Profitable home-service marketing doesn’t happen overnight. If you run a home-service business, you’ve probably felt it: you launch a campaign, post a few before-and-afters, tweak your website… and then refresh your phone. When leads don’t pour in immediately, the temptation is to change everything – new ad, new offer, new agency, new “strategy.” The problem […]
The Role of Patience in Profitable Home-Service Marketing Read Post »
Lead marketplaces are one of the most common ways contractors generate new jobs, especially in industries like water damage restoration, roofing, remodeling, and electrical services. But even when they work, they often feel inconsistent. One month, the phone rings nonstop. The next month, lead volume drops without warning. Why does this happen, and how do
Why Lead Marketplaces Feel Inconsistent (Even When They Work) Read Post »
A Continuation of 2025’s Google Ads Lead Cost Analysis If you’re a home service contractor running Google Ads, one of the hardest questions to answer going into 2026 is: “How much should a lead actually cost?” Most benchmarks online are outdated, overly generic, or based on national averages that don’t reflect real-world performance. Meanwhile, ad
Google Ads Lead Costs by Home Service Industry in 2026 Read Post »
What Roofers Should Pay (and How to Lower It) Roofing lead cost can make or break a roofing company. And in 2026, “cheap” leads can get expensive fast if you’re competing with 4–10 other contractors, missing calls, or running the wrong marketing channel for your market. 99 Calls has been following roofing lead costs trends
Roofing Lead Generation Costs in 2026 Read Post »
Most service business owners assume revenue problems start at the top of the funnel. More leads, better ads, higher rankings on Google Business Profile, fix those, and growth takes care of itself. But in many established home service businesses, demand already exists. The real issue is what happens after the phone rings. Or more accurately,
Missed Calls, Missed Money: The Hidden Revenue Leak Read Post »
How PPC Google Ads Has Quietly Changed the Rules Over the Last 5 Years Over the last five years, Google Ads trends have reshaped how home-service businesses compete for visibility, calls, and booked jobs. What once felt like a straightforward pay-per-click channel is now influenced by automation, reduced transparency, local trust signals, and stricter compliance
Google Ads Trends We’ve Watched Reshape Home-Service Advertising Read Post »
