If you run a roofing company, you already know that the work is seasonal, the jobs are big-ticket, and the competition is fierce. When a homeowner has a leak over their bedroom or a roof that the insurance adjuster just totaled, they turn to Google first. Google Ads is one of the fastest ways to […]
Google Ads Lead Costs for Roofing Contractors in 2026 Read Post »
Leads don’t slow down just because your team gets bigger. In a growing roofing company, a single lead might pass through multiple hands: Every handoff is a chance for delay, or worse, a dropped opportunity. That’s why lead delivery into systems like JobNimbus has become a serious advantage for roofing companies operating at scale. Why
Lead Delivery for Roofing Companies: How Lead Routing Turns Into More Closed Jobs Read Post »
At 99 Calls, great marketing starts with understanding people. That’s one reason Rachel Rigby has become such a valuable part of our team. With a background in customer service, management, and the mortgage industry, Rachel brings a people-first approach to digital marketing that helps contractors feel understood, supported, and informed every step of the way.
Rachel Rigby on Patience, Flexibility, and Building Long-Term Growth Read Post »
A few years ago, homeowners searched Google, clicked around, compared websites, and made their own decision. Now they ask AI. Questions like: And instead of showing ten blue links, AI gives a handful of recommendations. Sometimes only one. That means your website is no longer just competing for rankings, it’s competing to become the answer.
How Contractors Can Get Recommended by AI in 2026 Read Post »
Happy Juneteenth! It’s a day to reflect on freedom, resilience, and the ongoing pursuit of equality in the United States. African Americans have played a major role in the skilled trades throughout U.S. history, from Blacksmiths, carpenters, masons, and ironworkers during Reconstruction to today’s electricians, HVAC technicians, plumbers, welders, and construction managers. There are several
Google doesn’t rank businesses based on tricks anymore. Years ago, contractors could stuff keywords onto a page, buy backlinks, run a few ads, and expect the phone to ring. That approach no longer works because Google’s entire platform is now built around trust. With hundreds of billions of dollars in advertising revenue tied directly to
Top 5 Things Google Actually Cares About Read Post »
