Google has rolled out a new look for its Local Services Ads (LSA) platform, which was originally scheduled to roll out on October 20,2025. The familiar Google Guaranteed badge has now been replaced with a Google Verified checkmark. This update reflects Google’s latest verification process, which continues to confirm that a business has passed background checks and provided proof of business insurance.
What’s New
- The LSA interface now shows a “Verified” badge instead of the green “Guaranteed” shield.
- Verified businesses display messages like:
- “This business has been verified by Google.”
- “Passed background check.”
- “Has business insurance.”
- “This business has been verified by Google.”
- The LSA dashboard also has a refreshed design, showing a checklist of verification steps, including billing information, background check, insurance, reviews, and profile linking.
- Once all steps are completed, advertisers see a message confirming:
“Congratulations! Your Google Verified ad is now live.”
What It Means for Businesses
While the terminology and visuals have changed, the verification process remains similar. Businesses that were previously Google Guaranteed will now appear as Google Verified, maintaining consumer trust and transparency.
This update reinforces Google’s commitment to connecting customers with trustworthy, verified service providers.