Google Business Profile Update: Reverification Bug Fixed & Suspension Appeal Delays

1. Reverification Bug Resolved

Last week, a bug caused a spike in reverifications for some Google Business Profiles. Google has identified and fixed the issue, which they’ve announced. Most affected profiles have been automatically reverified. If you still have listings stuck in reverification, contact support with a list of impacted profiles for review.

2. Suspension Appeal Delays Continue – Updated 3/21/2025

GBP suspension appeals are still taking over four weeks to process. Google just released an announcement!

Pro tip: Avoid making any changes to your profile right now—almost any update can wait. Even minor edits could trigger a suspension, leaving you stuck in the lengthy appeal process.

Stay tuned for more updates!

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