When you’re choosing a marketing agency to handle your advertising, credibility matters. One way to know you’re working with a knowledgeable agency is by checking whether they are a Google Partner. But what does that mean? And why should contractors looking for more leads care?
In this post, we’ll break down what a Google Partner is, what it takes to become one, and why 99 Calls being a Google Partner gives you a distinct advantage in the home services industry.
✅ What Is a Google Partner?
A Google Partner is a company certified by Google for demonstrating advanced knowledge in Google Ads. The Partner badge is awarded to companies that meet specific requirements across:
- Performance: Demonstrating that the agency is helping clients achieve solid growth through optimized Google Ads campaigns.
- Spend: Managing a healthy amount of ad spend across managed accounts.
- Certifications: Having Google-certified employees on staff who have passed assessments on campaign management and best practices.
Agencies with this badge have proven their ability to maximize campaign success, drive client growth, and demonstrate Google Ads expertise.
🧠 What It Takes to Become a Google Partner
To qualify, agencies must meet all three of the following benchmarks:
- Performance Requirements: The agency helps clients achieve solid growth through optimized Google Ads campaigns and maintains an optimization score of at least 70%.
- Ad Spend Threshold: Manages at least $10,000 of ad spend across accounts.
- Certified Experts: Has at least 6 account strategists with half of them being Google Ads-certified employees on staff.
💼 Why It Matters That 99 Calls Is a Google Partner
At 99 Calls, we’re proud to be recognized as a Google Partner. Here’s what that means for our clients — contractors in roofing, cleaning, landscaping, electrical work, and more:
- Advanced Google Ads Knowledge: Our team stays up-to-date with Google’s constantly changing algorithms, tools, and trends. This means we’re leveraging the latest best practices to keep your ad campaigns optimized for optimal performance.
- Direct Support from Google: As a Partner, we get access to Google account managers, insights, and beta tools before they’re publicly available. This gives us an edge in adjusting strategies quickly and effectively, which translates to more leads, faster.
- More Leads, Less Waste: Because we follow strict quality guidelines and have real-time access to optimization recommendations, we’re able to reduce wasted ad spend. This helps lower your cost per lead, especially in areas with less competition.
- Transparency and Accountability: Being a Google Partner means we’re held to a higher standard. Our campaigns are audited and measured for performance. You’re not just getting ads — you’re getting a data-driven lead-generation strategy backed by the one and only, Google.
Conclusion
Choosing a Google Partner like 99 Calls means you’re working with a proven, certified team that knows how to drive real results with Google Ads. Our partnership with Google gives you access to expert-level strategy, cutting-edge tools, and ongoing campaign optimization, all focused on getting you more high-quality leads at a lower cost. When growth, efficiency, and transparency matter, partnering with a Google-certified agency makes all the difference.