When it comes to growing a roofing business, consistent leads are the lifeline. Northcoast Roofing has been working with 99 Calls to build a reliable pipeline of qualified roofing leads and the results speak for themselves.
In April 2021, Tabetha Pierce, owner of Northcoast Roof Repairs, came to 99 Calls frustrated with other lead providers. She needed exclusive, high-quality roofing leads to grow her business. After discussing options, she started with an SEO program and later added Google Ads to accelerate growth.
Lead Growth Over Time
The chart below shows the lead history for Northcoast Roof Repair through the 99 Calls lead generation program. Over the past several years, they’ve experienced steady lead flow, with some months producing more than 30 roofing leads. Even during slower seasons, they’ve maintained a healthy flow of new opportunities.
Growth Trend Analysis
Northcoast Roofing’s lead generation journey with 99 Calls demonstrates steady growth and long-term success.
- 2021 (Launch Year): 134 leads — a strong start, with early traction from SEO and the addition of Google Ads mid-year.
- 2022 (Slowdown Year): 69 leads — reduced totals, partly due to seasonal shifts and labor capacity challenges.
- 2023 (Recovery & Expansion): 192 leads — more than double 2022, showing the impact of scaling ad budgets and SEO maturity.
- 2024 (Breakout Year): 293 leads — their best year yet, averaging 24+ leads per month. This level of consistency kept their crews fully booked.
- 2025 (Jan–Oct): 149 leads already — on pace to match or exceed 2023’s totals by year-end.
📈 Overall Total (Apr 2021 – Oct 2025): 837 leads
This trajectory underscores the scalability of 99 Calls’ roofing lead programs. Even with year-to-year fluctuations, the long-term trend shows sustained growth and profitability.
- Peak Months: Several months delivered over 30 leads each.
- Consistency: Even during seasonal dips, Northcoast continued receiving enough leads to keep crews busy.
- Recent Momentum: In 2025, lead flow hit one of the highest points to date, showing ongoing strength and demand.
The Investment & ROI
Since launching, Northcoast Roofing has invested a total of $99,600 into their 99 Calls marketing program. With hundreds of verified roofing leads generated, just a few closed jobs have more than repaid that investment. The consistent lead stream delivers high ROI and has become the foundation of their ongoing business growth.
Just a handful of conversions often covers the investment, while the rest of the jobs bring in pure profit. That’s the power of consistent, exclusive leads delivered directly to your business.
Why It Works
- Exclusive Leads – sent only to Northcoast, not shared.
- SEO + Paid Ads – a dual approach driving both immediate and long-term results.
- Industry Expertise – roofing-specific campaigns built for maximum performance.
Final Takeaway
Northcoast Roof Repairs’ story shows the impact of a well-executed roofing lead campaign that blends SEO, PPC, and exclusive lead generation. Through steady investment and a proven strategy, they’ve built a reliable stream of high-quality leads that continues to fuel profitable growth. For roofing contractors ready to scale, this model delivers clear and repeatable results.
Ready to grow your roofing business like Northcoast? Contact 99 Calls today!