Most residential and commercial spaces have carpet as part of their flooring. In fact, carpets in the United States account for 51% of the total flooring market.
No wonder carpet cleaning is responsible for about 10% of the overall cleaning industry revenues and is growing at a rate of approximately 1.6% per year, totaling an average of $5 billion in annual revenues.
However, the commercial cleaning industry in the U.S. loses up to 55% of its total customer base every year. To counter such a high attrition rate, carpet cleaning companies need to be constantly generating new leads so they can have a consistent stream of clients and maintain a sustainable business.
But if you’re like most carpet cleaning service providers, you probably have a small team and don’t have a lot of time or resources for sales and marketing activities.
Thankfully, there are many lead generation services to which you can outsource your marketing efforts.
These vendors offer different kinds of services – e.g., pay-per-lead, pay-per-call, pay-per-sale, or building the entire marketing funnel for you. Understanding how they work, as well as the pros and cons of each model, can help you find the best option for your business.
In this article, you’ll get a list of the 10 most prominent lead generation services for carpet cleaning companies and learn some essential terms these vendors use to describe their services.
Click here to Google for the latest Top 10 Carpet Cleaning Lead services
We’ll also take a closer look at each individual vendor to understand the pros and cons of their model to help you make an informed decision.
|
Exclusive Leads |
Lead Verification |
Lead Source(s) |
|
|
CraftJack.com |
No |
Yes |
Prospects submit projects on vendor’s website |
|
Pay-Per-Calls.com |
Yes |
Direct |
Pay per click |
|
SalesGenie.com |
No |
No |
Vendor’s vetted database |
|
FreeContractorsLeads.com |
Yes |
Direct |
Prospects visit contractor’s website |
|
CarpetCleaningMarketing360.com |
N/A |
Direct |
Prospects visit contractor’s website |
|
Web.com/Leadstream |
Yes |
Direct |
Prospects visit contractor’s website |
|
CallBoxInc.com |
Yes |
Phone verified |
Multi-channel |
|
CityLeadsPro.com |
Yes |
Phone verified |
Prospects visit contractor’s website |
|
LeadSnap.net |
Yes |
Direct |
Prospects visit contractor’s website |
|
99calls.com |
Yes |
Direct |
Prospects visit contractor’s website |
Figure 1: How each lead generation service handles lead generation, verification, and distribution.
Finding the Right Lead Generation Service For Your Carpet Cleaning Business
As you can see from the table above, lead generation vendors offer different types of services. How can you know which one is right for you?
First, let’s look at some industry-specific terms and understand what they mean for your business:
Should I Buy Shared Leads or Exclusive Leads?
Some lead generation services send you exclusive leads, meaning they don’t sell the same prospect information to other contractors.
Typically, exclusive leads are more expensive. However, since you aren’t competing with other carpet cleaning companies, your chances of closing the sales are also higher.
On the other hand, shared leads can be sold to multiple service providers and you may have to compete with them. You’re less likely to win the business and may even get stuck in a bidding war, which can impact your profit.
For businesses that are relatively new or don’t have a lot of resources to pitch new clients, buying exclusive leads is often more cost-effective. If you have the time and resources to go after a lot of prospects, shared leads may work well for you.
What Does “Lead Source” Mean?
Lead source indicates where a lead comes from, for example, online ads, organic search, third-party review sites, directories, referral, or offline promotions.
Many pay-per-lead vendors use SEO and online marketing techniques to get prospects that are looking for a particular service to visit their websites while others maintain their own internal databases.
The quality of these sources may vary. If you’re using these services, track your sales metrics to identify vendors that send you the highest quality leads.
If you use a vendor that builds your entire online marketing funnel, analyze your traffic and conversion so you can focus your budget on sources that send you the highest-converting prospects.
Is Getting “Verified Leads” Important?
Yes and no. Someone has to talk to a lead to determine their needs and budget to determine if that fits with your service offerings and prices.
If you have the time, or employees, or perhaps an answering service, who answer the phone and speak to callers then then verified leads may not be a big deal.
Otherwise, it might be worth considering verified leads as it could save you time.
Of course there is a trade-off between verified shared leads and direct exclusive leads.
Verified shared leads go to you and your competitors generally resulting in lower profit margins.
Direct exclusive leads are often ready-to-buy consumers.
Only you know which is right for you. Verified shared leads or direct exclusive leads or perhaps both if you have sales and service capacity to spare.
Nonetheless, any reputable vendor should let you know if and how they verify leads before passing them to you.
Lead vendors have their own verification systems and here are some examples:
- Requiring prospects that visit their websites to fill out a detailed web form to request a quote. Many of these vendors will verify the information (e.g., by calling the prospects) before selling the leads.
- Contacting prospects to make sure they’re in your service area and meet your criteria before setting up the sales calls or appointments on your behalf.
- Implementing your marketing funnel, which includes a landing page on which prospects fill out a web form or are instructed to call a dedicated number. Some vendors will screen these leads for you as part of the service while others will pass the warm leads directly to you.
Lastly, while pre-verified leads will save you time, post-verified leads can save you money.
In the case where a lead vendor has prospects call you directly, find out how to dispute a lead. Often direct leads are recorded and reported. This allows you and the lead vendor to post-qualify a lead and generally bad leads should be credited.
How Do the Pricing Structures Differ?
If you need a consistent supply of leads, services that charge a flat monthly fee can help you better manage your budget. If your need fluctuates, using vendors that charge per lead or per call may be more cost-efficient.
In order to maximize your ROI, you need to know your cost-per-lead and conversion rate so you can select the right plan and purchase the appropriate amount of leads.
Pricing of lead generation services varies based on many factors, such as location, industry, market, etc. Here are the pricing structures of some of the vendors on our list:
|
Cost Per Lead |
Notes |
|
|
CraftJack.com |
$12 – $27 per lead. |
|
|
Pay-Per-Calls.com |
Starting at $5 per lead. |
*** Does not seem legit despite high ranking on Google. |
|
SalesGenie.com |
Varies based on package and industry. |
Prospecting service starts at $149 for 500 leads per month. |
|
FreeContractorsLeads.com |
Base on various qualifying criteria, such as years in business and location. |
|
|
CarpetCleaningMarketing360.com |
Varies based on package |
|
|
Varies based on package |
||
|
CallBoxInc.com |
Varies based on package |
|
|
CityLeadsPro.com |
Varies based on market and demand |
|
|
LeadSnap.net |
Cost per call varies, typically under $100 |
Get $100 free leads when you sign up |
|
99calls.com |
$29.90 per exclusive lead after intro period |
Intro offer: $199 setup and $99/month for first 10 months of unlimited leads |
Figure 2: Pricing structure comparison
Top 10 Lead Generation Services For Carpet Cleaning Companies
To help you narrow down your choices, we have put together a quick overview and the pros and cons of each these prominent carpet cleaning lead generation services:
1. CraftJack
Cost per carpet cleaning lead: $12 – $27 per shared lead.
Lead distribution system: Leads are shared by up to four contractors.
Lead source: Prospects submit a request on the vendor’s website.
Lead Verification System: When prospects submit their requests, the automated system calls them to verify their information.
Pros:
-
You’ll have access to the vendor’s lead management tool, which allows you to keep track of prospects and receive text or email alerts on new leads.
-
You can request a credit through the lead management tool if you get a bad lead.
Cons:
-
You’re buying shared leads so you may have to compete with other contractors.
Reviews:
Source: Better Business Bureau
2. Pay Per Call – Lead Generation Company
*** Despite a prominent position on the first page of Google for “carpet cleaning leads”, extreme caution is recommended with this vendor. This site does not offer a true company name, an address, phone number, or any identifying information.
Cost per carpet cleaning lead: Starts at $5 per lead.
Lead distribution system: Exclusive leads.
Lead source: Vendor operates lead generation websites that target different markets and geographic locations.
Lead Verification System: Prospects fill out web forms on the vendor’s websites and the vendor will call them to verify details.
Pros:
-
You don’t start paying until you have received the first 10 phone calls.
-
Pay-per-call means you only pay for sales calls that take place.
-
The vendor has a B2B focus for commercial carpet cleaning companies.
Cons:
- You can only contact the vendor via a web form. There’s no phone number or social media information listed on the website.
- No information can be found about this company or the people behind it.
- Seems illegitimate.
Reviews:
No review is available at the time of publication.
3. Sales Genie
Pricing structure: Depends on service package. Prospecting service starts at $149 for 500 leads per month.
Lead distribution system: Shared leads.
Lead source: The vendor maintains an internal database using information from phone directories and new business sources such as secretaries of state, county courthouses, and public records.
Lead Verification System: The vendor calls all the leads before distributing them.
Pros:
- The vendor has a dedicated team that’s constantly updating and verifying its database with new prospect information.
- The vendor offers tools and services for prospecting, marketing, lead management, and data enhancement.
- Good for small to mid-size businesses.
Cons:
- The quality of information from third-party databases could vary.
Reviews:
Source: G2 Crowd
4. Free Contractor Leads
Pricing structure: Base on a variety of qualifying criteria, such as years in business and location.
Lead distribution system: Exclusive leads.
Lead source: The vendor attracts prospects using online ads and sends inbound calls to your phone.
Lead Verification System: Vendor sends live local calls in real time.
Pros:
- Targeted ads tend to generate higher quality leads.
- There’s no long-term contract or termination fee.
- Get $100 worth of sales calls when you sign up.
Cons:
- Monthly packages may be more expensive than pay-per-click services.
Reviews:
No review is available at the time of publication.
5. Carpet Cleaning Marketing 360
Pricing structure: Varies based on service package.
Lead distribution system: Exclusive leads generated from your website, which is part of the vendor’s marketing platform.
Lead source: The vendor uses online ads to drive traffic to your website.
Lead Verification System: Prospects interested in your services will fill out a web form on your website to request information.
Pros:
- You have access to the vendor’s on-demand marketing services, such as website design and development, content creation, online advertising, and video production.
- You can also use the vendor’s online lead management tool, which is part of the marketing platform.
Cons:
- The full-service packages can be more costly than pay-per-lead models.
Reviews:
6. Lead Stream by Web.com
Pricing structure: Varies based on service package.
Lead distribution system: Exclusive leads generated from your website.
Lead source: The vendor uses SEO techniques to drive traffic to your website.
Lead Verification System: The existing lead verification system on your website.
Pros:
- Highly-targeted local SEO techniques help drive qualified prospects to your website.
- The vendor tracks each click and call to help fine-tune your campaigns and generate better leads.
Cons:
- You need to ensure that your website is properly set up for capturing leads.
Reviews:
Source: Web.com website
7. CallBox
Self promoted as “Outsourced Lead Management Services”, CallBox’s “Multi-touch Multi-Channel Lead Management Process” will manage your entire marketing funnel. Starting with emailing and calling targeted prospect lists, to mailing brochures and connecting with prospects via social media, to digital remarketing and online chat, to finally calling prospects to set appointments and confirming appointments.
Pricing structure: Varies based on service package.
Lead distribution system: Exclusive leads.
Lead source: All-in-one marketing package generates commercial cleaning leads from the phone, email, social media, online, and mobile marketing.
Lead Verification System: The vendor finds leads and sets up appointments with pre-qualified prospects on your behalf.
Pros:
- Multi-channel marketing approach captures leads from a variety of sources.
- The vendor sends you phone-verified leads and sets up appointments on your behalf with prospects that have confirmed budgets.
- Packages include support from a marketing team (e.g., email marketing specialists, data analysts) and access to an automated marketing system.
Cons:
- The full-service approach typically costs more than pay-per-lead sites.
- High lead volume required to compensate for high setup and monthly service fees.
Reviews:
Source: Better Business Bureau
8. City Leads Pro
Pricing Structure: Varies based on market and demand.
Lead distribution system: Exclusive leads.
Lead source: The vendor sets up a webpage for your business and tracks online requests or calls generated from that page.
Lead Verification System: The vendor verifies the calls before forwarding them to you.
Pros:
- The vendor only sends you calls that it deems relevant.
- The pay-per-call system means you only pay for sales calls that actually take place.
- The vendor gathers leads from a variety of sources and distributes them close to real-time.
Cons:
- Price per call is typically more expensive than shared leads from other pay-per-lead sites.
Reviews:
No reviews available at the time of publication.
9. LeadSnap
Pricing Structure: Cost per call varies, typically under $100. Get $100 free leads when you sign up.
Lead distribution system: Exclusive leads.
Lead source: The vendor drives website traffic through PPC and SEO techniques and generates calls through mobile-optimized websites.
Lead Verification System: Mobile-optimized advertising targets local prospects that are looking for a carpet cleaning service in real-time.
Pros:
- The vendor offers exclusive leads based on geographic territories, which helps lower competition.
- No commission, hidden fees, or long-term contract.
- The vendor offers tracking phone numbers for inbound calls so you can analyze metrics and improve results.
Cons:
- Price per call is typically more expensive than shared leads from other pay-per-lead sites.
Reviews:
Source: LeadSnap Website
10. 99 Calls
Pricing structure: $199 setup fee. $99 per month for the first 10 months to get unlimited leads. $29.90 per exclusive lead after the intro period.
Lead distribution system: Direct exclusive leads. Calls are recorded and reviewed to confirm each billable lead is qualified.
Lead source: The vendor promotes an SEO optimized website so it appears at the top of search engine results and gets found by high-quality prospects looking for carpet cleaning services in your local area. Remarketing and pay-per-click also available.
Pros:
-
You get exclusive leads that are searching for the exact services you offer.
-
You get a website will be optimized to rank high on Google organic searches, boosting your SEO and generating long-term results.
-
Your company will be listed on many prominent directories. These profiles, along with a Facebook business page and Google My Business, will be properly set up for you to promote special offers and get found by potential clients.
-
99 Calls Lead Generation packages guarantee a minimum number of leads per month or your bill is prorated.
-
Free monthly reporting to help you track results and maximize ROI.
Reviews:
Source: Better Business Bureau
Also see:
Google reviews for 99 Calls
Facebook reviews for 99 Calls
Conclusion
Carpet cleaning is a competitive industry. A constant stream of high-quality leads can help offset client attrition so you can better manage resources and control cash flow.
The different lead generation services listed in this article capture, verify, and distribute leads in a variety of ways.
To choose the right vendor for your carpet cleaning company, you need to consider your budget, local market, and business model.
In addition, you should contact the vendor to make sure you’re satisfied with its response time and quality of customer service.
Don’t be afraid to experiment! Try a few different types of services and track the conversion rates to find one that delivers the highest ROI for your business.