A Long-Term Partnership Built on Results
We recently had the opportunity to visit Seth and Ashleigh, the owners of I Clean Carpets and More in Flourtown, PA, and it was one of those visits that reminds us exactly why we do what we do.
They’ve been with 99 Calls since 2018, and what started as a simple SEO campaign has grown into a full-scale lead generation engine that continues to deliver consistent, high-quality results.
This wasn’t just a client check-in. It was a look at what happens when the right strategy meets a business that’s committed to growth.
Where It All Started
Before partnering with 99 Calls, Seth and Ashleigh had worked with another marketing company, but the experience was frustrating.
Month after month, they watched money go out with little to nothing coming back in. No consistent leads. No clear results. Just uncertainty and wasted budget.
Like many contractors, they weren’t just looking for marketing; they were looking for something that actually worked.
When Seth and Ashleigh first partnered with us, their focus was clear: build a strong organic presence that would generate steady, reliable leads.
We started with:
- A fully optimized website
- Listings management across key directories
- Google Business Profile optimization
- Reputation management to build trust and visibility
Like many contractors we work with, they weren’t looking for shortcuts; they wanted something sustainable.
Scaling the Strategy: Adding LSA
In July 2024, they added Local Services Ads (LSA) to their marketing mix.
This allowed them to:
- Capture high-intent customers searching for carpet cleaning services
- Increase call volume without sacrificing lead quality
- Expand their reach in a competitive local market
The combination of Organic SEO + GBP + LSA created a powerful system that works together to dominate multiple positions on Google.
The Results: 2,530 High-Quality Leads
To date, 99 Calls has generated 2,530 high-quality leads!
These leads come from:
But the number only tells part of the story.
What stood out during our visit was how consistent and predictable their lead flow has become. That’s the real win.
Hear directly from Ashleigh:
What Makes This Partnership Work
Spending time with Seth and Ashleigh made one thing very clear: success like this isn’t accidental.
Here’s what they’ve done right:
1. They Played the Long Game
They didn’t jump from one marketing tactic to another. They committed to SEO early and let it build momentum.
2. They Invested at the Right Time
Adding LSA in 2024 wasn’t random; it was strategic. They layered on paid leads only after their organic foundation was strong.
3. They Focused on Quality, Not Just Volume
Like most contractors, they care about real jobs, not junk leads or telemarketers. That alignment made it easy to scale the right way.
What We Saw During the Visit
During our time in Flourtown, it was clear that I Clean Carpets and More has built a strong reputation in their local market.
From customer interactions to how they handle incoming leads, everything is dialed in.
And that’s the part most people overlook: lead generation only works when the business behind it is ready to convert.
Seth and Ashleigh have built a system that does exactly that.
Why This Matters for Other Contractors
If you’re a home service contractor, this story should feel familiar.
Most businesses start with one question:
“How do I get more leads?”
But the better question is:
“How do I build a system that consistently brings in the right leads?”
That’s exactly what this partnership represents.
Final Thoughts
Our visit with Seth and Ashleigh wasn’t just about reviewing numbers; it was about seeing the real-world impact of a strategy that’s been running for years.
From a single SEO campaign in 2018 to 2,530 high-quality leads and counting, I Clean Carpets and More is a perfect example of what’s possible when you combine:
- A strong organic foundation
- A Strategic use of paid channels
- A commitment to long-term growth
We’re proud to be part of their journey, and excited to keep building with them.