From humble beginnings to over 1.5 million leads delivered
Missing: Dipa, Kristen, Devon & Quan
Fifteen years ago, we set out with a simple promise: help contractors win real customers by sending exclusive, high-intent leads that turn into jobs. Today we’re celebrating that promise in action: more than 1.5 million qualified, exclusive leads delivered to service contractors across the U.S., a suite of proven lead programs (SEO, PPC, LSA, reputation & nurture), and, new this year, blogging services that build authority and fuel long-term growth.
“I’ve used around 12 different companies for my leads and NO ONE comes close to quality or price per lead.”
— Robert Sanders (AZ Tub Guy)
How We Got Here
The Name, The Promise
“Why 99 Calls?” We hear it a lot. The name isn’t a quota; it’s a commitment. From the beginning, our goal was to be the partner that makes the phone ring and makes growth predictable. The name stuck because it’s memorable, but the promise stuck because it works.
Following What Works (and Ditching What Doesn’t)
As platforms evolved, we continually tested and refined our approach. For local service contractors with real budgets and real crews to schedule, we learned that the winning combo is simple:
- Rock-solid SEO and conversion-focused landing pages
- Google Ads (PPC) for fast volume when you need it
- Google Guaranteed / LSA for steady, lower-cost leads once vetted
- Reviews, reputation, and lead nurture tools to maximize close rates
For service contractors, Google Ads and LSA consistently produce the most profitable paid leads, while SEO compounds long-term visibility.
What’s New in Year 15: Enhanced Conversion Tools & Blogging Services
Content matters. Search engines and customers both reward businesses that share useful, local, and trustworthy information. That’s why we launched our Growth Packages last year and blogging services this year, built specifically for contractors. Contractors benefit from enhanced conversion tools, like Missed Call Text Back and email nurturing services.
Writing blogs and adding FAQs to landing pages serve to showcase their expertise, answer real customer questions, and support rankings without adding to their marketing to-do lists.
What blogging services can do for contractors:
- Build authority & trust with prospects
- Earn more keywords and long-tail searches over time
- Give sales, ads, and social teams content worth sharing
- Keep your site fresh and your phone ringing
Milestones We’re Proud Of
- Exclusive-lead standard with transparent reporting (2010)
- First 10,000 leads, proof the model scales (2014)
- Achieved expert level in Google Ads management (2017)
- More comprehensive offerings to serve multi-location businesses (2019)
- No layoffs or cutbacks during the COVID shutdown (2021)
- Launched Growth – Our best value marketing program for contractors (2024)
- 1.5M+ qualified leads for contractors nationwide (2025)
“Exclusive leads. Clear reporting. Real ROI.”
It’s been our north star since day one — and the reason customers stay.
Looking Ahead
We’re doubling down on the things that help you win: smarter, more targeted lead generation, enhanced services that add value and save time, stronger content, and automated systems that turn more inquiries into booked jobs. Our mission stays the same: help great local businesses grow with exclusive, high-quality leads.
Mission & Community
99 Calls supports local businesses with fair, transparent marketing practices and community involvement in our South Florida home base. Learn more about our mission.