Update to Data Aggregators and How the Four Major Data Aggregators Are Changing in 2020
Problem: Online Invisibility from Inconsistent Business Data
If your business information online is outdated, inconsistent, or incomplete, you’re losing customers. When your name, address, phone number, or website (NAPW) differs across directories, it confuses potential clients and search engines. That confusion means:
- Lower local rankings in Google
- Lost leads to competitors
- Poor credibility and trust
Local SEO is a viable method for building an online presence and generating leads for service contractors, especially roofers, landscapers, painters, and more.
The Problem: Your Online Business May be a Mess
Did you know your business info might already be listed on dozens of directories without your control?
Worse yet:
- Some directories pull bad data from old sources.
- Others auto-generate listings from databases that haven’t been updated in years.
- A single wrong phone number can circulate across the internet for months or years.
Fixing each listing manually is like playing a game of digital whack-a-mole.
Solution: Use Data Aggregators
In 2025, five dominant data aggregators distribute local business information to hundreds of directories, apps, GPS platforms, and voice search assistants. When you submit and verify your business info with these aggregators, you establish NAPW consistency across the web, which directly boosts your local SEO and builds an online presence.
The New Big Five
1. Foursquare (Merged with Factual)
- Now the largest local data aggregator globally.
- Supplies data to Uber, Snapchat, Apple Maps, Samsung, and more.
- Offers real-time location intelligence through its Places API.
Pro Tip: Listing via Foursquare also taps into Factual’s legacy data reach across 100M+ locations worldwide.
2. Data Axle (Formerly Infogroup)
- Powers business listings on search engines, navigation systems, and directories.
- Verifies data via phone outreach and cross-referencing.
- Formerly known as Infogroup — rebranded but still essential.
Express Update tool lets you manage listings directly or via partners like BrightLocal.
3. Neustar Localeze
- Feeds data to Bing, Yahoo, TomTom, Yellow Pages, and mobile apps.
- Focuses on location-based services and voice assistants.
- Great for ensuring your business is visible across local map and voice search platforms.
4. GPS Network
- Includes data partners like TomTom, HERE, and Garmin.
- Vital for in-car navigation systems, smartwatches, and IoT-enabled devices.
- These platforms are increasingly used for voice-based local search and “near me” queries in real time.
Getting your business data into GPS systems ensures travelers, delivery drivers, and mobile users find you reliably.
5. YP Network (Yellow Pages)
- Supplies business info to hundreds of smaller directories that still rank well in local SERPs.
- Feeds data to platforms like DexKnows, Superpages, and Local.com.
- Though sometimes overlooked, the YP network helps diversify your digital footprint.
Still valuable in competitive markets where directory authority can drive referral traffic.
2025 Trends in Data Aggregation
- AI-powered corrections: Aggregators now use AI to detect and fix inconsistent data faster.
- Real-time feeds: Businesses can update listings across the web almost instantly.
- Privacy-first structure: Aggregators like Foursquare emphasize ethical data use and compliance with global data privacy laws.
Why Contractors Should Care
Whether you’re a plumber in Portland or a roofer in Raleigh, local visibility = leads. Additionally, consistent listings give Google a reason to trust and rank your business.
Benefits of data aggregator submission:
- Broad citation distribution (without manual labor)
- Improved map rankings and voice search performance
- Fewer duplicate or incorrect listings
- Better customer trust (thanks to consistency)
Actionable Steps
- Audit your NAPW across Google, Bing, Apple Maps, and 50+ directories.
- Use a service like BrightLocal or Moz Local to submit to all major aggregators.
- Claim your listings on Foursquare and Neustar manually if needed.
- Ensure your business is listed in GPS platforms (TomTom, HERE) via aggregator feeds.
- Monitor your citations quarterly to ensure accuracy.
Final Thoughts
If you’re investing in SEO or Google Ads, don’t ignore the foundation, your basic information. Submitting to the right aggregators once can amplify your reach everywhere and prevent future cleanup headaches. And in 2025, this is a smarter move than ever.