At 99 Calls, our lead generation experts spend their days deep in the data. They manage SEO, Local Service Ads, and Google Ads accounts across dozens of industries, watching what scales, what stalls, and what quietly prints money. So, why not ask them a simple question: If you were starting a service area business today, […]
Best Service Business to Start in 2026: Jake Ramer on Why Pressure Washing Wins Read Post »
Plus Practical Tips Contractors Can Start Using Now Seasonality isn’t a mystery. After 15 years of analyzing lead data across thousands of campaigns and industries, we’ve learned that demand ebbs and flows in reliable rhythms, but only if you know where to look and how to plan for it. In this post, we’ll explore what
What 15 Years of Lead Data Tells Us About Seasonal Demand Read Post »
Profitable home-service marketing doesn’t happen overnight. If you run a home-service business, you’ve probably felt it: you launch a campaign, post a few before-and-afters, tweak your website… and then refresh your phone. When leads don’t pour in immediately, the temptation is to change everything – new ad, new offer, new agency, new “strategy.” The problem
The Role of Patience in Profitable Home-Service Marketing Read Post »
Lead marketplaces are one of the most common ways contractors generate new jobs, especially in industries like water damage restoration, roofing, remodeling, and electrical services. But even when they work, they often feel inconsistent. One month, the phone rings nonstop. The next month, lead volume drops without warning. Why does this happen, and how do
Why Lead Marketplaces Feel Inconsistent (Even When They Work) Read Post »
A Continuation of 2025’s Google Ads Lead Cost Analysis If you’re a home service contractor running Google Ads, one of the hardest questions to answer going into 2026 is: “How much should a lead actually cost?” Most benchmarks online are outdated, overly generic, or based on national averages that don’t reflect real-world performance. Meanwhile, ad
Google Ads Lead Costs by Home Service Industry in 2026 Read Post »
What Roofers Should Pay (and How to Lower It) Roofing lead cost can make or break a roofing company. And in 2026, “cheap” leads can get expensive fast if you’re competing with 4–10 other contractors, missing calls, or running the wrong marketing channel for your market. 99 Calls has been following roofing lead costs trends
Roofing Lead Generation Costs in 2026 Read Post »
