At 99 Calls, staying ahead of Google’s constant changes isn’t optional; it’s essential. As SEO Director, Dipa Gandhi leads the charge in organic lead generation, Google Business Profile strategy, and adapting to the evolving world of AI-driven search. We sat down with Dipa to talk about SEO, AI Overviews, GBP optimization, and what it really […]
Meet Dipa Gandhi: SEO Director at 99 Calls Read Post »
When people think about lead generation, they often picture ads, reports, and results. At 99 Calls, great results don’t happen by accident; they’re built through strong systems, constant communication, and a team that genuinely cares. What they don’t see is everything happening behind the scenes to make those results possible. That’s where Brianna comes in.
How 99 Calls Keeps Everything Running Smoothly Behind the Scenes Read Post »
There’s a specific kind of anxiety that hits small business owners around 9:30am, and it often leads to Google Ads over-optimization. You check your Google Ads dashboard: Clicks are down, and the cost per lead looks weird. Turns out, one keyword spiked overnight. So you do what feels responsible. You start changing things (pause a
The #1 Mistake Killing Your Google Ads: Over-Optimization Read Post »
When contractors think about a lead generation company, they usually picture dashboards (Charts, Metrics, Reports). What they don’t picture is the person on the other side of those numbers. At 99 Calls, the work isn’t powered by software alone. It’s powered by people who care about the outcome as much as you do. Today, we’re
Inside 99 Calls: Devon on Ads, Automation & Follow-Up Read Post »
Running a home service business often feels like riding a roller coaster. One month, the phone won’t stop ringing, crews are booked solid, and you’re turning away work. The next month, things slow down, and suddenly you’re wondering where the next job will come from. In response, many contractors flip their marketing on and off
Stop-Start Marketing for Contractors: Why Turning Marketing On and Off Hurts Your Leads Read Post »
Not Every Contractor Is the Right Fit, And That’s Okay Why would a lead generation company refuse clients? It sounds counterintuitive, but we’ve seen what happens when marketing is poured onto a business that isn’t operationally ready. Most marketing companies will take your credit card before they take your call seriously. Many marketing companies promise
Lead Generation Company Refusing Clients? Here’s Why 99 Calls Sometimes Says No Read Post »
