Welcome back to 99 Calls’ Ask an Expert series, If We Were Starting a Service Business in 2026. In our previous article, we shared why three of our marketing experts are confident that starting a pool services business is a winner. In this series, experts in SEO, Local Services Ads, and Google Ads at 99 […]
You invested in SEO. Built a website, and it ranked…initially, but then it stopped ranking. Because you thought: “SEO is done.”“I’m already ranking.”“Leads will just keep coming.” But now? Especially with something new showing up at the top: Google AI Overviews! Google Isn’t Just Ranking Websites Anymore. It’s Replacing Them Here’s what most contractors don’t
Why “Set It and Forget It” Doesn’t Work in Lead Generation in 2026 Read Post »
Many Reviews Are Useless for Ranking You’ve seen it a hundred times: “Great service!”“Highly recommend!” Nice, but not helpful. For Google? It’s vague.For customers? It’s not convincing. And for contractors trying to rank and generate calls, it’s a missed opportunity. Google Is Changing the Rules Google is now testing a new “Beta” review experience that
Google’s “Structured Reviews” – Here’s Why Contractors Should Care Read Post »
There’s a specific kind of anxiety that hits small business owners around 9:30am, and it often leads to Google Ads over-optimization. You check your Google Ads dashboard: Clicks are down, and the cost per lead looks weird. Turns out, one keyword spiked overnight. So you do what feels responsible. You start changing things (pause a
The #1 Mistake Killing Your Google Ads: Over-Optimization Read Post »
When contractors think about a lead generation company, they usually picture dashboards (Charts, Metrics, Reports). What they don’t picture is the person on the other side of those numbers. At 99 Calls, the work isn’t powered by software alone. It’s powered by people who care about the outcome as much as you do. Today, we’re
Inside 99 Calls: Devon on Ads, Automation & Follow-Up Read Post »
So, you’ve just signed the papers. Whether you’ve bought an existing pet grooming business or are opening the doors to your own brick-and-mortar salon for the first time, one reality hits fast: Empty grooming tables don’t pay the rent. A recent 99 Calls client found themselves in this exact position. They had just acquired a
Pet Care Success Story: How One Pet Grooming Salon Scaled to 5 Calls a Day Read Post »
