For many home service companies, buying leads feels like a necessary part of growing the business. The promise sounds simple enough. Pay for leads, book more jobs, and scale faster. But shared leads for contractors often create a very different reality. Instead of getting a clean shot at a serious homeowner, your team may end […]
Why Shared Leads for Contractors Are a Waste of Time and Money Read Post »
At 99 Calls, we believe great marketing starts with understanding the businesses we serve. That’s why we’re introducing our Meet the Team series, where we sit down with the people behind the calls, campaigns, and strategies that help contractors grow. Today we’re talking with Jordan Evans, who wears multiple hats at 99 Calls, from sales
Meet the Team: Jordan Evans on Google Ads, Lead Quality, and Helping Contractors Grow Read Post »
Welcome back to our If We Were Starting a Service Business in 2026 series, where we ask our lead generation experts what service area business they would start today and why. In the last post, Diane and Fred explained why they would choose duct cleaning. This time, we asked Dipa, whose instinct was personal. “I’d
If We Were Starting a Service Business in 2026: Dipa Would Choose Landscaping Read Post »
Your Rankings Might Still Be Good, But Traffic Is Falling A lot of contractors are seeing the same thing right now. And naturally, the first thought is: “Did Google penalize my website?” Most of the time, that’s not what happened. The bigger issue is that search itself is changing. Homeowners aren’t searching the same way
Most contractors think growth comes from getting more leads, so they chase volume, increase ad spend, and hope the phone rings more. But the real issue isn’t how many leads you get, it’s whether those leads actually turn into revenue. Without knowing your numbers, you’re flying blind. The contractors who grow understand the math behind
How Many Leads Does My Business Need? Stop Guessing and Know Your Numbers Read Post »
In a city as large and competitive as Phoenix, standing out in the home remodeling industry takes more than advertising. It takes reputation, consistency, and trust earned over time. That’s exactly what AZ Tub Guy has built over the years. Four years ago, 99 Calls and AZ Tub Guy partnered together to build their online
AZ Tub Guy: Building Trust in Phoenix’s Competitive Walk-In Tub Market Read Post »
