Pay Per Click Advertising

Google Ads Trends We’ve Watched Reshape Home-Service Advertising

How PPC Google Ads Has Quietly Changed the Rules Over the Last 5 Years Over the last five years, Google Ads trends have reshaped how home-service businesses compete for visibility, calls, and booked jobs. What once felt like a straightforward pay-per-click channel is now influenced by automation, reduced transparency, local trust signals, and stricter compliance […]

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Why Marketing Feels Harder Now (Even When You’re Doing the Right Things)

If you feel like you’re working harder on marketing but getting less back, you’re not imagining it. Contractors across the U.S. and Canada are saying the same thing: The fact is, the marketing landscape has changed, and the rules that worked even 3–5 years ago don’t work the same way anymore. This blog explains why

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Client Success Story: CMC Mobile Mechanic Celebrates One Year of Growth with 99 Calls

We’re excited to spotlight CMC Mobile Mechanic, a trusted local auto repair business that just hit its one-year anniversary with 99 Calls! Over the past 12 months, they’ve seen incredible growth using our Growth Package, which includes Google Ads management and search engine optimization (SEO) services. CMC Mobile Mechanic’s journey is proof that with the

Client Success Story: CMC Mobile Mechanic Celebrates One Year of Growth with 99 Calls Read Post »

Are Your PPC Google Ads Actually Working? Here’s How to Tell (Without Guessing)

Too often, PPC campaigns are launched and left to run without anyone checking whether they’re delivering results or just burning through your budget. Let’s break down how to know if your PPC strategy is getting the job done. TL;DR Not sure if your Google Ads are working? Here’s how to tell: Need help? Get a

Are Your PPC Google Ads Actually Working? Here’s How to Tell (Without Guessing) Read Post »

Lead Costs For Home Services Using Google Ads – 2024

Interested in Google Ads Lead Costs for 2025 instead? Here they are! When it comes to generating quality leads, Google Ads is often the go-to platform for home service businesses. Its ability to target potential customers searching for specific services makes it an invaluable tool for driving business growth. However, one of the most pressing

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