April 2025

As a contractor, you might think branding is something only big companies need to worry about. But the truth is, branding is just as important for small businesses, especially contractors. Your brand shapes how customers see you and can be the difference between landing a job or losing it to a competitor. So, What is […]

When you’re spending money to generate leads, there’s one number that can quietly decide whether your ad campaign sinks or soars: your TCPA. Your TCPA (Target Cost per Acquisition) isn’t just a number, it’s a signal to Google that shapes how your pay-per-click ads perform. Set it thoughtfully. Don’t get greedy. And if in doubt,

Looking to keep your calendar full with quality remodeling leads? Here’s your go-to list — counting down from 10 to 1 — based on price, lead quality, exclusivity, and contractor sentiment. 🔟 Angi (formerly Angie’s List) 💰 Price: $15 – $100+ depending on job type📈 Lead Quality: 4/10🔁 Lead Type: Shared Why it’s here: Once

Google recently announced a significant update to its photo guidelines for Local Services Ads (LSA). Starting May 22, 2025, the platform will ease some of the restrictions previously placed on the types of business photos that advertisers could upload. Here’s the email that was sent out to advertisers: What’s Changing? The new guidelines will remove

Updated from 2023 blog Over the past two decades, social media marketing has evolved dramatically, reshaping how businesses connect with potential customers and promote their services. One standout in leveraging this evolution for lead generation in the contracting space is 99 Calls. By staying ahead of industry trends and continuously refining its approach, 99 Calls

In an important update for Local Services Ads (LSA) advertisers, Google sent out a notification on August 22, 2025, reminding all users to review and accept new terms and conditions. To avoid any disruption in your ad campaigns, it’s crucial to review and accept these terms by June 5, 2025. Additionally, when you log into