You have read up on local SEO, done your keyword research, and optimized your website for search engines. All good! But… why isn’t the search engine ranking for your local service business skyrocketing? The truth is, your competitors are getting SEO savvy too. Everybody is chasing after the same keywords and reading the same how-to […]

Is there a “right” marketing channel for promoting your local service business? The truth is, it’s no longer enough to use just one or two marketing channels. Consumers are interacting with brands across a variety of platforms at different stages of their customer lifecycles and they expect to do the same with local service providers.

Q: What’s better than ranking #1 on Google? A: Dominating page 1 of Google by getting featured multiple times! If you wonder whether ranking high on Google search results is important for a local service business such as plumber, electrician, housecleaning service, or landscaper – get this: 46% of all searches are local while 76%

There are many things to juggle when you’re running a local service business (e.g., painter, plumber, electrician, cleaner) and designing a logo may not be at the top of your to-do list. However, a well-designed logo is a key component in your marketing toolkit. It helps you establish a consistent presence in the community and

As a local service business (e.g., painter, plumber, electrician, landscaper), you may wonder how you should focus your marketing resources to get more leads and generate more sales. You probably know by now that most people search online for… pretty much anything! In fact, 97% of consumers go online to find a local business. SEO

As a local service provider (e.g., plumber, contractor, electrician, landscaping service) you may find it rather challenging to keep up with the many changes that Google has recently introduced to both its advertising platform and search algorithms. With limited time and resources for SEO marketing and PPC advertising, what should you do to make the