Last November, Google rolled out new metrics and impressions data on Local Services Ads (LSAs). We have found this to be useful information worthy of sharing.
Where to Find the New Information
Once you’re in your LSA dashboard, you can find this data under the “Reports” tab.
Once found, here’s what it looks like:
Understanding The Impressions Data
Ad Impressions – “The number of times your ad appeared in search results during the selected date range.” Using the example above, 9223 is the number of times this LSA was shown between Jan 1 and Jan 31.
Top Impressions Rate on Search – “During the selected date range, the percentage of your impressions that are shown anywhere above the results that aren’t paid for.” Again, using this example, this LSA was shown 100% of the time above the organic results between Jan 1 and Jan 31.
Absolute Top Impressions Rate on Search – “During the selected date range, the percentage of your impressions that are shown as the very first ad in search results.” This LSA was shown 52.68% of the time as the first ad of the paid ads in the search results between Jan 1 and Jan 31.
How This Helps
Monitoring ad impressions helps businesses, or agencies managing LSAs gauge the effectiveness of their online marketing efforts and assess the reach of their ads.
A very low to no Ad Impressions number could indicate a critical problem with the LSA, such as a billing problem, a suspended Ad, a business verification item not complete, a low budget, or simply a not fully optimized LSA.
Analyzing trends in ad impressions data allows businesses to refine their targeting strategies, optimize ad content, and allocate resources effectively to maximize visibility and engagement within their local community.
By interpreting ad impressions data, businesses can immediately identify issues that may not be so obvious. They can also make informed decisions to improve their online advertising performance and attract more business.
For more information on setting up and optimizing your Google Guaranteed LSA account, call the specialists at 99 Calls at 800-717-4669.