by Devon Osborne
Updating your website and listings regularly with unique content plays a large role when it comes to lead generation. With online competition growing more year after year, businesses need to find more ways to set themselves apart and outrank the others.
How Does Adding Content Actually Help?
Having an attractive website is only a small step when it comes to SEO lead generation. Google’s goal is to provide users with the most relevant and valuable search results. Therefore, it is recommended that content should be informative, valuable, credible, high-quality, and engaging. More information on the types of content Google values can be found here. Consistently creating relevant content is an incredibly important piece of the puzzle if you want to easily be found by prospective customers. 91% of people will not search past the first page of results. Therefore it is of utmost importance that your website is ranking highly on that first page.
Google rewards businesses that are regularly updating their website and listings with fresh content with higher rankings. When you add new content, Google will crawl your website, giving you the opportunity to increase your rankings each time you update it with quality, relevant content. This is not to say that you should go and make unnecessary, irrelevant changes or updates to your site, that is not what search engines are looking for. Adding relevant content also allows you to add more search keywords which is another great way to improve your rankings.
Search engines are not the only ones that want to see fresh content on your website, consumers do as well. Stock photos alone may look nice on your site, but before choosing someone to do the job, your customers want to know what kind of work you do. Content is a great way to show off your expertise and feature the awesome work that you do. When customers see this, it will help you stand out from your competition.
Examples of Good Content
When it comes to creating relevant content for your website, you may not know where to begin. We have identified a few simple ideas to help you out!
- Photos of your work: Help showcase the great work you do with before/after photos.
- Customer testimonial videos: Show potential customers why they should call you.
- Running a promotion: Who doesn’t love a deal?
- Adding an “about us” section to your website: This is a great way to share your story and gain trust with prospective customers.