Occasionally, the team at 99 Calls receives a request from a client to use a toll-free number on their website and directory listings for their local business. Our suggestion is to use a local phone number. While toll-free numbers have their own set of advantages, there is a greater advantage to using local phone numbers for local businesses. In this blog post, we’ll explore why we suggest you use a local phone number for your local business.
Building a Strong Local Presence
A local phone number instantly conveys the message that your business is a part of the community. It signals your commitment to the local area, which can help you connect with your target audience more effectively. When people see a local number, they are more likely to trust and choose your business over a large entity where a customer is just another fish in the sea.
Improved Customer Trust
Trust is crucial in a business relationship. Local phone numbers can help establish trust with your customers. When potential customers see a local number, they’re more likely to believe that you understand their needs and can provide a more personalized service. They know they can reach out to you easily, and this accessibility fosters trust.
Personalized Customer Service
Local phone numbers enable you to provide a more personalized customer service experience in the sense that customers feel more comfortable dealing with businesses that understand their local area.
Competitive Advantage
In a space where competition is fierce, having a local phone number can be a unique selling point. It sets you apart from larger, less personal businesses and highlights your local expertise. Customers are often more inclined to support local businesses, and a local number can be the deciding factor when they choose where to spend their money.
Improved SEO and Online Visibility
Local phone numbers can also positively impact your online presence. Search engines like Google consider consistency of information as a ranking factor. Having a local number that matches your business address can improve your local SEO efforts, making it easier for potential customers to find you online. Additionally, local phone numbers may allow you to broaden your online presence since some directories won’t even accept toll-free numbers.
Community Involvement
Using a local phone number can open doors to community involvement and engagement. You can sponsor local events, partner with local organizations, and participate in neighborhood initiatives more seamlessly. It reinforces your commitment to the community and creates a positive reputation.
Overall, local phone numbers offer many more advantages for local businesses than toll-free numbers. They build trust, enhance your local presence, and provide a personalized touch to your customer service. So, if you’re a local business owner, and are wondering if you should use a toll-free number or a local phone number for your business, consider promoting a local phone number as your marketing strategy that can set you apart and help you thrive in your local market.