospects to ensure that the information is accurate.
  • Ensuring that the prospects are located in your service area before passing the leads to you.
  • Screening the leads to make sure that they meet your criteria before setting up a sales call on your behalf.
  • Setting up a website or landing page for your business with an effective lead capture system (e.g., web form and/or dedicated phone number) and driving highly targeted traffic to it.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.

Pricing Structure and Cost Per Lead

Some vendors charge per lead or per call while others offer packages for a flat monthly fee.

If you want to have leads sent to you on a consistent basis, monthly packages can help you better control your budget.

On the other hand, if you only need to purchase leads once in a while, getting them on a per-lead or per-call basis is likely to be more cost-efficient.

Understanding the pricing structure, cost-per-lead, and your conversion rate will provide you with the necessary information to select the right service package so you can purchase the appropriate number of leads.

Here are the pricing structures of some of the vendors on our list:

Cost Per Lead

Notes

Modernize​.com

Depends on program and service area, ranging from $20-$60 per shared lead

Offers pay-per-lead and subscription programs based on service type and territory

Home​Advisor​.com

$45-$75/shared lead

Plus $28.99/month

First​Impression​.com

Varies based on service

GetStarted​.Web.com​/Leadstream

Varies based on package

Networx.com

$30-$70/shared lead

Home​Improvement​Leads​.com

Depends on program and service area, ranging from $20-$60 per shared lead

Offers pay-per-lead and subscription programs based on service type and territory

Remodeling​.com

Varies based on package

CraftJack​.com

Ranges from $5 – $70 per lead based on service category

Lead-Force​.com

Varies based on service

99calls.com

$39 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Home Improvement and Remodeling Contractors

Selecting the right lead generation service can help you get the appropriate amount of qualified leads at a cost that will maximize your ROI.

To increase your profits, you’ll need to understand how the service works, the pricing structure, and the pros and cons of each model.

Here’s a quick overview of the vendors on our top 10 list:

1. Modernize

Cost per home improvement lead: Depending on the service package and location, typically $20-$60 per shared lead.

Lead distribution system: Leads are shared by up to four contractors with a national average of 1.2. The vendor also offers subscription programs that distribute a blend of exclusive and shared leads.

Lead source: The vendor uses online advertising and SEO techniques to drive traffic to its website, on which prospects submit requests.

Lead Verification System: Prospects’ information is verified in real time as they fill out the requests for quotes on the website.

Pros:

  • Prospects have to fill out a detailed web form to get a quote. The leads are verified and sent to contractors in real-time.
  • The vendor is the largest private home improvement leads provider in the US. It has access to a large amount of data for analytics to help improve results.

Cons:

  • Getting shared leads means you have to compete with other contractors.
  • The subscription model for exclusive leads can increase your cost.

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1Source: Better Business Bureau

2. HomeAdvisor

Cost per home improvement lead: $45-$75 per lead, plus $28.99/month.

Lead distribution system: Leads are shared by several contractors.

Lead source: The vendor drives traffic to its website using online marketing techniques. It also leverages third-party data sources.

Lead Verification System: Prospects submit a request on the vendor’s website.

Pros:

  • The vendor is the oldest contractor-matching service with a large user base.

  • It has a strong online presence.

  • It offers a user-friendly interface.

Cons:

  • Shared lead means you’ll be competing with other contractors and you may have to buy more leads to win enough businesses.

  • The refund policy isn’t the most satisfactory so you have to carefully manage your profile, e.g., turning off the paid leads feature if you can’t accommodate new clients to avoid paying for leads that you can’t use.

Reviews:

1

1

1Source: Better Business Bureau

3. First Impression

Pricing structure: Varies based on the type of service.

Lead distribution system: Depends on the type of service.

Lead source: The vendor uses targeted media buying and search engine marketing techniques to drive traffic to your website or landing page.

Lead Verification System: The vendor uses pre-qualifying questions on web form or phone to validate leads.

Pros:

  • The vendor uses a data validation and leads scoring software to ensure the quality of the prospects.
  • The vendor offers pay-per-call leads so you can have the opportunity to talk to a prospect before paying for a lead.

Cons:

  • The full-service approach may be more expensive than other pay-per-lead services.

Reviews:

1Source: Better Business Bureau

4. Leadstream by Web.com

Pricing structure: Depends on service package.

Lead distribution system: Exclusive leads generated from your website.

Lead source: The vendor drives traffic to your website using SEO techniques.

Lead Verification System: The lead verification system on your website (e.g., a web form for requesting a quote.)

Pros:

  • The vendor uses highly-targeted local SEO techniques to attract people looking for a contractor in your area to your website.
  • The vendor tracks each click and every call so you can analyze the data and fine-tune your campaigns.

Cons:

  • You may not get the intended results if your website isn’t set up properly for capturing leads.

Reviews:

1

1

Source: Leadstream Website

5. Networx

Cost per home improvement lead: $30-$70 per shared lead.

Lead distribution system: Leads are shared by 1 to 4 contractors.

Lead source: The vendor uses online advertising and SEO tactics to drive traffic to its websites, on which prospects fill out a detailed request and are shown profiles of contractors.

Pros:

  • You can set up a custom profile with photos and reviews to showcase your services.

  • The vendor has gotten positive reviews on providing personalized services.

Cons:

  • You’ll be competing with other contractors for the same leads.

Reviews:

1

1

Source: Better Business Bureau

6. Home Improvement Leads

Cost per home improvement lead: Depending on your service area, cost ranges from $20-$60 per shared lead.

Lead distribution system: Leads shared by up to four contractors with a national average of 1.5.

Lead source: The vendor uses online marketing methods (e.g., paid ads, SEO, etc.) to drive traffic to its website, on which prospects submit requests.

Lead Verification System: Prospects’ information is verified in real time as they fill out the request for quotes on the vendor’s website.

Seems to be affiliated with Modernize.com.

Pros:

  • You can set up filters to receive only leads that match a pre-determined set of criteria, such as territory, trade, type of service, etc.
  • You can set the number of leads you want to get per week to help control your budget.
  • You can manage leads with the vendor’s online lead management tool, which sends you prospect information in real time.

Cons:

  • Sharing leads means you’ll compete with other contractors.

  • Quality of the leads may vary.

Reviews:

1

1

1

Source: Google reviews

7. Remodeling.com

Cost per home improvement lead: Varies based on your choice of lead type.

Lead distribution system: The vendor offers shared, exclusive, and branded-exclusive leads.

Lead source: The vendor drives traffic to your website, on which prospects submit their requests for quotes.

Lead Verification System: The lead verification system on your website (e.g., a web form for requesting quotes.)

Pros:

  • You have full control of your campaign from the dashboard. E.g., creating or pausing campaigns, adjusting bid, or fine-tuning targeting.
  • The vendor offers different types of leads and bidding techniques (e.g., pay per call, lead, or click.)
  • You can utilize the vendor’s platform for invoicing and payment processing.

Cons:

  • The full-service model could be more expensive than other pay-per-lead websites.

Reviews:

No review is available at the time of publication.

8. Lead-Force.com

Cost per home improvement lead: Varies based type of service.

Lead distribution system: Exclusive leads generated from your website.

Lead source: The vendor drives traffic to a landing page using online marketing and mobile search call technologies.

Lead Verification System: The vendor offers data capture, filtering, and delivery as part of the service.

Pros:

  • The vendor verifies all the leads with its SMS Text Verification Platform prior to delivery.
  • The vendor uses demographic, behavioral, geographic, and psychographic targeting to attract high-quality leads.
  • Mobile search call platform helps you capture prospects that are searching for contractors on their mobile devices.

Cons:

  • The full-service model could be more expensive than other pay-per-lead websites.

Reviews:

No review is available at the time of publication.

9. CraftJack

Cost per home improvement lead: $5-$70 per shared lead, depending on specific category.

Lead distribution system: Leads shared by up to four contractors.

Lead source: Prospects submit a request on the vendor’s website.

Lead Verification System: When prospects submit their requests on the vendor’s platform, the automated system calls them to verify their information.

Pros:

  • You can use the vendor’s lead management tool to keep track of prospects and receive text or email alerts on new leads.

  • It’s easy to request a credit through the lead management tool if you receive a bad lead.

Cons:

  • Getting shared leads means competition will be relatively high.

Reviews:

1

1

1

Source: Better Business Bureau

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $39 per exclusive lead after the intro period.

Lead distribution system: Exclusive leads.

Lead source: The vendor uses local SEO to promote your business so it appears at the top of search engine results and gets found by high-quality prospects that are looking for a home improvement contractor in your local area.

Pros:

  • You get exclusive leads that are looking for home improvement contractors in your area.

  • You get a website optimized to rank high in organic searches, boosting your SEO and generating long-term results.

  • Your company will be listed on prominent directories. These profiles, along with a Facebook business page, will be properly set up for you so you can promote special offers to attract potential clients.

  • The vendor’s packages guarantee a minimum number of leads per month or your bill is prorated.

  • Packages include monthly reporting to help you track results and maximize ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

Home improvement is a multi-billion dollar industry that’s trending to grow in the foreseeable future.

This translates into many business opportunities for home improvement and remodeling contractors who have the ability to generate high-quality leads and close the sales.

Besides lead generation, make sure you have the rest of your sales funnel dialed in so you can turn prospects into clients.

Of course, don’t forget to deliver high-quality work and provide outstanding customer service so you can get recurring business, referrals, and 5-star reviews from your happy clients.

Uncategorized

Top 10 Carpet Cleaning Lead Services

Most residential and commercial spaces have carpet as part of their flooring. In fact, carpets in the United States account for 51% of the total flooring market.

No wonder carpet cleaning is responsible for about 10% of the overall cleaning industry revenues and is growing at a rate of approximately 1.6% per year, totaling an average of $5 billion in annual revenues.

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Source

However, the commercial cleaning industry in the U.S. loses up to 55% of its total customer base every year. To counter such a high attrition rate, carpet cleaning companies need to be constantly generating new leads so they can have a consistent stream of clients and maintain a sustainable business.

But if you’re like most carpet cleaning service providers, you probably have a small team and don’t have a lot of time or resources for sales and marketing activities.

Thankfully, there are many lead generation services to which you can outsource your marketing efforts.

These vendors offer different kinds of services – e.g., pay-per-lead, pay-per-call, pay-per-sale, or building the entire marketing funnel for you. Understanding how they work, as well as the pros and cons of each model, can help you find the best option for your business.

In this article, you’ll get a list of the 10 most prominent lead generation services for carpet cleaning companies and learn some essential terms these vendors use to describe their services.

Click here to Google for the latest Top 10 Carpet Cleaning Lead services

We’ll also take a closer look at each individual vendor to understand the pros and cons of their model to help you make an informed decision.

Exclusive Leads

Lead Verification

Lead Source(s)

CraftJack​.com

No

Yes

Prospects submit projects on vendor’s website

Pay-Per-Calls​.com

Yes

Direct

Pay per click

SalesGenie​.com

No

No

Vendor’s vetted database

Free​Contractors​Leads​.com

Yes

Direct

Prospects visit contractor’s website

Carpet​Cleaning​Marketing​360​.com

N/A

Direct

Prospects visit contractor’s website

Web.com​/Leadstream

Yes

Direct

Prospects visit contractor’s website

Call​Box​Inc​.com

Yes

Phone verified

Multi-channel

City​Leads​Pro​.com

Yes

Phone verified

Prospects visit contractor’s website

Lead​Snap​.net

Yes

Direct

Prospects visit contractor’s website

99calls.com

Yes

Direct

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution.

Finding the Right Lead Generation Service For Your Carpet Cleaning Business

As you can see from the table above, lead generation vendors offer different types of services. How can you know which one is right for you?

First, let’s look at some industry-specific terms and understand what they mean for your business:

Should I Buy Shared Leads or Exclusive Leads?

Some lead generation services send you exclusive leads, meaning they don’t sell the same prospect information to other contractors.

Typically, exclusive leads are more expensive. However, since you aren’t competing with other carpet cleaning companies, your chances of closing the sales are also higher.

On the other hand, shared leads can be sold to multiple service providers and you may have to compete with them. You’re less likely to win the business and may even get stuck in a bidding war, which can impact your profit.

For businesses that are relatively new or don’t have a lot of resources to pitch new clients, buying exclusive leads is often more cost-effective. If you have the time and resources to go after a lot of prospects, shared leads may work well for you.

What Does “Lead Source” Mean?

Lead source indicates where a lead comes from, for example, online ads, organic search, third-party review sites, directories, referral, or offline promotions.

Many pay-per-lead vendors use SEO and online marketing techniques to get prospects that are looking for a particular service to visit their websites while others maintain their own internal databases.

The quality of these sources may vary. If you’re using these services, track your sales metrics to identify vendors that send you the highest quality leads.

If you use a vendor that builds your entire online marketing funnel, analyze your traffic and conversion so you can focus your budget on sources that send you the highest-converting prospects.

Is Getting “Verified Leads” Important?

Yes and no. Someone has to talk to a lead to determine their needs and budget to determine if that fits with your service offerings and prices.

If you have the time, or employees, or perhaps an answering service, who answer the phone and speak to callers then then verified leads may not be a big deal.

Otherwise, it might be worth considering verified leads as it could save you time.

Of course there is a trade-off between verified shared leads and direct exclusive leads.

Verified shared leads go to you and your competitors generally resulting in lower profit margins.

Direct exclusive leads are often ready-to-buy consumers.

Only you know which is right for you. Verified shared leads or direct exclusive leads or perhaps both if you have sales and service capacity to spare.

Nonetheless, any reputable vendor should let you know if and how they verify leads before passing them to you.

Lead vendors have their own verification systems and here are some examples:

  • Requiring prospects that visit their websites to fill out a detailed web form to request a quote. Many of these vendors will verify the information (e.g., by calling the prospects) before selling the leads.
  • Contacting prospects to make sure they’re in your service area and meet your criteria before setting up the sales calls or appointments on your behalf.
  • Implementing your marketing funnel, which includes a landing page on which prospects fill out a web form or are instructed to call a dedicated number. Some vendors will screen these leads for you as part of the service while others will pass the warm leads directly to you.

Lastly, while pre-verified leads will save you time, post-verified leads can save you  money.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.

How Do the Pricing Structures Differ?

If you need a consistent supply of leads, services that charge a flat monthly fee can help you better manage your budget. If your need fluctuates, using vendors that charge per lead or per call may be more cost-efficient.

In order to maximize your ROI, you need to know your cost-per-lead and conversion rate so you can select the right plan and purchase the appropriate amount of leads.

Pricing of lead generation services varies based on many factors, such as location, industry, market, etc. Here are the pricing structures of some of the vendors on our list:

Cost Per Lead

Notes

CraftJack​.com

$12 – $27 per lead.

Pay-Per-Calls​.com

Starting at $5 per lead.

*** Does not seem legit despite high ranking on Google.

SalesGenie​.com

Varies based on package and industry.

Prospecting service starts at $149 for 500 leads per month.

Free​Contractors​Leads​.com

Base on various qualifying criteria, such as years in business and location.

Carpet​Cleaning​Marketing​360​.com

Varies based on package

http://www.Web.com​/Leadstream

Varies based on package

Call​Box​Inc​.com

Varies based on package

City​Leads​Pro​.com

Varies based on market and demand

Lead​Snap​.net

Cost per call varies, typically under $100

Get $100 free leads when you sign up

99calls.com

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Carpet Cleaning Companies

To help you narrow down your choices, we have put together a quick overview and the pros and cons of each these prominent carpet cleaning lead generation services:

1. CraftJack

Cost per carpet cleaning lead: $12 – $27 per shared lead.

Lead distribution system: Leads are shared by up to four contractors.

Lead source: Prospects submit a request on the vendor’s website.

Lead Verification System: When prospects submit their requests, the automated system calls them to verify their information.

Pros:

  • You’ll have access to the vendor’s lead management tool, which allows you to keep track of prospects and receive text or email alerts on new leads.

  • You can request a credit through the lead management tool if you get a bad lead.

Cons:

  • You’re buying shared leads so you may have to compete with other contractors.

Reviews:

1

1

1Source: Better Business Bureau

 

2. Pay Per Call – Lead Generation Company

*** Despite a prominent position on the first page of Google for “carpet cleaning leads”, extreme caution is recommended with this vendor. This site does not offer a true company name, an address, phone number, or any identifying information.

Cost per carpet cleaning lead: Starts at $5 per lead.

Lead distribution system: Exclusive leads.

Lead source: Vendor operates lead generation websites that target different markets and geographic locations.

Lead Verification System: Prospects fill out web forms on the vendor’s websites and the vendor will call them to verify details.

Pros:

  • You don’t start paying until you have received the first 10 phone calls.

  • Pay-per-call means you only pay for sales calls that take place.

  • The vendor has a B2B focus for commercial carpet cleaning companies.

Cons:

  • You can only contact the vendor via a web form. There’s no phone number or social media information listed on the website.
  • No information can be found about this company or the people behind it.
  • Seems illegitimate.

Reviews:

No review is available at the time of publication.

 

3. Sales Genie

Pricing structure: Depends on service package. Prospecting service starts at $149 for 500 leads per month.

Lead distribution system: Shared leads.

Lead source: The vendor maintains an internal database using information from phone directories and new business sources such as secretaries of state, county courthouses, and public records.

Lead Verification System: The vendor calls all the leads before distributing them.

Pros:

  • The vendor has a dedicated team that’s constantly updating and verifying its database with new prospect information.
  • The vendor offers tools and services for prospecting, marketing, lead management, and data enhancement.
  • Good for small to mid-size businesses.

Cons:

  • The quality of information from third-party databases could vary.

Reviews:

1

1Source: G2 Crowd

 

4. Free Contractor Leads

Pricing structure: Base on a variety of qualifying criteria, such as years in business and location.

Lead distribution system: Exclusive leads.

Lead source: The vendor attracts prospects using online ads and sends inbound calls to your phone.

Lead Verification System: Vendor sends live local calls in real time.

Pros:

  • Targeted ads tend to generate higher quality leads.
  • There’s no long-term contract or termination fee.
  • Get $100 worth of sales calls when you sign up.

Cons:

  • Monthly packages may be more expensive than pay-per-click services.

Reviews:

No review is available at the time of publication.

5. Carpet Cleaning Marketing 360

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads generated from your website, which is part of the vendor’s marketing platform.

Lead source: The vendor uses online ads to drive traffic to your website.

Lead Verification System: Prospects interested in your services will fill out a web form on your website to request information.

Pros:

  • You have access to the vendor’s on-demand marketing services, such as website design and development, content creation, online advertising, and video production.
  • You can also use the vendor’s online lead management tool, which is part of the marketing platform.

Cons:

  • The full-service packages can be more costly than pay-per-lead models.

Reviews:

1Source

 

6. Lead Stream by Web.com

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads generated from your website.

Lead source: The vendor uses SEO techniques to drive traffic to your website.

Lead Verification System: The existing lead verification system on your website.

Pros:

  • Highly-targeted local SEO techniques help drive qualified prospects to your website.
  • The vendor tracks each click and call to help fine-tune your campaigns and generate better leads.

Cons:

  • You need to ensure that your website is properly set up for capturing leads.

Reviews:

1

1Source: Web.com website

7. CallBox

Self promoted as “Outsourced Lead Management Services”, CallBox’s “Multi-touch Multi-Channel Lead Management Process” will manage your entire marketing funnel. Starting with emailing and calling targeted prospect lists, to mailing brochures and connecting with prospects via social media, to digital remarketing and online chat, to finally calling prospects to set appointments and confirming appointments.

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: All-in-one marketing package generates commercial cleaning leads from the phone, email, social media, online, and mobile marketing.

Lead Verification System: The vendor finds leads and sets up appointments with pre-qualified prospects on your behalf.

Pros:

  • Multi-channel marketing approach captures leads from a variety of sources.
  • The vendor sends you phone-verified leads and sets up appointments on your behalf with prospects that have confirmed budgets.
  • Packages include support from a marketing team (e.g., email marketing specialists, data analysts) and access to an automated marketing system.

Cons:

  • The full-service approach typically costs more than pay-per-lead sites.
  • High lead volume required to compensate for high setup and monthly service fees.

Reviews:

1

1Source: Better Business Bureau

 

8. City Leads Pro

Pricing Structure: Varies based on market and demand.

Lead distribution system: Exclusive leads.

Lead source: The vendor sets up a webpage for your business and tracks online requests or calls generated from that page.

Lead Verification System: The vendor verifies the calls before forwarding them to you.

Pros:

  • The vendor only sends you calls that it deems relevant.
  • The pay-per-call system means you only pay for sales calls that actually take place.
  • The vendor gathers leads from a variety of sources and distributes them close to real-time.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

No reviews available at the time of publication.

9. LeadSnap

Pricing Structure: Cost per call varies, typically under $100. Get $100 free leads when you sign up.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives website traffic through PPC and SEO techniques and generates calls through mobile-optimized websites.

Lead Verification System: Mobile-optimized advertising targets local prospects that are looking for a carpet cleaning service in real-time.

Pros:

  • The vendor offers exclusive leads based on geographic territories, which helps lower competition.
  • No commission, hidden fees, or long-term contract.
  • The vendor offers tracking phone numbers for inbound calls so you can analyze metrics and improve results.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1

Source: LeadSnap Website

 

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $29.90 per exclusive lead after the intro period.

Lead distribution system: Direct exclusive leads. Calls are recorded and reviewed to confirm each billable lead is qualified.

Lead source: The vendor promotes an SEO optimized website so it appears at the top of search engine results and gets found by high-quality prospects looking for carpet cleaning services in your local area. Remarketing and pay-per-click also available.

Pros:

  • You get exclusive leads that are searching for the exact services you offer.

  • You get a website will be optimized to rank high on Google organic searches, boosting your SEO and generating long-term results.

  • Your company will be listed on many prominent directories. These profiles, along with a Facebook business page and Google My Business, will be properly set up for you to promote special offers and get found by potential clients.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

  • Free monthly reporting to help you track results and maximize ROI.

Reviews:

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

Carpet cleaning is a competitive industry. A constant stream of high-quality leads can help offset client attrition so you can better manage resources and control cash flow.

The different lead generation services listed in this article capture, verify, and distribute leads in a variety of ways.

To choose the right vendor for your carpet cleaning company, you need to consider your budget, local market, and business model.

In addition, you should contact the vendor to make sure you’re satisfied with its response time and quality of customer service.

Don’t be afraid to experiment! Try a few different types of services and track the conversion rates to find one that delivers the highest ROI for your business.

 

Uncategorized

Top 10 Sales Lead Services For Commercial Cleaning and Janitorial Services

Commercial cleaning and janitorial services is a fast-growing industry. It’s worth over $78 billion and has consistently grown at an average rate of 6.6% each year for the past decade.

Even though there are a lot of opportunities, you need to position yourself in the right place at the right time so companies that are searching for janitorial services can find you.

Commercial cleaning is also a competitive industry. You need a constant stream of potential clients that are ready to engage your services in order to stay ahead of your competition, get more businesses, and increase your profits.

Attracting high-quality prospects can be a lot of work. Thankfully, there are many lead generation services you can use to streamline your marketing.

These service providers will send you prospects that are actively looking for commercial cleaning services.

Some of them also set up the entire marketing funnel for you – e.g., landing pages, website, SEO, online advertising – to help optimize your marketing budget.

Whether you’re paying these vendors per lead, per sales call, or to set up your online lead generation mechanism, you can expect to leverage their platform and expertise so you can get in front of more potential clients.

However, you may wonder – how to choose the right lead generation service(s) for your business? Who are the top vendors and how do their offerings differ from each other?

We have done the legwork for you and have shortlisted the top 10 lead generation services for janitorial services.

In this article, we’ll review these vendors and decipher some of the terms used in the industry so you can choose the right service to help grow your business.

 

Exclusive Leads

Lead Verification

Lead Source(s)

Call​Box​Inc​.com

Yes

Yes

Multi-channel lead generation strategy

Sales​Genie​.com

No

No

Vendor’s vetted database

Janitorial​Marketing​360​.com

N/A

N/A

Prospects visit contractor’s website

Leads​Janitorial​.com

Yes

Yes

Vendor offers services from cold calling to appointment setting

Method​Clean​Biz​.com

N/A

N/A

Vendor’s database

Free​Carpet​Cleaning​Leads​.com

Yes

Direct

Vendor set up sales calls on your behalf

Abstrakt​MG​.com

N/A

Yes

Vendor identifies leads and set up sales calls on your behalf

Inception​Worx​.com

N/A

Yes

Vendor identifies leads and sets up appointments on your behalf

Sales​fully​.com

No

Yes

Vendor’s vetted database

99calls​.com

Yes

Direct

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

How To Select a Lead Generation Service for Your Commercial Cleaning Business

When you visit the vendors’ websites, you’d likely encounter some specific terms the vendors use to describe their services. Understanding these terms and what they could mean for your business can help you make an informed decision:

Shared Leads and Exclusive Leads

Many pay-per-lead sites sell the same lead to several contractors. When you purchase these shared leads, you’ll likely be competing against other commercial cleaning companies.

Even though shared leads tend to be cheaper, the competition can be high and you could get stuck in a bidding war that is time-consuming and can hurt your profit margin.

On the other hand, exclusive leads are often slightly more expensive but you don’t have to compete against other cleaning services. In addition, most vendors that sell exclusive leads have a more rigorous lead verification process to ensure quality.

Businesses that have sufficient business development resources can benefit from the volume they can access by purchasing shared leads. However, if your company is relatively new or doesn’t have the resources to pitch many new businesses, buying exclusive leads can often yield a higher ROI.

Lead Verification System

Nobody wants to waste time chasing after bad leads. Any reputable vendor should have a system for verifying leads before passing them to you so you’re focusing on prospects that are ready to hire a janitorial service.

Here are some common methods that vendors use for lead verification:

  • Vendors that drive traffic to their websites using online marketing and advertising techniques typically require prospects to fill out a detail web form to request a quote. Most will verify the information before selling the leads.

  • Those that charge per valid call or per sale often contact the prospects, make sure they meet your targeting criteria and set up the sales calls or appointments on your behalf.

  • Service providers that implement your marketing funnel will include a web form and/or a dedicated number on your website. Some will screen the leads for you while others will direct phone calls directly to your phone so you can set an appointment on the spot.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.

Lead Sources

Lead source refers to where a lead came from – e.g., Google AdWords, Facebook ads, organic traffic, referral, or offline promotions.

Most pay-per-lead vendors use online marketing and SEO techniques to drive traffic. Some maintain internal databases while others buy and resell leads from third-party databases.

When you’re purchasing leads from these sites, make sure to track the sales metrics so you can identify those that send you the highest quality leads.

If you’re using a service that builds your marketing funnel and drives traffic to your website, you can track the conversion rate to identify the best traffic sources so you can focus your resources on them.

Some vendors also provide reporting on your website metrics to help you fine-tune your messaging and SEO strategies.

Pricing Structure

Some vendors charge per lead or per call while others offer their services for a flat monthly fee.

To maximize your ROI, you need to know the cost per lead and your conversion rate so you can select the right plan and get the appropriate number of leads.

Many lead generation services price their packages base on location, market demand, and specific industry. You often need to contact them directly to get a quote.

Here are the pricing structures of some of the vendors on our list:

 

Cost Per Lead

Notes

CallBoxInc.com

Varies based on package

 

SalesGenie.com

Varies based on package and industry.

Prospecting service starts at $149 for 500 leads per month.

Janitorial Marketing 360.com

Varies based on package

 

Leads​ Janitorial​ .com

Varies based on package

 

Method​ CleanBiz​ .com

Varies based on location and package

 

Free Carpet Cleaning Leads.com

Base on various qualifying criteria, such as years in business and location.

 

AbstraktMG.com

Varies based on package

 

Inception​ Worx​ .com

Varies based on package

 

Salesfully.com

$29 per month

Get 100 free leads upon sign up

99calls.com

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Commercial Cleaning and Janitorial Companies

Choosing a lead generation service for your commercial cleaning business can be quite a challenge given all the options available.

We have done the legwork for you and put together the pros and cons of the top 10 providers to help you get started:

1. CallBox

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: All-in-one marketing package generates leads from phone, email, social media, online, and mobile marketing.

Lead Verification System: The vendor finds leads and sets up appointments with pre-qualified prospects on your behalf.

Pros:

  • Multi-channel marketing approach captures leads from a variety of sources.

  • The vendor will send you up-to-date and phone-verified leads. It sets up appointments on your behalf with prospects that have confirmed budgets to ensure it’s a good match.

  • Packages include support from a team of marketing specialists and an automated marketing system.

Cons:

  • The full-service approach typically costs more than pay-per-lead sites.

Reviews:

1

1

Source: Better Business Bureau

2. Sales Genie

Pricing structure: Depends on package and solutions. Prospecting service starts at $149 for 500 leads per month.

Lead distribution system: Shared leads.

Lead source: The vendor gathers data from a variety of databases, including 4,000+ phone directories and 350+ new business sources such as secretaries of state, county courthouses, and public records.

Lead Verification System: The vendor calls all the leads to verify the information before distributing them.

Pros:

  • The vendor has a team of 350+ employees who are constantly updating and verifying its database with new prospect information.

  • The vendor offers a variety of tools and services, such as prospecting, marketing, lead management, and data enhancement tools.

Cons:

  • The quality of information from third-party databases could vary.

  • Leads need to be cold called.

Reviews:

1

1

Source: G2 Crowd

3. Janitorial Marketing 360

Janitorial Marketing 360 is provided by Madwire located in Fort Collins, Colorado.

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads generated from your website, which is included as part of the vendor’s marketing platform.

Lead source: The vendor uses online ads to drive traffic to your website.

Lead Verification System: Visitors fill out a web form with detail information to request a quote.

Pros:

  • The vendor offers a variety of on-demand marketing services, such as website design and development, content creation, online advertising, and video production.

  • The vendor’s platform includes an online lead management tool.

Cons:

  • The full-service packages can be more costly than pay-per-lead models.

Reviews:

1Source

4. Leads Janitorial

Pricing structure: Varies based on the type of service.

Lead distribution system: Exclusive leads.

Lead source: The vendor offers services from cold calling to appointment setting.

Lead Verification System: The vendor will call prospects and set up sales appointments with qualified leads on your behalf.

Pros:

  • The appointment setting service ensures that you’re focusing your sales resources on warm leads that are more likely to convert.

  • The vendor offers a variety of services, including telemarketing campaigns and global lead generation services that target key buyers, influencers, and decision-makers.

Cons:

  • The services may cost more than pay-per-lead models.

Reviews:

1Source: Judy’s Book

5. Method Clean Solution

Pricing structure: Varies based on location and package.

Lead distribution system: N/A.

Lead source: The vendor provides you with a lead list from its database.

Lead Verification System: The vendor offers segmentation and targeting service to help you identify qualified prospects.

Pros:

  • The vendor provides sales and marketing solutions such as sales training, marketing materials, online advertising, and sales software.

  • You get 500 free leads upon sign up.

  • The vendor helps with targeting and segmentation to narrow down the list of prospects and optimize your ROI.

Cons:

  • The vendor doesn’t offer an easy way to get in touch.

  • The vendor doesn’t specify the sources of contact information in its database.

Reviews:

1

Source

6. Free Carpet Cleaning Leads

Yes, they provide commercial cleaning leads too.

Appears to be an alternative persona for a digital marketing company named Cloud LGS located in Tempe, AZ.

Pricing structure: Base on various qualifying criteria, such as years in business and location.

Lead distribution system: Exclusive leads.

Lead source: The vendor generates leads with online advertising and sends the inbound calls to your phone.

Lead Verification System: Pay-per-sale model means you only pay for leads that turn into clients.

Pros:

  • You won’t pay money for leads that are low quality or don’t convert.

  • There’s no long-term contract or termination fee.

  • Get $100 worth of sales calls when you sign up.

Cons:

  • Monthly packages may be more expensive than pay-per-click services.

Reviews:

No reviews available at the time of publication.

 

7. Abstrakt Marketing Group

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: The vendor identifies, contacts, and sets appointments with prospects on your behalf.

Lead Verification System: The vendor qualifies each lead base on your criteria.

Pros:

  • The vendor sets up face-to-face meetings with pre-qualified prospects for you.

  • Segmentation strategy helps identify high-quality prospects base on pre-set criteria, such as square footage, number of employees, industry, etc.

Cons:

  • Pay-per-appointment pricing is likely to be more expensive than pay-per-lead services.

Reviews:

1

1

Source: Better Business Bureau

8. InceptionWorx

Pricing structure: Varies based on service package.

Lead distribution system: N/A.

Lead source: Targeted cold calling and inside sales campaigns using the vendor’s database.

Lead Verification System: The vendor qualifies each lead base on your criteria.

Pros:

  • The vendor sets up face-to-face meetings with pre-qualified prospects on your behalf.

  • The vendor profiles qualifies, and contacts key buyers, influencers, and decision-makers in your target market using strict screening standards.

Cons:

  • The vendor doesn’t specify the sources of contact information in its database or the method it uses to verify leads.

Reviews:

No reviews available at the time of publication.

9. Salesfully

Pricing structure: $29 per month.

Lead distribution system: Shared leads.

Lead source: Leads come from the vendor’s vetted database of 140 million + consumers and businesses sourced from various public registries, such as utility activation, new business registrations, property deeds, etc.

Lead Verification System: The vendor updates and makes corrections to its database on a monthly basis.

Pros:

  • Flat monthly fee with unlimited access allows you to control your budget.

  • Ability to segment and target lead list base on criteria such as location, business type, the number of employees, annual revenue, and more.

  •  

Cons:

  • Some users have trouble getting customer support.

  • Some users reported issues with segmenting and downloading leads.

  • Leads need to be cold called.

Reviews:

1

1

Source: Serchen

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $29.90 per exclusive lead after the intro period.

Lead distribution system: Exclusive.

Lead source: The vendor provides an optimized website so it appears at the top of search engine results and gets found by high-quality prospects who are searching for a commercial cleaning company in your local area.

Pros:

  • You receive exclusive leads that are likely to turn into clients.

  • Your get a search engine optimized website to rank high on Google, boosting your SEO, and generating long-term results.

  • The vendor will list your company on several prominent directories and optimize your Facebook business page and Google My Business listing. These profiles will be properly set up so you can promote special offers and get found by potential clients.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

  • A free monthly report is included to help you track results and maximize your ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

You need a constant stream of clients to create consistent cash flow, which is the key to running a profitable and sustainable business.

Having a reliable lead generation system can help you avoid the feast-and-famine cycle so you can better manage your finance and resources.

As you can see, the various lead generation services offer a variety of packages and have different ways to attract, verify, and distribute leads.

Experiment with a few services to find one that suits your business model and market. Make sure to keep track of the effectiveness of each provider, such as conversion rates, so you can choose one that delivers the highest ROI for your company.

Uncategorized

Top 10 Lead Generation Services For Electricians

The market for electrical work can be quite competitive. It’s no longer enough just to hang up your shingle and hope that the phone will ring.

As more people are using the Internet to search for local service businesses, such as electricians, it’s more important than ever to make sure your prospects can find you online.

However, online lead generation involves more than just setting up a website. Did you know that links displayed on the first page of Google get 95% of the traffic?

You need to make sure that your business’s information is shown as close to the top of the search results as possible so you can generate more leads and get more businesses.

Thankfully, you don’t have to do this on your own.

There are many online lead generation services for electricians to help you get found by prospects so you can focus on servicing your clients.

Some of these vendors use online marketing techniques to drive traffic to their websites, on which clients submit their request for quotes. The sites will distribute leads to contractors who have signed up for their services (which are mostly pay-per-lead).

Others offer full-service lead generation packages that cover the entire marketing funnel, including website development, SEO, online advertising, and more.

To help you find the best option that suits your market, business model, and budget, we have selected 10 lead generation services for electricians that use different methods in attracting, verifying, and distributing leads.

Exclusive Leads

Lead Verification

Lead Source(s)

City​Leads​Pro​.com

Yes

Direct

Prospects visit contractor’s website

Connexion​Solutions​.com

Yes

Homeowners contact contractors directly

Prospects visit contractor’s website

PBTPLeads​.com

No

Yes

Prospects submit requests via vendor’s system

Trubids.com

Yes

Homeowners contact contractors directly

Prospects visit contractor’s website

Goodzer.com

Yes

Direct

Prospects set up calls via vendor’s website

Thumbtack.com

Yes

No

Prospects submit requests via vendor’s website

Contractor​Marketing​Experts​.com

Yes

Direct

Prospects visit contractor’s website

Rank​First​Local​.com

N/A

N/A

Prospects visit contractor’s website

Angies​List​.com

No

N/A

Prospects request quotes on vendor’s website

99calls.com

Yes

Direct

Prospects visit contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

How To Select a Lead Generation Service For Your Electrician Business

As you can see in the table above, there are different types of services using various methods to generate and distribute leads. Understanding these terms can help you select the best option for your business:

Shared Leads vs. Exclusive Leads

Shared leads are sold to multiple electricians while exclusive leads are only sold to one contractor.

Even though shared leads tend to be less expensive, you’d likely be competing against other electricians. The chances of winning the business will be lower and you may get into a bidding war that’d negatively impact your profit margins.

However, shared leads could work well for electricians who have more time and resources to bid for new businesses as you can get more leads for the same price.

On the other hand, if you’re new in business or don’t have the resources to conduct a lot of sales calls, it’s often more cost-efficient to purchase exclusive leads.

Verified Leads

The last thing you need is to waste time chasing after bad or fake leads. Using a vendor that verifies their leads allows you to focus on prospects that are ready to engage with your services.

Vendors that drive traffic to their websites typically require prospects to fill out a detailed form when they submit requests for quotes to ensure that they have a high intent of hiring an electrician.

Those that charge per valid call or appointment often contact the prospects on your behalf to make sure they’re ready to start a project before sending the leads to you.

If you work with a vendor that sends potential clients to your website, you’d verify the leads by having visitors fill out a web form to request a quote or call you directly.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded. This allows you and the lead vendor to post-qualify leads. You should not be charged for unqualified leads.

Lead Source

Leads coming from certain sources (e.g., Google Adwords, Facebook ads, organic searches, website inquiries, referral) may be more likely to convert than others.

If a vendor sends visitors directly to your website, make sure to keep track of your traffic sources and the corresponding conversion rates so you can focus your lead generation efforts on sources that send you high-quality leads.

Some full-service vendors offer tracking and analytics as part of their packages to help you fine-tune your SEO strategies and attract the highest quality leads.

Note that some pay-per-lead sites purchase leads from third-party databases. They’re essentially just buying and re-selling those names so even though they may be able to sell you more leads, the quality of the leads may vary.

Price Per Lead

Price per lead has a direct impact on your client acquisition cost and ROI.

Knowing the price per lead and your close rate can help you purchase the right amount of leads and maximize your ROI.

Many vendors vary their price per lead base on the local market and demand so you may have to contact them for a custom quote.

Here are the pricing structures of some of the lead generation services:

Cost Per Lead

Notes

City​Leads​Pro​.com

Varies based on market and demand

Connexion​Solutions​.com

$499/month for unlimited exclusive leads

PBTPLeads​.com

Starting at $15 per shared lead

Pricing varies based on service areas and type of service

Trubids.com

Ranges from $20-$30 per lead

Depending on industry and region

Goodzer.com

$15-$45 for each qualified exclusive call

Pricing varies based on service areas and type of service

Thumbtack​.com

$7-$11 to send a quote

Starts at 10 quote package, which gives you a 30% discount

Contractor​Marketing​Experts​.com

Lead generation plan starting at $99/month

Get $100 of free leads upon sign up

Rank​First​Local​.com

Varies based on package

Angies​List​.com

N/A

N/A

99calls.com

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Price-per-lead comparison

Top 10 Lead Generation Services For Electricians

Which lead generation service should you choose? Here are the pros and cons of our top 10 sites to help you pick one that’s right for your business:

1. City Leads Pro

Cost per electrical job lead: Varies based on market and demand.

Lead distribution system: Exclusive leads.

Lead source: Vendor sets up a webpage for your business and tracks leads/calls generated from that page.

Lead Verification System: Calls are verified before they’re forwarded to you.

Pros:

  • The pay-per-call system means you only pay for qualified leads.
  • The vendor verifies sources and only forwards calls that it deems relevant.
  • The vendor gathers leads from a variety of sources and distributes them close to real-time.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

No reviews available at the time of publication.

2. Connexion Solutions

Cost per electrical job lead: Lead generation service starts at a fixed rate of $499 per month.

Lead distribution system: Exclusive.

Lead source: Leads generated through your website.

Lead Verification System: Prospects fill out a web form to request quotes.

Pros:

  • The vendor builds your website and does the advertising, SEO, and social media marketing for you.
  • Packages include the development of a lead generation website that can benefit your business in the long-run.
  • The vendor guarantees minimum lead calls and form fills each month.

Cons:

  • It’s more expensive than many other pay-per-lead sites.

Reviews:

1

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3. PBTP Leads

Cost per electrical job lead: Shared lead starting at $15.

Lead distribution system: Leads are shared by up to 3 contractors.

Lead source: Clients submit requests to the vendor’s system.

Lead Verification System: Leads are phone-verified.

Pros:

  • Pay-per-lead with no contract or additional fees.
  • You can easily control your budget by adding funds to your account.
  • Its mobile app allows you to purchase leads on-the-go.
  • Affordable verified leads are great for contractors looking to quickly expand their businesses.

Cons:

  • Buying shared leads means you could be competing against other electricians.

Reviews:

No reviews available at the time of publication.

4. Trubids

Cost per electrical job lead: Typically $20 – $30 per lead.

Lead distribution system: Exclusive leads.

Lead source: TruBids spends up to 90% of your monthly budget to advertise on Google, Bing, and Yahoo to generate leads for your business.

Lead Verification System: Prospects will contact you via phone, text, or web form.

Pros:

  • You get your own sub-site on Trubids.com to drive traffic.
  • The vendor advertises your business page on Google, Bing, and Yahoo. You also get placements in the Yellow Pages, Google Places, and other online directories.
  • The vendor only works with a few contractors in each industry for a given market to make sure you’re getting enough leads.

Cons:

  • Customer service isn’t as extensive than many other sites.
  • You don’t own the sub-site, Trubids does. (E.g., you’ll lose the site if you discontinue their service.)

Reviews:

No reviews available at the time of publication.

5. Goodzer

Cost per electrical job lead: $15-$45 per qualified exclusive call.

Lead distribution system: Exclusive leads.

Lead source: The vendor promotes your business online (e.g., paid ads, SEO) and prospects submit requests via its website.

Lead Verification System: You only pay for valid calls.

Pros:

  • You only get charged for valid calls with prospects.
  • There are no setup fees, service fees, or other fees.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1Source

6. Thumbtack

Cost per electrical job lead: $7-$11 to send a quote.

Introductory Price: Start with a 10-quote package at a 30% discount.

Lead distribution system: Shared leads.

Lead source: Prospects fill out a form on the vendor’s website.

Lead Verification System: The vendor reviews each lead to make sure the request is legitimate.

Pros:

  • The site offers a detailed description of each job.
  • There’s a large number of homeowners submitting requests on Thumbtack.
  • You only pay for each quote you send, there are no additional fees or contract.
  • It’s possible to get good quality leads at a low cost if you have excellent reviews and a compelling description of your services on your profile.

Cons:

  • Many contractors receive the same requests so you may be competing against many other electricians in your area.
  • Your contact information isn’t visible to potential clients so they can’t contact you directly via your Thumbtack profile.

Reviews:

1

1

 

1

1Source: Better Business Bureau

7. Contractor Marketing Experts

Cost per electrical job lead: Lead generation plans start at $99/month.

Introductory Price: Get $100 of free leads upon sign up.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website using online marketing techniques.

Lead Verification System: Prospects submit requests via your website.

Pros:

  • The vendor builds your website and does the online advertising, SEO, and social media marketing to drive traffic.
  • The vendor offers full-service Internet marketing service to help you optimize results.
  • The fixed monthly fee helps you control your budget.

Cons:

  • The monthly fee may cost more when compared to buying leads when you need them.

Reviews:

No reviews available at the time of publication.

8. Rank First Local

Cost per electrical job lead: Varies based on packages.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website with SEO techniques.

Lead Verification System: Prospects submit requests via your website.

Pros:

  • Optimizing your website for SEO will build your domain authority and help you get found on organic searches in the long run.
  • Data-driven and customized SEO strategies ensure that you’re getting the most out of your marketing budget.
  • Flat fee packages help you better control your budget.

Cons:

  • The service focuses on driving traffic to your website. You still need to make sure you have a client-attractive site that can capture leads effectively.

Reviews:

1

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9. Angie’s List

Cost per electrical job lead: It’s free to set up a profile and you can pay to get featured on search results.

Lead distribution system: Shared leads.

Lead source: Potential clients search for electricians on the website.

Lead Verification System: N/A

Pros:

  • It’s a popular website among homeowners looking for home improvement professionals so you can get exposure to a lot of potential clients.
  • Contractors with good reviews can get high-quality leads from the site.

Cons:

  • There are many electricians listed on the site so competition is high.
  • Often times contractors have to advertise to get listed on the first page of search results, which can become costly.
  • Angie’s List was acquired by HomeAdvisor and they share a lead-pool. You may get duplicate leads if you’re using both services.

Reviews:

1

1

Source: Sitejabber

10. 99 Calls

Cost per electrical job lead: $29.90 per exclusive lead after the intro period.

Introductory Price: $199 setup fee. $99 per month for the first 10 months to get unlimited leads.

Lead distribution system: Exclusive.

Lead source: 99 Calls Lead Generation System drives your website to the top of search engine results so it can be found by high-quality prospects.

Pros:

  • The vendor doesn’t share or resell leads so you’ll receive exclusive leads that are more likely to turn into clients.

  • You get a highly optimized website that will rank on the first page of Google to generate long-term results.

  • The service includes listing on several prominent directories and optimizing your Facebook business page and Google My Business listing. These profiles will be properly set up so you can gain visibility and promote special offers.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

  • Free monthly reporting helps you track results so you can maximize your ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

It’s often competitive to get electrical jobs. You can use all the help you can get so you can focus on doing what you do best.

It’s important to understand how each lead generation service attracts, verifies, and distributes leads in order to select the best option for your business.

Don’t forget to track the results to make sure you’re maximizing the ROI of your marketing budget.

Last but not least, make sure you’re delivering excellent service so your happy clients will refer their neighbors and friends to you – after all, word-of-mouth is one of the most powerful marketing tools!