If you run a mobile pet grooming business, you already know the biggest challenge: getting consistent leads. One week your phone is ringing with grooming requests; the next week it’s quiet. Many mobile groomers rely on word-of-mouth, Facebook groups, or neighborhood apps. While these can bring in customers, they’re often unpredictable. If you want steady […]
Mobile Pet Grooming Leads with Local Service Ads Read Post »
Google has removed the minimum review requirement for Local Services Ads. Previously, contractors needed 1–5 Google reviews (depending on industry) before their LSA profile could activate. That requirement is gone. You can now launch LSAs without reviews. These screenshots show that “Customer Reviews” was listed as one of the verification items, whereas now, it’s not
LSA Update: Reviews Are No Longer Required to Go Live Read Post »
Part 2 of a 2 Part Series: Now let’s unpack when message leads aren’t just worth keeping, but high-quality opportunities that convert. In Part 1 of message leads, we showed that phone calls drive most Local Services Ads (LSA) leads overall, but we also flagged a key nuance: “LSA behavior varies depending on the service
How Message Lead Volume & Quality Vary by Industry (And Why That Matters in LSAs) Read Post »
Part 1 of a 2 Part Series on Message Leads in LSA Phone Leads Are the Backbone of LSAs If you’ve been running Google Local Services Ads (LSAs) for any amount of time, you already know one thing to be true: Most LSA leads come from phone calls. After reviewing LSA performance data focused specifically
Why Message Leads Still Matter in LSAs (Even Though Calls Dominate) Read Post »
If you feel like you’re working harder on marketing but getting less back, you’re not imagining it. Contractors across the U.S. and Canada are saying the same thing: The fact is, the marketing landscape has changed, and the rules that worked even 3–5 years ago don’t work the same way anymore. This blog explains why
Why Marketing Feels Harder Now (Even When You’re Doing the Right Things) Read Post »
How Search is Changing on Mobile and Why Local Services Ads Might Be Even More Important If you’ve searched for a local contractor on your phone recently, you may have noticed something completely new: Google is starting to show the Local Pack directly into AI Overviews on mobile. Instead of the familiar layout where AI
Google’s Local Pack in AI Overviews? Read Post »
