Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, online marketing, online marketing costs, SEM, SEO

Why Aren’t My Clients’ Reviews Posting on Google Business Profile?

by Dipa Gandhi

Have you had your clients tell you they left a review on your business’s Google Business Profile (GBP) but when you look it’s not showing up or publishing? Many business owners and GBP managers are asking this same question daily.

We all know the importance of getting people to write and post great quality, positive reviews on your business’s GBP. You should continually encourage your happy customers to review your business. It’s understandably frustrating when you’ve provided an excellent service and a happy customer tells you they gave you a positive review, but it doesn’t show.

This blog will help explain why Google decides to publish some reviews and not others. For a refresher on the importance of Google reviews, refer to Part 1 of Google reviews blog series, https://blog.99calls.com/2022/04/01/importance-of-reviews-on-google-profile/). Here is a quick recap: Reviews on your GBP not only make your business stand out more, but also helps your GBP rank higher, add to a positive consumer experience, gain trust, and increase conversions. So when you have clients tell you they’re leaving or trying to leave a review for your business but it’s not showing up, it can be very concerning, and trust me, the SEO team at 99 Calls has also experienced this, so we can relate to your situation.

Google has strict algorithms in place to vet all the reviews. The purpose of this is to show search users true and factual reviews and block fake reviews. Unfortunately, sometimes good, legitimate reviews can accidentally get weeded out with the bad ones.

Some common reasons your clients’ reviews may not be showing up are:

  • Your business offers Wi-Fi that customers connect to and you’ve logged into your Google My Business account from this Wi-Fi.
  • The review contains a URL or phone number that is considered to be a form of solicitation or advertising.
  • The review contains a word Google doesn’t like, such as profanity, racial terms, hateful content, or offensive content.
  • You hired an SEO company to post reviews for you.
  • You have an onsite review station (iPad, computer etc.) at your location.
  • The user who left the review is located nowhere near you or has never physically visited your location.
  • Offering a reward or discount to a customer for leaving a positive review.

For more information from Google on restricted or prohibited content in reviews, refer to this link, https://support.google.com/contributionpolicy/answer/7400114#zippy=.

The next time your clients ask you why their reviews aren’t showing up even though they’re leaving them, check with them to make sure none of the above requirements are being violated. It is possible they are not following Google’s review policies.

Lead Generation, Lead Generation for Contractors, online marketing, SEM, SEO, service contractor leads

The Importance of Content for Lead Generation

by Devon Osborne

Updating your website and listings regularly with unique content plays a large role when it comes to lead generation. With online competition growing more year after year, businesses need to find more ways to set themselves apart and outrank the others. 

How Does Adding Content Actually Help?

Having an attractive website is only a small step when it comes to SEO lead generation. Google’s goal is to provide users with the most relevant and valuable search results. Therefore, it is recommended that content should be informative, valuable, credible, high-quality, and engaging. More information on the types of content Google values can be found here. Consistently creating relevant content is an incredibly important piece of the puzzle if you want to easily be found by prospective customers. 91% of people will not search past the first page of results. Therefore it is of utmost importance that your website is ranking highly on that first page.

Google rewards businesses that are regularly updating their website and listings with fresh content with higher rankings. When you add new content, Google will crawl your website, giving you the opportunity to increase your rankings each time you update it with quality, relevant content. This is not to say that you should go and make unnecessary, irrelevant changes or updates to your site, that is not what search engines are looking for. Adding relevant content also allows you to add more search keywords which is another great way to improve your rankings.

Search engines are not the only ones that want to see fresh content on your website, consumers do as well. Stock photos alone may look nice on your site, but before choosing someone to do the job, your customers want to know what kind of work you do. Content is a great way to show off your expertise and feature the awesome work that you do. When customers see this, it will help you stand out from your competition.

Examples of Good Content

When it comes to creating relevant content for your website, you may not know where to begin. We have identified a few simple ideas to help you out! 

  1. Photos of your work: Help showcase the great work you do with before/after photos. 
  2. Customer testimonial videos: Show potential customers why they should call you.
  3. Running a promotion: Who doesn’t love a deal? 
  4. Adding an “about us” section to your website: This is a great way to share your story and gain trust with prospective customers.
digital marketing, Google Ads, How much is online marketing, Lead Generation, Lead Generation for Contractors, online marketing, online marketing costs, Pay Per Click Advertising, PPC, service contractor leads, Uncategorized

Which Service Industry Businesses Perform Best on Google Ads? How Does Your Conversion Rate Compare?

A Study of Conversion Rates for 20 Service Industries 

by Diane Lovine

As a Google Premier Partner that specializes in generating local leads for contractors nationwide, we’ve been keenly observing the changes that have been taking place with PPC marketing. We have monitored changes in the effectiveness of running Google Ads Campaigns to generate leads. Over the past couple of years, we have seen unprecedented fluctuations in levels of success. Some businesses are reporting banner years and others have shuttered for good. 

Pricing Increases Have Sidelined Some Businesses

Several factors have contributed to recent pricing surges for PPC advertising on Google. Increased online competition and inflation are the two main culprits.

Over the past two years, the market has become flooded with contractors willing and needing to get themselves found on the first page of Google. The importance of being seen is critical. The result of this influx of new businesses paying for Ads is steeper competition than ever, which is driving prices up. Many contractors are feeling the effects of the increased cost of doing business using Google Ads. Newer businesses that are not yet established find it even more daunting to get the cost-effective leads necessary to acquire their first customers. 

However, Google Ads is still one of the most effective growth strategies available. The findings in a March 2022 study found that Google Ads was still a less expensive marketing option than Facebook and Linkedin. When done well, Google Ads still produces a solid ROI for service contractors. 

Industry-specific data collected during the first five months of 2022 corroborate these findings and will be presented below.

Measuring Conversion Rate Results

Why do we use conversion rates as a measure of success with Google Ads? Pricing per lead for a given industry varies greatly by region, level of competition, consumer demand, and many other factors. 

Knowing what a contractor pays per lead only gives a small piece of the picture. In order to understand if a lead was a good value, you’d also need to know how much he or she paid for that lead. To get that number, you’d need to know the number of clicks that occurred and out of those clicks, the number of phone calls or forms filled out. That’s the conversion rate. Read more on why conversion rate matters. 

To sum it up, the two main reasons for knowing your conversion rate matter are that you need this information in order to understand your return on marketing investment. You also need to know the conversion rate that your marketing company is delivering and compare that to others to make sure you’re getting the most out of your Ads management budget. Not all online marketing companies are the same, and the ones that can deliver the highest conversion rates for your campaigns are getting you the best value (high lead volume for low prices).

Google Ads PPC Conversion Rate Analysis 

The Team at 99 Calls collected and analyzed data from 20 of its top-performing industries on the Google Ads PPC program. Over 125,000 clicks and 28,000 leads were analyzed by industry.

Professions With the Worst (Lowest) Conversion Rates  with PPC

The good news is that even the industries that use 99 Calls for Ads management that got the lowest conversion rates (HVAC and Restoration) were still seeing conversion rates of 10% and 12% respectively. Cost per lead came in at and below industry averages ($182 and $280 respectively). For the water damage restoration industry, contractors often pay $250 to $500 per exclusive damage lead. It is our experience that HVAC, Water Damage Restoration, General Contractor, and Commercial Cleaning industries see the most formidable competition online, and consequently demonstrate lower conversion rates than other industries.

How Did this Compare With Average Conversion Rates for Ads?

The team found it inspiring that those industries that garnered the lowest conversion rates on our program are still racking in leads at price per lead lower than the industry averages and with conversion rates much higher than industry averages. According to an article by popupsmart.com, the national average conversion rate for all PPC campaigns is just 2.35%. Just looking at Google’s Search network and not Display Ads, which tend to have much lower conversion rates, the average conversion rate increases to 4.4% according to Wordstream and Unbounce. 

These companies recommend aiming for 10% or higher to get a “good” conversion rate. So if the “worst” results are converting above the average, which are the best converting industries on Google Ads? 

Which Industries Get the Best Conversion Rates Using Google Ads?

The 99 Calls team collected click and conversion rate data for its 20 top industries managed using Google Ads campaigns. The chart below shows data for each of the 20 industries. 

Leading the pack with conversion rates were Appliance Repair (31%), Moving Services (31%), Carpet Cleaning (27%), and Pressure Washing (27%). Conversion rates this high bring in solid ROI for businesses because higher conversion rates translate into lower costs per lead. The respective price per lead received from each of the four top performers above were $18, $40, $34, and $34 per lead. 

Are Google Ads a Good Investment? 

Although the competition on Google to be shown at the top of searches has increased dramatically over the past 18 months which has driven up the price per click, we have found that the advertising service contractor business on Google Ads is still an excellent value. 

Of course, results vary widely among online marketing companies. Some charge high monthly fees and some cut into your budget by taking money off the top to cover their services. Some charge a flat monthly service fee, often a percentage of the budget. For example, 99 Calls provides Google Ads management services for $150 or 15% of the total monthly budget. Be sure to shop around and find the best value for your business. If a company can’t tell you their average conversion rates or give clear expectations, keep looking! 

Business Website, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, digital marketing, Lead Generation, Lead Generation for Contractors, online marketing, SEO

How to Gain High Quality Reviews on Your Google Business Profile

Part 2 in the Series: Importance of Building High Quality Reviews on GBP

by Diane Lovine and Dipa Gandhi

We’ve learned the importance of having lots of high quality reviews on your business profile. More and more, business owners need to build a high volume of  positive reviews to help them rank online and stand out among their competitors. Reviews can make or break a business. 

The challenge is getting your customers to leave positive reviews on your site. 

Unhappy customers are ten times more likely to leave negative reviews about a business than highly satisfied customers are to leave positive reviews. How can businesses motivate happy customers to leave positive reviews for them?

Ask on the Spot

  1. Service businesses can equip their field agents with tablets that can be used to prompt customers to log onto their Google or Yelp account to leave a review on the spot once each job is complete. When customers are asked to leave a review sometime in the future, they often forget and it becomes inconvenient.
  1. Some businesses choose to hand out their business card after the job is complete with a QR code that takes customers directly to their Google Business Profile (GBP) link, or any other review site, to write a review. Providing a QR code is a quick and easy way for customers to leave a review.  

Make it Simple

  1. Some lead companies now offer comprehensive solutions for reputation management and can set you up on a system that automatically sends links to Google upon completion of each job. This is often a free or inexpensive add-on service as part of a business services package.
  1. Whether you pay a service that sends links to your customers or you send a link yourself manually, the name of the game is to make it as simple as possible for your customers to access your listings and provide a positive review. 
  1. Any time you can reduce the time spent looking for a citation or website to leave a review and eliminate the possibility of leaving a review to the wrong business, you’re increasing your chances of building more reviews. 

Follow Up

  1. It’s OK to send an email reminder a day or two after a job well done if you find that the customer has not left you a review. You might send another after a week or so. If you still don’t get a response, drop it for now. Persistence is great, but the last thing you want is to be a nuisance.
  1. Follow up in 8-12 months again with a nurturing email or a promotion to stay top of mind with your customer. You want them to remember you when it’s time to have more work done. This gives you an opportunity to win their business again and another chance to build your online reputation. Lead generation companies often provide database remarketing and lead nurturing as a part of their total business growth package. Ask your 99 Calls rep for more information if this sounds interesting to you.

Initiate A Process

  1. Be sure to request and store your customers’ information including name, email, address and cell phone number. Once each job is complete, send an email explaining that reviews are much appreciated an very helpful and include the GBP review link. Customers may prefer to leave a review on a different site such as Yelp or Facebook which is also great. Keep in mind timing is key. You want to be sure to send the email within a day or 2 after the job is complete so the customers initial reaction to the completed job is still fresh in their mind and is transmitted to the review accurately.
  1. Along with sending an email, you may be able to save your customers even more time by offering to provide a template of a review to eliminate additional steps of trying to figure out what to write. This would also ensure the customer leaves a quality review, with content and the type of service provided rather than just a star rating.

Challenge Your Employees

Another creative way of gaining reviews is to offer incentives to your field agents. Gamefy it by offering a prize for the employees who get the most  customer reviews. You don’t want to directly offer your customers incentives to leave a review on GBP as it is against Google’s policies, but an incentive for your field agent might achieve the same goal without violating Google’s policies.

No matter what method you use to gain reviews, your ultimate goal is to gain those positive reviews on a frequent basis to build trust, increasing rankings and ultimately get more leads. The key is to make it quick and simple for your customers.

Want a refresher on why it’s important to get reviews on your Google Business Profile?Refer to the blog from April on the Importance of Reviews on your Google Business Profile.

Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, online marketing, SEM, SEO, service contractor leads, Uncategorized

Multiple Business Websites: Harmful or Beneficial?

by Diane Lovine and Danielle Giarrusso

What is the impact of having more than one website?

Does it increase your visibility online? Does it confuse your customers?

There is conflicting information about whether using a multiple domain strategy (having two or more websites) will hurt or help a business. Often, the information is based on assumptions about the content and setup of the sites. Here are the facts:

Some lead generation companies say that a second site is a bad idea. Here are some of the arguments that have been made against having multiple websites:

1.   “Having multiple websites produces duplicate content (a big no-no for Google rankings).”

Having two sites with very similar content (or the same content) is definitely harmful. You will almost surely suffer losses in your rankings for both sites.

However, if you have a lead generation site with entirely different content than your branded site, pages from each site have the potential to rank highly, which improves your odds for a more expansive online presence.

2.   “Promoting multiple websites will confuse your customers.”

When people search for the services you provide on Google, they don’t know about you. A lead generation site is built to rank highly and present you as an option to them. Most branded sites don’t rank as highly as lead generation sites but are useful to your customers who are looking YOU up online.

Once you get that lead (probably through your lead site) and establish contact with the customer, you’ll hand out your business card which will take them to your direct phone number and branded site moving forward.

3.  “Using multiple websites will divide your results, weakening your rankings.”

It is true that having one authoritative presence online is ideal. But if your one presence is minuscule, it pays to make a bigger splash. The 99 Calls team builds sites that rank for a variety of keywords in multiple locations, almost always outranking a business’ primary website. The expectation is that your lead site will rank higher over time, and your original site will stay the same.

Other instances when a second site is warranted include having multiple small offices within a state or region and having multiple products or services that aren’t quite related. In these cases, having a targeted site for each circumstance makes sense.

A second (and third or more) site would be beneficial when targeting various geographic locations if you have a physical address for each location. If this is the case, having a “microsite” for each satellite office is beneficial. Google loves to show businesses that are extremely local to the searcher.

A second site is also beneficial if you promote multiple unrelated services. For example, if you are a licensed remodeling contractor and you sell real estate on the side, it makes sense to separate those services into two sites so that you can better target each service.

4.   “Promoting 2 sites for the same business will cause you to compete against yourself.”

If you have the same headings or are promoting the same keywords in the same location on two different sites, you are probably competing with yourself.

Would you rather compete against yourself or your competitors? Adding a lead site gives you the potential to dominate the first page of Google, knocking a competitor back to page 2!

5.   “Having two websites will get you in trouble with Google.”

Not quite. Multiple listings in the same town for the same business is definitely problematic though! 

If you build listings, especially a Google Business Profile that use the same address or phone number for the same business, you are putting your online presence in jeopardy. You can only have one Google Business Profile in a given geographic location.

The bottom line:

If your primary website is not generating enough leads, hiring a reputable lead generation company that uses a second site for leads can be a smart strategy for growth.

A multiple domain marketing strategy is more expensive, but if the ROI is high, you are maximizing your marketing budget and your potential to optimize your lead volume! You may own a larger slice of the first-page real estate on Google and enjoy more inbound leads as a result.

99 Calls has been selected as a Google Partner and utilizes a unique SEO strategy to get businesses highly ranked in their local areas for the services they offer.

Uncategorized

99 Calls Partner Spotlight

by Danielle Giarrusso

In continuation of highlighting a business partner each week during National Lawn and Garden Month, 99 Calls is proud to feature BMF Masonry and its owner, Jack Sinani. Located in Saddle Brook, New Jersey, Jack has been a specialized Mason since 1999.

How Jack Got Started in The Masonry Industry

Masonry is a family business for Jack. His father entered the masonry industry and established his own business. When Jack’s father was ready to retire, it aligned perfectly with Jack’s desire to give the masonry business a try. He followed in his father’s footsteps and became a skilled mason. Jack took over the masonry business where he has found his true passion, and years later, still loves what he’s doing.

The Challenges of Business Ownership

Like anyone new to business ownership, Jack quickly became aware of the challenges of owning and operating a business. From learning the ins and outs of the day-to-day operations, maintaining quality customer relationships, meeting customer needs, and preserving a good reputation, Jack quickly realized he found his true calling as a business owner. Throughout his many years in business, Jack has learned that keeping his customers happy has led to repeat business and a trusted name, which in turn means quality to others.

Past and Present Inspirations

Upon going into business, Jack learned a lot from his father. Having made so many wonderful memories working alongside his father, Jack found his inspiration and continued to build a strong business that would last for years to come. Now, Jack says that every day, his team of employees continues to inspire him to keep the business thriving and to keep serving others. In addition to his reliable team, Jack’s long list of happy customers has played a huge part in the inspiration behind the business and its success today.

Future Plans for Jack and BMF Masonry

Having owned and loved BMF Masonry for so many years, Jack plans to stay in business as long as possible until retirement. His future goals for the company are to expand the business and keep growing as long as he’s able! 

How 99 Calls Has Helped BMF Masonry

When we asked Jack how using 99 Calls has helped his business grow, he replied, “I am happy with all my services. My organic service performs really well, averaging 25 leads per month. I am consistently ranking on the 1st page of Google when someone searches for a Mason. My business has greatly improved over the years and the leads have turned into multiple referrals which keeps us quite busy.”

Uncategorized

99 Calls Partner Spotlight

Bayze Painting

by Devon Osborne

Exterior Painting Expert

This week, we are shining the spotlight on a highly-skilled exterior painter in Tucson, Arizona. Rafael Bayze of Bayze Painting has been in the painting business for over 5 years. Bayze Painting is Licensed, Bonded, and Insured and prides itself on providing consistently high-quality exterior painting services.

How did you get into the painting industry?

Rafael knew throughout his college career that he wanted to start his own business. Upon graduating from college with a business degree, Rafael was hired through the Manager Training Program with the top painting provider, Sherwin Williams. 

“I never imagined that I’d start my own painting company until interviewing a couple of business owners and painting contractors,” said Bayze. After meeting many of the successful painting contractors in his area, he realized what a great living he could make which pushed him to start his own painting company. “After working for Sherwin Williams for 5 years, I had a great deal of knowledge about all different types of paint coatings. I thought to myself, “I could very well get my contractor’s license and create my own painting business.” 

What challenges have you faced as a business owner? 

Bayze Painting specializes in exterior painting jobs. “Exterior painting is my favorite of all painting projects since most of the time it involves using a spray paint machine. I love spraying, as well as being outside.” One challenge that Bayze mentioned is the weather. Especially when focusing on exterior work, you need the weather to cooperate! It can also sometimes be hard to reach or get to certain areas that need to be painted, but nothing will stop Rafael from getting the job done right!

Some of the most notable challenges that Bayze encountered were during the COVID pandemic. There were new challenges being faced in all aspects of the business. From the price of materials increasing to them becoming more difficult to come by due to shortages, navigating this new situation was not an easy task. It was also tough hiring new employees. Jobs would continue to come in, but Bayze didn’t always have enough manpower to take them all on. 

What are some lessons that you have learned through the years?

There are several important lessons that Rafael has learned from owning his painting business including:

  • Don’t rush into anything that you might not be completely comfortable with
  • Always keep your word and follow through with the things you say you’ll do. 
  • Always continue learning
  • Try to keep a positive attitude during difficult times. 

Who are your biggest inspirations?

Aside from his friends that he had met working with Sherwin Williams, Rafael’s mother and father have always been two of his biggest supporters. He notes that his mother is one of his biggest inspirations. “She was always there to give and show support. During the difficult times when I first started, she always kept me motivated telling me, “Your hard work will pay off faster than you think.”

What advice would you offer to your younger self?

“Never be scared to take a risk if you know it pays off in the end,” says Rafael. He would also tell himself to try and look towards the future to learn how you want your business to be in the future by making small and big goals and achieving them. He also notes the importance of learning from your mistakes and taking the time to learn and see what can be improved upon. Most importantly though, he would tell himself to always have fun and love what you do.

What are your future goals for your business? 

“I never would have imagined that I would have created a successful painting business,” says Bayze. His future goals include continuing to grow the Bayze Painting business and helping others. Within the next 5 years, he would like to add HVAC and Plumbing services to his expertise and even extend to include full remodeling services within the next 10.

 How has using 99 Calls’ lead generation services helped your business grow?

“99 Calls has helped me out tremendously! I highly recommend 99 Calls for people that are just starting a business as well as business owners who are looking to grow their business. I get compliments all the time from the website that was also created by 99 Calls. It’s great to have a lead provider that not only provides excellent customer service but also handles my website and marketing.”

digital marketing, Lead Generation, Lead Generation for Contractors, online marketing, Uncategorized

99 Calls Partner Spotlight

Earth Landscape

April is National Lawn and Garden Month. It’s that time of year when we can get outside and enjoy all things Spring. Each week of this month, we’ll be shining the spotlight on some of our partners who help to keep outdoor spaces looking beautiful.

This week, I’d like to introduce you to Curtis Dragon, owner of Earth Landscape, which is located in Salem, Massachusetts. For over 35 years, Curtis has specialized in practicing landscape solutions using organic products and sustainable practices. His most recent focus is on getting organic products on the market that are not just “earth-friendly”, but also price-competitive as compared to synthetic products.

Background

I asked Curtis, “How did you get into the landscaping business”? 

Curtis went to an agriculture high school. Students were presented with a variety of trades, and with the urging of his father, he chose horticulture and agriculture. “My dad was a truck driver and a carpenter. He guided me in this direction because he saw that there was an opening in the industry and a chance to grow as an entrepreneur”, Curtis said.

The Push for Sustainable Landscaping

I knew that Curtis has a special niche in his practices. He focuses on providing organic, or sustainable landscaping services in Massachusetts. So I asked about his inspiration for going into organic services. 

Curtis explained that in school, students were pushed to get their agriculture licenses so they would be certified in the use of DDT. Where he is from, agribusiness is synonymous with the use of petrochemicals. It is standard to use harsh chemicals for weed and pest control. One day, his class was up in the potato fields during a hands-on lesson. Curtis went on, “Our professor was so proud of the power of the chemicals to kill weeds and pests. He sprayed the whole area with them.” There was a pond at the bottom of the hill. The next day, it rained. As the group of students returned to the fields, Curtis was horrified to see ducks and birds lying dead by the pond and fish floating belly up. The destructiveness of synthetic products had a profound impact on him. “Bells went off and I thought there must be a better way”, he said. Curtis discovered Rodale’s Encyclopedia of Organic Gardening. It was his first exposure to sustainable gardening and he still uses it today. That was the beginning of seeking alternatives. 

Over the years, he has moved away from the term organic, which usually conjures up a sense of “expensive” and moved to “eco-minded” or “sustainable-minded” terminology. He continues to educate others to overcome the stigma that organic is much more expensive than synthetic products. 

Challenges of the Landscaping Business

When asked what unique challenges he has faced with his business, Curtis quickly responded, “Seasonality!”. It hit him quickly that the growing season is short in New England. He had to find a way to make a living year-round. Curtis earned a college degree in horticulture and agriculture and got creative with learning ways to hone his tool to provide income throughout the year. The answer was product development, running workshops and becoming active with related organizations. 

In an effort to find affordable organic products that he could use in his landscaping practices, he discovered that the standard system of using petrochemicals is incredibly inexpensive, but that organic products have come a long way. In fact, Curtis learned to develop his own line of organic products that are competitively priced and can compete with synthetic fertilizers, such as Miracle Grow and Miracid. Curt uses a blend of kelp and fish, which are derived from ocean waste (fish bones, guts, etc) and ferments them in 55 gallon drums. This is just one of many creative ways to create beneficial products from waste products. 

In addition to using these “homegrown” organic fertilizer products, he now sells them to consumers. Why is that important? His products feed the soil, which feeds the plants. He can customize the pH depending on the result needed (neutral for grasses and annuals, acidic for perennials, shrubs, evergreens). People are raving about being able to purchase organic lawn and garden fertilizer that is both effective and cost-competitive.

Curtis uses sustainable practices to control grubs and other garden pests in ways that protect the environment and surrounding plants and enrich the soil. For example, seed oil only goes after the grubs. The water becomes a carrier of the oil, which penetrates their exoskeleton and stops them from feeding. 

How 99 Calls Helps With Landscaping Leads

Curtis attributes over 25% of his business through the years to leads generated by 99 Calls. The content team worked with him from the beginning to customize the lead website to focus on being found by new customers who are specifically looking for sustainable lawn and garden solutions. Although this is a smaller niche, the customers are “preselected” and he’s happy to have a more condensed audience. He receives fewer leads than if he advertised as a mainstream landscaping company, but they are of higher quality to him. 

Goals for the Future

Demand is changing. Consumers who began buying organic food years ago are now searching for additional lifestyle choices that support sustainability. This is naturally bringing eco-sustainable-minded people to businesses like Earth Landscape. Curtis hopes to continue to educate them on the lowering cost of organic practices and will continue to produce these products himself and bring them to market. He is working on packaging and promoting these products. 

As if that isn’t enough to keep him fully committed, Curtis is also writing a book around a term he has coined, “Eco terrascape”, which he describes as a system of sustainable practices. 

Further Recommendations

In closing, Curtis disclosed that 95-98% of Landcare businesses are still doing it the conventional way. They are removing material from their lawns; filling trucks up with cut grass, debris, and paying to dump it! By following these methods, landscapers can actually make more money if they will go into sustainable maintenance practices. The soil food web needs that. Green grass is 70% nitrogen and water. They are taking it out of the system and having to put it back in by watering and fertilizing. Simple practices such as using mulching mowers will feed the system and save water. There are many benefits to sustainable gardening, for workers, homeowners, and the environment.

Uncategorized

The Importance of High-Quality reviews on Your Google Business Profile

by Dipa Gandhi

You might be wondering why getting positive reviews on Google Business Profiles is so important. Have you ever wondered, “I know people rave about my business, how can I spread the word so that others will give it a chance too”? Getting reviews on Google has the power to do just that.

Five-star, high-quality reviews on your Google Business Profile (GBP) will draw attention to all the great things about your business offerings. They often are the tipping point that can drive someone to make the call to book an appointment. Following a plan to continually request positive reviews from happy customers should be a part of every business’s marketing strategy.

Positive Reviews Elevate GBP Rankings & Visibility

One major ranking factor for your GBP is high-quality, positive reviews. The greater the steady influx of high-quality, positive reviews on your GBP, the better it will rank, and possibly move your GBP up to the Local Pack. What does “high-quality reviews” mean? Reviews with just a star rating without any text or reviews simply saying “Great Job” aren’t as effective as reviews that mention the type of service provided, or even better, reviews with photos included. For example, a high-quality review might read “Bob and his team did a great job with my roof replacement. The entire process was seamless. Thank you!”. This review includes the type of service Bob provided this customer, which is also a key service he is trying to receive leads for. To take this review one step further, the customer might have added a couple of photos of the completed job.

Great Reviews Build Trust

How many times have you decided to move forward with a product or service based on the number of positive customer reviews? A positive experience described or photos shared by a customer “speaks a thousand words”. The more customers you ask to share their great experience with you and your business, the more affirming it is for your potential customers. People want to feel that they can trust you and count on you and your business. The more positive reviews you have, the better your click-through rate will be. 

Bonus Points for Speed: Your Quick Response is Valued

Once a customer has left a review on your GBP, whether positive or negative, it is crucial to respond to this review. Your speedy response shows consumers that you truly care about your customers and your business. If you receive a negative review, a professional response to it could also show your customers your side of the situation and that you worked within your power to remedy the situation. People want to know that you will be fair and trustworthy. Also, Google scans for review responses, which could help with your GBP’s rankings.

Lots of Positive Reviews Improve Website Traffic and Rankings

How reviews on GBP improves website traffic ties in with how they also improve click-through rates. When people see all of your positive reviews, they are likely to click to visit your website. The greater the traffic to your website, the better your website will rank. When your landing pages are relevant and compelling, customers are likely to stay on the pages longer and read them, which also increases the rankings of your pages, making them more likely to show up in organic searches. 

For more information on GBP management or lead generation visit 99Calls.com, where you can book a free consultation.

Also, see the latest blog on tips on how you can gain those high quality reviews on your Google Business Profile.

Uncategorized

Google Ads Management in 2022: Not a DIY Project

by Jake Ramer

Contractors all over the United States have noticed that they are spending more on advertising and getting less in recent months. Formerly consistent pipelines of shared leads, social media campaigns, and powerful word-of-mouth referrals are drying up as of late and online competition is higher than ever. 

Like many contractors, you may run paid ads in order to grow your business. As a home services contractor, you have probably heard homeowners say they’re going to “do it themselves”. And you know what happens when DIY goes wrong! So Frank and Debra decide to install their own toilet. Next thing you know, a plumber gets a call about a burst pipe and a water damage team is extracting water from underneath their entertainment center. Trying to run your PPC campaign on your own can be a similar disaster. Ads are not a DIY Project. Some things are better left to the experts in that field.

When choosing an agency for your PPC Ads, Ask Questions!

  • How much experience do they have? 
  • Are they a Google Partner company? 
  • Will you be assigned a dedicated specialist to assist you? 
  • What can you expect for click costs for the services your team offers?
  • Will they provide you with honest and transparent reporting on performance?

The team at 99 Calls works primarily with service contractors; generating leads for them both via SEO and Pay Per Click. Generating exclusive live leads within your target market can be difficult, but the reward is quality opportunities. Our business partners appreciate being able to leave the lead-generating headache to us. They want a turn-key lead solution that allows them to focus on their areas of expertise.

Biggest Challenges With Running Ads

Two of the biggest changes we have seen with running Google Ads campaigns are increasing costs and new mandatory verification processes that have made advertising in today’s evolving digital marketing space more difficult and confusing than ever. Recently, one of our Ads Specialists wrote an informative piece on the rising Google Ads Cost per Click (CPC) across many service industries.  Both rural and dense urban markets are seeing the highest advertising costs ever recorded.

But increasing costs are not the only obstacle that contractors and advertising partners face. Google also released an update that frequently requires businesses and owners to confirm their identity, their business operations, or both. One huge benefit of hiring an expert to handle your campaigns is that they will walk you through the steps and help you complete the verification process. Failure to complete this process and provide necessary documentation within 30 days of notification can result in your campaigns being paused, essentially freezing potentially your biggest stream of leads for your business. 

Other Major Challenges With Running Google Ads Include:

  • Junk searches eating up your budget
  • Missing the target audience and getting flooded with competitor clicks
  • Creating relevant landing pages
  • Lack of data to build your account around
  • What Google recommendations should you apply to your account? 

If this all sounds daunting, you are not alone. People study and hone their skills over time to become Ads specialists, and must continually learn to stay informed. 99 Call’s team of marketing professionals builds custom targeted campaigns that meet the needs of our contractors from coast to coast. Customers trust the 99 Calls team to deliver meaningful results and insights with the primary goal of achieving the highest lead volume possible for the lowest price. As Google Partners, we’re equipped to handle any changing policies and guidelines so that partners can focus on running their businesses.

Have questions, or want to learn more about how your company can benefit from having experts run your ads campaign? Give us a call today at 800-717-4669.