Mobile Mechanical Repair of Tampa
by Diane Lovine
One of the newest industries that we serve are mobile mechanics. There are over 45,000 mobile mechanic businesses in the United States and the numbers are quickly growing.. As our lives get busier and busier, finding convenient ways to take care of repairs and maintenance on our homes and vehicles is a real-time saver.
Mobile mechanics, such as Mobile Mechanical Repair located in Tampa, FL provide a wide range of auto repair services and travel to people’s homes or places of business. Whether your need your battery replaced or have repairs on your car or truck, calling a mobile mechanic lets you go about your day without having to sit at an auto shop or be left without a car for days.
Meet Cole Denney, Master Mobile Mechanic
We interviewed Cole Denney, owner of Mobile Mechanical Repair to learn more about his business and his experience with 99 Calls. Cole has probably spent more time in his life under a hood than not. His father and 4 brothers are all mechanics. Cole likes to say that he was born and raised in a salvage yard.
At the age of 18, he became a master technician. After 25 years of working for others, Cole decided that it was time to become his own boss. He established Mobile Mechanical Repair in 2017 and is enjoys providing mobile auto repair services throughout the Tampa Bay area.
Cole was very quick to explain what sets him apart from other mechanics in Tampa. His passion for the challenge of fixing any car problem, no matter how long it takes really drives him. He’s always up for a good challenge and says that “can’t” isn’t in his vocabulary as he troubleshoots and solves problems. He doesn’t even have a favorite make or model to work on. He truly loves working on all types of cars and trucks, even small engines. He most enjoys getting auto repair jobs done right, making satisfied customers, and getting vehicles up and running.
Business Challenges and Goals
The most challenging aspect of owning his own business has been getting established and building a customer base. This is what prompted his relationship with 99 Calls. He contacted us for lead generation for his Tampa mobile mechanic business in July of 2022. His goal was to generate as many leads as possible.
He started with an organic lead generation site to begin increasing his online presence and begin working toward a long-term strategy of generating low-priced leads. Knowing that organic/SEO lead generation takes time to build up, and having the goal of generating lots of leads more quickly, he also started a Google Ads PPC campaign using 99 Calls services.
Lead Generation Results
In his first six months of lead generation service, Cole has received 22 organic leads and 346 leads from his Google Ads campaign. We asked Devon, his account manager how she feels about working on this mobile mechanic campaign. Devon reports that the team at 99 Calls has had lots of success with the mobile mechanic industry and with Cole especially. With a consistently high conversion rate of 39%, the return on investment is tremendous. Organic and Google Ads leads combined have averaged $10 a piece.
PPC Leads Between July 10 2022 and January 31 2023
Cole has been pleased with the number of calls that he’s receiving from the lead generation system. He does have issues at times with people not calling him back or being inaccessible to his calls after an appointment is made. That is definitely one drawback to providing mobile mechanic services as opposed to a brick-and-mortar shop. But when asked about his business model, Cole is very pleased overall with traveling to see his customers. Our common goals are to continue to refine searches to capitalize on high-intention buyers who need a truck or car repaired in Tampa Bay. The team at 99 Calls will continue to strive to get him as many leads as possible at the lowest cost per lead.