Other Service Contractors Put Their Street Address on Their GBPs – Why Shouldn’t I?

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If you’re a plumber, HVAC contractor, electrician, roofer, or any other service-area business, you’ve probably noticed something frustrating: You’re following Google’s guidelines and hiding your address, but some of your competitors are publicly displaying theirs. Even more confusing? Some of them show up in AI Overviews or local results, even with fewer reviews than you […]

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LSA Update: Reviews Are No Longer Required to Go Live

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Google has removed the minimum review requirement for Local Services Ads. Previously, contractors needed 1–5 Google reviews (depending on industry) before their LSA profile could activate. That requirement is gone. You can now launch LSAs without reviews. These screenshots show that “Customer Reviews” was listed as one of the verification items, whereas now, it’s not

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How Contractors Should Judge Performance Without Panicking

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Running a home service business is stressful enough. Add marketing metrics, ad dashboards, slow weeks, and industry seasonality into the mix, and it’s no wonder many contractors panic when numbers fluctuate. At 99 Calls, we see this all the time: good contractors making bad decisions because they judge performance too quickly, or using the wrong

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What Is Changing About SEO Ranking Factors With the Rise of AI

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Search doesn’t live in Google alone anymore Search used to mean one thing: Google. Now, people ask questions in: And they’re not just asking random questions. They’re asking: These platforms don’t all work the same way, but they do pull from similar signals: high-quality web content, trusted sources, and clear authority. If AI doesn’t trust

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