Uncategorized

Survival of the Fittest: A Case for Multiple Websites and Multiple SEO Companies

If you ask most website companies or SEO consultants, they’d tell you not to have two websites for the same business.

They’d tell you that having multiple websites would hurt your SEO, get you penalized by Google, and increase the resources needed to maintain your online presence.

These reasons would make sense in the ideal world in which your website is doing what it’s supposed to do – driving traffic and generating leads.

However, if you have an underperforming website, you may need to reconsider whether having a single website is going to benefit your business the most.

 

Google Doesn’t Care If You Have Multiple Websites

What Google doesn’t like is websites that are slow, have useless content, are not user-friendly, have poor navigation, use unencrypted HTTP connections, or provide poor mobile user experience.

Google doesn’t care how many sites your business has. All it does is crawl the websites, decide what’s most relevant for users based on a variety of factors, and rank those that are most useful highest in the search results.

If you have one website but it’s not optimized for a great user experience or delivering the content that’s helpful to your ideal customers, it won’t rank high in search results.

How can you know for sure what kind of website structure, content strategy, and SEO tactics are going to work best for your business and target market?

Here’s one way to find out…

 

Multiple Websites

If you have been using a vendor for over 10 months to help you with lead generation, SEO, and other online marketing tactics yet your website isn’t ranking well, attracting organic traffic from Google and Bing, or generating enough leads, then you should consider creating a second website.

Here’s why:

While a 10-month period is often long enough to test out an online marketing strategy, some tactics may take longer to generate results.

By creating a second website, you can let the strategy for the first website run its course while bringing in a second agency or consultant – essentially a competitor of your current SEO vendor – to test a different approach.

You should even be transparent about this and let the two SEO providers duke it out. Sure, you’d probably be spending more during the next 6 – 12 months to determine which vendor is more effective – but in the long run, there’ll be one sure winner…

… YOU!

The competition keeps the vendors honest and gets them to do their best to generate results for your business.

You see, many SEO vendors talk a good game and tell you they’re doing all the fancy stuff for your site. However, results talk louder than words. If their tactics aren’t placing you on the first page of Google, then they’re wasting your time and money.

Having a second website and letting your SEO marketers know that you’re putting their strategies to the test helps make sure they are doing everything they can to keep your business by producing maximum results for your business.

Yes, the SEO companies may complain. They’ll likely try to dissuade you from having two websites. There will be finger-pointing.

But here’s the thing – you don’t need to keep both sites once you have identified the winning formula that works for your business and target market.

Ignore the “cons” your vendors may be telling you for the next 6 – 12 months. If they’re complaining endlessly, then they simply aren’t confident about their ability to deliver outstanding results.

Losers complain while winners see opportunities, offer practical advice, and take action. Your goal isn’t to babysit marketers who whine but to identify the winner that will make your website profitable.

Let the results speak for themselves.

It may seem cruel but you’re in business to make a profit. You’re not here to get your SEO vendors to like you. If you stay with underperforming marketers, your competitors will squash you like a bug and laugh all the way to the bank.

You own your business and you call the shots. Set up the competition, find the best players, and let the champion take the spoil.

Make sure you track all the results, learn from both approaches so you can create a website that optimizes your ROI.

Ultimately, you’ll be the winner.

Uncategorized

10 Lead Generation Services For Plumbers

If you have tried to find clients for your plumbing business, you have probably heard of some popular pay-per-lead sites such as Thumbtack, HomeAdvisor, or Angie’s List.

Even though many people post their requests on those sites, the competition is very high because they sell shared leads. Since many plumbers are likely to be looking for clients on those sites, you could be bidding against quite a few competitors.

Thankfully, as more people turn to online searches to look for plumbers, there are also more lead generation services available to help you get in front of prospects.

Some of these providers drive online traffic to their platforms on which potential clients submit requests. The vendors then distribute these leads among plumbers who have signed up for their services.

Others take a full-service approach to helping plumbing businesses build their marketing funnels, which include websites, SEO, online advertising, and more to drive online traffic and get leads.

When you choose among various lead generation services, make sure to consider the different ways they generate, verify, and distribute leads. Select one that fits your market, business model, and budget so you can get the highest return on investment (ROI.)

To help you find a lead generation service for your plumbing business, we have done the legwork and put together a comparison of the 10 popular plumbing leads providers:

Exclusive Leads

Lead Verification

Lead Source(s)

33 Mile Radius

Yes

Yes

Prospects submit projects via vendor’s network

Boost Marketing & SEO

Yes

N/A

Prospects request quotes via vendor’s website

Marketing 360

Yes

N/A

Prospects visit contractor’s website

LeadsMill

No

Yes

Prospects submit requests via vendor’s system

Goodzer

Yes

Yes

Prospects set up calls via vendor’s website

AgencyPPC

Yes

N/A

Prospects visit contractor’s website

J&C Marketing Solutions

Yes

Yes

Vendor finds phone leads and transfers them to plumbing businesses

CraftJack

No

Yes

Prospects submit projects on vendor’s website

eLocal

No

N/A

Prospects submit requests on vendor’s website

99 Calls

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

 

How To Select the Best Lead Generation Service For Your Plumbing Business

We have selected a variety of providers that offer different types of services and packages so you can find one that works best for your business.

Here are a few things to consider:

Lead Distribution

Some vendors advertise “exclusive leads” – what does that mean and how is it different?

When you purchase leads, you’d typically encounter two types of leads.

Shared leads are sold to several plumbers so the competition will be higher. You may also be stuck in a bidding war that’d negatively impact your profit margin.

On the other hand, exclusive leads are sold only to one contractor. The competition is lower and you’d more likely win the business while keeping a healthy profit margin.

You may need to experiment to find the type of lead and the price per lead that will generate the highest ROI for your business.

In general, if you’re just starting out or have limited resources to devote to sales and marketing, getting exclusive leads may be a more efficient use of your time and money.

If you have more resources to spend on pitching new businesses, shared leads could yield better results because you can buy more leads at the same price.

Lead Source

Lead source refers to where your leads are coming from.

Most pay-per-lead website or lead generation services rely on search engine optimization (SEO) and online advertising to attract prospects who are searching for specific terms that indicate a high purchase intent.

If you have been in business for even just a little while, you probably notice that some sources (e.g., Google Adwords, Facebook ads, organic searches, website inquiries, referral) send you higher quality leads that are more likely to convert to clients.

Take note of how your highest-converting prospects find you so you can focus on promoting your business through those lead sources.

Some pay-per-lead vendors get their leads from third-party databases. They’re essentially just buying and reselling the information. Although they may be selling you more leads, the quality of those leads may vary.

Lead Verification

When you’re purchasing leads from a vendor, make sure to inquire how it verifies the prospects’ information and readiness to start a project so you don’t have to spend time and resources chasing after bad leads.

Some vendors screen prospects by having them fill out a detailed web form when submitting requests on their websites. This helps weed out those who aren’t ready to engage the work of a plumber.

Some lead generation services that charge per valid call or appointment often do more legwork for you by contacting the leads on your behalf to ensure that they meet your criteria.

Price Per Lead

Knowing your price per lead is essential in helping you project your client acquisition cost and staying profitable.

Keep mind that cheaper isn’t always better. You have to consider the conversion rate from each lead source to understand if you’re getting the highest ROI.

Here are the price-per-lead of some of the vendors:

Cost Per Lead

Notes

33 Mile Radius

Approximately $60 per lead, depending on service area

No setup or monthly fee

Boost Marketing

Cost can get as low as $5 per lead, depending on competition and advertising methods.

Works with only one company per service category within a 50-mile radius to ensure exclusive leads

Marketing 360

Varies based on package

Builds your website and offers online ad service to drive traffic

LeadsMill

Depends on job type and service area

Goodzer

$25-$45 for each qualified exclusive call

Pricing varies based on service areas and type of service

AgencyPPC

Varies based on package

Drives traffic to your website with SEO

J&C Marketing Solutions

Varies based on package

Pay per call or online form lead

CraftJack

$27-$40 per shared lead

Get $100 fund when you start receiving leads

eLocal

Depends on service type and location

No contract or set up fee

99 Calls

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Price-per-lead comparison

 

10 Lead Generation Services For Plumbers

There are different ways to work with lead generation service providers and here are the pros and cons of 10 companies to help you make the right decision:

 

1. 33 Mile Radius

Cost per plumbing lead: Approximately $60 per lead, depending on service area.

Lead distribution system: Exclusive leads.

Lead source: Vendor drives traffic to its website using digital marketing techniques such as online ads.

Lead Verification System Prospects submit projects via the vendor’s network.

Pros:

  • You get exclusive leads for your particular service area.
  • The vendor provides training to help you get the most out of its system.
  • You only pay for valid leads.
  • According to the vendor, top partners close up to 90% of the leads.

Cons:

  • Cost per lead is higher than some other pay-per-lead sites.

Reviews:

1

1

Source: Better Business Bureau

 

2. Boost Marketing

Cost per plumbing lead: Cost can get as low as $5 per lead, depending on competition and advertising methods.

Lead distribution system: Exclusive leads.

Lead source: Vendor builds your custom website and drives traffic to it using PPC and local search campaigns.

Lead Verification System Prospects submit requests on your website.

Pros:

  • The vendor works with one company per 50-mile radius to ensure you’re getting exclusive leads.
  • You get a website built to support long-term growth.
  • There’s no long-term contract.
  • The vendor guarantees high-quality leads that are actively searching for a plumber.

Cons:

  • You may not get into the program if there’s already a plumber using its service in your area.

Reviews:

1

1

Source: Google Reviews

 

3. Marketing 360

Also known as Madwire

Cost per plumbing lead: Varies based on package.

Lead distribution system: Exclusive leads generated from your own website.

Lead source: The vendor builds your website and uses online ads to drive traffic to it.

Lead Verification System: Potential clients opt-in to get a quote.

Pros:

  • The vendor offers on-demand professional marketing services such as website design and development, content creation, online advertising, and video production to help you market your business.
  • Packages include access to online lead management software.

Cons:

  • The full-service approach can be more expensive than other pay-per-lead sites.

Reviews:

1.png

Source

 

4. LeadsMill

Cost per plumbing lead: Depends on job type and service area.

Lead distribution system: Shared leads.

Lead source: The vendor looks for leads and sends them to the mobile app in real-time.

Lead Verification System: Vendor claims to deliver only verified leads.

Pros:

  • You get leads sent to you in real-time via a mobile app.
  • You can control your budget by adding funds to your app account.
  • Pay as you go, easy to use.

Cons:

  • Doesn’t offer as much customer support as other full-service vendors.

Reviews:

1

Source: LeadsMill.com

 

5. Goodzer

Cost per plumbing lead: $20-$45 per qualified exclusive call.

Lead distribution system: Exclusive leads.

Lead source: The vendor promotes your business online (e.g., paid ads, SEO etc.) and prospects submit requests via its website.

Lead Verification System: You only pay for valid calls.

Pros:

  • You only get charged for valid calls with prospects.
  • There are no setup fees, service fees, or other fees.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1

Source: Facebook Reviews

 

6. AgencyPPC

Cost per plumbing lead: Varies based on services.

Lead distribution system: Exclusive leads generated from your own website.

Lead source: The vendor uses search engine optimization (SEO) techniques and pay-per-click (PPC) ads to drive traffic to your website.

Lead Verification System: Potential clients submit requests on your website.

Pros:

  • Optimizing your website for organic search is a strategy that will generate long-term results for your business.
  • The vendor helps you analyze metrics and track ROI so you can improve results over time.

Cons:

  • The service only involves driving traffic to your website. You still need to make sure you have a client-attractive website that can capture leads effectively.

Reviews:

1

1

Source: Google Reviews

 

7. J&C Marketing Solutions

Cost per plumbing lead: Varies based on services.

Lead distribution system: Exclusive leads.

Lead source: The vendor transfers phone leads to your business immediately and notifies you via email about online appointment requests.

Lead Verification System: The vendor uses local targeting to make sure leads collected are located in your service area.

Pros:

  • Exclusive leads and local targeting helps improve conversion rate.
  • Hot phone transfer connects you with prospects that are ready to hire a plumber.
  • Service includes tracking to help fine-tune tactics and increase ROI.

Cons:

  • The added services (e.g., phone transfer) could mean a higher cost per lead than some other pay-per-lead sites.

Reviews:

1

1

Source: Yelp

 

8. CraftJack

Cost per plumbing lead: $12-$75 per shared lead.

Lead distribution system: Leads shared by up to four contractors.

Lead source: Prospects submit requests on the vendor’s website.

Lead Verification System: When potential clients submit requests, the automated system calls them to verify their information.

Pros:

  • The vendor’s proprietary lead management tool helps you keep track of prospects. You also receive text or email alerts on new leads right away.

  • You can request a credit through the lead management tool if you get a bad lead.

Cons:

  • You’ll be competing with other plumbers for the same clients, which could lower your conversion rate.

Reviews:

1

1

1

Source: Better Business Bureau

 

9. eLocal

Cost per plumbing lead: Depends on advertising package and service area.

Lead distribution system: N/A. You list your business on the website for free and pay to get featured on search results.

Lead source: Vendor drives traffic to its website using online marketing techniques.

Lead Verification System: Prospects click through your listing or ad to your website to request a quote.

Pros:

  • You get highly targeted leads because they’re searching for exactly the service you offer in your geographic area.
  • You only pay for valid calls and leads. If there aren’t enough leads coming through, you can get the rest of your money back.

Cons:

  • Competition can be high in certain areas.
  • Paying for ad placements can get expensive.

Reviews:

1

Source: Better Business Bureau

 

10. 99 Calls

Cost per plumbing lead: $29.90 per exclusive lead after the intro period.

Introductory Price: $199 setup fee. $99 per month for the first 10 months to get unlimited leads.

Lead distribution system: Exclusive.

Lead source: 99 Calls Lead Generation System drives your website to the top of search engine results so it can be found by high-quality prospects.

Pros:

  • 99 Calls doesn’t share or resell leads so you’ll get exclusive leads that are more likely to convert.

  • You get a highly optimized website that will rank on the first page of Google to generate long-term results.

  • The service includes listing on dozens of prominent directories and optimizing your Facebook business page. The vendor will help you set up these profiles properly so you can gain visibility and promote special offers.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill will be prorated.
  • Free monthly reporting helps you track results and maximize your ROI.

Reviews:

1

Source: Better Business Bureau

Also see:
Google Reviews for 99 Calls
Facebook Reviews for 99 Calls

 

Conclusion

Many people don’t think of plumbing until a pipe has burst or the bathroom is flooding.

But when they do need a plumber, they need one fast. They won’t have time for research and will call up the first few who are listed on their online search results.

As such, optimizing your website and directory listings for SEO is essential for generating leads and getting new clients.

As you can see, there are many different services to help you get found by prospects that are searching for plumbers.

To maximize results, you may need to test out a few vendors to see which method generates the highest ROI for your target market and business model.

Of course, you also need to hone in on the rest of your sales funnel (e.g., increase the conversion rate of your sales calls) and deliver outstanding customer service so you can get more leads from referral.

Uncategorized

10 Lead Services For HVAC Contractors

When you run an HVAC contracting business, it’s important that you have a reliable lead generation strategy to ensure a constant stream of clients and consistent cash flow.

You need to be where your future clients are when they’re looking for HVAC services. As more people are searching for local service businesses online, you want to make sure you’re capturing these HVAC leads.

For many HVAC contractors, the ins-and-outs of online marketing – such as website development, SEO, online advertising, or directory listing – can be time-consuming, or worse, unproductive.

Thankfully, there’s a growing number of lead generation services you can use to attract potential clients:

Exclusive Leads

Lead Verification

Lead Source(s)

HomeAdvisor

No

Yes

Website form and third-party data sources

CraftJack

No

Yes

Prospects submit projects on vendor’s website

Home Improvement Leads

No

Yes

Prospects request quotes on vendor’s website

HomeYou

Yes

Yes

Prospects submit requests on vendor’s website

SalesGenie

No

Yes

Vendor’s vetted database

Angie’s List

No

N/A

Prospects request quotes on vendor’s website

Thumbtack

Yes

Yes

Prospects submit leads to vendor’s website

Goodzer

Yes

Yes

Prospects set up calls via vendor’s website

ServiceDirect

N/A

Yes

Prospects submit leads to vendor’s website

99 Calls

Yes

Yes

Prospects visiting contractor’s website

 

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

Tips For Selecting the Best HVAC Lead Generation Service For Your Business

Lead generation services have a variety of packages and pricing structure. They generate, distribute, and verify leads differently and here’s what you should consider in order to select the best option for your business:

Where Are the Leads Coming From?

If you have been paying attention to your conversion rates, you’d likely notice that some lead sources (Google Adwords, Facebook ads, organic searches, website inquiries, referral) are sending you higher quality leads than the others.

Keep track of where your converting leads come from to help you focus your sales efforts and resources on lead sources that generate the highest ROI.

It’s worth keeping in mind that some pay-per-lead vendors source their leads from third-party databases. They’re essentially buying and re-selling leads without investing much in the lead generation effort so you may be paying more money for less qualified leads.

What’s the Vendor’s Lead Distribution System?

Some vendors sell one lead to a few contractors (“shared lead”) and some sell one lead to only one contractor (“exclusive lead.”)

Exclusive leads are typically more expensive than shared leads. However, the competition is lower and you’re more likely to win the business.

If you’re just starting out or don’t have the time and resources to spend on sales calls, buying exclusive leads may yield a higher ROI.

If you have more time and resources to compete for new businesses, e.g., when business is slower or when you’re expanding rapidly, shared leads could work well because you can buy more leads for the same price.

However, keep in mind that when you buy shared leads and compete with other contractors for the same job, you may get into a bidding war that could negatively impact your profit margin.

Are the Leads Verified?

Going after bad leads is a waste of time and resources. Working with vendors that verify the leads before selling them to you means you can focus your efforts on prospects that are most likely to turn into clients.

When you engage a pay-per-lead service, make sure to inquire about its lead verification method.

Some vendors require prospects to answer a detailed set of questions prior to submitting their requests for quotes to ensure that they have a high intention of hiring a contractor.

Vendors that charge by valid call or appointment may even contact the leads on your behalf to make sure they’re ready to start their projects before sending the prospects to you.

What’s the Price Per Lead?

If you have a good idea on your conversion rate, knowing the price per lead can help you estimate your acquisition cost and ROI to ensure that your investment is paying off.

Here are the price-per-lead of some of these lead generation service providers:

Cost Per Lead

Notes

HomeAdvisor

$45-$75/shared lead

Plus $28.99/month

CraftJack

$27-$40 per lead.

Get $100 fund when you start receiving leads

Home Improvement Leads

Depends on program and service area, ranging from $20-$60 per shared lead

Offers pay-per-lead and subscription programs based on service type and territory

HomeYou

Depends on the type of service and location

N/A

SalesGenie

Varies based on package and industry

N/A

AngiesList

N/A

N/A

Thumbtack

$7-$11 to send a quote

Starts at 10 quote package, which gives you a 30% discount

Goodzer

$40-$110 for each qualified exclusive call

Pricing varies based on service areas and type of service

ServiceDirect

Varies based on package and industry

N/A

99 Calls

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Price-per-lead comparison

10 Lead Generation Services For HVAC Contractors

Different lead generation services work for different HVAC contractors based on their market, business model, and company size.

Understanding the pros and cons of each provider’s services can help you choose one that’s best for your business:

1. HomeAdvisor

Cost per HVAC lead: $45-$75 per lead.

Additional Cost: $28.99/month.

Lead distribution system: Leads shared by several contractors.

Lead source: Form on the website and third-party data sources.

Pros:

  • HomeAdvisor is the largest contractor-matching service and popular among homeowners.
  • It has a strong online presence. If you’re starting out, building a good profile on HomeAdvisor can help you get found on Google.
  • Some contractors report having purchased good leads from the site.

Cons:

  • Leads are sold to multiple contractors so competition is stiff.
  • Since it’s free and easy for homeowners to submit a request for quote, some leads may not be ready to start a project.
  • Many contractors aren’t happy with HomeAdvisor’s customer service.
  • Canceling your subscription and requesting a refund can be a hassle.

Reviews:

20180609_174253

1

Source: Better Business Bureau

2. CraftJack

Cost per HVAC lead: $12-$75 per shared lead.

Lead distribution system: Leads shared by up to four contractors.

Lead source: Homeowners submit requests on the vendor’s website.

Lead Verification System: The vendor’s automated system calls the prospects to verify their information when they submit requests for quotes.

Pros:

  • CraftJack’s lead management tool makes it easy for contractors to track prospects and receive text or email alerts on new leads.
  • It’s easy to request a credit for a bad lead through the lead management tool.

Cons:

  • Using shared leads means you’ll have to compete with other contractors for the same prospects.

Reviews:

1

1

1

Source: Better Business Bureau

3. Home Improvement Leads

Also known as: Modernize (source: Better Business Bureau)

Cost per HAVC lead: Each shared lead costs $20-$60, depending on service package and location.

Lead distribution system: Leads shared by up to three contractors with a national average of 1.5. You can get exclusive leads through the vendor’s subscription programs.

Lead source: The vendor uses online marketing techniques to drive traffic to its website, on which prospects submit requests.

Lead Verification System: Homeowners’ information is verified in real time as they fill out the requests for quotes on the website.

Pros:

  • You get notified of new leads in real-time.
  • You can set filters for territory, trade, and type of service etc., as well as the number of leads you want to get per week to control your budget.
  • Online tool helps you manage leads.

Cons:

  • Leads are sold to multiple contractors so competition is high.
  • The subscription programs for exclusive leads can be expensive.

Reviews:

1

1

1

Source: Google reviews

4. HomeYou

Cost per HAVC lead: Depends on the type of service and market.

Lead distribution system: Shared and exclusive leads.

Lead source: The vendor drives traffic to its website using online marketing techniques (e.g., SEO,) on which prospects submit their requests for quotes.

Lead Verification System: The vendor verifies the request from each prospect before passing the lead to contractors.

Pros:

  • Many contractors have been happy with the leads they receive from this vendor.
  • You can get a refund for bad leads.

Cons:

  • Price per lead may be higher than some other vendors.

Reviews:

1

1

Source: Better Business Bureau

5. SalesGenie

Cost per HAVC lead: Depends on package and solutions.

Lead distribution system: Shared leads.

Lead source: The vendor gathers data from a variety of sources, including Yellow Page directories, new business filings, daily utility connections, press releases, corporate websites, annual reports, user-generated feedback, and more.

Lead Verification System: The vendor calls all the leads before selling them to contractors.

Pros:

  • SalesGenie constantly updates its database with new prospect information, including consumers and businesses.
  • The vendor offers a full suite of marketing tools and services, such as direct mail, email, phone-dialer, and mobile app.
  • You can upload your customer data to the system to find prospects that are similar to your ideal client and therefore more likely to convert.

Cons:

  • The full-service approach can be more expensive than other pay-per-lead services.

Reviews:

1

1

Source: G2 Crowd

6. Angie’s List

Cost per HAVC lead: It’s free to set up a profile. You can pay to advertise on the site.

Lead distribution system: Shared leads.

Lead source: Potential clients search for contractors on the website.

Lead Verification System: N/A

On May 2, 2017, Angie’s List was purchased by IAC/InterActiveCorp, owner of HomeAdvisor. IAC plans to merge Angie’s List and HomeAdvisor into a new publicly traded subsidiary known as ANGI Homeservices. Source

Pros:

  • It’s a popular website among homeowners who are looking for contractors so you can get exposure to a lot of potential clients.
  • Vendors with good reviews can get high-quality leads from the site.

Cons:

  • There are many vendors listed on the site so it’s hard to stand out.
  • Often times vendors have to advertise to get listed on the first page of search results, which can become costly.
  • Angie’s List was acquired by HomeAdvisor. They share a lead-pool so you may get duplicate leads if you’re paying for both services.

Reviews:

1

1

Source: Sitejabber

7. Thumbtack

Cost per HVAC lead: $7-$11 to send a quote.

Introductory Price: Start with a 10-quote package at a 30% discount.

Lead distribution system: Shared by several contractors.

Lead source: Prospects fill out a form on the vendor’s website.

Lead Verification System: The vendor reviews each lead to make sure the request is legitimate.

Pros:

  • The site offers a detailed description of each job or project.
  • There’s a large number of homeowners sending requests to Thumbtack.
  • You only pay for each quote you send, there are no hidden or additional fees.
  • It’s possible to get good quality leads at a low cost if you have excellent reviews and a compelling description of your services on your profile.

Cons:

  • Many contractors will receive the same requests so it’s highly competitive.
  • Your company’s contact details aren’t visible to potential clients so they can’t contact you directly via your Thumbtack profile.

Reviews:

1

1

1

1

Source: Better Business Bureau

8. Goodzer

Cost per HVAC lead: $40-$110 per qualified exclusive call.

Lead distribution system: Exclusive leads.

Lead source: The vendor promotes your business online (e.g., paid ads, SEO etc.) and drives traffic to its website, on which prospects submit requests for quotes.

Lead Verification System: You only pay for valid calls.

Pros:

  • Goodzer only charges for valid calls with potential clients.
  • There are no setup fees, service fees, or subscription fees.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1

Source: Facebook reviews

9. Service Direct

Cost per HVAC lead: Depends on package and service area.

Lead distribution system: Exclusive leads.

Lead source: The vendor builds a website for you and drives traffic to your website using online marketing techniques. Prospects request call via your website.

Lead Verification System: You only pay for valid calls.

Pros:

  • You get a search-optimized website to promote your services.
  • The vendor only charges you for valid calls with potential clients.
  • You can adjust your budget via the online dashboard.
  • There’s no contract to sign – you can pause or end your campaigns any time.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

Capture

Source: Google reviews

10. 99 Calls

Cost per lead: $29.90 per exclusive lead after the intro period.

Introductory Price: $199 setup fee. $99 per month for the first 10 months to get unlimited leads.

Lead distribution system: Exclusive.

Lead source: 99 Calls Lead Generation System drives a contractor’s website to the top of search engine results so they can be found by high-quality prospects.

Pros:

  • 99 Calls doesn’t share or resell leads so you’ll receive exclusive leads that are more likely to turn into clients.

  • You get a highly optimized website that will rank on the first page of Google to generate long-term results.

  • The service includes listing on dozens of prominent directories and optimizing your Facebook business page. These profiles will be properly set up so you can gain visibility and promote special offers.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.
  • Free monthly reporting helps you track results so you can maximize your ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

HVAC service is a competitive field and you should use all the help you can get to generate high-quality leads for your company.

You may have to test out a few vendors to find the method that works best for your market and business model. Make sure to track the results so you can identify a lead generation service that yields the highest ROI for your business.

Last but not least, don’t forget to optimize the rest of your sales funnel. For example, by honing in on your sales conversation to increase conversion rate and delivering outstanding services so you get more clients from word-of-mouth and referrals.

Uncategorized

Top 10 Roofing Leads Providers

For many roofing contractors, having a reliable system to acquire high-quality roofing leads is the key to ensuring a consistent stream of clients and a steady cash flow.

As more homeowners are searching online for contractors, you need to be where your prospects are in order to get more roofing leads.

There are many service providers that help contractors get roofing leads using online marketing methods.

Some pay-per-lead websites advertise to attract homeowners and distribute the leads among their users. Others service providers create the entire marketing funnel, including websites, SEO, online advertising, and more to help contractors get roofing leads.

These vendors offer a variety of packages that generate, verify, and distribute roofing leads differently. You need to choose one that fits your business model best to get the highest return on investment (ROI).

Here are the top 10 roofing leads providers:

Exclusive Leads

Lead Verification

Lead Source(s)

CraftJack.com

No

Yes

Prospects submit projects on vendor’s website

HomeImprovementLeads.com

No

Yes

Prospects request quotes on vendor’s website

Modernize.com

Yes, with selected programs

Yes

Prospects submit requests on vendor’s website

Visibleroofer.com

Yes

N/A

Prospects submit requests on contractor’s website

BigNetLeads.com

Yes

N/A

Prospects submit requests on contractor’s website

Goodzer.com

Yes

Yes

Prospects set up calls via vendor’s website

ContractorAppointments.com

Yes

Yes

Prospects set up appointments via vendor’s website

RooferMarketing360.com

Yes

N/A

Prospects visiting contractor’s website

Contractors99.com

Yes (selected programs)

N/A

Prospects submit requests on vendor’s website

99calls.com

Yes

Yes

Prospects visiting contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

 

Things To Consider When Selecting a Lead Service For Your Roofing Business

Vendors offer different packages and sometimes it could feel like comparing apples to oranges. Here are some questions you need to consider:

  • Where do the roofing leads come from?

  • Are the leads verified before they’re sold to contractors?

  • Do you have exclusive access to the leads or are you sharing them with other contractors?

  • What is the price per lead?

Here are the answers to some commonly asked questions:

Should I Buy Exclusive Leads Or Shared Leads?

Exclusive leads are often more expensive than shared leads. However, you’ll be the only roofing contractor receiving the leads so the competition is low and the chance of closing the sale is much higher.

In addition, when you share leads with other contractors, you may get into a bidding war, which can negatively impact your revenue and profit margin.

You can often get more shared leads than exclusive leads with the same fee, so shared leads could work well if you have the time and resources to compete.

However, if you don’t have the time or desire to go after a large number of prospects, exclusive leads can often yield higher ROI because you can focus your efforts on higher quality leads.

Why Should I Care About Lead Source?

If you have been in the roofing business for a while, you probably notice that leads from certain sources (e.g., Google Adwords, Facebook ads, organic searches, website inquiries, referral) are more likely to convert than others.

You’d want to focus your sales efforts on those leads to make more sales and increase your ROI.

Note that some pay-per-lead vendors source their leads from third-party databases. Although you may get more leads, they’re usually more expensive and less qualified because the vendors are essentially buying and re-selling the leads to you without being involved in the lead generation effort.

Why Is Lead Verification Important?

You don’t want to waste time and money chasing bad leads. Make sure the pay-per-lead vendor has a lead verification system in place so you’re only buying qualified leads that are most likely to turn into clients.

Most reputable vendors that accept inquiries or set up appointments on your behalf will screen the prospects before sending you the leads. Some may call the potential clients to make sure they’re ready to engage the service of a roofing contractor.

How Does Price Per Lead Impact My ROI?

For your marketing dollars to pay off, the revenue you generate from the leads you purchase needs to exceed the amount you spend on buying the leads.

Price per lead, along with your conversion rate, helps you determine your customer acquisition cost and properly optimize your ROI.

Here are the price-per-lead of our top 10 sites:

Cost Per Lead

Notes

CraftJack.com

$13-$72 per shared lead

Get $100 fund when you start receiving leads

HomeImprovementLeads.com

Depends on program and service area, ranging from $20-$60 per shared lead

Offers pay-per-lead and subscription programs based on service type and territory

Modernize.com

Depends on program and service area, ranging from $20-$60 per shared lead

Offers pay-per-lead and subscription programs based on service type and territory

Visibleroofer.com

Varies based on package

Builds your website and offers SEO service to drive traffic

BigNetLeads.com

Varies based on package and market

Builds your website and offers SEO service to drive traffic

Goodzer.com

$40-$110 for each qualified exclusive call

Pricing varies based on service areas and type of service

ContractorAppointments.com

$75-$350 per appointment

Pay as you go

RooferMarketing360.com

Varies based on package

Builds your website and offers online ad service to drive traffic

Contractors99.com

$29 per shared lead
$69 per exclusive lead

100% refund for bad leads

99calls.com

$39 per exclusive lead

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Price-per-lead comparison

Top 10 Lead Generation Services For Roofing Contractors

As you can see from the comparisons above, there are different ways to work with a roofing leads service.

To help you find the best option for your business, we have done the legwork and summed up the pros and cons of each vendor’s services:

1. CraftJack

Cost per roofing lead: $12-$75 per shared lead.

Lead distribution system: Leads shared by up to four contractors.

Lead source: Homeowners submit a request on the vendor’s website.

Lead Verification System: When homeowners submit their requests on CraftJack’s website, the automated system calls the prospects to verify their information.

Pros:

  • CraftJack’s proprietary lead management tool allows you to keep track of prospects and receive text or email alerts on new leads.

  • You can request a credit through the lead management tool if you receive a bad lead.

Cons:

  • Getting shared leads means you’ll compete with other contractors for the same prospects.

Reviews:

1

1

1

Source: Better Business Bureau

 

2. Home Improvement Leads

Cost per roofing lead: Ranges from $20-$60 per shared lead, depending on the program and service area.

Lead distribution system: Leads shared by up to three contractors with a national average of 1.5. This vendor also offers subscription programs that distribute exclusive leads.

Lead source: The vendor drives traffic to its website using online marketing tactics (e.g., paid ads, SEO, etc.) and prospects submit requests via its website.

Lead Verification System: Homeowners’ information is verified in real time as they fill out the request for quotes on the website.

Owned by: Modernize, Inc.

Pros:

  • You can set up a filter so you only receive leads that match your territory, trade, type of service etc. You can also set the number of leads you want to get per week.
  • Leads are distributed in real-time.
  • You can manage leads with the vendor’s online lead management tool.

Cons:

  • Sharing leads means you’ll compete with other contractors.

  • The subscription model for exclusive leads may get expensive.

    Reviews:1

    1

1Source: Google reviews

3. Modernize

Cost per roofing lead: Ranges from $20-$60 per shared lead, depending on the program and service area.

Lead distribution system: Leads shared by up to four contractors with a national average of 1.2. The vendor also offers subscription programs that distribute a blend of exclusive and shared leads.

Lead source: The vendor drives traffic using online marketing methods (e.g., paid ads, SEO etc.) and prospects submit requests via its website.

Lead Verification System: Homeowners’ information is verified in real time as they fill out the requests for quotes on the website.

Pros:

  • Prospects opt-in to get a quote and the leads are sent to contractors in real-time.
  • The vendor is the largest private home improvement leads provider in the US and its scale allows the collection of data for analytics to help improve results.

Cons:

  • Getting shared leads means you have to compete with other contractors for every lead.

  • The subscription model for exclusive leads may get expensive.

Reviews:

1

1

Source: Better Business Bureau

4. Visible Roofers

Cost per roofing lead: Varies based on package.

Lead distribution system: Exclusive leads generated from your own website.

Lead source: The vendor builds your website and uses online marketing methods (e.g., SEO) to drive traffic to your site.

Lead Verification System: Prospects opt-in to get a quote.

Pros:

  • The vendor works with one contractor per city to ensure you’re getting exclusive leads.
  • You get a website built for long-term growth and won’t get tied down by a long-term contract.

Cons:

  • The full-service approach can be more expensive than other pay-per-lead services.

Reviews:

1

1Source: Customer Lobby

 

5. Big Net Leads

Cost per roofing lead: Varies based on service type and market.

Lead distribution system: Exclusive leads generated from your own website.

Lead source: The vendor builds your website and uses online marketing methods (e.g., SEO) to drive traffic to your site.

Lead Verification System: Prospects opt-in to get a quote.

Owned by: Contractor Nation

Pros:

  • Package includes the entire online marketing funnel, from website creation and SEO to social media and reputation management.
  • The vendor doesn’t charge anything upfront and there’s no long-term contract. You only pay for the leads generated.

Cons:

  • The full-service approach can be more expensive than other pay-per-lead providers.

Reviews:

1Source: bignetleads.com

 

6. Goodzer

Cost per roofing lead: $40-$110 per qualified exclusive call.

Lead distribution system: Exclusive leads.

Lead source: The vendor promotes your business online (e.g., paid ads, SEO etc.) and prospects submit requests via the website.

Lead Verification System: You only pay for valid calls.

Pros:

  • You only get charged for valid calls with prospects.
  • There are no setup fees, service fees, or other fees. You only pay for calls that take place.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1Source

 

7. Contractor Appointments

Cost per roofing lead: $75-$350 per appointment.

Lead distribution system: Leads shared by up to three contractors, depending on location.

Lead source: The vendor drives traffic using online advertising and prospects set appointments on the website to get an estimate.

Lead Verification System: The vendor handles appointment confirmation.

Pros:

  • The vendor guarantees that you’ll meet with the prospect and estimate the project. No-show appointments are replaced at no cost.
  • The vendor claims that 85% of the appointments are of high quality and 30% turn into sales.
  • The vendor speaks to each prospect on your behalf to verify the lead and set the appointment.
  • “Pay as you go” pricing structure, no setup fee.

Cons:

  • Price per appointment is more expensive than most pay-per-lead sites.

Reviews:

1

1               Source: TrustPilot

 

8. Roofer Marketing 360

Cost per roofing lead: Varies based on package.

Lead distribution system: Leads shared by up to three contractors, depending on location.

Lead distribution system: Exclusive leads generated from your own website.

Lead source: The vendor builds your website and uses online ads to drive traffic to your site.

Lead Verification System: Prospects opt-in to get a quote.

Pros:

  • You get on-demand access to professional marketing services such as website design and development, content creation, online advertising, and video production.
  • You also have access to marketing software to help you manage leads.

Cons:

  • The full-service approach can be more expensive than other pay-per-lead sites.

Reviews:

1Source

9. Contractors 99

Cost per roofing lead: $29 per shared lead and $69 per exclusive lead.

Lead distribution system: Both shared and exclusive leads are available.

Lead source: Prospects submit requests to Contractors99.

Lead Verification System: N/A, you get 100% refund on invalid leads.

Pros:

  • Simple pay-per-lead pricing system with no down payment.
  • Real-time lead posting so you can respond quickly.
  • You can set up filters for project types, service area, and daily cap.

Cons:

  • The vendor doesn’t offer additional or personalized services.

No review was available at the time of writing.

10. 99 Calls

Cost per lead: $39 per exclusive lead after the intro period.

Introductory Price: $199 setup fee. $99 per month for the first 10 months to get unlimited leads.

Lead distribution system: Exclusive.

Lead source: 99 Calls Lead Generation System begins by driving a contractor’s website to the top of search engine results where they’re found by high-quality prospects.

Pros:

  • 99 Calls doesn’t share or resell leads so you’ll receive exclusive leads.

  • You get a highly optimized website that will rank on the first page of Google to generate long-term results.

  • You’ll be listed on dozens of prominent directories. These listings and your Facebook business page will be properly set up so you can gain visibility and promote special offers.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.
  • You have access to free monthly reporting to help you maximize your ROI.

Reviews:

1

1Source: Better Business Bureau

 

Conclusion

It may take some experimentation to find the best lead generation service that’s most effective for your business and market.

To get the most out of your marketing dollars, track the metrics for each lead generation method so you can keep track of your investment and optimize your ROI.

Lead generation is just the first step in your sales funnel. Don’t forget to hone in on your sales conversations and deliver high-quality services so you can get more leads from referral.

 

 

Uncategorized

Top 10 Painting Leads Providers

For painting contractors, a consistent flow of high-quality painting leads means a constant stream of painting jobs, which will help improve your cash flow and increase your profits.

In recent years, more painters are using pay-per-lead services to get more painting leads.

Unlike a pay-per-click model, which charges you for every visitor that lands on your website, you only pay for those that turn into leads.

This model ensures that the pay-per-lead vendor is sending you high-quality prospects that are much more likely to turn into clients.

There are many pay-per-lead providers for local painting contractors. Their features and offerings vary – e.g., they generate, verify, and distribute leads differently.

It’s therefore important to do your research so you can find one that works best for your business model and gives you the highest return on investment (ROI).

The many options on the market can be confusing. We have selected 10 reputable providers to help you get started.

Exclusive Leads

Lead Verification

Lead Source(s)

HomeAdvisor

No

Yes

Form and third-party data sources

PaintingLeads
PainterChoice

No

Yes

Homeowners submit leads to PainterChoice

CraftJack

No

Yes

Homeowners submit leads to CraftJack

Networx

No

N/A

Third-party data sources

Thumbtack

Yes

Yes

Homeowners submit leads to Thumbtack

TruBids.com

Yes

Prospects contact contractor directly

Drive prospects to contractor’s website

eWebify

Yes

Yes

Drive prospects to contractor’s website

Connexion Solutions

Yes

Prospects contact contractor directly

Drive prospects to contractor’s website

Porch

No

N/A

Referrals from Porch, Lowe’s and Wayfair

99 Calls

Yes

Prospects contact contractor directly

Drive prospects to contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

What To Consider When Selecting a Pay-Per-Lead Vendor

To select the best pay-per-lead vendor for your painting business, you should consider the following:

  • How does the vendor generate painting leads?

  • Does the vendor verify each lead before selling it to a contractor?

  • How many contractors are sharing each lead?

  • What is the price per painting lead?

There’s a lot to consider. Here’s what you should know about these specific terms:

Exclusive Leads vs. Shared Leads

When you share leads with other contractors, the likelihood of winning a client will decrease. You may also get into a bidding war, which can negatively impact your profit margin.

The ROI of shared leads is often not as high compared to exclusive leads, which may cost more but give you a better chance of closing a sale at a higher profit.

Shared leads can work well if you’re looking for an immediate influx of new businesses and have the time and resources to compete (e.g., when business is slow).

Exclusive leads are particularly effective for established painters who have a solid reputation. Many consumers now use the internet to research painting contractors online and pick a winner based on quality reviews rather than price.

It’s not one or the other. Painting contractors can get painting leads from multiple vendors. For instance, an established painting business is likely to use 99Calls.com to generate exclusive painting leads throughout the year and use HomeAdvisor to provide shared leads during slow periods or for select high-value jobs.

Lead Source

If you have heard of contractors complaining about getting bad leads, then you’d understand the importance of lead source.

Some pay-per-lead vendors deliver higher quality leads that are more likely to turn into clients so you’d want to focus on getting prospects from those sources.

There are many lead sources – some from third-party data sources or come directly from homeowners while others are referrals.

Keep in mind that vendors who offer leads from third-party data sources are essentially buying and re-selling leads, which could mean an increase in cost.

You may need to experiment to see what works best for your business. Keep track of where the leads come from so you can focus on sources that send you the highest quality leads.

Lead Verification System

No smart business owner wants to waste his marketing dollars on bad leads.

That’s why having the ability to verify leads before you purchase them is a smart way to make sure you’re spending your resources on prospects that are most likely to turn into clients.

Look for vendors that have a lead verification system in place, or provide an easy and fair way to dispute bad leads, so you can be sure that you’re spending your marketing dollars most efficiently.

Price-Per-Lead

Ultimately, you want to make sure that the money you invest in lead generation is paying off.

Price-per-lead is an important piece of your customer acquisition cost, and you need to take it into consideration to properly optimize your ROI.

Here is the price per painting lead from our top 10 vendors:

Price per painting lead

Note

HomeAdvisor

$45-$75 / shared lead

Plus $28.99/month

PainterChoice

$35 / shared lead

Small leads are free

CraftJack

$12-$75 / shared lead

Get 100$ fund when you start receiving leads

Networx

$30-$70 / shared lead

Thumbtack

$7-$11 to send a quote

Starts at 10 quote package, which gives you a 30% discount

Trubids

9-15 expected leads on the first month in a $300 package

$300 is required to get started for the first month

eWebify

Varies based on package

Connexion Solutions

$20-$250 / exclusive lead

Plus $199/month for unlimited exclusive lea

Porch

$20-$45 / shared lead

Plus $35/month profile pro subscription

99 Calls

$29 / exclusive painting lead

Introductory offer: $199 setup + $99/month for 10 months

Figure 2: Price-per-lead comparison

Top 10 Pay-Per-Lead Services for Painter Contractors

After reviewing the information above, you likely have a good sense of which vendor is the right fit for your business.

Below you can find more details about each vendor as well as the pros and cons of working with them to help you make the best decision:

1. HomeAdvisor

Cost per lead (painting job): $45-$75 per lead.

Additional Cost: $28.99/month.

Lead distribution system: Leads shared by several contractors.

Lead source: Forms on the website and third-party data sources.

Pros:

  • It’s the largest and oldest contractor-matching service.

  • It has the largest number of contractors doing business on the platform, compared with other services.

  • It has a strong online presence.

  • It offers a user-friendly interface.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

  • The refund policy isn’t the most satisfactory.

  • You may get some bad leads.

  • You may pay for more leads than you can handle.

Advice: For every lead that you receive, the corresponding amount will be charged to your account. Manage your profile carefully and remember to turn off the paid leads feature every 14 days if you can’t accommodate clients to avoid paying for too many leads.

Reviews:

133965312_1981976715168505_2520767154140217344_o

1

Source: BBB-Better Business Bureau

2. PainterChoice

Cost per lead (painting job): $35 per qualified shared lead.

Introductory Price: $175 for the first 8 leads, plus free small leads. Afterward, it costs $175 per 5 leads.

Lead distribution system: Leads shared by 1-3 contractors.

Lead source: Local advertisement to generate traffic to PainterChoice website.

Lead Verification System: All leads are pre-screened to make sure they’re actual customers.

Expected leads per month: 15-80 painting leads per month depending on the service area.

Pros:

  • Small leads are free.

  • You get a full refund for invalid leads.

  • There are no additional or hidden fees.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

Reviews:

1

2

3

4

Source: shopperapproved.com

3. CraftJack

Cost per lead (painting job): $27-$40 per lead.

Introductory Price: $100 to start receiving leads.

Lead distribution system: Shared by 1-4 contractors.

Lead source: Homeowners submit a request on CraftJack website.

Lead Verification System: As soon as homeowners submit their requests to CraftJack, the system gives them a call to verify that they are in fact real customers. Any lead that contains an invalid or disconnected phone number is automatically rejected.

Pros:

  • It utilizes a patent-pending Speed-to-Call discount. When you call a lead within 30 minutes of receiving it, you’ll get 20% off.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

Reviews:

5

6

1

Source: BBB-Better Business Bureau

4. Networx

Cost per lead (painting job): $30-$70 per lead.

Lead distribution system: Shared by 1-4 contractors.

Lead source: Third-party data sources.

Pros:

  • You can set up a custom profile to showcase your services.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

Reviews:

1

1

Source: BBB-Better Business Bureau

5. Thumbtack

Cost per lead (painting job): $7-$11 to send a quote.

Additional Cost: No additional cost.

Introductory Price: Start with a 10-quote package at a 30% discount.

Lead distribution system: Shared by several contractors.

Lead source: Forms on the website.

Lead Verification System: The company reviews each customer to make sure the request is legitimate.

Pros:

  • The site provides you with a detailed description of each job or project.

  • There’s a large number of homeowners sending requests to Thumbtack.

  • There’s no additional or hidden cost, you only pay for each quote you send.

Cons:

  • It’s very competitive for quality jobs since many many contractors receive the same opportunity to provide a quote.

  • You have to quote jobs without seeing the job site.
  • Your company’s contact details are not visible to potential clients so they can’t contact you directly via your Thumbtack profile.

Advice: Create an outstanding company profile to help you beat your competition. Collect and import excellent reviews on the profile and write compelling descriptions of your services.

Reviews:

1

1

1

1Source: BBB-Better Business Bureau

6. Trubids

Introductory Price: A minimum of $300 for the first month, you can choose your monthly budget.

Lead distribution system: Exclusive leads.

Lead source: TruBids spends up to 90% of your monthly budget to advertise on Google, Bing, and Yahoo to generate leads for your business.

Expected leads per month: 9-15 leads during the first month with a $300 package, 10-17 leads in the 3rd month, and 12-22 leads after 6 months.

Pros:

  • You get your own sub-site on Trubids.com.

  • Trubids advertises your business page on Google, Bing, and Yahoo. You also get placement in yellow pages, Google Places, and various online directories.

Cons:

  • Trubids.com doesn’t provide customer service by email or phone.

  • You don’t own the sub-site, Trubids does. (E.g., you’ll lose the site if you discontinue their service.)

No reviews available at the time of publication.

7. eWebify

Lead distribution system: Exclusive leads.

Lead source: eWebify drives prospects to your website and you’ll also be listed on third-party sites.

Lead Verification System: The site has a manual verification process to make sure you only pay for the calls that pass the quality test.

Pros:

  • The “one company per city per industry” policy means you don’t have to compete with other contractors.

  • Its pay-per-call machine uses premium software and technology to track and record sales.

Cons:

  • Cost per lead may be higher than other sources.

Reviews:

1

Source

8. ConnexionSolutions

Cost per lead (painting job): $20-$250 for exclusive leads.

Additional Cost: $99 set up fee. Flat Rate Contractor Leads Program starts from $199 a month. Monthly pricing is based on the size of the market, a city/area of fewer than 100,000 people costs $199 a month, one with a population of 200,000 is $499 per month and a city of 300,000 costs $699 per month.

Lead distribution system: Exclusive.

Lead source: Leads generated through your website.

Pros:

  • The company builds your website and does the advertising, SEO, and social media marketing for you.

  • You will be the only contractor in your category within your town or city.

Cons:

  • It’s more expensive than many other pay-per-lead sites.

Reviews:

1

Image source

9. Porch

Cost per lead (painting job): $20-$45 per lead.

Introductory Price: When you add a payment method to your account, you’ll get a $100 credit to spend on leads.

Additional Cost: Porch Plus subscription costs $35 per month, which gives you added visibility, an enhanced profile, and project/profile support.

Lead distribution system: Shared by up to four contractors.

Lead source: Leads come from local homeowners through word of mouth, organic searches, or Porch’s partnerships with Lowe’s and Wayfair.

Pros:

  • 10% credit back on leads you respond to within the first hour.

  • Porch partners with Lowe’s and Realtor.com, from which you can get referrals.

Cons:

  • You’ll compete with other contractors for every lead.

Reviews:

1

1

1

2

2Source

10. 99 Calls

Cost per lead (painting job): $29 per exclusive lead.

Additional Cost: $99 per month for 10 months to get unlimited leads.

Introductory Price: $99 per month for 10 months for unlimited leads plus $199 setup fee.

Lead distribution system: Exclusive.

Lead source: 99 Calls creates a proven Google optimized website for your painting business that gets you in front of local customers searching for your services.

Expected leads per month: Lead volume is low in the first couple months but steadily increases over the next 2 years. Customers who follow the 99 Calls system can expect 50-150 leads in the first year, and 100-300 leads in the second year.

Pros:

  • Exclusive painting leads – customers call you directly.

  • You get a highly optimized website and a super-fast mobile site that will rank on the first page of Google to generate long-term results.

  • Your business is listed on prominent directories including Google My Business, Facebook, Yelp, Bing Places, Yellowpages.com and more.

  • Free call tracking and monthly lead report to prove you are receiving quality painting leads.

  • Simple and easy to dispute bad leads.

Cons:

  • Lead volume can be low in first few months.
  • Not a good fit for painting businesses which need leads immediately.

Reviews:

2

2

Source: BBB-Better Business Bureau

Conclusion

Selecting the best pay-per-lead vendor for your painting business can take some trial-and-error. While some painters get great results through one lead provider, others may have a less-than-satisfactory experience with the same vendor.

It’s therefore important to understand the needs of your business and find a painting leads vendor that meets your criteria.

Don’t forget to monitor your marketing metrics to ensure that you’re getting the highest ROI for the resources you invest in lead generation. A reputable vendor should be able to provide you with lead reports to prove you got the painting leads you paid for.

Uncategorized

How To Generate More Free Leads With Google My Business

Imagine how many free leads you’d get if your business was at the top of Google search results in Google’s Local Pack.

Everyone uses Google now. Your potential customers are Googling for the services you provide right now. If you are not in the Local Pack then your competitors are.

Why are you giving your leads to your competitors???

Don’t feel bad. Most small local businesses don’t know how to optimize their Google My Business (GMB) listing and get into the Local Pack.

image001

Lucky for you, this article shows you 12 easy steps to optimize your Google My Business listing and get more than your fair share of free local leads.

Click here to optimize your Google My Business listing now.

Or keep reading to learn more.

If you render services at client locations (e.g., contractors, painters, roofers, cleaners, HVAC, electricians, plumbers, etc.) you may not have a flashy storefront to attract new businesses.

Thankfully, most people are now doing their research online when looking for local service providers and you can generate leads for free by getting found on Google.

However, many search terms are very competitive and it’s quite challenging for local businesses to get top positions.

But did you know that 95% of searchers don’t go past the first page of search results?

That means being shown on page one of Google can have a direct impact on lead generation and revenue.

The good news is, you can get to the top of Google search results for free with local SEO by optimizing your Google My Business (GMB) listing.

A GMB listing allows your business to get shown in the local pack, which is displayed at the top of a SERP (search engine results page) for local service queries.

For instance, if a searcher includes the location, adds “near me” in the search, or uses a mobile device with location services – she’ll more likely see your business in the search results.

The first step to leveraging GMB for lead generation is to create or claim your listing – we have explained the process in this article.

Next, make sure your listing is optimized so not only will it show up in the local pack but is also attractive to your ideal clients or customers so they’ll click through to your website and/or get in touch via phone, email, or contact form.

How To Optimize Your Google My Business (GMB) Listing for Local SEO

It’s important to ensure that your GMB listing is as complete and client-attractive as possible. Here are 12 ways to make it work harder for you:

1. Add a Description

You can now add a description of your business to your GMB listing. Although Google doesn’t say how this information impacts ranking, we believe it uses the description to help determine the most relevant listing on SERPs.

Fill out the description section by going to the info tab on your GMB dashboard and selecting the “edit” option on “Add business description”:

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Keep in mind that even though the section has a 750-character limit, only 250 characters are shown on the knowledge panel. Make sure you’re including the most important information, such as keywords and location, at the front of the description.

2. Answer Questions About Your Business

Users can post questions about your services and Google encourages those who are familiar with your business to provide answers.

This type of user-generated content can help complete your profile and improve your ranking. Encourage your happy clients to answer questions related to your services so prospects can learn more about your business.
GMB card

3. Highlight Services On Your Website

When a service is mentioned on a business’s website, it’ll show up on GMB results.
If you want to capture leads that are looking for a specific type of service (e.g., “emergency plumbing” instead of just “plumbing,”) make sure you have it listed on your website.

Do some research to find out the exact keywords or search terms your ideal customers use to describe your services so you can incorporate those phrases in your website content.

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4. Complete the Category Section

It’s important to indicate the primary category of your business by editing the content on the “info” tab.

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You can also add more categories. However, keep in mind that including too many could reduce the chances of your primary category being shown in the top 3 of the local pack.

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5. Get Five-Star Reviews

Google encourages businesses to ethically ask their clients or customers for online reviews, which appear next to the listing in Google Maps.

84% of consumers trust online reviews as much as personal recommendations while positive reviews make 73% of consumers trust a local business more. Great reviews can help your listing stand out and generate more leads.

Reviewers can remove or update their comments so respond to every review and contact your clients to resolve reviews with low ratings.

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6. Create a Mobile-Friendly Website

When your listing captures the attention of potential clients, they’ll click through to your website.

Since many local searches are performed on mobile devices, your website needs to be both desktop- and mobile-friendly (e.g., fast load time, easy to navigate.)

In addition, make sure it’s professional and succinct, with a clear call-to-action for visitors to contact your business or make an appointment online.

GMB allows users to create a simple website for free and it’s a great way for a new business with a limited budget to get up and running quickly.

7. Keep Your Access Secure

You should create or claim your GMB listing as soon as possible and keep the primary ownership.

You can give out management rights to your team but not the ownership in order to retain control at all times.

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8. Get More Attention With GMB Posts

Consider GMB posts as “mini-ads” or “social media posts” that show up in your GMB listing on Google searches.

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You can use GMB posts to drive more leads to your website by sharing special offers, latest content, new service packages, or special events etc. Don’t forget to include an image to capture more attention.

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9. Leverage the Booking Button Feature

If you use an online scheduler for clients to make appointments, you can leverage GMB’s booking button feature so users can request a service appointment directly from your GMB listing.

This feature integrates with many online scheduling software applications, making it fast and convenient to get new clients to try out your services.

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10. Communicate in Real Time With Messaging

More consumers are used to interacting with businesses via live chat and messaging, which are great ways to communicate with potential clients one-on-one in real time and increase conversion rate.

GMB offers a messaging feature that enables prospects that come across your listing to engage with your business via text messages.

All you need to do is to verify your phone number on the Messaging tab:

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11. Enhance Your Listing With Photos and Videos

Google flat out says “Businesses with recent photos typically receive more clicks to their websites.”

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As visual content is getting increasingly popular, searchers expect to see more images and videos about your products or services.

With a smartphone, it’s super easy to post photos to your GMB listing. Install the Google My Business app, log in to your GMB account, click the menu button, click Photos, click ADD PHOTOS, and select the photos you’d like to post or take a new photo. Very easy!

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Your photos and videos don’t have to be super polished either – some of the best visual content is captured on the fly, showing you in action servicing your clients. And you should always take pictures of your great work, with the customer’s permission, of course, to show your local market your great craftsmanship.

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12. Monitor Your GMB Listing

Did you know that anyone can edit or add information to your GMB listing without your first being notified?

Even though Google may send you an email notification about the changes, you shouldn’t rely on it.

The best way to confirm that your GMB listing information is accurate is to log onto your dashboard regularly to make sure no one has made any unwanted changes.

13. See Results – Insights

After all your hard work, its good know whether you have actually produced something of value. Click “Insights” on the menu bar and Google will show your GMB Listing’s activity. See how times people saw your listing, how many times people visited your website from the listing, and how many people called you directly from your GMB listing.

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Conclusion

Getting ranked on Google SERPs is an effective strategy for local service businesses to get noticed, generate leads, and get new clients.

Google takes many factors into account when ranking search results, including GMB listings.

Besides making sure that your listing is complete and accurate, don’t forget to interact with your potential clients and ensure that you’re providing relevant information – which is key to improving ranking in the local pack as well as general organic searches.

Roofing Advertising, Roofing Leads

What Should Roofing Leads Cost?

How much is a roofing lead worth? That depends on many factors. The main considerations in determining lead value to a roofing contractor are the quality of the lead, how many other contractors are competing for the same job, and the likelihood that the contractor will close the job.

If the average roofing job in the US brings in a profit of $1000, would it sound reasonable to pay $100 for a lead? For some contractors, this question yields a resounding “yes” and for others, that price point is not sustainable. Let’s analyze lead pricing and lead valuation based on the factors presented.

Lead Quality

What defines a “quality” lead?  First, is the call a live transfer, or a stale inquiry? Did the lead come from an email request or a live phone call? After years of collecting data on lead types, we have found that email leads tend to come from “shoppers”, while phone calls come from “buyers”. Although leads that are sent through email are valid and are often closed, phone calls are far superior to text messages or email inquiries. Motivated buyers are more likely to pick up the phone and speak with a contractor.

And when customers call for a quote, the contractor is more likely to set an appointment when given the ability to speak directly with the buyer. He’ll already begin the process of establishing rapport, developing a relationship and winning new business. When working with a lead generation company, you’ll want to ask how much freedom you will have in determining what would be considered a qualified lead.

99 Calls allows contractors to define “qualified lead” by defining specific towns in which to be promoted and specific services that will be provided, such as reroofing, roof installations and roof repairs. If a consumer is calling for a service not offered by the contractor, or from an area not covered in the specified territory, it is NOT considered a qualified lead and is not billable.

If you’re being sent leads from 70 miles away, you’ll have to consider the time it takes to get out there to provide a bid and will need to factor your time into your total cost for acquiring the job. If it takes hours to provide one estimate for a roofing job, that’s time that could have been better spent giving multiple bids closer to your office.

Shared vs. Exclusive Leads

Another very important factor in determining a fair price for roofing leads is the number of contractors the lead is being distributed to. Is the lead being shared with multiple roofing contractors, or is it exclusive to one contractor?

Shared leads tend to be considerably less expensive than live, exclusive leads, but the chances of closing the job are greatly diminished. The last thing a roofer wants is to enter into a bidding war over a job. If a lead is sent to 4-6 contractors, a bidding war will almost certainly ensue, which will drive revenue and resulting profitability of the job down. Consumers frequently go with the lowest price when given multiple bids. Being forced to give “low ball” bids can quickly diminish earnings.

In addition, the close rate on shared leads is much lower, of course, than on leads that are exclusive, as the competition for the same job is higher.

Some roofers prefer low-priced shared leads. If you’ve got lean operating costs and high lead volume so that you can work under a lower profit margin, and are a superior closer, you may benefit from buying discounted shared leads.

However, most contractors would prefer to operate with higher profit margins and avoid bidding wars. Although exclusive leads cost 25-50% more than shared leads, the close rate could as much as double, especially if you answer your phone when it rings, speak with the customer and present yourself professionally. In this case, exclusive leads will bring a much higher return on your investment dollars and will be more valuable to your business. For more information on shared vs exclusive leads, see this LinkedIn article.

 

Roofing Sales Close Rate

The close rate of the contractor also plays a tremendous role in the value of a lead. Most contractors understand that being a trained sales professional isn’t necessary to increase close rates.

Being honest, clean cut, friendly and professional goes a long way. Arriving on time and bringing a portfolio to meets with prospective customers, having testimonials from prior satisfied customers and a solid local reputation will really set a contractor apart from the competition. One of the best things a contractor can do to increase close rate is simply answer the phone, especially when purchasing live, exclusive leads.

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Why Close Rate and Lead Type Matter

The two biggest factors in determining your budget for buying leads are the close rate for jobs and whether the leads are exclusive or shared with other roofers. If you’ve hired a sales person to close jobs, you’ll also have a commission payment to add to your expenses.

A roofer’s ability to close jobs makes the difference between winning enough bids to run and even grow a business or not being able to scrape by. Shared vs. exclusive leads will affect acquisition cost, or the cost of acquiring each roofing job. In the examples below, let’s say the average job yields $1000, before factoring lead cost.

 

Effect of Close Rates with Exclusive Leads

Example 1: Close Rate:

Contractor “A” is a real professional. He closes 1 of every 3 leads. If he’s paying $100 per lead, his job acquisition cost is $300, since he wins one job for every three bids that he provides, on average. Subtracting the $300 to buy three leads from his average earnings of $1000 per roofing job, he is netting $700 per job. That means he’s paying 30% of his earnings to land his jobs.

Contractor “B” is less professional. He doesn’t follow up after dropping off a quote, doesn’t frequently answer his phone, and doesn’t present himself as “polished”. If he closes 1 of every 6 leads, he’s paying $600 for each new job. That’s 60% of his earnings being spent to land the same $1000 job.

Both contractors still must factor in their fixed, or indirect, expenses into the equation. These are the expenses they pay regardless of the number of jobs they close, such as rent, utilities, work vehicles and insurance. Once these are subtracted from the gross profits of each job, the actual profit margin is figured. As you can see from the example above, contractor “B”’s profit margin will be significantly lower than contractor “A”’s.

 

Acquisition Cost with Shared vs Exclusive Leads

Example 2: Shared Leads vs Exclusive Leads:

There are many companies that sell leads to multiple contractors, such as HomeAdvisor and Networx. Some contractors find them to offer a great value. Other roofers will avoid distributed leads at all costs.

If Contractor “A” is buying SHARED leads, even if he is a fantastic closer, his close rate will decrease. He’ll be competing with multiple contractors, which often leads to bidding wars. He may need to lower his prices to be competitive. Having to lower prices to compete comes right off the top! Shared leads will decrease the close rate of even the best salesman and will decrease profitability of each job.

Less professional Contractor “B” will far even worse in a shared lead situation. If he’s only closing one and six jobs with EXCLUSIVE leads, having to lower prices to compete with multiple bidders could put him out of the game entirely.

If a contractor isn’t careful and lowers pricing too much in hopes of winning the job without attention to his acquisition price, profits could be minimal or worse. By the time labor and expenses and leads are paid for, (let alone those indirect expenses) he may have actually LOST money on the job!

 

Summary

Before a roofing contractor decides an appropriate price to pay for leads, he should decide if he is after exclusive leads or shared leads. Contractors can expect to pay $35-$180 for live, exclusive roofing leads, and $18-$85 for shared leads.

Great closers and contractors who are quick to answer calls will fare well in any situation and may benefit from buying discounted shared leads. All contractors, and especially those who are quick to answer and return calls can benefit from exclusive leads but must be willing to pay more initially for them, knowing that the ROI will be more robust.

For more information on lead generation for roofers and on purchasing exclusive roofing leads priced under $40.00, call to speak with a roofing lead specialist from 99Calls.com at 800-717-4669.

Uncategorized

Get Free Leads with Google My Business

Imagine getting free leads forever with just 10 minutes of work.

If your local business does not have a Google My Business listing then you are missing out on any chance of being shown in Google’s Local Pack at the TOP of Google’s search results.

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Figure 1: Google My Business Listings are displayed in Local Pack at top of Google search results.

Without a Google My Business listing, you are literally handing your fair share of free leads to your competitors.

Fortunately, it’s quick and easy to get your local business listed with Google My Business.

Click here to get your Google My Business now.

What is Google My Business?

Google My Business is a free service that allows business owners to easily list their company with Google and manage information that is presented to the public. GMB listings contain basic business information such as company name, address, phone numbers, website, services, and hours of operation.

Google My Business also provides features to encourage businesses and the public to communicate with one another including:

  • Posting specials and events
  • Asking questions
  • Submitting and displaying reviews
  • Publishing photos and videos
  • Private messaging

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Figure 2: Information card resulting from Google My Business listing.

How to Create or Claim Your Google My Business Listing

To start you’ll need a Gmail or Google account. If you have one, log in:

https://accounts.google.com

If you do not have Gmail or a Google account, you can sign up here:

https://accounts.google.com/SignUpWithoutGmail

Once you have a Google account, you can create or claim your GMB listing. Google My Business is constantly changing. For this reason, it is best to follow the current instructions from Google. Click the link below to view Google’s instructions to “Add or claim your business listing”.

https://support.google.com/business/answer/2911778?hl=en

When creating or editing your GMB listing, you’ll want to follow Google’s guidelines to avoid complications, such as having your listing suspended. You can find the guidelines here:

https://support.google.com/business/answer/3038177?hl=en

Common problems local businesses encounter when entering or updating company data:

  • Use your full official company name. Do not add “keywords” to your company name. For example, do not change “Johnson’s Painting LLC” to “Johnson’s Painting – Interior & Exterior”. Two reasons:
    • 1) It’s against Google guidelines and if they detect it, your listing will be flagged and removed from search results.
    • 2) Google attempts to match your business to various online and offline data sources to determine its “prominence”. Variation in business name may result in Google assigning less “prominence” to your business and lower rankings.
  • Use an actual physical mailing address. Google does not accept PO boxes as an address. Google also does not accept addresses that are commercial mailing facilities such as UPS Stores or Mail Boxes Etc.
  • Use your local phone number as the primary phone. If you have a toll-free number list it as a secondary number. Reality is people expect local businesses to have local phone numbers. Toll-free numbers are for non-local companies.

Verify Your Google My Business Listing

You must complete verification of your GMB listing. Failure to verify your listing will generally result in your business being removed from Google’s Local Pack. Seriously, why would Google show an unverified business when there are so many verified businesses?

To verify your business Google will usually send a letter, mailer, or postcard to your business address via USPS. The mailer will contain a verification code. When you receive it, simply follow the instructions. Complete the verification process as soon as the letter arrives. The sooner verification is completed, the sooner you’ll start getting valuable leads. Fail to complete the verification process and your business will not be shown to motivated potential customers in the Local Pack.

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Figure 3: Contents of Google My Business verification mailer.

Important: If the verification mailer does not arrive within 2 weeks, login into your GMB listing, verify your business address is correct, and request Google to send another mailer by clicking the “I don’t have a code” link circled in red below.

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Figure 4: Google My Business administration page for unverified business.

Learn more about the verification process here:

https://support.google.com/business/answer/7107242?hl=en

or watch the fun video below:

What if my GMB listing is already claimed?

This is a common problem. Many GMB listings have been claimed in the past, generally by former employees or former marketing companies.

In this case, you’ll want to request ownership of the listing. Requesting ownership is easy, though it can take a couple weeks.

Instructions for requesting GMB ownership can be found here:

https://support.google.com/business/answer/4566671?hl=en

Important: Avoid creating more than one GMB listing for any given address and local phone number. Google tries to prevent multiple listings, but if duplicates slip through, Google periodically scans all local listings and flags duplicate listings. Flagged listings are generally marked as inappropriate and removed from search results.

Once you have created, claimed, or re-claimed ownership of your GMB listing, you are ready to put it to use.


The author, Fred Lovine, is president of 99 Calls which specializes in highly cost-effective lead generation for contractors and local service area businesses such as roofers, painters, plumbers, cleaners, electricians, damage restoration, handymen, landscapers, pest control, paving, photographers, and more.