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Top 10 Painting Leads Providers

For painting contractors, a consistent flow of high-quality painting leads means a constant stream of painting jobs, which will help improve your cash flow and increase your profits.

In recent years, more painters are using pay-per-lead services to get more painting leads.

Unlike a pay-per-click model, which charges you for every visitor that lands on your website, you only pay for those that turn into leads.

This model ensures that the pay-per-lead vendor is sending you high-quality prospects that are much more likely to turn into clients.

There are many pay-per-lead providers for local painting contractors. Their features and offerings vary – e.g., they generate, verify, and distribute leads differently.

It’s therefore important to do your research so you can find one that works best for your business model and gives you the highest return on investment (ROI).

The many options on the market can be confusing. We have selected 10 reputable providers to help you get started.

Exclusive Leads

Lead Verification

Lead Source(s)

HomeAdvisor

No

Yes

Form and third-party data sources

PaintingLeads
PainterChoice

No

Yes

Homeowners submit leads to PainterChoice

CraftJack

No

Yes

Homeowners submit leads to CraftJack

Networx

No

N/A

Third-party data sources

Thumbtack

Yes

Yes

Homeowners submit leads to Thumbtack

TruBids.com

Yes

Prospects contact contractor directly

Drive prospects to contractor’s website

eWebify

Yes

Yes

Drive prospects to contractor’s website

Connexion Solutions

Yes

Prospects contact contractor directly

Drive prospects to contractor’s website

Porch

No

N/A

Referrals from Porch, Lowe’s and Wayfair

99 Calls

Yes

Prospects contact contractor directly

Drive prospects to contractor’s website

Figure 1: How each pay-per-lead website handles lead generation, verification, and distribution

What To Consider When Selecting a Pay-Per-Lead Vendor

To select the best pay-per-lead vendor for your painting business, you should consider the following:

  • How does the vendor generate painting leads?

  • Does the vendor verify each lead before selling it to a contractor?

  • How many contractors are sharing each lead?

  • What is the price per painting lead?

There’s a lot to consider. Here’s what you should know about these specific terms:

Exclusive Leads vs. Shared Leads

When you share leads with other contractors, the likelihood of winning a client will decrease. You may also get into a bidding war, which can negatively impact your profit margin.

The ROI of shared leads is often not as high compared to exclusive leads, which may cost more but give you a better chance of closing a sale at a higher profit.

Shared leads can work well if you’re looking for an immediate influx of new businesses and have the time and resources to compete (e.g., when business is slow).

Exclusive leads are particularly effective for established painters who have a solid reputation. Many consumers now use the internet to research painting contractors online and pick a winner based on quality reviews rather than price.

It’s not one or the other. Painting contractors can get painting leads from multiple vendors. For instance, an established painting business is likely to use 99Calls.com to generate exclusive painting leads throughout the year and use HomeAdvisor to provide shared leads during slow periods or for select high-value jobs.

Lead Source

If you have heard of contractors complaining about getting bad leads, then you’d understand the importance of lead source.

Some pay-per-lead vendors deliver higher quality leads that are more likely to turn into clients so you’d want to focus on getting prospects from those sources.

There are many lead sources – some from third-party data sources or come directly from homeowners while others are referrals.

Keep in mind that vendors who offer leads from third-party data sources are essentially buying and re-selling leads, which could mean an increase in cost.

You may need to experiment to see what works best for your business. Keep track of where the leads come from so you can focus on sources that send you the highest quality leads.

Lead Verification System

No smart business owner wants to waste his marketing dollars on bad leads.

That’s why having the ability to verify leads before you purchase them is a smart way to make sure you’re spending your resources on prospects that are most likely to turn into clients.

Look for vendors that have a lead verification system in place, or provide an easy and fair way to dispute bad leads, so you can be sure that you’re spending your marketing dollars most efficiently.

Price-Per-Lead

Ultimately, you want to make sure that the money you invest in lead generation is paying off.

Price-per-lead is an important piece of your customer acquisition cost, and you need to take it into consideration to properly optimize your ROI.

Here is the price per painting lead from our top 10 vendors:

Price per painting lead

Note

HomeAdvisor

$45-$75 / shared lead

Plus $28.99/month

PainterChoice

$35 / shared lead

Small leads are free

CraftJack

$12-$75 / shared lead

Get 100$ fund when you start receiving leads

Networx

$30-$70 / shared lead

Thumbtack

$7-$11 to send a quote

Starts at 10 quote package, which gives you a 30% discount

Trubids

9-15 expected leads on the first month in a $300 package

$300 is required to get started for the first month

eWebify

Varies based on package

Connexion Solutions

$20-$250 / exclusive lead

Plus $199/month for unlimited exclusive lea

Porch

$20-$45 / shared lead

Plus $35/month profile pro subscription

99 Calls

$29 / exclusive painting lead

Introductory offer: $199 setup + $99/month for 10 months

Figure 2: Price-per-lead comparison

Top 10 Pay-Per-Lead Services for Painter Contractors

After reviewing the information above, you likely have a good sense of which vendor is the right fit for your business.

Below you can find more details about each vendor as well as the pros and cons of working with them to help you make the best decision:

1. HomeAdvisor

Cost per lead (painting job): $45-$75 per lead.

Additional Cost: $28.99/month.

Lead distribution system: Leads shared by several contractors.

Lead source: Forms on the website and third-party data sources.

Pros:

  • It’s the largest and oldest contractor-matching service.

  • It has the largest number of contractors doing business on the platform, compared with other services.

  • It has a strong online presence.

  • It offers a user-friendly interface.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

  • The refund policy isn’t the most satisfactory.

  • You may get some bad leads.

  • You may pay for more leads than you can handle.

Advice: For every lead that you receive, the corresponding amount will be charged to your account. Manage your profile carefully and remember to turn off the paid leads feature every 14 days if you can’t accommodate clients to avoid paying for too many leads.

Reviews:

133965312_1981976715168505_2520767154140217344_o

1

Source: BBB-Better Business Bureau

2. PainterChoice

Cost per lead (painting job): $35 per qualified shared lead.

Introductory Price: $175 for the first 8 leads, plus free small leads. Afterward, it costs $175 per 5 leads.

Lead distribution system: Leads shared by 1-3 contractors.

Lead source: Local advertisement to generate traffic to PainterChoice website.

Lead Verification System: All leads are pre-screened to make sure they’re actual customers.

Expected leads per month: 15-80 painting leads per month depending on the service area.

Pros:

  • Small leads are free.

  • You get a full refund for invalid leads.

  • There are no additional or hidden fees.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

Reviews:

1

2

3

4

Source: shopperapproved.com

3. CraftJack

Cost per lead (painting job): $27-$40 per lead.

Introductory Price: $100 to start receiving leads.

Lead distribution system: Shared by 1-4 contractors.

Lead source: Homeowners submit a request on CraftJack website.

Lead Verification System: As soon as homeowners submit their requests to CraftJack, the system gives them a call to verify that they are in fact real customers. Any lead that contains an invalid or disconnected phone number is automatically rejected.

Pros:

  • It utilizes a patent-pending Speed-to-Call discount. When you call a lead within 30 minutes of receiving it, you’ll get 20% off.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

Reviews:

5

6

1

Source: BBB-Better Business Bureau

4. Networx

Cost per lead (painting job): $30-$70 per lead.

Lead distribution system: Shared by 1-4 contractors.

Lead source: Third-party data sources.

Pros:

  • You can set up a custom profile to showcase your services.

Cons:

  • Shared leads … you’ll compete with other contractors on every lead.

Reviews:

1

1

Source: BBB-Better Business Bureau

5. Thumbtack

Cost per lead (painting job): $7-$11 to send a quote.

Additional Cost: No additional cost.

Introductory Price: Start with a 10-quote package at a 30% discount.

Lead distribution system: Shared by several contractors.

Lead source: Forms on the website.

Lead Verification System: The company reviews each customer to make sure the request is legitimate.

Pros:

  • The site provides you with a detailed description of each job or project.

  • There’s a large number of homeowners sending requests to Thumbtack.

  • There’s no additional or hidden cost, you only pay for each quote you send.

Cons:

  • It’s very competitive for quality jobs since many many contractors receive the same opportunity to provide a quote.

  • You have to quote jobs without seeing the job site.
  • Your company’s contact details are not visible to potential clients so they can’t contact you directly via your Thumbtack profile.

Advice: Create an outstanding company profile to help you beat your competition. Collect and import excellent reviews on the profile and write compelling descriptions of your services.

Reviews:

1

1

1

1Source: BBB-Better Business Bureau

6. Trubids

Introductory Price: A minimum of $300 for the first month, you can choose your monthly budget.

Lead distribution system: Exclusive leads.

Lead source: TruBids spends up to 90% of your monthly budget to advertise on Google, Bing, and Yahoo to generate leads for your business.

Expected leads per month: 9-15 leads during the first month with a $300 package, 10-17 leads in the 3rd month, and 12-22 leads after 6 months.

Pros:

  • You get your own sub-site on Trubids.com.

  • Trubids advertises your business page on Google, Bing, and Yahoo. You also get placement in yellow pages, Google Places, and various online directories.

Cons:

  • Trubids.com doesn’t provide customer service by email or phone.

  • You don’t own the sub-site, Trubids does. (E.g., you’ll lose the site if you discontinue their service.)

No reviews available at the time of publication.

7. eWebify

Lead distribution system: Exclusive leads.

Lead source: eWebify drives prospects to your website and you’ll also be listed on third-party sites.

Lead Verification System: The site has a manual verification process to make sure you only pay for the calls that pass the quality test.

Pros:

  • The “one company per city per industry” policy means you don’t have to compete with other contractors.

  • Its pay-per-call machine uses premium software and technology to track and record sales.

Cons:

  • Cost per lead may be higher than other sources.

Reviews:

1

Source

8. ConnexionSolutions

Cost per lead (painting job): $20-$250 for exclusive leads.

Additional Cost: $99 set up fee. Flat Rate Contractor Leads Program starts from $199 a month. Monthly pricing is based on the size of the market, a city/area of fewer than 100,000 people costs $199 a month, one with a population of 200,000 is $499 per month and a city of 300,000 costs $699 per month.

Lead distribution system: Exclusive.

Lead source: Leads generated through your website.

Pros:

  • The company builds your website and does the advertising, SEO, and social media marketing for you.

  • You will be the only contractor in your category within your town or city.

Cons:

  • It’s more expensive than many other pay-per-lead sites.

Reviews:

1

Image source

9. Porch

Cost per lead (painting job): $20-$45 per lead.

Introductory Price: When you add a payment method to your account, you’ll get a $100 credit to spend on leads.

Additional Cost: Porch Plus subscription costs $35 per month, which gives you added visibility, an enhanced profile, and project/profile support.

Lead distribution system: Shared by up to four contractors.

Lead source: Leads come from local homeowners through word of mouth, organic searches, or Porch’s partnerships with Lowe’s and Wayfair.

Pros:

  • 10% credit back on leads you respond to within the first hour.

  • Porch partners with Lowe’s and Realtor.com, from which you can get referrals.

Cons:

  • You’ll compete with other contractors for every lead.

Reviews:

1

1

1

2

2Source

10. 99 Calls

Cost per lead (painting job): $29 per exclusive lead.

Additional Cost: $99 per month for 10 months to get unlimited leads.

Introductory Price: $99 per month for 10 months for unlimited leads plus $199 setup fee.

Lead distribution system: Exclusive.

Lead source: 99 Calls creates a proven Google optimized website for your painting business that gets you in front of local customers searching for your services.

Expected leads per month: Lead volume is low in the first couple months but steadily increases over the next 2 years. Customers who follow the 99 Calls system can expect 50-150 leads in the first year, and 100-300 leads in the second year.

Pros:

  • Exclusive painting leads – customers call you directly.

  • You get a highly optimized website and a super-fast mobile site that will rank on the first page of Google to generate long-term results.

  • Your business is listed on prominent directories including Google My Business, Facebook, Yelp, Bing Places, Yellowpages.com and more.

  • Free call tracking and monthly lead report to prove you are receiving quality painting leads.

  • Simple and easy to dispute bad leads.

Cons:

  • Lead volume can be low in first few months.
  • Not a good fit for painting businesses which need leads immediately.

Reviews:

2

2

Source: BBB-Better Business Bureau

Conclusion

Selecting the best pay-per-lead vendor for your painting business can take some trial-and-error. While some painters get great results through one lead provider, others may have a less-than-satisfactory experience with the same vendor.

It’s therefore important to understand the needs of your business and find a painting leads vendor that meets your criteria.

Don’t forget to monitor your marketing metrics to ensure that you’re getting the highest ROI for the resources you invest in lead generation. A reputable vendor should be able to provide you with lead reports to prove you got the painting leads you paid for.

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