How to dominate your market for water damage services Water damage restoration can be financially rewarding and helpful to the community. Or, it can turn into a marketing money pit. It’s not hard to imagine struggling to make ends meet when a single Google Ads click for water damage runs $30-$300. And that’s just one […]
A Water Damage Marketer’s Best Kept Secret: Leak Detection Read Post »
Have you been getting telemarketer calls from Yelp, Angie, and more? Trying to decide where your marketing dollars would be best spent? If you run a service-area business like HVAC, plumbing, electrical, landscaping, or appliance repair, one of the biggest questions asked is, where to spend your advertising dollars. There are more options than ever,
The Most Effective Paid Advertising Platforms for Service Area Contractors in 2026 Read Post »
Introductory Part 1 of a 4 Part Series Why “Turning On LSAs” Isn’t Enough Google Local Services Ads (LSAs) are one of the easiest ways for contractors to start generating leads. You can get set up pretty quickly: That’s the part everyone talks about. However, here’s what most contractors don’t realize until later. Getting approved
LSA Setup Is the Easy Part – The 3 R’s Determine If You Get the Calls Read Post »
Google has officially tightened what businesses can and can’t do when collecting reviews, and they’re enforcing it with AI at scale. If your team is actively asking for reviews, this update matters. For contractors, this isn’t a small tweak. It changes how you train your team, how you ask for reviews, and how you stay
Google Cracks Down on Reviews: New Rules Every User Must Follow Read Post »
When Google Ads stop working, it isn’t always obvious why, especially when a campaign was generating steady calls just weeks ago. One month leads are consistent, and the next, performance drops, costs rise, and the phone gets quieter. This is a situation many home service contractors know all too well, and it rarely happens without
Why Google Ads Stop Working Read Post »
If you’re a service contractor, whether you’re in HVAC, plumbing, electrical, landscaping, or home services, your next best source of leads might not be Instagram or Facebook. It might be Nextdoor. Nextdoor has quietly become one of the most powerful platforms for local service businesses because it’s built entirely around neighborhood trust and recommendations. When
Why Every Service Contractor Should Be on Nextdoor (And How to Get Started) Read Post »
