What are they, and are they worth your time?
Google Business Profile (GBP) posts are short updates you can publish directly on your Google listing, similar to social media posts but more powerful since they appear right where potential customers are already searching for your services – on your Google Business Profile.
When someone searches for your business or service you offer on Google, your Business Profile shows up with photos, contact details, reviews, and if you’re using them, GBP posts.
Types of GBP Posts
Google offers several types of GBP posts, each designed for a specific purpose. Every post also gives you the option to add images or videos, which adds a huge advantage. Visuals capture attention, increase engagement, and build trust, especially in industries where results are tangible – before-and-after photos or showcasing food, interiors, or equipment in action.
Also, you can tailor each post with a custom call-to-action button, encouraging viewers to take the next step with ease. Depending on the post type, CTA options include:
- “Book,” “Order Online,” “Buy,” “Learn More,” “Sign Up,” and “Call Now”
- With Offer posts, you can even include a coupon code and a link to redeem the offer directly
1. Update
These are general updates — perfect for sharing news, latest updates, staff spotlights, or blog links:
🆕 Example:
2. Offer
Ideal for promoting discounts or limited-time deals. You can add start/end dates and even coupon codes.
🎉 Example:
3. Event
Use this type to promote workshops, events at restaurants, grand openings, or participation in community events.
📍 Example:
💡 Why Should You Use GBP Posts?
Whether you’re a pressure washer, painter, HVAC pro, restaurant manager, or some other business owner, you’re likely up against dozens of competitors in your area. Most of them aren’t actively posting on their Business Profiles, which gives you the perfect opportunity to stand out.
Here’s how regular GBP posts can give you a local marketing edge:
📌 1. Promote Seasonal Offers or Discounts
Running a spring cleaning special or offering a limited-time discount on HVAC tune-ups? Shout it out with an “Offer” post. These time-sensitive promotions not only create urgency but also make you instantly more appealing than a business listing with no updates at all.
Why It Stands Out:
Most competitors don’t bother posting at all, or they rely solely on word of mouth. A fresh, well-crafted offer post gives potential customers a reason to choose you now, especially when they’re comparing options.
Why It Drives Calls:
Let’s say a homeowner is looking for a gutter cleaner. They see two listings:
- One with no posts.
- One with a bright post that says, “💦 Spring Special: 15% Off Gutter Cleaning — Offer ends May 31! Call now to book your spot.”
Which one do you think gets the call?
📌 2. Announce Events or Company Updates
Whether you’re moving locations, hosting trivia night at your restaurant, or celebrating 10 years in business, these events make great content for a “What’s New” or “Event” post. They showcase your personality and connect you with your community.
Why It Stands Out:
Most business profiles come across as impersonal and just another directory listing. Sharing events or company updates adds a human touch, making your business feel vibrant, relatable, and genuinely connected to the community. Customers like to support real people with real stories, not faceless companies.
Why It Drives Calls:
A customer choosing between two electricians sees that one is celebrating their 15th anniversary with a community BBQ and raffle. That small detail builds familiarity, credibility, and trust, making them much more likely to pick up the phone.
📌 3. Share Reviews or Before/After Photos
Posting before-and-after photos or quoting a happy customer in a “What’s New” post gives potential clients a visual and emotional reason to trust your work. This is especially powerful for contractors, where results speak louder than words.
Why It Stands Out:
While competitors might have a few reviews buried in their profile, you’re putting proof front and center. A clean, freshly painted living room or a sparkling driveway before/after power washing can say, “You want results like this? Call us.”
Why It Drives Calls:
Imagine a homeowner sees a post that says:
“Before and after from a full house repaint in Coral Springs — our client said we made it look like new again! 🎨”
That kind of real-world proof builds confidence, and confidence leads to calls.
📌 4. Boost Visibility and Engagement
Every GBP post is a signal to Google that your business is active and relevant. Regular updates can help improve your visibility in the local map pack — where most customers make their choices.
Why It Stands Out:
If you’re consistently posting while your competitors aren’t, Google may reward you with better positioning. That means your business shows up first, not theirs. And in local search, top position equals top choice.
Why It Drives Calls:
People are busy — they rarely scroll past the top 3 results. If your profile is kept fresh and engaging, Google is more likely to display it prominently. More exposure leads to more clicks, which leads to more calls.
Final Take: Are GBP Posts Worth It?
Absolutely! If you’re looking for a free, easy, and underused way to stand out in your local market, GBP posts are a no-brainer.
They take just minutes to write, cost nothing, and can:
- Drive more calls and clicks
- Build customer trust
- Highlight your expertise
- Help you rank better locally
Don’t fall behind! GBP posts help you stay ahead of your competition.
Ready to Get More Out of Your Google Business Profile?