LSA

The Final “R” That Most Contractors Get Wrong Part 4, the final, of the 4 Part Series When it comes to Local Services Ads, your LSA service area radius plays a bigger role than most contractors realize. In our LSA “3 R’s” series, we’ve already covered Reviews and Responsiveness, two of the biggest drivers of

Responsiveness – The 2nd “R” of the three “R”’s Part 3 of the 4 Part Series As part of our LSA “3 R’s” series: Reviews, Responsiveness, and Radius, this article focuses on Responsiveness and how it directly impacts your lead volume and rankings.  Most contractors think the biggest challenge with LSAs is getting leads. But

The 2-Minute Rule: New data shows that responding to Google Local Services Ads (LSA) message leads in under 2 minutes increases lead volume by 47.9% and reduces Cost Per Lead (CPL) by 23.9%. The Problem: You’re Paying for Leads… Then Losing Them Before You Even Talk To The Customer Not because of your pricing. Not

If you’re a home service contractor, understanding your cost per lead is critical to profitable growth. We have analyzed Q1 2026 data from 3,367 leads generated from our Local Services Ads (also known as Google Verified) and $176,892 in spend from real campaigns run for contractors in the U.S. Here’s what the data tells us,

Part 2 of a 4 Part Series If Your Reviews Are Weak, Your LSA’s Performance Will Be Too Most contractors think Local Services Ads (LSAs) are about budget, bidding, or setup, all from within the LSA dashboard. They’re not! Your reviews are one of the biggest factors determining whether your phone rings or stays quiet,