If you’re a roofer, electrician, plumber, or landscaper (or any home service contractor for that matter), you know leads are the lifeblood of your business. But closing those leads? That’s where the magic happens. The truth is, closing more deals isn’t about gimmicks, fancy degrees, or pulling rabbits out of hats. It just takes a mix of consistency, trust-building, and smart strategies.Here’s your quick guide to closing more leads in 2025—easy-to-implement tips that can actually work across any industry.
Step 1: Use Your Contacts – Referral Programs for the Win
Your happiest customers are walking billboards for your business. Why not reward them for helping you get new leads?
Offer an incentive for referrals: It could be a discount, a free service, or even a gift card. For example:
- Pool Cleaning Companies: “Get $50 off your next pool clean when your friend signs up!”
- House Painters: “Refer a friend, and you both get $75 off your next job.”
You can promote your referral program in lots of ways:
- Email campaigns
- Text message blasts
- Flyers handed out after a job
- Simple in-person asks
Referrals work because the leads already trust you. Word-of-mouth is golden. This is how 99 Calls closes lots of leads too! Keep an eye out for our new referral special (coming soon!).
Step 2: Show You’re Trustworthy (and Reliable)
Trust is everything in home services. People need to know you’ll do what you say, when you say it.
Here’s how you build trust and increase close rates:
- Call customers back when you promise.
- Show up on time for every job.
- Be upfront and honest with pricing and timelines (to the best of your ability. Issues and delays may arise, but being transparent helps keep customers happy despite the setbacks)
Doing the small stuff right builds confidence—and when it’s time for bigger jobs, you’ll be their first call.
Step 3: Never Miss a Call with Missed Call Text Back
Here’s a hard truth: 80% of people won’t leave a voicemail if you miss their call. That’s potential money down the drain.
With a missed call text back feature, every missed call gets an automated text reply. Something like:
“Sorry we missed you! This is Joe’s Plumbing. How can we help? We’ll get back to you ASAP.”
It keeps the conversation going and shows leads you care about their business. (And yes, it’s easy & free to set up with tools like 99 Calls’ Growth plans!)
Step 4: Partner Up – Become a Preferred Vendor
In many industries, partnering with complementary businesses or becoming a preferred vendor can flood you with leads. Here are some ideas:
- Water Damage Restoration: Partner with local insurance companies.
- Electricians: Build relationships with home builders and real estate agents.
- Landscapers: Collaborate with pool companies or hardscaping businesses.
- HVAC Contractors: Work with property managers for routine maintenance contracts.
- Cleaning Companies: Partner with realtors for pre-sale cleanings.
- Roofers: Connect with solar panel companies for roof checks before installations.
Being a trusted vendor means the leads you get already see you as a professional they can rely on. They are almost closed by the time they call.
Step 5: Nurture the Leads You Have
Not every lead will book today—but that doesn’t mean they’re gone forever.
Use text, email, and even phone follow-ups to keep your name in front of leads. This is where a drip campaign comes in:
- Send gentle reminders about your services.
- Share seasonal offers, tips, or discounts.
- Follow up with a quick, friendly “Ready to move forward? We’d love to help!”
Here’s a wild stat: One company that turned off their drip campaign saw a over 100-lead drop in a single month. That’s 40% of their marketing qualified leads (MQLs).
The best part? Nurturing leads doesn’t have to cost a fortune. You can use our Lead Connector app to create your own campaigns using our Growth Package or opt for Growth Pro and let us handle it all for you.
Step 6: Hire a Dedicated Salesperson
Sometimes, closing leads is a full-time job. Having someone on your team who’s laser-focused on follow-ups, quotes, and closing sales can be a game-changer.
But here’s the kicker: Make sure they feel supported. Give them the tools, scripts, and systems they need to succeed.
Step 7: Get More Leads (The 99 Calls Difference)
Let’s face it—it’s easier to close more jobs when you have more leads to close.
At 99 Calls, we don’t just generate leads. We deliver quality, exclusive, inbound leads that are ready to book your services. That means less chasing and more closing.
Your Turn: What’s Your Secret to Closing More Leads?
We’ve shared our top strategies—now it’s your turn! Do you have a creative way to close leads in your business?
Drop your ideas in the comments or share them with us, and we’ll feature the best tips in our socials.
At 99 Calls, we’re more than just a lead generation company. We want to see your business thrive. If you’re ready to start getting more leads and closing them faster, we’ve got you covered. Let’s grow your business together.