by Jake Ramer
Contractors all over the United States have noticed that they are spending more on advertising and getting less in recent months. Formerly consistent pipelines of shared leads, social media campaigns, and powerful word-of-mouth referrals are drying up as of late and online competition is higher than ever.
Like many contractors, you may run paid ads in order to grow your business. As a home services contractor, you have probably heard homeowners say they’re going to “do it themselves”. And you know what happens when DIY goes wrong! So Frank and Debra decide to install their own toilet. Next thing you know, a plumber gets a call about a burst pipe and a water damage team is extracting water from underneath their entertainment center. Trying to run your PPC campaign on your own can be a similar disaster. Ads are not a DIY Project. Some things are better left to the experts in that field.
When choosing an agency for your PPC Ads, Ask Questions!
- How much experience do they have?
- Are they a Google Partner company?
- Will you be assigned a dedicated specialist to assist you?
- What can you expect for click costs for the services your team offers?
- Will they provide you with honest and transparent reporting on performance?
The team at 99 Calls works primarily with service contractors; generating leads for them both via SEO and Pay Per Click. Generating exclusive live leads within your target market can be difficult, but the reward is quality opportunities. Our business partners appreciate being able to leave the lead-generating headache to us. They want a turn-key lead solution that allows them to focus on their areas of expertise.
Biggest Challenges With Running Ads
Two of the biggest changes we have seen with running Google Ads campaigns are increasing costs and new mandatory verification processes that have made advertising in today’s evolving digital marketing space more difficult and confusing than ever. Recently, one of our Ads Specialists wrote an informative piece on the rising Google Ads Cost per Click (CPC) across many service industries. Both rural and dense urban markets are seeing the highest advertising costs ever recorded.
But increasing costs are not the only obstacle that contractors and advertising partners face. Google also released an update that frequently requires businesses and owners to confirm their identity, their business operations, or both. One huge benefit of hiring an expert to handle your campaigns is that they will walk you through the steps and help you complete the verification process. Failure to complete this process and provide necessary documentation within 30 days of notification can result in your campaigns being paused, essentially freezing potentially your biggest stream of leads for your business.
Other Major Challenges With Running Google Ads Include:
- Junk searches eating up your budget
- Missing the target audience and getting flooded with competitor clicks
- Creating relevant landing pages
- Lack of data to build your account around
- What Google recommendations should you apply to your account?
If this all sounds daunting, you are not alone. People study and hone their skills over time to become Ads specialists, and must continually learn to stay informed. 99 Call’s team of marketing professionals builds custom targeted campaigns that meet the needs of our contractors from coast to coast. Customers trust the 99 Calls team to deliver meaningful results and insights with the primary goal of achieving the highest lead volume possible for the lowest price. As Google Partners, we’re equipped to handle any changing policies and guidelines so that partners can focus on running their businesses.
Have questions, or want to learn more about how your company can benefit from having experts run your ads campaign? Give us a call today at 800-717-4669.