In today’s digital age, 46% of all Google searches are for local information. For service area businesses (SABs), like plumbers and landscapers, not ranking well in multiple cities means missing out on countless opportunities. But unlike traditional brick-and-mortar stores, SABs face a unique challenge: how do you rank in a city where you don’t have a physical presence?
Create Local Landing Pages On Your Website & Add Relevant Localized Content
Creating dedicated landing pages for each city or region served can significantly improve local SEO. These pages should include unique, relevant content tailored to the specific location. For example, a plumbing company might create a page for “Plumbing Services in {City Name}” with details about services, customer testimonials from that area, and local keywords.
Additionally, adding content such as photos or videos with an alt tag and description of the type of service provided and city, state the service was provided in enhances local relevance.
Optimizing Your Google Business Profile (GBP) For Your Service Area
One of the most critical steps for SABs is to properly configure their GBP. Instead of listing a single physical address, service area businesses should specify the cities and regions they serve and “hide” their address. The Google Business Profile knowledge panel and Google Maps display an area served on the map rather than an actual pinpoint location and help Google understand the geographical areas where the business serves.
Get More Localized Reviews to Increase Visibility in Target Areas
Encouraging satisfied customers to leave reviews, particularly those from different service areas, can enhance credibility and local relevance. Reviews that mention specific locations can signal to search engines that the business is active and trusted in those areas.
Leverage Social Media to Boost SEO
Publishing blog posts, press releases, or news articles that focus on local events, issues, or stories can create a stronger local presence. Engaging with local social media groups and forums can also drive traffic and improve local search visibility in those specific areas.
Monitor SEO Strategy and Performance
Regularly analyzing local search performance using tools like Google Analytics and Google Search Console is crucial. Monitoring which areas are generating traffic and leads allows businesses to refine their strategies, focus on high-performing locations, and address areas needing improvement.
Add An Office Location in Your Target City
Establish a physical office or mailing address in a city where you want to attract more business. This can significantly improve your local search visibility in that area, since you rank the best in your primary city. Google tends to favor businesses with a physical presence in the location being searched.
Conclusion
Don’t let your competitors dominate the local search results. By creating localized content, optimizing your GBP, gathering local reviews, engaging with local media, continuously monitoring performance, and setting up an office in your target location, you can expand your reach, dominate local markets, and ensure your business is the first one customers see when they search for services in your area.