Author name: Keely Cameron

How Marketing Expectations Get Set (and Why They’re Often Wrong)

If you run a home service business, you’ve probably said something like: “We tried marketing before… it just didn’t work.” Honestly, that’s fair, but most of the time, the issue isn’t that marketing doesn’t work; it’s that the expectations going into it were off from the start. At 99 Calls, we work specifically with home […]

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How to Generate Carpet Cleaning Leads: 5 Proven Strategies for 2026

For carpet cleaning companies, consistent leads are the difference between a business that survives and one that thrives. Demand for professional carpet cleaning remains strong thanks to homeowners, property managers, and businesses that require regular maintenance and stain removal. In fact, carpet cleaning continues to be one of the most stable service businesses you can

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How Contractors Should Judge Performance Without Panicking

Running a home service business is stressful enough. Add marketing metrics, ad dashboards, slow weeks, and industry seasonality into the mix, and it’s no wonder many contractors panic when numbers fluctuate. At 99 Calls, we see this all the time: good contractors making bad decisions because they judge performance too quickly, or using the wrong

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