Meet Carolina: The Heart Behind Dominguez Cleaning Service
Before starting her own business, Carolina Dominguez worked as a cleaner for another company. But deep down, she knew she was meant for more. With a little bit of savings, a whole lot of hope, and the grit that defines so many small business owners, Carolina took the leap and launched Dominguez Cleaning Service.
Over 12 years ago, Carolina Dominguez was on a mission: to grow her cleaning business and find a reliable way to bring in new customers. While searching online for lead generation services for cleaners, she came across 99 Calls. The pricing was fair, so she took a chance, and in her words, “It was the best decision I ever made for my business.”
Since then, Dominguez Cleaning Service has evolved from a small local operation into a powerful player among cleaning companies in the Greater Philadelphia area, including contracts with major hotel chains. And through it all, Carolina has remained a loyal 99 Calls customer.
“I’ll never leave 99 Calls,” she says. And it’s easy to understand why.
A Passion for Service, and It Shows
What makes Dominguez Cleaning Service stand out is the care Carolina and her team put into every single job.
She often tells her employees: “Treat each cleaning like it’s your own home.” That level of pride and attention to detail has helped her win countless jobs and retain loyal customers over the years. Her passion is contagious, and she holds her team to the same high standards that built her business from the ground up.
That’s how she’s turned over 10,000 leads into long-term clients and earned their loyalty and trust.
Building a Lead Machine: SEO & Google Business Profile Optimization
Carolina’s journey with 99 Calls started with our SEO lead generation program. Over the years, her website began ranking higher in search engines, pulling in customers from across her service area.
99 Calls supported her by managing her GBP and other online listings, responding quickly to customer reviews, and providing her with a review request link she could easily share with happy clients.
The results were real: Dominguez Cleaning Service has received over 10,000 exclusive, high-quality leads from 99 Calls. These weren’t shared or generic. They were unique leads, directly connected to people actively searching for cleaning services.
As the leads poured in, Carolina grew her team, hired more staff, and even secured major commercial contracts, including a deal to clean over 1,000 hotel rooms per month for a national franchise. That single contract was a game-changer and just one of many that came from 99 Calls-generated leads.
Scaling Up in 2025 with Google Ads
In early 2025, Carolina decided to take things to the next level. She enrolled in the 99 Calls Growth Program and added Google Ads to her marketing strategy. The impact? Her monthly lead volume doubled throughout the first quarter of 2025.
With this expanded advertising reach and targeted campaigns, her business entered a new phase of growth. She’s now exploring more commercial cleaning opportunities and plans to continue building her business fueled by the Growth Program.
A Partnership Built for Growth
When asked what keeps her sticking with 99 Calls year after year, Carolina is quick to point out two things:
- The results. Her business wouldn’t be where it is today without the steady flow of high-quality leads.
- The people. From day one, she says, everyone at 99 Calls has been “friendly, helpful, and always there when I needed them.”
It’s that combination—exceptional service and real, measurable success—that makes Carolina such a strong advocate of 99 Calls.
Carolina’s story is a true example of what happens when dedication meets the right support system. At 99 Calls, we’re honored to have been part of her journey and can’t wait to see what’s next for Dominguez Cleaning Service as she continues to expand into more commercial markets.
To Carolina: thank you for your trust and partnership for over 12 years. We’re cheering you on for many more to come! 🎉
Want to grow your business like Dominguez Cleaning Service? Let 99 Calls help you generate exclusive leads. Learn more about our SEO and Growth programs today.