Google just rolled out a cool new feature inside Google Search Console → Annotations. This new feature lets you leave notes directly inside your performance reports, making it easier than ever to track changes and understand fluctuations in your SEO data.
What’s New?
You can now right-click anywhere within your GSC charts to add a custom annotation. Whether you launched a new page, adjusted metadata, fixed technical issues, or ran a campaign, you can mark it directly on the timeline.
Why It Matters
For anyone managing SEO (especially agencies juggling dozens of clients), remembering what happened on which day is half the battle. Annotations help you:
- Keep clear records of optimizations or content updates
- Explain sudden drops or spikes in clicks/impressions
- Collaborate more easily with your team
- Maintain a clean SEO history without needing external spreadsheets
How to Use It
- Open any chart in Google Search Console
- Right-click on the date where you want to leave a note
- Add your annotation with a character limit of 120 characters and a specific date
Note: Everyone with manager access to your property will be able to see the note.

Final Thoughts
This small addition brings GSC one step closer to analytics tools like GA4, where annotations have long been missed. It’s an incredibly helpful upgrade for SEOs, marketers, and business owners who want clearer visibility into what’s driving performance.
What are your thoughts on the custom annotations in GSC?

