by Kirstin Raisch
Since spring 2012, Jason’s Quality Landscaping has been a valued partner of 99 Calls. In the initial years, they witnessed remarkable business growth through our organic lead generation service, consistently attracting over 100 high-quality leads monthly.
However, a detour occurred in late 2016 when they succumbed to the allure of a competing service promising similar outcomes at a lower cost. Disappointingly, this decision led to over eight months of stagnation, with Jason’s realizing that promises were left unfulfilled, and their leads dried up. Upon returning to 99 Calls, the journey to reclaim their previous rankings was daunting. The first page of Google placements had largely been replaced with Google’s newest paid product – Google Ad Words (now known as Google Ads). Regrettably, Jason’s experience is not unique; many clients seeking greater efficiency elsewhere seldom regain their former lead volumes upon return.
Between late 2017 and late 2021, 99 Calls worked diligently with Jason to regain lost ground, steadily achieving 20 leads monthly through our organic lead generation services alone. Despite fluctuations between 2021 and 2023 as Jason experimented with different service offerings, a significant turning point occurred in fall 2023 with the initiation of Google Ads lead generation. Even during the off-season, Jason’s experienced a notable uptick in lead volume, setting promising precedents for the upcoming spring based on January and February’s results.
From Silence to Symphony:
No longer plagued by silence, Jason’s Quality Landscaping now experiences a steady flow of inquiries, with calls pouring in almost every day. These leads aren’t mere inquiries; they represent potential customers actively seeking landscaping services, with Jason’s prominently featured at the pinnacle of Google search results.
Unlocking Opportunities:
Google Ads didn’t just generate leads for small projects or residential work; it opened doors to lucrative opportunities beyond imagination. Notably, one call resulted in a yearly maintenance contract for 12 locations, totaling an estimated $106,000—a game-changer for any local business. Within three days of launching Google Ads, Jason was already securing projects, a testament to the platform’s efficacy.
Strategic Investments, Superior Returns:
Before embracing Google Ads, Jason had invested substantial funds in another company, yielding little in return. With close to $19,000 spent, the majority of leads generated were of subpar quality, failing to justify the expenditure. The other company likely utilized Google Ads as well, albeit without the expertise of 99 Calls’ certified specialists, resulting in significantly lower conversion rates and inflated lead costs. With 99 Calls and Google Ads, Jason’s now acquires a higher volume of high-quality leads at a fraction of the cost.
Embrace Transformation Today:
Ready to watch your business soar? Contact 99 Calls today and experience the transformative power of Google Ads. Remember, Jason’s success story is just one example of the boundless possibilities awaiting your business. Dial 800-717-4669 and discover what we can achieve together.