Moving from a single advertising strategy to a comprehensive growth package can feel like a leap—but for businesses like EcoSafe Carpet Cleaning, it was one worth taking. In a recent conversation with Chandler, owner of Ecosafe Carpet Cleaning, we explored his journey in the carpet cleaning business, his move to the Growth Package, and the impact it has on his lead generation strategy.
From Technician to Business Owner
Chandler’s story begins as a carpet cleaning technician. He climbed the ranks from technician to regional manager, eventually co-founding a business with a partner. While his initial venture didn’t pan out, it set the stage for the creation of EcoSafe Carpet Cleaning—a business Chandler meticulously planned and launched with a clear vision of success.
Now, nearly a year into running EcoSafe, Chandler reflects on the importance of building a reputation:
You have to build a reputation in your city and surrounding areas first. People need to know your name and trust your business. That way, when you enter into something like the Growth Package, it makes sense.
Tackling Lead Generation Challenges
Chandler attributes much of his booking success to a philosophy he honed over years of managing teams and booking sales:
Talk less, receive more. The more you talk, the more likely you are to talk yourself out of a booking. Lead with empathy, not sympathy.
This approach, coupled with confidence and emotional connection, has made Chandler adept at closing leads.
Clients act 15% logically and 85% emotionally. If you can tap into their emotions and treat them as a person rather than a transaction, you’re far more likely to book the job.
Why Chandler Upgraded to the Growth Package
After running Google Ads successfully with 99 Calls, Chandler decided to take his marketing strategy to the next level by upgrading to the Growth Package. This included adding Local Service Ads (LSAs) and SEO leads to his toolkit.
I was always very interested in the Growth Package. But I think it’s important to establish your reputation first. When you’ve built trust in your name and business, the Growth Package becomes a lot more beneficial.
Since upgrading to the Growth Package in September 2024, Chandler has seen impressive results. He’s received 26 organic leads through SEO, 74 leads from LSAs, and an additional 241 leads through Google Ads—bringing his total lead volume to 341 leads in just a few months.
Reputation Building: A Key to Success
Chandler’s point about building a solid reputation is crucial. With the Growth Package, he is now building his online reputation as well. Online reviews, particularly on platforms like Google, play a major role in this process. The more positive reviews a business accumulates, the more likely it is to appear in searches and attract new customers. We work with businesses like EcoSafe to help optimize their Google Business Profile, encourage satisfied customers to leave reviews, and strategically build a strong online presence.
The Growth Package can help you build your online reputation with tools that automatically guide customers to leave reviews, making it easier to boost your business’s credibility and trustworthiness in your community.
The Local Advantage
One standout feature of LSAs is their focus on connecting local customers with local businesses—a perfect fit for EcoSafe.
A lot of people calling me through LSA are local to where I’m at. They want to support a local company. It helps spread the name around and reinforces my reputation.
For Chandler, these leads are not just numbers—they represent opportunities to build long-term relationships with local clients who value his service.
The Secret to Closing Leads
Chandler’s success doesn’t just come from effective advertising; it’s his ability to close leads that sets him apart. His advice is simple but powerful:
- Confidence is key: “Even if it’s your first day and you don’t know everything, you need to sound confident. If you’re not, your customers will read that.”
- Sell the solution, not the service: “We’re the professionals here to fix the problem. You’re not selling the product; you’re selling the solution.”
Why the Growth Package is Worth It
Chandler’s journey showcases how the Growth Package can be a powerful tool for businesses ready to scale. By combining LSAs and SEO with Google Ads, he’s been able to expand his reach, build his reputation, and maintain a steady stream of high-quality leads. And that’s just scratching the surface—the Growth Package has much more to offer.
If your business is ready to take the next step, consider following Chandler’s example. Build a reputation, lead with empathy, and invest in a comprehensive strategy like the Growth Package to take your business to new heights.