How 99 Calls Boosted Lead Generation for JP’s Best Electric
At 99 Calls, we pride ourselves on delivering exceptional results for service area businesses across the country. One such success story is JP’s Best Electric, a trusted electrical services provider based in Clay, NY. Partnering with 99 Calls since May 2016, JP’s Best Electric has seen steady growth through both organic SEO and targeted Google Ads campaigns.
JP’s Best Electric has been utilizing 99 Calls’ SEO and Google Ads services since May 2016, and the results have been remarkable. In the first few years, they relied primarily on SEO, which helped them rank higher in search results and attract local customers. However, in recent years, they added PPC Google Ads to the mix and saw a significant boost in leads.
As of September 24th, in 2024 alone, JP’s Best Electric generated 147 leads from SEO and an impressive 311 leads from Google Ads campaigns, all at an average cost per lead of just $79. Their conversion rate for Google Ads has been an astonishing 32%, much higher than the industry standard of 5%. This combination of organic traffic and paid ads has enabled them to maintain a steady stream of new customers, regardless of seasonal fluctuations in demand.
While SEO continues to be a crucial foundation for their online presence, the addition of Google Ads has provided JP’s Best Electric with even more visibility and lead opportunities. By strategically running Google Ads alongside their SEO efforts, they’ve been able to stay ahead of the competition and secure consistent business year-round.
If you’re an electrician looking to grow your business, JP’s Best Electric’s success with SEO and Google Ads is a great example of how combining these two strategies can yield powerful results.