Most contractors do not have a lead problem. They have a visibility problem. When we audit a contractor’s marketing, we usually find the same pattern: The company does solid work, reviews are decent, the owner answers the phone, and customers are happy. But the marketing is leaking opportunities everywhere. The website is slow. The Google

For home service businesses, waiting can feel painful. You have trucks to keep busy, employees to pay, and bills that don’t care whether Google is still learning. So, how long should marketing take to work? The answer depends on the channel. Some channels can bring leads fast. Others take months to build. The key is