Plumbing leads can make or break a company, so finding the right lead source (or combination of them) is crucial for plumbers to succeed long-term. With plumbing, time is of the essence—customers need quick solutions, especially for emergencies. That’s why focusing on getting warm, ready-to-go leads that are not shared is essential for maximizing profitability and customer satisfaction.
So, without further ado. Here’s our 10 most popular plumbing lead providers ranked from 10 to 1!
10. HomeAdvisor (Angi Leads)
- Estimated Price: $15–$100+
- Exclusivity: ❌
- Reviews: 2/5
- Lead Volume: High
- Summary: Similar to Angi, HomeAdvisor connects homeowners with multiple contractors, resulting in shared leads. The high volume can be beneficial, but competition can make it harder to convert leads into jobs.
9. Angi Leads
- Estimated Price: $15–$100+
- Exclusivity: ❌
- Reviews: 2/5
- Lead Volume: High
- Summary: Angi offers a high volume of plumbing leads, but they are shared with multiple contractors, leading to intense competition. While the lead cost can vary significantly, it’s important to weigh the quality and competitiveness before investing.
8. Thumbtack
- Estimated Price: $40–$100
- Exclusivity: ❌
- Reviews: 2/5
- Lead Volume: High
- Summary: Thumbtack also delivers a high number of leads, but like Angi, they are shared among several service providers. This means plumbers may find themselves competing directly for each potential job.
7. Networx
- Estimated Price: $23–$120+
- Exclusivity: ❌
- Reviews: Very Mixed
- Lead Volume: Low
- Summary: While Networx provides a mix of shared and exclusive leads, the feedback on lead quality varies significantly. This inconsistency can make it challenging to predict ROI.
6. Yelp Ads
- Estimated Price: $50–$200+
- Exclusivity: ✅
- Reviews: 2.6/5
- Lead Volume: Variable
- Summary: Yelp Ads can be effective depending on how well they are managed. Since customers often search Yelp for local services, the platform can generate good leads if the campaign is targeted correctly.
5. Rescue Marketing
- Estimated Price: $35–$150+
- Exclusivity: ✅
- Reviews: Unknown
- Lead Volume: Low
- Summary: Rescue Marketing focuses more on digital marketing strategies rather than providing immediate leads. It may be better suited for long-term brand growth rather than quick lead acquisition.
4. 33 Mile Radius
- Estimated Price: $25–$200+
- Exclusivity: ✅
- Reviews: 3.6/5
- Lead Volume: Low to Medium
- Summary: Known for providing exclusive leads, 33 Mile Radius stands out for its direct approach, reducing competition. While the lead volume may be moderate, the quality of each lead tends to be higher due to exclusivity.
3. Service Direct
- Estimated Price: $60–$200+
- Exclusivity: ✅
- Reviews: 3/5
- Lead Volume: Medium
- Summary: Service Direct offers real-time, exclusive phone leads. While the price can be on the higher end, businesses appreciate the quality of direct customer calls and the lack of competition for each lead.
2. ResultsCalls
- Estimated Price: $35–$150+
- Exclusivity: ✅
- Reviews: 4.9/5
- Lead Volume: Medium
- Summary: One of the top-rated services, ResultsCalls offers exclusive, pay-per-call leads. Businesses praise the high call volume and lead quality, making it a strong contender for plumbers seeking direct customer interactions.
1. 99 Calls
- Estimated Price: $30–$200+
- Exclusivity: ✅
- Reviews: 4.8/5
- Lead Volume: Medium
- Summary: 99 Calls specializes in exclusive leads, which means no direct competition. The strong reputation and moderate lead volume make it an attractive choice for plumbers looking for reliable customer interactions.
Wrapping Up: What’s the Best Strategy?
Every plumber’s business is different, so the best lead generation strategy will depend on your market, budget, and capacity. But here’s what we tell every contractor who calls us:
- Go for exclusive leads. Yes, they’re more expensive, but you’re not competing against 10 other plumbers for the same job.
- Don’t rely on just one lead source. Whether you go with 99 Calls, ResultsCalls, or Service Direct, diversify your lead sources to keep the work coming in. Psttt… Our Growth Package does just that. See here.
Track and refine. Pay attention to where your best leads come from and double down on those services.
Personal Insight: Why Exclusive Leads Matter
Every day, we get calls from contractors who just quit Angi, HomeAdvisor, and Thumbtack because they were being charged for leads that never even picked up the phone. It’s a common story—thousands of calls like this come in every year from frustrated contractors. Here’s the deal: shared leads might look cheaper upfront, but the actual cost of chasing unqualified leads can eat up your marketing budget fast.
We always recommend exclusive leads, whether you get them from 99 Calls, Results Calls, or another company. Yes, exclusive leads can be more expensive, but they’re worth it when you’re talking to someone who’s ready to book. But that doesn’t mean you should put all your eggs in one basket. That’s why the 99 Calls Growth Plan includes optimizing multiple channels to get the highest plumbing lead volume.