We recently had the chance to visit Drew Rankin at Blue Frog Painting in Secane, PA. We spent some time talking through his business, how things have evolved over the years, and what it’s really taken to build a steady flow of painting leads since 2016. Hearing it directly from him, on-site, gave a much […]
Success Story: How Blue Frog Painting Built a Steady Flow of Painting Leads Since 2016 Read Post »
At 99 Calls, staying ahead of Google’s constant changes isn’t optional; it’s essential. As SEO Director, Dipa Gandhi leads the charge in organic lead generation, Google Business Profile strategy, and adapting to the evolving world of AI-driven search. We sat down with Dipa to talk about SEO, AI Overviews, GBP optimization, and what it really
Meet Dipa Gandhi: SEO Director at 99 Calls Read Post »
The 2-Minute Rule: New data shows that responding to Google Local Services Ads (LSA) message leads in under 2 minutes increases lead volume by 47.9% and reduces Cost Per Lead (CPL) by 23.9%. The Problem: You’re Paying for Leads… Then Losing Them Before You Even Talk To The Customer Not because of your pricing. Not
If you’re a plumbing contractor looking at April 2026 Ads lead cost data, the numbers may look alarming at first. The 90th percentile jumped to $1,036 per lead. That’s high enough to make it seem like the entire market suddenly became more expensive. But that is not what happened. Based on 99 Calls campaign data,
Plumbing Lead Costs Are Still $130 – $250: Don’t Let April’s $1,036 Outlier Fool You Read Post »
If you run a home service business, you’ve probably said something like: “We tried marketing before… it just didn’t work.” Honestly, that’s fair, but most of the time, the issue isn’t that marketing doesn’t work; it’s that the expectations going into it were off from the start. At 99 Calls, we work specifically with home
How Marketing Expectations Get Set (and Why They’re Often Wrong) Read Post »
If you’re a home service contractor, understanding your cost per lead is critical to profitable growth. We have analyzed Q1 2026 data from 3,367 leads generated from our Local Services Ads (also known as Google Verified) and $176,892 in spend from real campaigns run for contractors in the U.S. Here’s what the data tells us,
LSA Cost Per Lead by Industry for Service Contractors (Q1 2026 Data & Insights) Read Post »
