Digital marketing decisions in home services are often made under time pressure. When lead volume fluctuates, adjustments happen quickly, and they matter more than most business owners realize. Platforms like Google Ads and Google Business Profile rely on consistency and historical performance data. When campaigns change frequently, the system has less reliable information to work […]
Testing vs Guessing in Digital Marketing Read Post »
If you’re a plumber, HVAC contractor, electrician, roofer, or any other service-area business, you’ve probably noticed something frustrating: You’re following Google’s guidelines and hiding your address, but some of your competitors are publicly displaying theirs. Even more confusing? Some of them show up in AI Overviews or local results, even with fewer reviews than you
Other Service Contractors Put Their Street Address on Their GBPs – Why Shouldn’t I? Read Post »
Most contractors think of YouTube as “social media.” It’s not. YouTube is the second-largest search engine in the world, with Google being the first. And lately, YouTube videos are showing up more often in Google search results, especially for: If your company isn’t on YouTube, you’re invisible in an entire layer of search. But it’s
Why & How To Create A YouTube Channel Read Post »
Google has removed the minimum review requirement for Local Services Ads. Previously, contractors needed 1–5 Google reviews (depending on industry) before their LSA profile could activate. That requirement is gone. You can now launch LSAs without reviews. These screenshots show that “Customer Reviews” was listed as one of the verification items, whereas now, it’s not
LSA Update: Reviews Are No Longer Required to Go Live Read Post »
A Practical Guide for Local Service Businesses One of the most common questions we get at 99 Calls is: “Should I increase my Google Ads budget?” It sounds simple, but increasing ad spend without a strategy can quickly raise your cost per lead and reduce profitability. On the other hand, staying too conservative can cap
When Should You Increase Your Google Ads Budget? Read Post »
Running a home service business is stressful enough. Add marketing metrics, ad dashboards, slow weeks, and industry seasonality into the mix, and it’s no wonder many contractors panic when numbers fluctuate. At 99 Calls, we see this all the time: good contractors making bad decisions because they judge performance too quickly, or using the wrong
How Contractors Should Judge Performance Without Panicking Read Post »
