November 2024

When the busy season fades and the slower months creep in, many service business owners notice a dip in their Google Ads campaign performance. Fewer clicks, fewer leads, and higher costs can be frustrating, especially when you’re trying to maintain momentum. But what’s really happening? Is it the platform? The strategy? Or just the season […]

As Google Local Services Ads (LSAs) continue to evolve, a major update has left many service businesses, and agencies, wondering about the fate of reviews left directly on their LSAs. Effective November 21, 2024, LSAs must be linked to a verified Google Business Profile (GBP). One concern to those running LSAs is what happens to

The HVAC industry is evolving as energy efficiency is becoming a top priority in the battle against climate change. With the rising demand for energy-efficient heating and cooling solutions, and with the Department of Energy’s new Energy Skilled Recognition Program, heat pump installers are leading the way.  This initiative awards Energy Skilled Badges to professionals

Boost Your Year-End Sales! Ah, Black Friday—the infamous shopping extravaganza that has customers lining up at dawn and hitting “add to cart” faster than you can say “limited-time offer.” This isn’t just a great opportunity for retailers to boost sales, but home services contractors can take advantage too. It’s a golden opportunity to boost business,

If you’re a new roofing business looking to grow your customer base and establish a lasting reputation, effective marketing is key. The roofing industry is competitive, but with a strong, targeted marketing strategy, your business can stand out and grow fast. Getting those first few clients can feel like a challenge, but with a clear