Happy Juneteenth! It’s a day to reflect on freedom, resilience, and the ongoing pursuit of equality in the United States. African Americans have played a major role in the skilled trades throughout U.S. history, from Blacksmiths, carpenters, masons, and ironworkers during Reconstruction to today’s electricians, HVAC technicians, plumbers, welders, and construction managers. There are several […]
Google doesn’t rank businesses based on tricks anymore. Years ago, contractors could stuff keywords onto a page, buy backlinks, run a few ads, and expect the phone to ring. That approach no longer works because Google’s entire platform is now built around trust. With hundreds of billions of dollars in advertising revenue tied directly to
Top 5 Things Google Actually Cares About Read Post »
The Problem: Most Contractors Are Still Marketing Like It’s 2018 A lot of contractors are frustrated right now. They are spending money on: …but results feel inconsistent. Some are getting traffic but not leads. Others are paying more for clicks than ever before. And many still do not understand how AI search is changing everything
Contractor Marketing in 2026: What’s Dead, What’s Working, and What AI Rewards Read Post »
For many wildlife removal companies, growth often feels inconsistent. One month is busy, the next slows down, and marketing companies frequently promise results without truly understanding the industry. Metro Wildlife and Pest Control experienced exactly that. Before partnering with 99 Calls, the company had worked with nearly every type of marketing provider imaginable, large home
Welcome to the final installment of our If We Were Starting a Service Business in 2026 series. Throughout this series, we’ve asked our team members what service business they would launch today and why. We’ve heard everything from pressure washing to landscaping to junk removal. For our final feature, Rachel and Devon both landed in
If We Were Starting a Service Business in 2026: Devon and Rachel Would Choose Pet Care Read Post »
Lessons From Managing Thousands of Contractor Websites The goal of local SEO is simple: help your business show up when homeowners search for the services you offer. People search for things like: The contractors who show up at the top of Google usually have stronger online visibility and more consistent marketing. That part hasn’t changed
Key Findings on What Actually Improves SEO for Contractors Read Post »
