What You Need to Know
Google has announced the shutdown of its Local Services Ads (LSA) mobile app, effective January 6, 2025. The app, which has helped businesses manage LSA campaigns on the go, will no longer be available as Google moves all LSA management exclusively to the website for both mobile and desktop access. Here’s the email users received from the Google Local Services Ads team:
What this means for Local Services Ads users:
- App Shutdown Date: The LSA app will stop functioning on January 6, 2025. Existing users can still use it to manage their campaigns until then.
- No More App Downloads: As of now, the LSA app is no longer available for download in the Google Play Store or iOS App Store.
- Website-Only Management: After January 6, all LSA tasks—including creating campaigns, managing leads, and viewing reports—will only be accessible on the LSA website.
Key Takeaway: If you’re an LSA user, make sure to familiarize yourself with managing your campaigns through the website before January 6, 2025, or hire professionals, like 99 Calls, to manage it for you. While this change may seem inconvenient for mobile app fans, it offers a single, streamlined way to handle campaigns from any device.