3 Strategies to Implement Now
Now that the colder weather has arrived, many contractors pull back on their marketing efforts, but the winter is a great time to do just the opposite! While the demand for many of your services slows down between November and March, you can benefit by focusing on and targeting the services that you can provide over the next couple of months.
1. Google Ads:
Winter is a great time to figure out your game plan for your Google ads campaign for the upcoming year. Run some Google ads for services that you can provide now. Many painters and landscapers also do snow plowing and ice dam removal. Many plumbers deal with burst pipes. Building contractors and remodelers take on their interior work. Think about what budget you would like to set, what services you want to target, and what areas you want to focus on marketing in.
- Running a Google Ads campaign for your most profitable winter services is a great way to generate additional leads for your “off” season.
2. Google Guaranteed:
Start running Local Service Ads (AKA Google Guaranteed). Many contractors have been pleased with the results that are delivered with their managed LSA accounts. The leads tend to cost less than Google Ads PPC leads and come in faster than traditional SEO lead generation.
- Google Local Service Ads, or Google Guaranteed offers an additional avenue to show off your business on the first page of Google. LSA is a pay-per-lead program which offers the benefit of a lower lead cost than pay-per-click advertising. If you begin now, your campaign will be further optimized for your busier months!
3. Database Reactivation:
Run a database reactivation campaign to convert old leads. Remind prior customers that you’re here and ready to serve them. Remind those contacts that didn’t hire you the first time around that you exist.
- If you have a database of “old” leads that you aren’t doing anything with, you’re missing out on potential revenue! Reactivation campaigns are a great, low-cost way to book more jobs at a fraction of the price of a new lead.
Get ahead of your competitors and utilize your winter months wisely by focusing on your marketing efforts while you have the time. Using multiple methods of lead generation may seem daunting. Luckily, companies like 99 Calls can help you manage your marketing efforts and get a return on your investment!