A Practical Guide for Local Service Businesses One of the most common questions we get at 99 Calls is: “Should I increase my Google Ads budget?” It sounds simple, but increasing ad spend without a strategy can quickly raise your cost per lead and reduce profitability. On the other hand, staying too conservative can cap […]
When Should You Increase Your Google Ads Budget? Read Post »
Running a home service business is stressful enough. Add marketing metrics, ad dashboards, slow weeks, and industry seasonality into the mix, and it’s no wonder many contractors panic when numbers fluctuate. At 99 Calls, we see this all the time: good contractors making bad decisions because they judge performance too quickly, or using the wrong
How Contractors Should Judge Performance Without Panicking Read Post »
Search doesn’t live in Google alone anymore Search used to mean one thing: Google. Now, people ask questions in: And they’re not just asking random questions. They’re asking: These platforms don’t all work the same way, but they do pull from similar signals: high-quality web content, trusted sources, and clear authority. If AI doesn’t trust
What Is Changing About SEO Ranking Factors With the Rise of AI Read Post »
A Small Update That Could Impact Visibility Google recently added a new tab inside the Google Business Profile dashboard called “Insights”. When clicked, it opens a screen encouraging businesses to complete their profile even further. It may seem minor, but updates like this usually signal that profile completeness is becoming more important for local visibility.
New “Insights” Tab In GBP Read Post »
Spring is when phones should be ringing again—but for a lot of contractors, they don’t ring fast enough. That’s why spring database reactivation for contractors is one of the smartest moves you can make before the busy season hits. Instead of chasing cold leads, there’s a goldmine sitting right under your nose: your existing customer
At 99 Calls, our lead generation experts spend their days deep in the data. They manage SEO, Local Service Ads, and Google Ads accounts across dozens of industries, watching what scales, what stalls, and what quietly prints money. So, why not ask them a simple question: If you were starting a service area business today,
Best Service Business to Start in 2026: Jake Ramer on Why Pressure Washing Wins Read Post »
