So, you’ve just signed the papers. Whether you’ve bought an existing pet grooming business or are opening the doors to your own brick-and-mortar salon for the first time, one reality hits fast: Empty grooming tables don’t pay the rent. A recent 99 Calls client found themselves in this exact position. They had just acquired a […]
Pet Care Success Story: How One Pet Grooming Salon Scaled to 5 Calls a Day Read Post »
Ah, April Fools’ Day – the one day a year where it’s socially acceptable to swap sugar for salt, fake a broken coffee machine, or convince your coworker there’s a meeting that could’ve been an email. But while everyone else is busy pulling pranks, we figured it’s the perfect time to talk about the tricks
April Fools’ Tricks We Refuse to Use 🎭 Read Post »
A recent article on LinkedIn examined the potential impact the war in Iraq could have on service contractor business owners in the United States. This got me wondering which industries might be hit hardest, especially if the situation escalates or the duration is extended. During periods of economic uncertainty, homeowners tend to prioritize repairs and
How Economic Uncertainty Shifts Demand for Contractor Services Read Post »
What Roofers Should Pay (and How to Lower It) Roofing lead cost can make or break a roofing company. And in 2026, “cheap” leads can get expensive fast if you’re competing with 4–10 other contractors, missing calls, or running the wrong marketing channel for your market. 99 Calls has been following roofing lead costs trends
Roofing Lead Generation Costs in 2026 Read Post »
Most service business owners assume revenue problems start at the top of the funnel. More leads, better ads, higher rankings on Google Business Profile, fix those, and growth takes care of itself. But in many established home service businesses, demand already exists. The real issue is what happens after the phone rings. Or more accurately,
Missed Calls, Missed Money: The Hidden Revenue Leak Read Post »
How PPC Google Ads Has Quietly Changed the Rules Over the Last 5 Years Over the last five years, Google Ads trends have reshaped how home-service businesses compete for visibility, calls, and booked jobs. What once felt like a straightforward pay-per-click channel is now influenced by automation, reduced transparency, local trust signals, and stricter compliance
Google Ads Trends We’ve Watched Reshape Home-Service Advertising Read Post »
