If you feel like you’re working harder on marketing but getting less back, you’re not imagining it. Contractors across the U.S. and Canada are saying the same thing: The fact is, the marketing landscape has changed, and the rules that worked even 3–5 years ago don’t work the same way anymore. This blog explains why […]
Why Marketing Feels Harder Now (Even When You’re Doing the Right Things) Read Post »
How Search is Changing on Mobile and Why Local Services Ads Might Be Even More Important If you’ve searched for a local contractor on your phone recently, you may have noticed something completely new: Google is starting to show the Local Pack directly into AI Overviews on mobile. Instead of the familiar layout where AI
Google’s Local Pack in AI Overviews? Read Post »
Winter Is Here, but Your Lead Flow Isn’t Winter is already here, yet many contractors haven’t launched Local Services Ads for snow removal and are now seeing competitors take the storm-driven jobs. With winter being short and unpredictable, missed weeks can mean missed revenue. Missed Storms Mean Missed Money When a storm hits, homeowners and
It’s not too late to get a Local Services Ads campaign going for snow removal Read Post »
Struggling to Get the Most Out of Your Local Services Ads Many contractors set up Local Services Ads (LSAs) expecting a steady stream of new leads, only to be disappointed by inconsistent results. While LSAs are designed to help local businesses connect with customers faster, they often underperform when not properly optimized or monitored. Why
Local Services Ads (LSA) CAN Perform Better With Professional Management Read Post »
Google is now highlighting four businesses in each local market when a customer clicks Get competitive quotes. But here’s the catch: Those top four aren’t chosen at random. They are selected based on their review rating and their response rate in your area. Once the homeowner clicks the button, they can instantly send the same
Why Your Responsive Rate On Local Services Ads (LSA) Is More Important Now Than Ever Read Post »
Google has rolled out a new look for its Local Services Ads (LSA) platform, which was originally scheduled to roll out on October 20,2025. The familiar Google Guaranteed badge has now been replaced with a Google Verified checkmark. This update reflects Google’s latest verification process, which continues to confirm that a business has passed background
Google Guaranteed Now Google Verified Read Post »
