Uncategorized

Why Online Reputation Matters and How To Manage Yours To Get More Clients

For decades, when people needed a local service professional such as contractor, plumber, electrician, painter, etc., they’d ask their friends, family, and neighbors for recommendations.

Using social proof to guide decision-making is human nature. The online world has made it even easier for consumers to research more vendors and obtain more information.

Besides friends and neighbors, your potential clients can now see the opinion of everyone who has interacted with your business, as long as it’s posted online. In fact:

  • 91% of people rely on search engine results while 65% of consumers trust these results over other sources.
  • 80% of consumers would change their mind about purchasing a product or using a service provider because of online reviews.
  • Two-thirds of people won’t buy from a business if it has 1-3 bad reviews.
  • 80% of consumers use social media to get advice on their purchases.

 

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A good online reputation gives you a competitive advantage by building brand awareness, increasing trust, and potentially boosting your search engine ranking.

Unlike verbal recommendations, online reviews are accessible by anyone at any time from anywhere. These opinions, which become part of your digital footprint (that never disappears!), can shape search engine results and define your reputation for a long time to come.

As a service provider, building trust with your prospects is critical for customer acquisition and retention. A stellar online reputation often makes the difference between whether a prospect calls you or your competitors.

It’s not enough to just do your job and hope your clients will post something nice about your business. For example, a client may write a bad review due to some misunderstanding (which you can easily clear up by reaching out) or worse, a competitor could intentionally tarnish your reputation by posting false reviews.

You need to actively monitor and manage everything that’s being said about your business online so you can build a positive brand image and attract more clients.

How To Build A Solid, Trustworthy, And Client-Attractive Online Reputation For Your Local Service Business

An important aspect of reputation management is to ensure that when potential clients search online, they’ll see accurate information about your company.

You need to create content that reflects your brand and monitor comments, feedbacks, or mentions so you can respond in a timely manner.

Here are 7 ways to manage and improve your online reputation:

1. Create Fresh Content

While you can’t “erase” negative comments published in the past, you can increase the chances of searchers seeing positive information about your business by regularly publishing fresh content, which tends to rank higher on search engine results pages.

In addition, sharing helpful, relevant, and valuable content will help build trust with your audience and establish your expert positioning.

You can also publish press releases on news about your business, such as updated offerings, new hires, participation in local community events, and special or seasonal promotions, etc.

2. Optimize Online Profiles

Social media sites and online directories typically have more “SEO juice” than your own website. When prospects enter your business name into search engines, your profiles on those sites may rank higher than your website in the search results.

Your information on these platforms should be up-to-date, on-brand, and showcase the best your business has to offer. Complete your profiles and use visual content such as photos or videos to accelerate the “like, know, and trust” factor.

3. Claim Your Listing

Some online directories, such as Google My Business and Yelp, require businesses to claim their listings.

Claiming your listings allows you to proactively manage your reputation on those sites by responding to reviews, tracking page views, and updating your business information.

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4. Respond to Reviews and Comments

Monitor all your online profiles and listings so you’re aware when someone posts a comment about your business. Use online tools to keep track of conversations on forums, blogs, and social media platforms.

Interact with your audience and respond to reviews and comments. A timely reply communicates an image of a responsive and customer-centric business. When prospects see that you’re proactively providing your clients with the best service, they’re more likely to hire you.

In addition, use this as an opportunity to identify minor issues so you can fix them before they become a major problem.

5. Implement an Online Review Strategy

Online reviews are everywhere, and for good reasons: 92% of consumers read online reviews to learn about a business while 84% trust these reviews as much as recommendations from their friends.

However, most people only write an online review when they aren’t happy with a product or service.

To leverage these reviews to get more clients, you need to optimize the impact of such user-generated content by having an online review strategy.

You can set up a process to ask clients for an online review right after you have finished a project. Make it as easy as possible for them to post a review, e.g., by providing some “before/after” photos that they can upload.

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6. Monitor Your Competitors’ Online Reputation and Strategy

You can find out what your ideal clients expect from your category of services and what they think can be improved in your industry by monitoring what they say about your competitors.

You can also learn from your competitors’ mistakes and see what they’re doing right to design offerings and customer service strategies that will help you acquire and retain more customers without going through the steep learning curve.

7. Don’t Forget the Most important Piece…

While all these strategies are effective for building your online reputation, there’s one foundation piece you can’t afford to ignore – consistently delivering great services to your clients.

You can’t put lipstick on a pig… if you don’t deliver outstanding services, you can’t expect your clients to say great things about your business on social media or post a 5-star comment on a review site.

Conclusion

Every client interaction is an opportunity to build trust and boost your credibility.

That’s why here at 99 Calls, we aren’t just building a website or running online ads for your business.

We also optimize your online directory listings, set up your Facebook business page, and monitor what people write about your business, so you can effectively leverage a variety of channels to reinforce your online reputation.

See how we can help you get listed, get found, and get great reviews here.

Uncategorized

Top 10 Lead Providers For Handyman Services

Most handymen (or women) are one-person operations that don’t have a lot of time and resources to spend on marketing or lead generation.

For those who have been in the business for a while, they can likely fill their pipelines with referrals and existing clients. However, it’s not always easy if you’re new to the business or looking to rapidly expand your client base.

Everybody needs a handyperson once in a while. The question is, how can you show up in the right place, at the right time, and in front of the right prospects so you get the job?

Most people go online to search for local service providers and it’s no exception when they need a handyman. If you want to get found by prospects, you need to make sure your information shows up in the relevant search engine results.

The challenge faced by most handyman business owners is that they don’t have the resources to invest in online marketing, which has a lot of moving parts. From SEO and paid ads to website optimization and lead capture, everything needs to be dialed in to maximize your ROI.

The good news is, there are many lead generation services you can use to get your business in front of high-quality prospects.

These vendors use a variety of techniques to generate leads and they structure their services differently.

Some drive traffic to their platforms on which prospects fill out a web form to request a quote. The vendors will then verify the leads and distribute them to contractors who have signed up for their services.

Other vendors create a marketing funnel for you (e.g., website, SEO) and use online marketing techniques to drive prospects to your website through which they can get in touch with you.

Some of these vendors offer their services for a flat monthly fee while others charge per-lead or per-call.

Different lead generation services work for different business models, budgets, and markets. To help you select the right vendor for your business, we have created a list of top 10 lead generation services for handyman businesses:

Exclusive Leads

Lead Verification

Lead Source(s)

Networx.com

No

Yes

Prospects submit requests on vendor’s website

CraftJack.com

No

Yes

Prospects submit requests on vendor’s website

Connexion​Solutions​.com

Yes

Yes

Prospects visit contractor’s website

Handyman​JobLeads​.com

Yes

Yes

Prospects visit contractor’s website

Ring-Leader.net

Yes

Yes

Prospects visit contractor’s website

FreeContractors​Leads​.com

Yes

Yes

Vendor sets up sales calls on your behalf

Advertising​​And​Lead​Generation​.com

Yes

Yes

Prospects submit requests on vendor’s website

Contractors​99.com

Yes (selected programs)

N/A

Prospects submit requests on vendor’s website

HomeYou.com

Yes

Yes

Prospects submit requests on vendor’s website

99calls.com

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

What You Need To Know When Selecting a Lead Generation Service For Your Handyman Business

In order to find the right lead generation service for your business, you need to understand how these vendors work. Here are a few key terms you should know when making your selection:

Shared Leads vs. Exclusive Leads

In general, shared leads have a lower cost-per-lead than exclusive leads. However, they are distributed to more than one service provider. Therefore, the chances of winning a job are lower and you are more likely to get stuck in a pricing war that will impact your profits.

On the other hand, purchasing exclusive leads means you’re the only service provider to receive the prospect’s information from the vendor. The competition is lower and you’re more likely to get the job at your standard rate.

Shared leads can work well for businesses that have the resources to pitch many prospects while exclusive leads often deliver a higher ROI for handypeople who are relatively new to the business or don’t have much time to spend on client acquisition.

Verified Leads

Verifying a lead means either the vendor or your team has to review the information submitted via a web form or call the prospects to make sure their projects match your criteria.

If you have the time or resources to speak to each prospect, getting verified leads from a vendor may not be of high priority. Otherwise, you may want to work with vendors that deliver verified leads to save you time and efforts.

There is also a trade-off between getting verified shared leads vs. direct exclusive leads. While verified shared leads takes the verification process off your plate, you’d be competing with other handyman businesses.

On the other hand, the competition is lower with direct exclusive leads but their quality may vary depending on the traffic source and lead capture mechanism.

If a vendor sends calls to you directly, make sure there’s a system to track and record these leads. There should be a frictionless way for you to dispute a lead and get credited for bad ones.

In general, pre-verified leads will save you time while post-verified leads are more economical. Regardless of your choice, make sure to review how the leads are screened (e.g. whether the vendor requires prospects to fill out a detail web form or calls the prospects on your behalf to set up an appointment) before signing up for a service.

Lead Sources

A prospect can come across your information in many places, such as online ads, organic search results, online directories, third-party review sites, referral, or offline promotions.

Depending on your market, some of these sources may generate higher-converting traffic than others. Knowing which of them are most effective will help you determine where to invest your marketing dollars.

If you use a lead generation service that drives traffic to your website, you can review the analytics to see which lead source is most effective.

If you work with vendors that use online marketing techniques to attract prospects to their platforms, you should experiment with a few because these lead sources and lead quality vary.

Pricing Structure and Cost Per Lead

Some vendors charge per lead or per call, while others offer packages for a flat monthly fee.

Selecting services with a pricing structure that meets your needs can help you maximize your marketing budget.

For example, if you only want to get leads once in a while, a pay-per-lead or pay-per-call service is likely to be more cost-efficient. If you need leads consistently, packages with a flat monthly fee can help you better control your budget.

To make the right decision, you should understand the vendors’ pricing structures and your conversion rate so you can select the right service offering that gives you the optimal number of leads.

Here is the pricing information for some of the vendors we have listed:

Cost Per Lead

Networx​.com

$30-$70/shared lead

CraftJack​.com

Ranges from $9 – $25.50 per shared lead

ConnexionSolutions​.com

$499/month for unlimited exclusive leads

Handyman​Job​Leads​.com

Starting from $250 setup fee, plus $37 per month

Ring-Leader.net

$30/lead, no setup fee

FreeContractors​Leads​.com

Base on various qualifying criteria, such as years in business and location

Advertising​And​Lead​Generation​.com

Varies based on service package

Contractors99.com

$29 per shared lead and $69 per exclusive lead

HomeYou.com

Depends on the type of service and location

99calls.com

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads. $24.90 per exclusive lead after the intro period

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Handyman Businesses

To select a lead generation service that works best for your business model and budget, you should understand how the vendors get leads, their fee structures, and the pros and cons of their offerings.

In addition, don’t forget to look up customer reviews to see if the strengths of the vendor match your needs.

Here’s an overview of the vendors on our list:

1. Networx

Cost per handyman lead: $30 – $70 per shared lead.

Lead distribution system: Leads are shared by up to 4 contractors.

Lead source: The vendor drives traffic to its website using online advertising and SEO tactics. Prospects fill out a detailed web form and are shown profiles of matching contractors.

Pros:

  • You can set up a custom profile with photos and reviews to showcase your services.

  • The vendor has received positive reviews on its personalized services.

Cons:

  • You’ll be getting shared leads, which means you’ll likely be competing with other handymen.

Reviews:

1

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Source: Better Business Bureau

2. CraftJack

Cost per handyman lead: $9 – $25.50 per shared lead.

Lead distribution system: Leads are distributed to as many as four contractors.

Lead source: The vendor drives traffic to its website using SEO tactics. Prospects then fill out a web form to request a quote.

Lead Verification System: When potential clients submit their requests on the vendor’s website, its automated system calls them to verify their information.

Pros:

  • The vendor offers a “speed-to-call” discount that encourages contractors to call a lead within 30 minutes of receiving it to increase the chances of winning the job.

  • You can get both residential and commercial leads through this platform.

  • The lead management tool allows you to ask past clients for reviews, which will be posted on your profile.

  • You can request a credit through the lead management tool if you receive a bad lead.

Cons:

  • Getting shared leads means you’ll be competing with other handyman businesses for the same jobs.

Reviews:

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Source: Better Business Bureau

3. Connexion Solutions

Pricing structure: Lead generation packages start at a flat monthly fee of $499.

Lead distribution system: Exclusive.

Lead source: The vendor uses SEO strategies to drive traffic to your website, which will be created for you as part of the service package.

Lead Verification System: Prospects fill out a web form to request quotes.

Pros:

  • Packages include a lead generation website that can benefit your business in the long-run.
  • The vendor does the advertising, SEO, and social media marketing for you to drive website traffic.
  • The vendor guarantees minimum lead calls and form-fills each month.

Cons:

  • It’s more expensive than many other pay-per-lead services.

Reviews:

No client reviews found at time of publishing.

4. Handyman Job Leads

Pricing structure: Service packages include a one-time design fee (from $250) plus a monthly management fee (starting at $37.)

Lead distribution system: Exclusive.

Lead source: The vendor uses SEO strategies to drive traffic to your website, which will be built for you as part of the service.

Lead Verification System: Prospects contact you either by filling out a web form or calling a tracking number on your website.

Pros:

  • The “Professional” package includes the implementation of advanced SEO strategies such as content marketing, location citations, reputation marketing, and authority backlinks.
  • Packages include building a lead generation website that can benefit your business in the long-run.
  • A monthly flat fee helps you control your budget.

Cons:

  • It’s more expensive than many other pay-per-lead services.

Reviews:

1

Source: Handyman Job Leads Website

5. Ring-Leader

Pricing structure: $30 per lead.

Lead distribution system: Exclusive.

Lead source: The vendor builds an optimized website for you and drives traffic to it using SEO tactics.

Lead Verification System: Prospects contact you by calling a tracking number listed on the website and the calls are forwarded to your phone.

Pros:

  • Service package includes building a lead generation website that can benefit your business in the long-run.
  • There is no setup fee or design charge.

Cons:

  • Unproven – no reviews found.

Reviews:

No review available at the time of publication.

6. Free Contractors Leads

Pricing structure: Base on various qualifying criteria, such as years in business and location. The vendor also offers a pay-per-sale option.

Lead distribution system: Exclusive.

Lead source: The vendor generates leads using online ads and sends the calls directly to your phone.

Lead Verification System: You get inbound phone calls from prospects that are actively looking for a handyman.

Pros:

  • The vendor only works with a few handyman businesses in each geographic region to ensure there are enough leads for each.
  • The vendor will develop a website and landing page for your business as part of the service.

Cons:

  • The full-funnel service and pay-per-sale option could cost more than pay-per-lead services.

Reviews:

No review available at the time of publication.

7. Advertising & Lead Generation

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive.

Lead source: The vendor uses direct response marketing methods to generate leads.

Lead Verification System: Prospects contact you by either filling out a web form or calling a tracking number on an ad, which sends the calls directly to your phone.

Pros:

  • You have the chance to scrub out bad leads so you don’t get charged for them.
  • Geofence marketing ensures that you’re only getting leads within your service area.
  • There’s no down payment or monthly fee.

Cons:

  • The vendor’s website doesn’t provide much information on pricing structure or how it generates leads.

Reviews:

No review available at the time of publication.

8. Contractors 99

Cost per handyman lead: $29 per shared lead and $69 per exclusive lead.

Lead distribution system: Both shared and exclusive leads.

Lead source: Prospects submit requests on vendor’s website.

Lead Verification System: Not specified, the vendor will issue a refund on invalid leads.

Pros:

  • Simple pay-per-lead pricing means you can get as many or as few leads as you need.
  • Real-time lead posting allows you to respond to prospects’ requests promptly and increase the chances of winning a job.
  • You can set up filters for project types, service area, and daily budget limit to get more targeted leads.

Cons:

  • The vendor doesn’t offer additional or personalized services.

Reviews:

No reviews available at the time of publication.

9. HomeYou

Cost per handyman lead: Depends on the type of service and market.

Lead distribution system: Both shared and exclusive leads, varies by package.

Lead source: The vendor uses online marketing techniques (e.g., SEO) to drive traffic to its website on which potential clients submit their requests for quotes.

Lead Verification System: The vendor verifies the requests before sending the leads to you.

Pros:

  • Many contractors are satisfied with the quality of the leads from this vendor.
  • You get a profile page on the vendor’s website to showcase your services.
  • The vendor offers refunds on bad leads.

Cons:

  • Price per lead may be higher than some other pay-per-lead websites.

Reviews:

1

1

Source: Better Business Bureau

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $24.90 per exclusive lead after the intro period.

Lead distribution system: Exclusive.

Lead source: The vendor builds a website for your business. It’s optimized to show up on top of search engine results so you get found by prospects looking for handyman service in your area. Prospects will call your business directly using a tracking number.

Pros:

  • You’ll receive exclusive leads that are searching for handyman service in your area.

  • You get an optimized website that will rank high in organic searches, boosting your SEO and generating long-term results.

  • Your company will be listed on prominent local directories. These profiles, along with a Facebook business page, will be properly set up so you can promote special offers to attract potential clients.

  • The vendor guarantees a minimum number of leads per month or your bill is prorated. Calls are recorded so it’s easy to dispute bad leads.

  • Monthly reporting helps you track results and maximize ROI.

  • Over 130 5-star testimonials

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

For many prospects, time is of the essence when they need a handyman.

To increase the chances of winning a job, make sure to contact the prospect as soon as possible after you have received a lead and schedule an in-person quote – which has been found to increase conversion – if you can.

As a handyman, most of your revenue will come from repeat customers. When clients find a good handyman, they’d likely stick with him/her so a small job done well can lead to more and bigger projects.

Not to mention, the cost of retaining a customer is much lower than that of acquiring a new client. When you bid for jobs and deliver your services, consider customer retention and customer lifetime value as well as the immediate revenue so you can build a loyal client base for a profitable and sustainable business.

Uncategorized

Top White Hat SEO Strategies For Local Service Businesses

We hear this from local service business owners a lot, “where do I find clients?”

As a local service professional (e.g., painter, electrician, plumber, contractor) you need a reliable way to get in front of prospects and generate high-quality leads.

Most people start their search for a local service provider on Google, making search engine optimization (SEO) an essential marketing strategy.

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However, the rules of SEO seem to be constantly changing and it’s often quite overwhelming for small businesses.

You have probably heard stories about websites that lost all their traffic overnight when Google changed its algorithm.

You know what, don’t be that website… it’s so 2013.

How? Actually, it’s rather simple.

The websites that got “dinged” by Google were using black hat SEO tactics. They may get their five minutes of fame but when Google figured out their dirty little tricks, they lost all their traffic and SEO juice.

Don’t try to outsmart Google. Instead, play nice by using white hat SEO techniques.

 

What’s White Hat SEO?

Simply put, white hat SEO strategies are search engine optimization techniques that won’t get you into trouble with Google.

As search engine algorithms are becoming increasingly sophisticated, many black hat SEO tactics no longer work and will even get your website penalized by Google.

Unlike black hat SEO that uses questionable tactics such as keyword stuffing or buying backlinks to “trick” Google, white hat SEO techniques emphasize on creating useful content for a human audience.

White hat SEO strategies optimize website content to increase relevancy and usability while making sure it’s easy for search engines to find and index the information. It’s the best way to improve your organic search ranking for long-term results.

The question is, what SEO techniques will move the needle most for your local service business, which has unique marketing needs that can be quite different from content sites or online stores?

Even if you have done just a little research on SEO, you’d realize that there are many things you can do to optimize your website. (Too many things!)

Here’s the good news: we have put together the latest white hat SEO strategies that are proven to work for local service providers so you can get found by high-quality prospects:

4 Must-Have White Hat SEO Strategies For Local Contracting Businesses

We can’t guarantee that Google will love your website to bits but these key strategies can help optimize your content for more SEO juice:

1. Mobile + Local

A mobile-friendly website is no longer a “nice to have” for local service businesses.

Why? Consider these facts:

In addition, over half of all website traffic comes from mobile devices so you bet Google is making sure that its search results are catering to these users.

Here are a few pointers for creating a mobile-first website:

  • Use a responsive mobile-first HTML framework that allows your website to adapt its layout to different screen sizes.

  • Prioritize user experience base on a device. E.g., make sure the most important information is at the top when a page is displayed on mobile to minimize scrolling.

  • Minimize your website’s page loading speed, which is a Google ranking factor. You can do so by minimizing the number of resources to display “above-the-fold” content. This includes limiting the number of scripts, fonts, and css files, as well as optimizing images to reduce size without compromising image quality.

  • Simplify navigation to make it easy for visitors to find what they need on your website.

  • Optimize your website for mobile interactions, e.g., by allowing users to use swiping gestures to interact with the content or adding a tap-to-call button.

While mobile-friendliness is an important ranking factor, optimizing for local SEO can help attract qualified prospects with high purchase intent.

When you optimize your website for local SEO, you boost your visibility on SERPs (search engine results pages) by getting listed on the “local pack” at the top of the page.

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Here’s how to get your website found on local searches:

  • Claim your Google My Business listing and optimize your business profile.

  • Ask happy clients to post reviews on Google and Facebook.

  • Optimize the URL, title tags, headers, meta description, and content on your website to target geographic search phrases or keywords.

  • Create content with a local focus to attract visitors who live in your service area and position yourself as part of the community.

For any local service and contracting business, combining mobile-friendliness with local SEO is the winning formula.

2. User Experience (UX)

User experience refers to every aspect of how a visitor interacts with the content of a website.

When you create a website to provide a great user experience, visitors are more likely to find what they need and stick around. This helps increase dwell time, decrease bounce rate, increase page views, and ultimately improve SEO ranking.

UX is a broad topic and it touches upon everything from the information architecture to content on your website.

For the purpose of boosting SEO, start with implementing these UX improvements on your website:

  • Mobile friendliness and page load time: mobile users are notoriously impatient. If your site doesn’t load on their smartphones within seconds, they’ll click away. If they can’t find what they want quickly, they also may click away, resulting in a lower dwell time that will hurt your SEO efforts.

  • Mobile-specific features: leverage features such as tap-to-call or location services (e.g., for auto-filling forms) to encourage visitors to get in touch.

  • Website architecture: a well-organized website allows both visitors and search engines to locate information easily so Google can better index your website while visitors can find what they need.

  • Visual design: your content needs to be legible on all devices so visitors won’t get frustrated and click away. This helps increase dwell time, which signals relevance to search engines.

  • Engaging content … while text is still the best way for Google to understand a website’s content, the use of other content types (e.g., video, infographics, interactive content, etc.) can increase user engagement, improve dwell time, increase sharing, and generate more backlinks. You can use caption and image alt-text to help search engines understand the visual content.

Last but not least, your website is an important component of your lead generation strategy. Your visitors should be able to easily submit a request for quote or get in touch with you via a variety of channels (e.g., phone, text, live chat, email) to schedule an appointment.

3. Keywords

Although keywords are no longer the “be all end all” of SEO since Google’s algorithm is now sophisticated enough to take other factors such as context and usability into account, it’s still an important element for ranking high in organic search results.

However, it’s not enough to just plug along with keyword strategies from 5 years ago. Instead of catering to an “algorithm,” you need to define your keywords from the perspective of your clients (i.e., how they’d search for the kind of services that you offer.)

Here are some latest keyword strategies for optimizing your content:

  • Longtail keywords: not only does 70% of all search traffic come from longtail keywords but people using these search terms are also more ready to hire a service provider. There are many ways to research longtail keywords, such as using Google suggest or Google search console, spying on your competitors, or doing social listening.

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  • Latent Semantic Indexing (LSI) keywords: LSI keywords refer to keywords or phrases that are semantically related to each other. It provides context to help Google understand your content and improve the quality of its search results. One quick way to identify LSI keywords is to run a Google search with a main keyword and scroll down to the “searches related to” section at the bottom to see similar terms that searchers use.

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4. Link Building and Online Presence

Similar to keywords, link building has been an SEO staple. However, it’s important to do so without resorting to black hat techniques.

Keep in mind that link building isn’t just about the quantity of backlinks. The quality of these backlinks matters as well. For example, the ranking signal will be much stronger if the backlinks are coming from highly relevant content on an authority site.

For local service businesses, getting listed on directories and third-party review sites is a great way to get backlinks while boosting your online presence. These directories and third-party sites tend to have high site ranks so you can leverage their SEO juice to drive traffic and improve your own ranking.

You should also optimize your social media profiles with relevant keywords and your website URL. Since social media sites have high site ranks, your profile will be more likely to be shown on search results if you include the appropriate keywords.

In addition, you can guest post on websites that provide local resources to your target service area. Include your website URL in the author bio and add a link or two to relevant content on your website (if allowed by the guideline.)

Keep in mind that getting backlinks isn’t always “the more the merrier.” You need to look out for negative SEO because having too many backlinks from sites with bad reputations could impact your ranking.

Monitor your backlinks and if you find any bad link, submit a list to Google to have the links disavowed.

 

Conclusion

As a local service business, it’s becoming increasingly important to get found on Google searches by high-quality prospects.

Having a comprehensive strategy to boost your SEO, establish a credible online presence, and capture leads on your website is essential for your long-term success.

Here at 99 Calls, we not only work to get you into top spots on SERPs by building a fully optimized mobile-friendly website but we also make sure that you’re getting listed, promoted, and reviewed so your business is ranked, found, and engaged.

Get started today – get a free consultation to see what SEO lead generation can do for your local business.

 

Uncategorized

Top 10 Lead Generation Services For Home Improvement and Remodeling Contractors

In a recent survey of home improvement professionals, the biggest challenge faced by these companies is generating leads for new business.

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Whether you have a small team or own a large company, having a constant stream of high-quality prospects is the key to maintaining a consistent cash flow and a healthy business.

The challenge is – where are your customers? What’s the best way to get in front of them when they’re looking for a home improvement contractor?

Most of today’s consumers search for local service providers online. They’d find the name of a few local contractors on Google, read some online reviews, visit their websites, and request a quote.

The key to getting found by prospects is to make sure that your website shows up on the first page of relevant local search results.

Unfortunately, many home improvement contractors fall behind in their prospecting efforts because they don’t have the time and resources to spend on online marketing.

Thankfully, there are many lead generation services to which you can outsource your marketing activities.

Some of these vendors drive traffic to your website, on which potential clients submit their inquiries.

Others use online marketing techniques to attract prospects to their platforms, on which the visitors submit project details. These vendors will then verify the leads and sell them to contractors.

To help you find a lead generation service that’s best for your business, we have put together a shortlist of 10 vendors. Some of them offer pay-per-lead or pay-per-call services while others focus on using online marketing techniques to drive high-quality prospects to your website:

Exclusive Leads

Lead Verification

Lead Source(s)

Modernize​.com

Yes, with selected programs

Yes

Prospects submit requests on vendor’s website

Home​Advisor​.com

No

Yes

Web form and third-party data sources

First​Impression​.com

Depends on service package

Yes

Depends on type of service

Leadstream by Web.com

Yes

Yes

Prospects visit contractor’s website

Networx.com

No

Yes

Prospects submit requests on vendor’s website

Home​Improvement​Leads​.com

No

Yes

Prospects request quotes on vendor’s website

Remodeling​.com

Yes, vendor offers shared, exclusive, and branded-exclusive leads

Yes

Prospects submit requests on vendor’s website

Leads-force​.com

Yes

Yes

Prospects visit contractor’s landing page

CraftJack.com

No

Yes

Prospects submit projects on vendor’s website

99calls.com

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

Finding the Right Lead Generation Service For Your Home Improvement and Remodeling Business

There are a few things to look out for when selecting a vendor to make sure you’re getting the right lead generation service for your contracting business:

Lead Distribution System

Some services send you shared leads while others offer exclusive leads. To decide which type is best for your business, you need to understand how they work.

Shared leads are sold to multiple contractors. Some vendors limit the numbers of contractors that each lead is sold to.

When you buy shared leads, you’d likely be competing against a few other contractors. The chances of winning a client will be lower and you may even get into a bidding war that could lower your profit margin.

If you’re rapidly expanding and/or have the resources to pitch new clients, you can take advantage of the lower cost-per-lead of shared leads.

On the other hand, when you purchase exclusive leads, you’re the only contractor getting the prospect’s information. The competition is lower and you’re more likely to close the deal.

If you’re relatively new in business or don’t have a lot of time and resources for client acquisition, getting exclusive leads is often more cost-effective even though the per-lead cost is typically higher.

Lead Source(s)

Lead source refers to where a lead is collected from, e.g., online ads, organic search results, online directories, third-party review sites, referral, or offline promotions.

If you use a lead generation service that drives traffic to your website, review the analytics and see which lead sources are sending you the highest-quality prospects so you can focus your resources on them.

If you use pay-per-lead or pay-per-call services, you should experiment with a few and see which one sends you the highest quality leads. These services generate leads using different methods (e.g., some use PPC and SEO techniques while others maintain an internal database) and their sources vary.

Lead Verification System

Any reputable lead generation service should have a lead verification system to ensure that the leads they send to you are ready to hire a home improvement contractor.

Vendors should be transparent about how they verify their leads. Here are some examples:

  • Requiring website visitors to fill out a web form with details about their home improvement projects.
  • Contacting the prospects to ensure that the information is accurate.
  • Ensuring that the prospects are located in your service area before passing the leads to you.
  • Screening the leads to make sure that they meet your criteria before setting up a sales call on your behalf.
  • Setting up a website or landing page for your business with an effective lead capture system (e.g., web form and/or dedicated phone number) and driving highly targeted traffic to it.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.

Pricing Structure and Cost Per Lead

Some vendors charge per lead or per call while others offer packages for a flat monthly fee.

If you want to have leads sent to you on a consistent basis, monthly packages can help you better control your budget.

On the other hand, if you only need to purchase leads once in a while, getting them on a per-lead or per-call basis is likely to be more cost-efficient.

Understanding the pricing structure, cost-per-lead, and your conversion rate will provide you with the necessary information to select the right service package so you can purchase the appropriate number of leads.

Here are the pricing structures of some of the vendors on our list:

Cost Per Lead

Notes

Modernize​.com

Depends on program and service area, ranging from $20-$60 per shared lead

Offers pay-per-lead and subscription programs based on service type and territory

Home​Advisor​.com

$45-$75/shared lead

Plus $28.99/month

First​Impression​.com

Varies based on service

GetStarted​.Web.com​/Leadstream

Varies based on package

Networx.com

$30-$70/shared lead

Home​Improvement​Leads​.com

Depends on program and service area, ranging from $20-$60 per shared lead

Offers pay-per-lead and subscription programs based on service type and territory

Remodeling​.com

Varies based on package

CraftJack​.com

Ranges from $5 – $70 per lead based on service category

Lead-Force​.com

Varies based on service

99calls.com

$39 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Home Improvement and Remodeling Contractors

Selecting the right lead generation service can help you get the appropriate amount of qualified leads at a cost that will maximize your ROI.

To increase your profits, you’ll need to understand how the service works, the pricing structure, and the pros and cons of each model.

Here’s a quick overview of the vendors on our top 10 list:

1. Modernize

Cost per home improvement lead: Depending on the service package and location, typically $20-$60 per shared lead.

Lead distribution system: Leads are shared by up to four contractors with a national average of 1.2. The vendor also offers subscription programs that distribute a blend of exclusive and shared leads.

Lead source: The vendor uses online advertising and SEO techniques to drive traffic to its website, on which prospects submit requests.

Lead Verification System: Prospects’ information is verified in real time as they fill out the requests for quotes on the website.

Pros:

  • Prospects have to fill out a detailed web form to get a quote. The leads are verified and sent to contractors in real-time.
  • The vendor is the largest private home improvement leads provider in the US. It has access to a large amount of data for analytics to help improve results.

Cons:

  • Getting shared leads means you have to compete with other contractors.
  • The subscription model for exclusive leads can increase your cost.

1

1Source: Better Business Bureau

2. HomeAdvisor

Cost per home improvement lead: $45-$75 per lead, plus $28.99/month.

Lead distribution system: Leads are shared by several contractors.

Lead source: The vendor drives traffic to its website using online marketing techniques. It also leverages third-party data sources.

Lead Verification System: Prospects submit a request on the vendor’s website.

Pros:

  • The vendor is the oldest contractor-matching service with a large user base.

  • It has a strong online presence.

  • It offers a user-friendly interface.

Cons:

  • Shared lead means you’ll be competing with other contractors and you may have to buy more leads to win enough businesses.

  • The refund policy isn’t the most satisfactory so you have to carefully manage your profile, e.g., turning off the paid leads feature if you can’t accommodate new clients to avoid paying for leads that you can’t use.

Reviews:

1

1

1Source: Better Business Bureau

3. First Impression

Pricing structure: Varies based on the type of service.

Lead distribution system: Depends on the type of service.

Lead source: The vendor uses targeted media buying and search engine marketing techniques to drive traffic to your website or landing page.

Lead Verification System: The vendor uses pre-qualifying questions on web form or phone to validate leads.

Pros:

  • The vendor uses a data validation and leads scoring software to ensure the quality of the prospects.
  • The vendor offers pay-per-call leads so you can have the opportunity to talk to a prospect before paying for a lead.

Cons:

  • The full-service approach may be more expensive than other pay-per-lead services.

Reviews:

1Source: Better Business Bureau

4. Leadstream by Web.com

Pricing structure: Depends on service package.

Lead distribution system: Exclusive leads generated from your website.

Lead source: The vendor drives traffic to your website using SEO techniques.

Lead Verification System: The lead verification system on your website (e.g., a web form for requesting a quote.)

Pros:

  • The vendor uses highly-targeted local SEO techniques to attract people looking for a contractor in your area to your website.
  • The vendor tracks each click and every call so you can analyze the data and fine-tune your campaigns.

Cons:

  • You may not get the intended results if your website isn’t set up properly for capturing leads.

Reviews:

1

1

Source: Leadstream Website

5. Networx

Cost per home improvement lead: $30-$70 per shared lead.

Lead distribution system: Leads are shared by 1 to 4 contractors.

Lead source: The vendor uses online advertising and SEO tactics to drive traffic to its websites, on which prospects fill out a detailed request and are shown profiles of contractors.

Pros:

  • You can set up a custom profile with photos and reviews to showcase your services.

  • The vendor has gotten positive reviews on providing personalized services.

Cons:

  • You’ll be competing with other contractors for the same leads.

Reviews:

1

1

Source: Better Business Bureau

6. Home Improvement Leads

Cost per home improvement lead: Depending on your service area, cost ranges from $20-$60 per shared lead.

Lead distribution system: Leads shared by up to four contractors with a national average of 1.5.

Lead source: The vendor uses online marketing methods (e.g., paid ads, SEO, etc.) to drive traffic to its website, on which prospects submit requests.

Lead Verification System: Prospects’ information is verified in real time as they fill out the request for quotes on the vendor’s website.

Seems to be affiliated with Modernize.com.

Pros:

  • You can set up filters to receive only leads that match a pre-determined set of criteria, such as territory, trade, type of service, etc.
  • You can set the number of leads you want to get per week to help control your budget.
  • You can manage leads with the vendor’s online lead management tool, which sends you prospect information in real time.

Cons:

  • Sharing leads means you’ll compete with other contractors.

  • Quality of the leads may vary.

Reviews:

1

1

1

Source: Google reviews

7. Remodeling.com

Cost per home improvement lead: Varies based on your choice of lead type.

Lead distribution system: The vendor offers shared, exclusive, and branded-exclusive leads.

Lead source: The vendor drives traffic to your website, on which prospects submit their requests for quotes.

Lead Verification System: The lead verification system on your website (e.g., a web form for requesting quotes.)

Pros:

  • You have full control of your campaign from the dashboard. E.g., creating or pausing campaigns, adjusting bid, or fine-tuning targeting.
  • The vendor offers different types of leads and bidding techniques (e.g., pay per call, lead, or click.)
  • You can utilize the vendor’s platform for invoicing and payment processing.

Cons:

  • The full-service model could be more expensive than other pay-per-lead websites.

Reviews:

No review is available at the time of publication.

8. Lead-Force.com

Cost per home improvement lead: Varies based type of service.

Lead distribution system: Exclusive leads generated from your website.

Lead source: The vendor drives traffic to a landing page using online marketing and mobile search call technologies.

Lead Verification System: The vendor offers data capture, filtering, and delivery as part of the service.

Pros:

  • The vendor verifies all the leads with its SMS Text Verification Platform prior to delivery.
  • The vendor uses demographic, behavioral, geographic, and psychographic targeting to attract high-quality leads.
  • Mobile search call platform helps you capture prospects that are searching for contractors on their mobile devices.

Cons:

  • The full-service model could be more expensive than other pay-per-lead websites.

Reviews:

No review is available at the time of publication.

9. CraftJack

Cost per home improvement lead: $5-$70 per shared lead, depending on specific category.

Lead distribution system: Leads shared by up to four contractors.

Lead source: Prospects submit a request on the vendor’s website.

Lead Verification System: When prospects submit their requests on the vendor’s platform, the automated system calls them to verify their information.

Pros:

  • You can use the vendor’s lead management tool to keep track of prospects and receive text or email alerts on new leads.

  • It’s easy to request a credit through the lead management tool if you receive a bad lead.

Cons:

  • Getting shared leads means competition will be relatively high.

Reviews:

1

1

1

Source: Better Business Bureau

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $39 per exclusive lead after the intro period.

Lead distribution system: Exclusive leads.

Lead source: The vendor uses local SEO to promote your business so it appears at the top of search engine results and gets found by high-quality prospects that are looking for a home improvement contractor in your local area.

Pros:

  • You get exclusive leads that are looking for home improvement contractors in your area.

  • You get a website optimized to rank high in organic searches, boosting your SEO and generating long-term results.

  • Your company will be listed on prominent directories. These profiles, along with a Facebook business page, will be properly set up for you so you can promote special offers to attract potential clients.

  • The vendor’s packages guarantee a minimum number of leads per month or your bill is prorated.

  • Packages include monthly reporting to help you track results and maximize ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

Home improvement is a multi-billion dollar industry that’s trending to grow in the foreseeable future.

This translates into many business opportunities for home improvement and remodeling contractors who have the ability to generate high-quality leads and close the sales.

Besides lead generation, make sure you have the rest of your sales funnel dialed in so you can turn prospects into clients.

Of course, don’t forget to deliver high-quality work and provide outstanding customer service so you can get recurring business, referrals, and 5-star reviews from your happy clients.

Uncategorized

Top 10 Carpet Cleaning Lead Services

Most residential and commercial spaces have carpet as part of their flooring. In fact, carpets in the United States account for 51% of the total flooring market.

No wonder carpet cleaning is responsible for about 10% of the overall cleaning industry revenues and is growing at a rate of approximately 1.6% per year, totaling an average of $5 billion in annual revenues.

1

Source

However, the commercial cleaning industry in the U.S. loses up to 55% of its total customer base every year. To counter such a high attrition rate, carpet cleaning companies need to be constantly generating new leads so they can have a consistent stream of clients and maintain a sustainable business.

But if you’re like most carpet cleaning service providers, you probably have a small team and don’t have a lot of time or resources for sales and marketing activities.

Thankfully, there are many lead generation services to which you can outsource your marketing efforts.

These vendors offer different kinds of services – e.g., pay-per-lead, pay-per-call, pay-per-sale, or building the entire marketing funnel for you. Understanding how they work, as well as the pros and cons of each model, can help you find the best option for your business.

In this article, you’ll get a list of the 10 most prominent lead generation services for carpet cleaning companies and learn some essential terms these vendors use to describe their services.

Click here to Google for the latest Top 10 Carpet Cleaning Lead services

We’ll also take a closer look at each individual vendor to understand the pros and cons of their model to help you make an informed decision.

Exclusive Leads

Lead Verification

Lead Source(s)

CraftJack​.com

No

Yes

Prospects submit projects on vendor’s website

Pay-Per-Calls​.com

Yes

Direct

Pay per click

SalesGenie​.com

No

No

Vendor’s vetted database

Free​Contractors​Leads​.com

Yes

Direct

Prospects visit contractor’s website

Carpet​Cleaning​Marketing​360​.com

N/A

Direct

Prospects visit contractor’s website

Web.com​/Leadstream

Yes

Direct

Prospects visit contractor’s website

Call​Box​Inc​.com

Yes

Phone verified

Multi-channel

City​Leads​Pro​.com

Yes

Phone verified

Prospects visit contractor’s website

Lead​Snap​.net

Yes

Direct

Prospects visit contractor’s website

99calls.com

Yes

Direct

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution.

Finding the Right Lead Generation Service For Your Carpet Cleaning Business

As you can see from the table above, lead generation vendors offer different types of services. How can you know which one is right for you?

First, let’s look at some industry-specific terms and understand what they mean for your business:

Should I Buy Shared Leads or Exclusive Leads?

Some lead generation services send you exclusive leads, meaning they don’t sell the same prospect information to other contractors.

Typically, exclusive leads are more expensive. However, since you aren’t competing with other carpet cleaning companies, your chances of closing the sales are also higher.

On the other hand, shared leads can be sold to multiple service providers and you may have to compete with them. You’re less likely to win the business and may even get stuck in a bidding war, which can impact your profit.

For businesses that are relatively new or don’t have a lot of resources to pitch new clients, buying exclusive leads is often more cost-effective. If you have the time and resources to go after a lot of prospects, shared leads may work well for you.

What Does “Lead Source” Mean?

Lead source indicates where a lead comes from, for example, online ads, organic search, third-party review sites, directories, referral, or offline promotions.

Many pay-per-lead vendors use SEO and online marketing techniques to get prospects that are looking for a particular service to visit their websites while others maintain their own internal databases.

The quality of these sources may vary. If you’re using these services, track your sales metrics to identify vendors that send you the highest quality leads.

If you use a vendor that builds your entire online marketing funnel, analyze your traffic and conversion so you can focus your budget on sources that send you the highest-converting prospects.

Is Getting “Verified Leads” Important?

Yes and no. Someone has to talk to a lead to determine their needs and budget to determine if that fits with your service offerings and prices.

If you have the time, or employees, or perhaps an answering service, who answer the phone and speak to callers then then verified leads may not be a big deal.

Otherwise, it might be worth considering verified leads as it could save you time.

Of course there is a trade-off between verified shared leads and direct exclusive leads.

Verified shared leads go to you and your competitors generally resulting in lower profit margins.

Direct exclusive leads are often ready-to-buy consumers.

Only you know which is right for you. Verified shared leads or direct exclusive leads or perhaps both if you have sales and service capacity to spare.

Nonetheless, any reputable vendor should let you know if and how they verify leads before passing them to you.

Lead vendors have their own verification systems and here are some examples:

  • Requiring prospects that visit their websites to fill out a detailed web form to request a quote. Many of these vendors will verify the information (e.g., by calling the prospects) before selling the leads.
  • Contacting prospects to make sure they’re in your service area and meet your criteria before setting up the sales calls or appointments on your behalf.
  • Implementing your marketing funnel, which includes a landing page on which prospects fill out a web form or are instructed to call a dedicated number. Some vendors will screen these leads for you as part of the service while others will pass the warm leads directly to you.

Lastly, while pre-verified leads will save you time, post-verified leads can save you  money.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.

How Do the Pricing Structures Differ?

If you need a consistent supply of leads, services that charge a flat monthly fee can help you better manage your budget. If your need fluctuates, using vendors that charge per lead or per call may be more cost-efficient.

In order to maximize your ROI, you need to know your cost-per-lead and conversion rate so you can select the right plan and purchase the appropriate amount of leads.

Pricing of lead generation services varies based on many factors, such as location, industry, market, etc. Here are the pricing structures of some of the vendors on our list:

Cost Per Lead

Notes

CraftJack​.com

$12 – $27 per lead.

Pay-Per-Calls​.com

Starting at $5 per lead.

*** Does not seem legit despite high ranking on Google.

SalesGenie​.com

Varies based on package and industry.

Prospecting service starts at $149 for 500 leads per month.

Free​Contractors​Leads​.com

Base on various qualifying criteria, such as years in business and location.

Carpet​Cleaning​Marketing​360​.com

Varies based on package

http://www.Web.com​/Leadstream

Varies based on package

Call​Box​Inc​.com

Varies based on package

City​Leads​Pro​.com

Varies based on market and demand

Lead​Snap​.net

Cost per call varies, typically under $100

Get $100 free leads when you sign up

99calls.com

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Carpet Cleaning Companies

To help you narrow down your choices, we have put together a quick overview and the pros and cons of each these prominent carpet cleaning lead generation services:

1. CraftJack

Cost per carpet cleaning lead: $12 – $27 per shared lead.

Lead distribution system: Leads are shared by up to four contractors.

Lead source: Prospects submit a request on the vendor’s website.

Lead Verification System: When prospects submit their requests, the automated system calls them to verify their information.

Pros:

  • You’ll have access to the vendor’s lead management tool, which allows you to keep track of prospects and receive text or email alerts on new leads.

  • You can request a credit through the lead management tool if you get a bad lead.

Cons:

  • You’re buying shared leads so you may have to compete with other contractors.

Reviews:

1

1

1Source: Better Business Bureau

 

2. Pay Per Call – Lead Generation Company

*** Despite a prominent position on the first page of Google for “carpet cleaning leads”, extreme caution is recommended with this vendor. This site does not offer a true company name, an address, phone number, or any identifying information.

Cost per carpet cleaning lead: Starts at $5 per lead.

Lead distribution system: Exclusive leads.

Lead source: Vendor operates lead generation websites that target different markets and geographic locations.

Lead Verification System: Prospects fill out web forms on the vendor’s websites and the vendor will call them to verify details.

Pros:

  • You don’t start paying until you have received the first 10 phone calls.

  • Pay-per-call means you only pay for sales calls that take place.

  • The vendor has a B2B focus for commercial carpet cleaning companies.

Cons:

  • You can only contact the vendor via a web form. There’s no phone number or social media information listed on the website.
  • No information can be found about this company or the people behind it.
  • Seems illegitimate.

Reviews:

No review is available at the time of publication.

 

3. Sales Genie

Pricing structure: Depends on service package. Prospecting service starts at $149 for 500 leads per month.

Lead distribution system: Shared leads.

Lead source: The vendor maintains an internal database using information from phone directories and new business sources such as secretaries of state, county courthouses, and public records.

Lead Verification System: The vendor calls all the leads before distributing them.

Pros:

  • The vendor has a dedicated team that’s constantly updating and verifying its database with new prospect information.
  • The vendor offers tools and services for prospecting, marketing, lead management, and data enhancement.
  • Good for small to mid-size businesses.

Cons:

  • The quality of information from third-party databases could vary.

Reviews:

1

1Source: G2 Crowd

 

4. Free Contractor Leads

Pricing structure: Base on a variety of qualifying criteria, such as years in business and location.

Lead distribution system: Exclusive leads.

Lead source: The vendor attracts prospects using online ads and sends inbound calls to your phone.

Lead Verification System: Vendor sends live local calls in real time.

Pros:

  • Targeted ads tend to generate higher quality leads.
  • There’s no long-term contract or termination fee.
  • Get $100 worth of sales calls when you sign up.

Cons:

  • Monthly packages may be more expensive than pay-per-click services.

Reviews:

No review is available at the time of publication.

5. Carpet Cleaning Marketing 360

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads generated from your website, which is part of the vendor’s marketing platform.

Lead source: The vendor uses online ads to drive traffic to your website.

Lead Verification System: Prospects interested in your services will fill out a web form on your website to request information.

Pros:

  • You have access to the vendor’s on-demand marketing services, such as website design and development, content creation, online advertising, and video production.
  • You can also use the vendor’s online lead management tool, which is part of the marketing platform.

Cons:

  • The full-service packages can be more costly than pay-per-lead models.

Reviews:

1Source

 

6. Lead Stream by Web.com

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads generated from your website.

Lead source: The vendor uses SEO techniques to drive traffic to your website.

Lead Verification System: The existing lead verification system on your website.

Pros:

  • Highly-targeted local SEO techniques help drive qualified prospects to your website.
  • The vendor tracks each click and call to help fine-tune your campaigns and generate better leads.

Cons:

  • You need to ensure that your website is properly set up for capturing leads.

Reviews:

1

1Source: Web.com website

7. CallBox

Self promoted as “Outsourced Lead Management Services”, CallBox’s “Multi-touch Multi-Channel Lead Management Process” will manage your entire marketing funnel. Starting with emailing and calling targeted prospect lists, to mailing brochures and connecting with prospects via social media, to digital remarketing and online chat, to finally calling prospects to set appointments and confirming appointments.

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: All-in-one marketing package generates commercial cleaning leads from the phone, email, social media, online, and mobile marketing.

Lead Verification System: The vendor finds leads and sets up appointments with pre-qualified prospects on your behalf.

Pros:

  • Multi-channel marketing approach captures leads from a variety of sources.
  • The vendor sends you phone-verified leads and sets up appointments on your behalf with prospects that have confirmed budgets.
  • Packages include support from a marketing team (e.g., email marketing specialists, data analysts) and access to an automated marketing system.

Cons:

  • The full-service approach typically costs more than pay-per-lead sites.
  • High lead volume required to compensate for high setup and monthly service fees.

Reviews:

1

1Source: Better Business Bureau

 

8. City Leads Pro

Pricing Structure: Varies based on market and demand.

Lead distribution system: Exclusive leads.

Lead source: The vendor sets up a webpage for your business and tracks online requests or calls generated from that page.

Lead Verification System: The vendor verifies the calls before forwarding them to you.

Pros:

  • The vendor only sends you calls that it deems relevant.
  • The pay-per-call system means you only pay for sales calls that actually take place.
  • The vendor gathers leads from a variety of sources and distributes them close to real-time.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

No reviews available at the time of publication.

9. LeadSnap

Pricing Structure: Cost per call varies, typically under $100. Get $100 free leads when you sign up.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives website traffic through PPC and SEO techniques and generates calls through mobile-optimized websites.

Lead Verification System: Mobile-optimized advertising targets local prospects that are looking for a carpet cleaning service in real-time.

Pros:

  • The vendor offers exclusive leads based on geographic territories, which helps lower competition.
  • No commission, hidden fees, or long-term contract.
  • The vendor offers tracking phone numbers for inbound calls so you can analyze metrics and improve results.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1

Source: LeadSnap Website

 

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $29.90 per exclusive lead after the intro period.

Lead distribution system: Direct exclusive leads. Calls are recorded and reviewed to confirm each billable lead is qualified.

Lead source: The vendor promotes an SEO optimized website so it appears at the top of search engine results and gets found by high-quality prospects looking for carpet cleaning services in your local area. Remarketing and pay-per-click also available.

Pros:

  • You get exclusive leads that are searching for the exact services you offer.

  • You get a website will be optimized to rank high on Google organic searches, boosting your SEO and generating long-term results.

  • Your company will be listed on many prominent directories. These profiles, along with a Facebook business page and Google My Business, will be properly set up for you to promote special offers and get found by potential clients.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

  • Free monthly reporting to help you track results and maximize ROI.

Reviews:

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

Carpet cleaning is a competitive industry. A constant stream of high-quality leads can help offset client attrition so you can better manage resources and control cash flow.

The different lead generation services listed in this article capture, verify, and distribute leads in a variety of ways.

To choose the right vendor for your carpet cleaning company, you need to consider your budget, local market, and business model.

In addition, you should contact the vendor to make sure you’re satisfied with its response time and quality of customer service.

Don’t be afraid to experiment! Try a few different types of services and track the conversion rates to find one that delivers the highest ROI for your business.

 

Uncategorized

Top 10 Sales Lead Services For Commercial Cleaning and Janitorial Services

Commercial cleaning and janitorial services is a fast-growing industry. It’s worth over $78 billion and has consistently grown at an average rate of 6.6% each year for the past decade.

Even though there are a lot of opportunities, you need to position yourself in the right place at the right time so companies that are searching for janitorial services can find you.

Commercial cleaning is also a competitive industry. You need a constant stream of potential clients that are ready to engage your services in order to stay ahead of your competition, get more businesses, and increase your profits.

Attracting high-quality prospects can be a lot of work. Thankfully, there are many lead generation services you can use to streamline your marketing.

These service providers will send you prospects that are actively looking for commercial cleaning services.

Some of them also set up the entire marketing funnel for you – e.g., landing pages, website, SEO, online advertising – to help optimize your marketing budget.

Whether you’re paying these vendors per lead, per sales call, or to set up your online lead generation mechanism, you can expect to leverage their platform and expertise so you can get in front of more potential clients.

However, you may wonder – how to choose the right lead generation service(s) for your business? Who are the top vendors and how do their offerings differ from each other?

We have done the legwork for you and have shortlisted the top 10 lead generation services for janitorial services.

In this article, we’ll review these vendors and decipher some of the terms used in the industry so you can choose the right service to help grow your business.

 

Exclusive Leads

Lead Verification

Lead Source(s)

Call​Box​Inc​.com

Yes

Yes

Multi-channel lead generation strategy

Sales​Genie​.com

No

No

Vendor’s vetted database

Janitorial​Marketing​360​.com

N/A

N/A

Prospects visit contractor’s website

Leads​Janitorial​.com

Yes

Yes

Vendor offers services from cold calling to appointment setting

Method​Clean​Biz​.com

N/A

N/A

Vendor’s database

Free​Carpet​Cleaning​Leads​.com

Yes

Direct

Vendor set up sales calls on your behalf

Abstrakt​MG​.com

N/A

Yes

Vendor identifies leads and set up sales calls on your behalf

Inception​Worx​.com

N/A

Yes

Vendor identifies leads and sets up appointments on your behalf

Sales​fully​.com

No

Yes

Vendor’s vetted database

99calls​.com

Yes

Direct

Prospects visit contractor’s website

Figure 1: How each lead generation service handles lead generation, verification, and distribution

How To Select a Lead Generation Service for Your Commercial Cleaning Business

When you visit the vendors’ websites, you’d likely encounter some specific terms the vendors use to describe their services. Understanding these terms and what they could mean for your business can help you make an informed decision:

Shared Leads and Exclusive Leads

Many pay-per-lead sites sell the same lead to several contractors. When you purchase these shared leads, you’ll likely be competing against other commercial cleaning companies.

Even though shared leads tend to be cheaper, the competition can be high and you could get stuck in a bidding war that is time-consuming and can hurt your profit margin.

On the other hand, exclusive leads are often slightly more expensive but you don’t have to compete against other cleaning services. In addition, most vendors that sell exclusive leads have a more rigorous lead verification process to ensure quality.

Businesses that have sufficient business development resources can benefit from the volume they can access by purchasing shared leads. However, if your company is relatively new or doesn’t have the resources to pitch many new businesses, buying exclusive leads can often yield a higher ROI.

Lead Verification System

Nobody wants to waste time chasing after bad leads. Any reputable vendor should have a system for verifying leads before passing them to you so you’re focusing on prospects that are ready to hire a janitorial service.

Here are some common methods that vendors use for lead verification:

  • Vendors that drive traffic to their websites using online marketing and advertising techniques typically require prospects to fill out a detail web form to request a quote. Most will verify the information before selling the leads.

  • Those that charge per valid call or per sale often contact the prospects, make sure they meet your targeting criteria and set up the sales calls or appointments on your behalf.

  • Service providers that implement your marketing funnel will include a web form and/or a dedicated number on your website. Some will screen the leads for you while others will direct phone calls directly to your phone so you can set an appointment on the spot.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.

Lead Sources

Lead source refers to where a lead came from – e.g., Google AdWords, Facebook ads, organic traffic, referral, or offline promotions.

Most pay-per-lead vendors use online marketing and SEO techniques to drive traffic. Some maintain internal databases while others buy and resell leads from third-party databases.

When you’re purchasing leads from these sites, make sure to track the sales metrics so you can identify those that send you the highest quality leads.

If you’re using a service that builds your marketing funnel and drives traffic to your website, you can track the conversion rate to identify the best traffic sources so you can focus your resources on them.

Some vendors also provide reporting on your website metrics to help you fine-tune your messaging and SEO strategies.

Pricing Structure

Some vendors charge per lead or per call while others offer their services for a flat monthly fee.

To maximize your ROI, you need to know the cost per lead and your conversion rate so you can select the right plan and get the appropriate number of leads.

Many lead generation services price their packages base on location, market demand, and specific industry. You often need to contact them directly to get a quote.

Here are the pricing structures of some of the vendors on our list:

 

Cost Per Lead

Notes

CallBoxInc.com

Varies based on package

 

SalesGenie.com

Varies based on package and industry.

Prospecting service starts at $149 for 500 leads per month.

Janitorial Marketing 360.com

Varies based on package

 

Leads​ Janitorial​ .com

Varies based on package

 

Method​ CleanBiz​ .com

Varies based on location and package

 

Free Carpet Cleaning Leads.com

Base on various qualifying criteria, such as years in business and location.

 

AbstraktMG.com

Varies based on package

 

Inception​ Worx​ .com

Varies based on package

 

Salesfully.com

$29 per month

Get 100 free leads upon sign up

99calls.com

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Pricing structure comparison

Top 10 Lead Generation Services For Commercial Cleaning and Janitorial Companies

Choosing a lead generation service for your commercial cleaning business can be quite a challenge given all the options available.

We have done the legwork for you and put together the pros and cons of the top 10 providers to help you get started:

1. CallBox

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: All-in-one marketing package generates leads from phone, email, social media, online, and mobile marketing.

Lead Verification System: The vendor finds leads and sets up appointments with pre-qualified prospects on your behalf.

Pros:

  • Multi-channel marketing approach captures leads from a variety of sources.

  • The vendor will send you up-to-date and phone-verified leads. It sets up appointments on your behalf with prospects that have confirmed budgets to ensure it’s a good match.

  • Packages include support from a team of marketing specialists and an automated marketing system.

Cons:

  • The full-service approach typically costs more than pay-per-lead sites.

Reviews:

1

1

Source: Better Business Bureau

2. Sales Genie

Pricing structure: Depends on package and solutions. Prospecting service starts at $149 for 500 leads per month.

Lead distribution system: Shared leads.

Lead source: The vendor gathers data from a variety of databases, including 4,000+ phone directories and 350+ new business sources such as secretaries of state, county courthouses, and public records.

Lead Verification System: The vendor calls all the leads to verify the information before distributing them.

Pros:

  • The vendor has a team of 350+ employees who are constantly updating and verifying its database with new prospect information.

  • The vendor offers a variety of tools and services, such as prospecting, marketing, lead management, and data enhancement tools.

Cons:

  • The quality of information from third-party databases could vary.

  • Leads need to be cold called.

Reviews:

1

1

Source: G2 Crowd

3. Janitorial Marketing 360

Janitorial Marketing 360 is provided by Madwire located in Fort Collins, Colorado.

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads generated from your website, which is included as part of the vendor’s marketing platform.

Lead source: The vendor uses online ads to drive traffic to your website.

Lead Verification System: Visitors fill out a web form with detail information to request a quote.

Pros:

  • The vendor offers a variety of on-demand marketing services, such as website design and development, content creation, online advertising, and video production.

  • The vendor’s platform includes an online lead management tool.

Cons:

  • The full-service packages can be more costly than pay-per-lead models.

Reviews:

1Source

4. Leads Janitorial

Pricing structure: Varies based on the type of service.

Lead distribution system: Exclusive leads.

Lead source: The vendor offers services from cold calling to appointment setting.

Lead Verification System: The vendor will call prospects and set up sales appointments with qualified leads on your behalf.

Pros:

  • The appointment setting service ensures that you’re focusing your sales resources on warm leads that are more likely to convert.

  • The vendor offers a variety of services, including telemarketing campaigns and global lead generation services that target key buyers, influencers, and decision-makers.

Cons:

  • The services may cost more than pay-per-lead models.

Reviews:

1Source: Judy’s Book

5. Method Clean Solution

Pricing structure: Varies based on location and package.

Lead distribution system: N/A.

Lead source: The vendor provides you with a lead list from its database.

Lead Verification System: The vendor offers segmentation and targeting service to help you identify qualified prospects.

Pros:

  • The vendor provides sales and marketing solutions such as sales training, marketing materials, online advertising, and sales software.

  • You get 500 free leads upon sign up.

  • The vendor helps with targeting and segmentation to narrow down the list of prospects and optimize your ROI.

Cons:

  • The vendor doesn’t offer an easy way to get in touch.

  • The vendor doesn’t specify the sources of contact information in its database.

Reviews:

1

Source

6. Free Carpet Cleaning Leads

Yes, they provide commercial cleaning leads too.

Appears to be an alternative persona for a digital marketing company named Cloud LGS located in Tempe, AZ.

Pricing structure: Base on various qualifying criteria, such as years in business and location.

Lead distribution system: Exclusive leads.

Lead source: The vendor generates leads with online advertising and sends the inbound calls to your phone.

Lead Verification System: Pay-per-sale model means you only pay for leads that turn into clients.

Pros:

  • You won’t pay money for leads that are low quality or don’t convert.

  • There’s no long-term contract or termination fee.

  • Get $100 worth of sales calls when you sign up.

Cons:

  • Monthly packages may be more expensive than pay-per-click services.

Reviews:

No reviews available at the time of publication.

 

7. Abstrakt Marketing Group

Pricing structure: Varies based on service package.

Lead distribution system: Exclusive leads.

Lead source: The vendor identifies, contacts, and sets appointments with prospects on your behalf.

Lead Verification System: The vendor qualifies each lead base on your criteria.

Pros:

  • The vendor sets up face-to-face meetings with pre-qualified prospects for you.

  • Segmentation strategy helps identify high-quality prospects base on pre-set criteria, such as square footage, number of employees, industry, etc.

Cons:

  • Pay-per-appointment pricing is likely to be more expensive than pay-per-lead services.

Reviews:

1

1

Source: Better Business Bureau

8. InceptionWorx

Pricing structure: Varies based on service package.

Lead distribution system: N/A.

Lead source: Targeted cold calling and inside sales campaigns using the vendor’s database.

Lead Verification System: The vendor qualifies each lead base on your criteria.

Pros:

  • The vendor sets up face-to-face meetings with pre-qualified prospects on your behalf.

  • The vendor profiles qualifies, and contacts key buyers, influencers, and decision-makers in your target market using strict screening standards.

Cons:

  • The vendor doesn’t specify the sources of contact information in its database or the method it uses to verify leads.

Reviews:

No reviews available at the time of publication.

9. Salesfully

Pricing structure: $29 per month.

Lead distribution system: Shared leads.

Lead source: Leads come from the vendor’s vetted database of 140 million + consumers and businesses sourced from various public registries, such as utility activation, new business registrations, property deeds, etc.

Lead Verification System: The vendor updates and makes corrections to its database on a monthly basis.

Pros:

  • Flat monthly fee with unlimited access allows you to control your budget.

  • Ability to segment and target lead list base on criteria such as location, business type, the number of employees, annual revenue, and more.

  •  

Cons:

  • Some users have trouble getting customer support.

  • Some users reported issues with segmenting and downloading leads.

  • Leads need to be cold called.

Reviews:

1

1

Source: Serchen

10. 99 Calls

Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $29.90 per exclusive lead after the intro period.

Lead distribution system: Exclusive.

Lead source: The vendor provides an optimized website so it appears at the top of search engine results and gets found by high-quality prospects who are searching for a commercial cleaning company in your local area.

Pros:

  • You receive exclusive leads that are likely to turn into clients.

  • Your get a search engine optimized website to rank high on Google, boosting your SEO, and generating long-term results.

  • The vendor will list your company on several prominent directories and optimize your Facebook business page and Google My Business listing. These profiles will be properly set up so you can promote special offers and get found by potential clients.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

  • A free monthly report is included to help you track results and maximize your ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

You need a constant stream of clients to create consistent cash flow, which is the key to running a profitable and sustainable business.

Having a reliable lead generation system can help you avoid the feast-and-famine cycle so you can better manage your finance and resources.

As you can see, the various lead generation services offer a variety of packages and have different ways to attract, verify, and distribute leads.

Experiment with a few services to find one that suits your business model and market. Make sure to keep track of the effectiveness of each provider, such as conversion rates, so you can choose one that delivers the highest ROI for your company.

Uncategorized

Top 10 Lead Generation Services For Electricians

The market for electrical work can be quite competitive. It’s no longer enough just to hang up your shingle and hope that the phone will ring.

As more people are using the Internet to search for local service businesses, such as electricians, it’s more important than ever to make sure your prospects can find you online.

However, online lead generation involves more than just setting up a website. Did you know that links displayed on the first page of Google get 95% of the traffic?

You need to make sure that your business’s information is shown as close to the top of the search results as possible so you can generate more leads and get more businesses.

Thankfully, you don’t have to do this on your own.

There are many online lead generation services for electricians to help you get found by prospects so you can focus on servicing your clients.

Some of these vendors use online marketing techniques to drive traffic to their websites, on which clients submit their request for quotes. The sites will distribute leads to contractors who have signed up for their services (which are mostly pay-per-lead).

Others offer full-service lead generation packages that cover the entire marketing funnel, including website development, SEO, online advertising, and more.

To help you find the best option that suits your market, business model, and budget, we have selected 10 lead generation services for electricians that use different methods in attracting, verifying, and distributing leads.

Exclusive Leads

Lead Verification

Lead Source(s)

City​Leads​Pro​.com

Yes

Direct

Prospects visit contractor’s website

Connexion​Solutions​.com

Yes

Homeowners contact contractors directly

Prospects visit contractor’s website

PBTPLeads​.com

No

Yes

Prospects submit requests via vendor’s system

Trubids.com

Yes

Homeowners contact contractors directly

Prospects visit contractor’s website

Goodzer.com

Yes

Direct

Prospects set up calls via vendor’s website

Thumbtack.com

Yes

No

Prospects submit requests via vendor’s website

Contractor​Marketing​Experts​.com

Yes

Direct

Prospects visit contractor’s website

Rank​First​Local​.com

N/A

N/A

Prospects visit contractor’s website

Angies​List​.com

No

N/A

Prospects request quotes on vendor’s website

99calls.com

Yes

Direct

Prospects visit contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

How To Select a Lead Generation Service For Your Electrician Business

As you can see in the table above, there are different types of services using various methods to generate and distribute leads. Understanding these terms can help you select the best option for your business:

Shared Leads vs. Exclusive Leads

Shared leads are sold to multiple electricians while exclusive leads are only sold to one contractor.

Even though shared leads tend to be less expensive, you’d likely be competing against other electricians. The chances of winning the business will be lower and you may get into a bidding war that’d negatively impact your profit margins.

However, shared leads could work well for electricians who have more time and resources to bid for new businesses as you can get more leads for the same price.

On the other hand, if you’re new in business or don’t have the resources to conduct a lot of sales calls, it’s often more cost-efficient to purchase exclusive leads.

Verified Leads

The last thing you need is to waste time chasing after bad or fake leads. Using a vendor that verifies their leads allows you to focus on prospects that are ready to engage with your services.

Vendors that drive traffic to their websites typically require prospects to fill out a detailed form when they submit requests for quotes to ensure that they have a high intent of hiring an electrician.

Those that charge per valid call or appointment often contact the prospects on your behalf to make sure they’re ready to start a project before sending the leads to you.

If you work with a vendor that sends potential clients to your website, you’d verify the leads by having visitors fill out a web form to request a quote or call you directly.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded. This allows you and the lead vendor to post-qualify leads. You should not be charged for unqualified leads.

Lead Source

Leads coming from certain sources (e.g., Google Adwords, Facebook ads, organic searches, website inquiries, referral) may be more likely to convert than others.

If a vendor sends visitors directly to your website, make sure to keep track of your traffic sources and the corresponding conversion rates so you can focus your lead generation efforts on sources that send you high-quality leads.

Some full-service vendors offer tracking and analytics as part of their packages to help you fine-tune your SEO strategies and attract the highest quality leads.

Note that some pay-per-lead sites purchase leads from third-party databases. They’re essentially just buying and re-selling those names so even though they may be able to sell you more leads, the quality of the leads may vary.

Price Per Lead

Price per lead has a direct impact on your client acquisition cost and ROI.

Knowing the price per lead and your close rate can help you purchase the right amount of leads and maximize your ROI.

Many vendors vary their price per lead base on the local market and demand so you may have to contact them for a custom quote.

Here are the pricing structures of some of the lead generation services:

Cost Per Lead

Notes

City​Leads​Pro​.com

Varies based on market and demand

Connexion​Solutions​.com

$499/month for unlimited exclusive leads

PBTPLeads​.com

Starting at $15 per shared lead

Pricing varies based on service areas and type of service

Trubids.com

Ranges from $20-$30 per lead

Depending on industry and region

Goodzer.com

$15-$45 for each qualified exclusive call

Pricing varies based on service areas and type of service

Thumbtack​.com

$7-$11 to send a quote

Starts at 10 quote package, which gives you a 30% discount

Contractor​Marketing​Experts​.com

Lead generation plan starting at $99/month

Get $100 of free leads upon sign up

Rank​First​Local​.com

Varies based on package

Angies​List​.com

N/A

N/A

99calls.com

$29.90 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Price-per-lead comparison

Top 10 Lead Generation Services For Electricians

Which lead generation service should you choose? Here are the pros and cons of our top 10 sites to help you pick one that’s right for your business:

1. City Leads Pro

Cost per electrical job lead: Varies based on market and demand.

Lead distribution system: Exclusive leads.

Lead source: Vendor sets up a webpage for your business and tracks leads/calls generated from that page.

Lead Verification System: Calls are verified before they’re forwarded to you.

Pros:

  • The pay-per-call system means you only pay for qualified leads.
  • The vendor verifies sources and only forwards calls that it deems relevant.
  • The vendor gathers leads from a variety of sources and distributes them close to real-time.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

No reviews available at the time of publication.

2. Connexion Solutions

Cost per electrical job lead: Lead generation service starts at a fixed rate of $499 per month.

Lead distribution system: Exclusive.

Lead source: Leads generated through your website.

Lead Verification System: Prospects fill out a web form to request quotes.

Pros:

  • The vendor builds your website and does the advertising, SEO, and social media marketing for you.
  • Packages include the development of a lead generation website that can benefit your business in the long-run.
  • The vendor guarantees minimum lead calls and form fills each month.

Cons:

  • It’s more expensive than many other pay-per-lead sites.

Reviews:

1

Image source

3. PBTP Leads

Cost per electrical job lead: Shared lead starting at $15.

Lead distribution system: Leads are shared by up to 3 contractors.

Lead source: Clients submit requests to the vendor’s system.

Lead Verification System: Leads are phone-verified.

Pros:

  • Pay-per-lead with no contract or additional fees.
  • You can easily control your budget by adding funds to your account.
  • Its mobile app allows you to purchase leads on-the-go.
  • Affordable verified leads are great for contractors looking to quickly expand their businesses.

Cons:

  • Buying shared leads means you could be competing against other electricians.

Reviews:

No reviews available at the time of publication.

4. Trubids

Cost per electrical job lead: Typically $20 – $30 per lead.

Lead distribution system: Exclusive leads.

Lead source: TruBids spends up to 90% of your monthly budget to advertise on Google, Bing, and Yahoo to generate leads for your business.

Lead Verification System: Prospects will contact you via phone, text, or web form.

Pros:

  • You get your own sub-site on Trubids.com to drive traffic.
  • The vendor advertises your business page on Google, Bing, and Yahoo. You also get placements in the Yellow Pages, Google Places, and other online directories.
  • The vendor only works with a few contractors in each industry for a given market to make sure you’re getting enough leads.

Cons:

  • Customer service isn’t as extensive than many other sites.
  • You don’t own the sub-site, Trubids does. (E.g., you’ll lose the site if you discontinue their service.)

Reviews:

No reviews available at the time of publication.

5. Goodzer

Cost per electrical job lead: $15-$45 per qualified exclusive call.

Lead distribution system: Exclusive leads.

Lead source: The vendor promotes your business online (e.g., paid ads, SEO) and prospects submit requests via its website.

Lead Verification System: You only pay for valid calls.

Pros:

  • You only get charged for valid calls with prospects.
  • There are no setup fees, service fees, or other fees.

Cons:

  • Price per call is typically more expensive than shared leads from other pay-per-lead sites.

Reviews:

1Source

6. Thumbtack

Cost per electrical job lead: $7-$11 to send a quote.

Introductory Price: Start with a 10-quote package at a 30% discount.

Lead distribution system: Shared leads.

Lead source: Prospects fill out a form on the vendor’s website.

Lead Verification System: The vendor reviews each lead to make sure the request is legitimate.

Pros:

  • The site offers a detailed description of each job.
  • There’s a large number of homeowners submitting requests on Thumbtack.
  • You only pay for each quote you send, there are no additional fees or contract.
  • It’s possible to get good quality leads at a low cost if you have excellent reviews and a compelling description of your services on your profile.

Cons:

  • Many contractors receive the same requests so you may be competing against many other electricians in your area.
  • Your contact information isn’t visible to potential clients so they can’t contact you directly via your Thumbtack profile.

Reviews:

1

1

 

1

1Source: Better Business Bureau

7. Contractor Marketing Experts

Cost per electrical job lead: Lead generation plans start at $99/month.

Introductory Price: Get $100 of free leads upon sign up.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website using online marketing techniques.

Lead Verification System: Prospects submit requests via your website.

Pros:

  • The vendor builds your website and does the online advertising, SEO, and social media marketing to drive traffic.
  • The vendor offers full-service Internet marketing service to help you optimize results.
  • The fixed monthly fee helps you control your budget.

Cons:

  • The monthly fee may cost more when compared to buying leads when you need them.

Reviews:

No reviews available at the time of publication.

8. Rank First Local

Cost per electrical job lead: Varies based on packages.

Lead distribution system: Exclusive leads.

Lead source: The vendor drives traffic to your website with SEO techniques.

Lead Verification System: Prospects submit requests via your website.

Pros:

  • Optimizing your website for SEO will build your domain authority and help you get found on organic searches in the long run.
  • Data-driven and customized SEO strategies ensure that you’re getting the most out of your marketing budget.
  • Flat fee packages help you better control your budget.

Cons:

  • The service focuses on driving traffic to your website. You still need to make sure you have a client-attractive site that can capture leads effectively.

Reviews:

1

Image source

9. Angie’s List

Cost per electrical job lead: It’s free to set up a profile and you can pay to get featured on search results.

Lead distribution system: Shared leads.

Lead source: Potential clients search for electricians on the website.

Lead Verification System: N/A

Pros:

  • It’s a popular website among homeowners looking for home improvement professionals so you can get exposure to a lot of potential clients.
  • Contractors with good reviews can get high-quality leads from the site.

Cons:

  • There are many electricians listed on the site so competition is high.
  • Often times contractors have to advertise to get listed on the first page of search results, which can become costly.
  • Angie’s List was acquired by HomeAdvisor and they share a lead-pool. You may get duplicate leads if you’re using both services.

Reviews:

1

1

Source: Sitejabber

10. 99 Calls

Cost per electrical job lead: $29.90 per exclusive lead after the intro period.

Introductory Price: $199 setup fee. $99 per month for the first 10 months to get unlimited leads.

Lead distribution system: Exclusive.

Lead source: 99 Calls Lead Generation System drives your website to the top of search engine results so it can be found by high-quality prospects.

Pros:

  • The vendor doesn’t share or resell leads so you’ll receive exclusive leads that are more likely to turn into clients.

  • You get a highly optimized website that will rank on the first page of Google to generate long-term results.

  • The service includes listing on several prominent directories and optimizing your Facebook business page and Google My Business listing. These profiles will be properly set up so you can gain visibility and promote special offers.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

  • Free monthly reporting helps you track results so you can maximize your ROI.

Reviews:

1

1

Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

It’s often competitive to get electrical jobs. You can use all the help you can get so you can focus on doing what you do best.

It’s important to understand how each lead generation service attracts, verifies, and distributes leads in order to select the best option for your business.

Don’t forget to track the results to make sure you’re maximizing the ROI of your marketing budget.

Last but not least, make sure you’re delivering excellent service so your happy clients will refer their neighbors and friends to you – after all, word-of-mouth is one of the most powerful marketing tools!

 

 

 

 

 

 

 

Uncategorized

Top 10 Lead Generation Services For House Cleaning Companies

Did you know that 10% of U.S. households hire a professional service to clean their homes?

In fact, as more people are recognizing the timesaving benefits of hiring a house cleaning service, the industry is projected to reach $20 billion dollars per year in sales with an annual growth rate of 20%.

Well, that’s a lot of businesses to go around!

But first thing first – you need to generate high-quality leads that will turn into clients.

Since more and more people are searching for local service businesses using the Internet, you need to establish an online presence so it’s easy for prospects to find you in searches.

Online lead generation is more than just building a website and hoping that your prospects will stumble upon it. The reality in today’s online marketing world is, “if you build it they won’t come.”

You need a reliable system to get found by potential clients and generate leads using digital marketing techniques.

If the mention of online marketing is making your head spin, you aren’t alone. Thankfully, there are many lead generation services you can use to help you get in front of prospects looking for a house cleaning service.

These lead generation services use different methods to attract, verify, and distribute leads. It’s important to find one that’s the best fit for your needs, business model, and market so you can get the highest ROI from your investment.

To help you get started, we have done the legwork and selected 10 popular lead generation services for house cleaning businesses:

Exclusive Leads

Lead Verification

Lead Source(s)

HomeYou.com

Yes

Yes

Prospects submit requests on vendor’s website

House​Cleaning​Marketing​360​.com

N/A

N/A

Prospects visit contractor’s website

Ring-Leader.net

Yes

Yes

Prospects visit contractor’s website

CraftJack.com

No

Yes

Prospects submit requests on vendor’s website

SalesGenie.com

No

Yes

Vendor’s vetted database

Free​Carpet​Cleaning​Leads​.com

Yes

Yes

Vendor set up sales calls on your behalf

HireRush.com

No

Yes

Prospects submit requests on vendor’s website

Pay​Per​Sale​Leads​.com

Yes

Yes

Prospects visit contractor’s website

Thumbtack.com

No

Yes

Prospects submit requests on vendor’s website

99calls.com

Yes

Yes

Prospects visit contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

What You Need To Know When Selecting a Lead Generation Service For Your House Cleaning Business

There are different types of lead generation services – some are pay-per-lead or pay-per-call, some are pay-per-sale, while others set up the marketing funnel for you.

There are pros and cons to each of these models, which we’ll discuss later. Before we do, it’d be helpful to understand the commonly used terms and what they mean for your business:

Should I Get Shared Leads or Exclusive Leads?

It depends on where you’re at in your business, the business development resources you have at your disposal, and your priority.

If a lead generation service doesn’t specify “exclusive leads,” you’re probably buying shared leads that are sold to multiple house cleaning companies.

You can often find shared leads for a lower price per lead. However, you’ll likely be competing against other house cleaning businesses. The chances of winning a client will be lower and you may even get into a bidding war that could lower your profit margin.

Exclusive leads are often more expensive. However, you avoid competing against other house cleaning services and the chances of getting the business are much higher.

Shared leads typically works well for house cleaning companies that have the resources to pitch new businesses while exclusive leads are often more suitable for those new in business or don’t have the time and personnel to conduct a lot of sales calls.

What’s the Advantage of Getting Verified Leads?

Unless you want to spend hours chasing after bad leads, select a lead generation service that’ll send you verified leads so you can focus your time and effort on prospects that are ready to hire a house cleaning company.

There are different ways vendors use to verify leads:

  • Vendors that use online marketing techniques to drive traffic to their websites typically have prospects fill out a detailed form to request a quote. This helps screen out those that aren’t ready to engage with your service.
  • Vendors that charge per valid call or per sale will typically contact the potential clients on your behalf before sending the leads to you to ensure that they’re “legitimate.”
  • Vendors that set up your marketing funnel will often create a web form on your website or landing pages for prospects to submit their requests for a quote or, better yet, encourage the prospects to call you directly. While direct calls are not technically verified leads, they are direct exclusive leads that are often ready to set an appointment.

In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify leads. You should not have to pay for unqualified leads.

Why Should I Care about Lead Source?

Your leads will come from different sources, such as paid advertising, organic searches, offline promotion, and referrals.

Some of these sources may deliver higher quality leads to you than others. You should focus your lead generation efforts on them so you can get the most out of your resources.

If you use a lead generation service that drives traffic to your website, you can track the conversion rate to identify the best sources.

In addition, you can analyze the targeting and messaging of these sources to identify what makes your prospects “tick” so you can do more of what works.

Some full-service vendors will also analyze your website metrics and help you fine-tune your SEO strategies so you can attract the highest quality leads.

Cheaper leads aren’t always better. Some pay-per-lead services purchase leads from third-party databases and resell them. Even though those leads may be less expensive, their quality often varies and you could be spending a lot of time vetting those contacts.

Why is Price Per Lead Important?

Your price per lead has a direct implication on client acquisition cost and therefore, your ROI.

To maximize your ROI from lead generation services, you need to know the price-per-lead and your conversion rate so you can purchase the right number of leads at the right price.

Many lead generation services price their leads base on the location, market demand, and the nature of your services. You may have to contact each vendor to get an accurate quote.

Here are the pricing structures of some of the vendors on our list:

Cost Per Lead

Notes

HomeYou.com

Depends on the type of service and location

House​Cleaning​Marketing​360​.com

Varies based on package

Ring-Leader.net

$99 per month for unlimited leads

Recently changed from $30/lead to $99 / month

CraftJack.com

$14 to 27 per lead

You can get a speed-to-call discount by responding promptly to requests

SalesGenie.com

Varies based on package and industry

Free​Carpet​Cleaning​Leads​.com

Free – pay only for real customers

HireRush.com

Free basic plan. “Plus” plan is $19.95/month and “Premium” plan is $49.95/month.

Pay​Per​Sale​Leads​.com

Fee varies for different industries and averages at 10% of the sale, up to a maximum charge of $250.

Thumbtack​.com

$7-$11 to send a quote

10-quote package offering a 30% discount

99calls.com

$25 per exclusive lead after intro period

Intro offer: $199 setup and $99/month for first 10 months of unlimited leads

Figure 2: Price-per-lead comparison

10 Lead Generation Services For House Cleaning Companies

The right cleaning leads service for your company depends on your business needs and budget.

Doing your due diligence before engaging with a vendor will help ensure that you’re making the best use of your marketing budget.

Here are the details we’ve been able to collect, as well as the pros and cons, of these 10 lead generation services:

1. HomeYou

Cost per house cleaning lead: Depends on the type of service and market.

Lead distribution system: Both shared and exclusive leads, varies by package.

Lead source: The vendor uses online marketing techniques (e.g., SEO) to drive traffic to its website on which potential clients submit their requests for quotes.

Lead Verification System: The vendor verifies the requests before sending the lead to house cleaning companies.

Pros:

  • Many contractors are satisfied with the quality of the leads from this vendor.
  • The vendor offers refunds on bad leads.

Cons:

  • Price per lead may be higher than some other pay-per-lead websites.
  • Better Business Bureau has revoked there accreditation. Link

Reviews:

1Source: Better Business Bureau

2. House Cleaning Marketing 360

Cost per house cleaning lead: Varies based on package.

Lead distribution system: The vendor will build your website and help you generate exclusive leads from it.

Lead source: The vendor uses online ads to drive traffic to your website.

Lead Verification System: Website visitors fill out a web form to request a quote.

Pros:

  • The vendor offers a variety of on-demand marketing services, including website design and development, content creation, online advertising, and video production.
  • Packages include the use of an online lead management tool.

Cons:

  • The monthly fee structure of the full-service packages can be more expensive than pay-per-lead models.

Reviews:

1Source

3. RingLeader Marketing

Cost per house cleaning lead: $30 per lead $99 / month

Lead distribution system: Exclusive leads sent directly to your phone or email.

Lead source: The vendor will build your website and use online marketing techniques to drive traffic to it.

Lead Verification System: Calls generated from the website will be transferred to your phone. You only pay for valid calls.

Pros:

  • You only get charged for calls with qualified leads.
  • The pay-per-call model makes it easy to control your budget.
  • You pay for a maximum of 10 leads in any given month. Leads exceeding that number are free.

Cons:

  • Price changed from $30 / lead to $99 / month. Implies vendor is unable to provide more than 3 house cleaning leads per month.
  • Zero reviews for this company.
  • Unable to find any house cleaning customers.
  • Seems to be a cheap clone of 99 Calls.

Reviews:

No reviews available at the time of publication.

4. CraftJack

Cost per house cleaning lead: $14 to 27 per lead.

Lead distribution system: Leads shared by several cleaning companies.

Lead source: The vendor uses online content to drive traffic and then have prospects fill out a web form to request a quote.

Lead Verification System: The vendor verifies and screens the leads over the phone before passing them onto house cleaning businesses.

Pros:

  • The vendor’s lead management software makes it easy for contractors to track potential clients and receive text or email alerts on new leads.
  • Requesting a credit for bad leads through the lead management tool is convenient.
  • The vendor offers a “speed-to-call” discount to encourage contractors to respond quickly.

Cons:

  • Purchasing shared leads means you may be competing with other house cleaning businesses.

Reviews:

1

1

1

Source: Better Business Bureau

 

5. SalesGenie

Cost per house cleaning lead: Depends on package and solutions.

Lead distribution system: Shared leads.

Lead source: The vendor gathers data from a variety of databases, including 4,000+ phone directories and 350+ new business sources such as secretaries of state, county courthouses, and public records.

Lead Verification System: The vendor calls all the leads to verify the information before distributing them.

Pros:

  • The vendor has a team of 350+ employees that constantly updates and verifies its database with new prospect information.
  • The vendor offers a variety of marketing tools and services, such as direct mail, email, and data enhancement.
  • You get 150 free leads upon sign up.

Cons:

  • The full-service packages can be more expensive than pay-per-lead services.
  • More targetted lead list than lead generation. You need to call or email prospects. Unclear if one can filter based on FTC Do Not Call List and Opt-In to comply with CAN-SPAM Act.

Reviews:

1

 

1

Source: G2 Crowd

6. Free Carpet Cleaning Leads

Yes, they provide house cleaning leads too.

Appears to be an alternative persona for a digital marketing company named Cloud LGS located in Tempe, AZ.

Cost per house cleaning lead: Leads are free. Pay only for real customers.

Lead distribution system: Exclusive leads.

Lead source: The vendor generates leads with online advertising and sends them to your phone.

Lead Verification System: N/A

Pros:

  • Free Leads – You only pay for leads that turn into customers.
  • There’s no long-term contract or termination fee.

Cons:

  • Monthly packages may be more expensive than some pay-per-click services.

Reviews:

No reviews available at the time of publication.

7. HireRush

Cost per house cleaning lead: Free basic plan, pay approximately $7 per quote.

“Plus” plan is $19.95/month, includes 5 free quotes.

“Premium” plan is $49.95/month, includes unlimited free quotes.

Lead distribution system: Shared leads.

Lead source: The vendor drives traffic to its website on which prospects submit their requests.

Lead Verification System: Leads are verified and then distributed through the vendor’s website messaging system.

Pros:

  • The free plan allows you to receive messages and requests via the vendor’s system.
  • The paid plans give you a custom phone number, a custom website/domain, and other SEO-enhancing features.
  • You can get a refund if you purchase a lead, set your quote, but don’t get the job.

Cons:

  • The flat monthly fee may be more expensive than some pay-per-lead models.
  • It appears that with unlimited quotes comes with unlimited competitors.

Reviews:

1Source: SiteJabber

8. Captivate

Cost per house cleaning lead: Free leads. Pay-per-sale model. Fee varies for different industries for the pay-per-sale model and averages at 10% of the sale, up to a maximum of $250.

Lead distribution system: Exclusive leads.

Lead source: The vendor runs online marketing and lead generation campaigns to drive traffic to your website.

Lead Verification System: Prospects fill out a web form or call a dedicated phone number.

Pros:

  • Pay-per-sale model means you only pay for leads that convert.
  • The vendor will create a website or landing pages for your business and help you drive traffic with SEO techniques.
  • The vendor uses geo-targeting to ensure you’re only getting leads in your service area.

Cons:

  • Cost per sale is higher than most pay-per-lead services.

Reviews:

1Source: Yelp

9. Thumbtack

Cost per house cleaning lead: $7-$11 to send a quote.

Lead distribution system: Shared by several contractors.

Lead source: Prospects fill out a form on the vendor’s website to request quotes.

Lead Verification System: The vendor reviews each lead before distributing it to contractors.

Pros:

  • You can review a detailed description of each request before bidding for the job.
  • Thumbtack is quite popular and have a large user base, giving you the opportunity to gain exposure to many prospects.
  • You only pay for each quote you send, there are no hidden or additional fees.
  • Contractors with a compelling description and good reviews on their profiles can get good quality leads at a low cost.

Cons:

  • Many contractors will receive the same requests so you will be competing for the same job.
  • Potential clients can’t get in touch with you directly since your contact details aren’t visible on the Thumbtack profile.

Reviews:

1

1

1

1Source: Better Business Bureau

10. 99 Calls

Cost per house cleaning lead: $25 per exclusive lead after the intro period.

Introductory Price: $199 setup fee. $99 per month for the first 10 months to get unlimited leads.

Lead distribution system: Exclusive.

Lead source: 99 Calls Lead Generation System promotes your business so it appears on top of search engine results and gets found by prospects in need of your service in your local area.

Pros:

  • You receive exclusive leads that are more likely to turn into clients.

  • You get an optimized website that will rank high on Google to generate long-term results.

  • The vendor will get your company listed on many prominent directories and optimize your Facebook business page and Google My Business listing. These profiles will be properly set up so you can promote special offers and get found by potential clients.

  • 99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.

  • You can track results with free monthly reporting to maximize your ROI.

Reviews:

1

1Source: Better Business Bureau

Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls

Conclusion

As more consumers are using housecleaning services regularly, there are plenty of new business opportunities.

Using a lead generation service will help ensure that you’re reaching high-quality prospects in the right place at the right time with the right message so you can maximize the ROI of your marketing dollars.

Since vendors have different methods for generating, distributing, and verifying leads, you may have to experiment with a few of them before finding one that works best for your business and market.

Track the cost and conversion rate of the leads delivered by each vendor to identify a service that generates the best results for you.

Of course, make sure you provide excellent customer service so you can retain your ideal clients and have them refer friends and neighbors to your business.

Uncategorized

The Contractors’ Guide To Generating Service Leads With Facebook

Facebook is an often-untapped gold mine for local service professionals and contractors (e.g., painters, plumbers, electricians, cleaning services, etc.) to get in front of prospects and generate new leads.

There are a lot of lead generation tactics you can implement on Facebook and many contractors feel overwhelmed or intimidated by all the tools and information.

As a contractor servicing a specific geographic location, you should focus on strategies that help you build a local audience in order to get the highest ROI for your time and efforts.

You might have heard that some business owners have spent a lot of money on Facebook advertising and got poor results. Don’t let that deter you from making use of this powerful marketing platform.

Placing ads is just one of the many things you can do to generate leads on Facebook. To fully leverage the power of the platform, you should make sure all the pieces are dialed in:

Create a Compelling Business Page

Your business page is the foundation of your company’s presence on Facebook, so make sure you’re presenting your brand in a client-attractive way.

Fill out as much of the information as possible and don’t forget to incorporate keywords in your “about” section and service descriptions. Include your phone number and address so potential clients know how to find you.

Prospects can message you via your business page. Make sure to respond in a timely manner – not only will you be more likely to get a new client from the inquiry but you’re also showing others that you’re responsive and take customer service seriously.

Add links to your website and relevant online reviews to the company profile – this will increase your credibility while helping search engines establish relationships between your Facebook page and online presence (e.g., website) to increase your search engine rankings.

Don’t forget to upload a logo (or a profile photo), a cover image, and a few photos to your business page. The photos don’t have to be anything “fancy” – ones showing you and your team in action or completed projects are often quite effective.

 

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Last but not least, choose the appropriate category for your business page so you’ll have a better chance in appearing on search results. Typically, “local business” works well for many contractors.

Build a Following

Building a following on Facebook page can help you nurture an audience and increase the effectiveness of your advertising strategies in the long run.

If you have a list of current customers, you can invite them to “like” your page. Focus on getting followers who are likely to turn into clients – e.g., those who live in your local area and are homeowners.

You can also send personal messages to your happy clients to ask them to write a review on your page and share it with their friends and neighbors.

Create and Curate Engaging Content

Some contractors may shy away from using Facebook to market their businesses because they think their line of work isn’t “glamorous” or “interesting” enough for good social media posts.

However, with a bit of creativity, you can pique interest and engage your audience so you can build relationships and stay top of mind.

Social media is “social” – people go to Facebook to interact with friends or get entertained. They’re not there to hear your sales pitch. Make sure you’re sharing content that offers value and engages your audience.

Here are some ideas on the type of content you can post:

  • Before and after photos of a project. You can highlight some of the challenges the client faced and what you did to solve the problem in the description.
  • Videos showing your team in action (or doing something fun!)
  • Links to informative blog posts to drive traffic to your website (don’t forget to add a lead capture mechanism on your site and a call-to-action in your content!)
  • Links to useful resources related to your services. Keep in mind your goal is to offer value and build trust – not every post has to drive traffic to your website.
  • Screenshots of positive online reviews from your happy customers.
  • Open-ended questions to help you engage with and learn more about your target market (e.g., what’s your biggest concern when hiring a painter?)

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Facebook posts with visual content can get more than twice the engagement than those without images. When you post a link, make sure an image is pulled from the post or to add one.

When you do a photo/image post, add your website address, lead magnet landing page URL, or a link to a special offer to the description.

Don’t forget to use appropriate hashtags so you can increase the chances that potential clients will find your posts in searches.

Promote Your Lead Magnet

Besides promoting special offers to attract prospects that need a contractor immediately, you can also share digital content, such as a PDF guide or how-to videos, to capture leads that are at the researching stage.

Collect the email addresses of these prospects with a sign-up form and send them valuable information or occasional offers via email to stay top of mind.

Whether you’re promoting a special offer or a piece of content to generate leads, there are many ways to increase your reach on Facebook:

  • Use videos to promote your lead generation offer. Include the landing page URL in the post to make it easy for your audience to sign up.
  • Post about your lead magnet once in a while and pin the post to the top of your business page so more visitors will see it.
  • Add the landing page URL of your lead magnet to relevant image posts.
  • Use a third-party coupon app or Facebook Offers Ads to promote an offer.
  • Add a call-to-action button to your business page to direct visitors to sign up for your lead magnet. Update your cover photo and call-to-action periodically to keep the page fresh and interesting.

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  • Add an email sign up form to your business page. Many email service providers allow users to integrate signup form onto their Facebook page. The form will appear as a tab and prospects can join your list without leaving Facebook.
  • If you are promoting a limited time special offer, you can create an event and invite your followers. Events are more visible than standard posts and Facebook is always adding new features to help businesses promote their events to reach a larger audience.
  • Keep in mind that even though getting “likes” is great, your lead generation goal should focus on getting prospects onto your email list because Facebook “owns” your business page and your followers while you have complete control over your email list.

    Run a Contest or Giveaway

    People love contests and giveaways. Not only is it fun and engaging for your audience but it also gives you the opportunity to learn more about your market and drive traffic to your website.

    Not to mention, you can add a viral component so those who have entered the contest will share it with their contacts (e.g., get 3 extra entries when they share the contest on social media).

    Here are a few things to consider when putting together your contest or giveaway:

  •  Determine your goal so you can structure the contest effectively: e.g., collecting email addresses of potential clients or get more followers for your Facebook page.

  • Decide on a prize that’s relevant and valuable to your ideal clients to attract high-quality leads. For example, a free consultation or a product from another local business that’s complementary to your services – ideally the prize will be something relevant only to those in your local service area. For instance, offering a free iPad may get more sign-ups but many of those entries won’t be your ideal clients.
  • Promote your contest by creating an attractive post and setting up a Facebook Event. Pin the post to the top of your business page to capture more attention.
  • Share the contest on other social media platforms and with your email list.
  • No matter how many times you have run a contest or giveaway, always double check Facebook’s latest rules to make sure your promotion doesn’t violate the latest policies.
  • Drive Traffic or Capture Leads With Facebook Ads

    Whether you’re promoting your business page, posting a link, sharing a piece of visual content, promoting a lead magnet, or announcing a contest, you can use Facebook ads to reach more prospects.

    Facebook offers advertisers highly sophisticated tools to hone in on audience targeting so you can get your message out to the right people in the right place at the right time to increase your ROI.

    As a local service provider, you want to make sure your ads are only shown to people in the area that you serve.

    In addition, take advantage of Facebook’s extremely specific targeting capability – e.g., you can show an ad to new homeowners in your area.

    You can also import the email addresses of your past and current clients and create a “lookalike audience” to show ads to people who are more likely to be in your target market.

    In addition, you can run “lead ads” with the specific goal of getting people to sign up for your offer.

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No matter what kind of ads you’re running, you can increase their effectiveness by:

  • Using attention-grabbing images or videos that are contextually relevant and consistent with your brand image.
  • Leveraging the various ad formats available to suit your needs.1

Image source

  • Checking the latest guideline on image size to ensure that your ads will be shown on all the devices and placements of your choice.
  • Avoiding images that are too busy or copy that’s too complicated. Keep everything simple so your main message stands out.
  • Adding a touch of humor when appropriate – it makes your brand more relatable and memorable.
  • Writing direct and actionable headlines and copy with a clear value proposition, a sense of urgency, and a strong call-to-action.1

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Track Your Metrics and Fine-Tune Your Tactics

The only way to know if your Facebook lead generation efforts are effective is to track each click to see if it’s converting.

When you advertise on Facebook, you can set up multiple ad sets and different ads for various audiences to A/B test the targeting, copy, images, ad formats, and more.

The Facebook Ad Managers provides advertisers with robust features to test and manage their campaigns. Make sure you select the correct ad type and implement the right tracking to accurately measure your results (e.g., put the tracking pixel on the right page to track conversion.)

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For links and content that aren’t promoted through Facebook ads, you can use a URL shortening tool and UTM codes to track traffic source. For example, Google’s free URL Builder allows you to generate unique URLs with UTM codes and track your website traffic using Google Analytics.

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Conclusion

Facebook is a great platform to help you gain visibility, engage with potential clients, and stay top of mind.

One of the best ways to use social media for lead generation is to build relationships with your followers by sharing valuable content, which helps position you as a trusted expert.

In addition, don’t forget to “show up” consistently – you build familiarity when your prospects and clients see your posts and interact with you regularly. They’d be more likely to contact you when they need a contractor.

However, using Facebook to generate leads isn’t without its challenges.

Facebook is always changing and it’s sometimes overwhelming for small business owners to keep up with all the updates.

That’s why in our Lead Generation service package, we make sure your Facebook business page is set up properly so you can easily leverage the platform to generate leads and get more clients.

Start getting local leads today.

Uncategorized

Survival of the Fittest: A Case for Multiple Websites and Multiple SEO Companies

If you ask most website companies or SEO consultants, they’d tell you not to have two websites for the same business.

They’d tell you that having multiple websites would hurt your SEO, get you penalized by Google, and increase the resources needed to maintain your online presence.

These reasons would make sense in the ideal world in which your website is doing what it’s supposed to do – driving traffic and generating leads.

However, if you have an underperforming website, you may need to reconsider whether having a single website is going to benefit your business the most.

 

Google Doesn’t Care If You Have Multiple Websites

What Google doesn’t like is websites that are slow, have useless content, are not user-friendly, have poor navigation, use unencrypted HTTP connections, or provide poor mobile user experience.

Google doesn’t care how many sites your business has. All it does is crawl the websites, decide what’s most relevant for users based on a variety of factors, and rank those that are most useful highest in the search results.

If you have one website but it’s not optimized for a great user experience or delivering the content that’s helpful to your ideal customers, it won’t rank high in search results.

How can you know for sure what kind of website structure, content strategy, and SEO tactics are going to work best for your business and target market?

Here’s one way to find out…

 

Multiple Websites

If you have been using a vendor for over 10 months to help you with lead generation, SEO, and other online marketing tactics yet your website isn’t ranking well, attracting organic traffic from Google and Bing, or generating enough leads, then you should consider creating a second website.

Here’s why:

While a 10-month period is often long enough to test out an online marketing strategy, some tactics may take longer to generate results.

By creating a second website, you can let the strategy for the first website run its course while bringing in a second agency or consultant – essentially a competitor of your current SEO vendor – to test a different approach.

You should even be transparent about this and let the two SEO providers duke it out. Sure, you’d probably be spending more during the next 6 – 12 months to determine which vendor is more effective – but in the long run, there’ll be one sure winner…

… YOU!

The competition keeps the vendors honest and gets them to do their best to generate results for your business.

You see, many SEO vendors talk a good game and tell you they’re doing all the fancy stuff for your site. However, results talk louder than words. If their tactics aren’t placing you on the first page of Google, then they’re wasting your time and money.

Having a second website and letting your SEO marketers know that you’re putting their strategies to the test helps make sure they are doing everything they can to keep your business by producing maximum results for your business.

Yes, the SEO companies may complain. They’ll likely try to dissuade you from having two websites. There will be finger-pointing.

But here’s the thing – you don’t need to keep both sites once you have identified the winning formula that works for your business and target market.

Ignore the “cons” your vendors may be telling you for the next 6 – 12 months. If they’re complaining endlessly, then they simply aren’t confident about their ability to deliver outstanding results.

Losers complain while winners see opportunities, offer practical advice, and take action. Your goal isn’t to babysit marketers who whine but to identify the winner that will make your website profitable.

Let the results speak for themselves.

It may seem cruel but you’re in business to make a profit. You’re not here to get your SEO vendors to like you. If you stay with underperforming marketers, your competitors will squash you like a bug and laugh all the way to the bank.

You own your business and you call the shots. Set up the competition, find the best players, and let the champion take the spoil.

Make sure you track all the results, learn from both approaches so you can create a website that optimizes your ROI.

Ultimately, you’ll be the winner.