What’s New?
Many business owners and agencies managing Google Business Profiles (GBP) received a new email from Google stating they may now contact you via calls or messages to confirm business details.
The concern is understandable:
- “Is this legit or a scam?”
- “Why is Google calling or texting now?”
- “What happens if I ignore it?”
With the rise in spam and fake “Google” calls, this kind of outreach can easily be mistaken, or worse, ignored when it actually matters.
The Update
Google is expanding how it verifies and maintains business profile accuracy.
Here’s what the email confirms:
- Google may contact you via phone call, SMS, or WhatsApp
- Messages will go to the verified phone number on your profile
- These messages may request:
- Confirmation of business details
- Photos or updates
- Responses to keep your profile active
- Any updates you provide may be published directly to your profile
What It Means for Contractors
This is a shift toward ongoing verification, not just a one-time setup.
For home service businesses, this matters because:
- Your profile accuracy directly impacts local rankings and lead flow
- Ignoring verification requests could risk:
- Profile instability
- Reduced visibility
- Potential suspensions
What You Should Do
1. Make Sure Your Phone Number Is Correct
This is now a primary verification channel.
2. Respond to Legitimate Requests Promptly
If Google reaches out, don’t ignore it.
3. Stay Consistent With Your Info
- Business name
- Address
- Services
- Hours
All must match across your online presence.
4. Be Aware of Scams
Google will:
- Not ask for payment
- Not pressure you urgently
When in doubt, verify inside your GBP dashboard.
Bottom Line
Google is moving toward real-time trust signals to keep business listings accurate.
For contractors, that means staying responsive and keeping your business information clean and consistent isn’t optional; it’s critical for generating leads.