Category: Lead Management

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2023 Digital Marketing Trends

Diane Lovine

Newest Practices that Accelerate Business Growth

by Devon Osborne

Adopting digital marketing trends has become increasingly critical as consumers utilize the internet more and more. Digital marketing encompasses many different strategies for lead generation from SEO and PPC to content marketing and email marketing campaigns. Utilizing different aspects of digital marketing together allows you to connect and communicate with your potential clients throughout all stages of the sales funnel. In 2023, Search Engine Optimization (SEO), Social Media Marketing (SMM), video content, lead nurturing, pay-per-click (PPC) and pay-per-lead (PPL) are all fundamental pieces of digital marketing.

SEO Is Still At the Core

The aspects of digital marketing intertwine and work with each other. Take SEO as an example. Gone are the days when you could create a website and listings with minimal content and start seeing results in a matter of weeks. Now, in order to see your website ranking organically, creating quality content is crucial. 

Social Media Marketing Builds Brands

Social media marketing is often used to build brands and does generate leads for businesses with a strong visual aspect or a longer sales cycle. Over 80% of adults use social media in one capacity or another which makes social selling another excellent way to connect with prospective customers. Social media is prime real estate for building brand awareness. You can connect with more potential leads just by keeping your business’s social media updated.

If Pictures Say 1000 Words, Videos Speak Volumes!

One of the most effective and popular methods of digital marketing is videos. Why say everything you want to in text form when there are so many more effective options? Videos are an excellent way to connect with your potential customers and inform them about your business and the services you provide. Some of the most popular video types include explainer videos, video testimonials, and “behind-the-scenes” videos. Each of these videos has its way of engaging potential customers and showing off more of your company for a more personalized feel.

Start Nurturing From The Moment of Contact

Missed calls will hurt you. If you’re not answering your phone when it rings, your potential customers will move on to the next business on the page. With advances in digital marketing, you can engage those customers instantly. Some businesses are sending instant texts when they miss a call. Some send an audio message to their callers. From here, businesses can craft a nurturing campaign to keep potentials engaged and stay on their minds. You’ll want to be careful to find a “just right” frequency of contact. If you’re annoying, customers will opt out.

Nurturing Builds Relationships

Email nurturing is one of the biggest trends in marketing. Meeting potential customers where they are in the buying stage and keeping up with them along their journey is an economical and productive way to grow a business. You want to keep your business at the forefront of potential buyers’ minds. This is accomplished through short-term nurturing. The prospect may already know what they need or they may still be weighing their options. Either way, sending them informative, targeted emails will help guide them further in the process. Sometimes it takes longer than a few weeks for they’re ready to take action and commit which is why having a long-term nurture sequence is also essential. Long-term nurturing allows you to keep in contact with potential customers and to continue building relationships with them. 

PPC/PPL Has Become Essential

With SEO competition higher than ever, securing a spot on the first page of search results is difficult for even the most experienced marketers. You know the saying “Don’t keep all of your eggs in one basket”? This applies to online marketing as well. SEO alone is no longer the most substantial option for generating a steady flow of leads each month. The organic real estate on the first page of Google has shrunk over the last several years making pay-per-click and/or pay-per-lead marketing a much-needed, additional method for lead generation. 

How Will You Utilize Digital Marketing?

Digital marketing has become an essential part of any business’s marketing strategy in 2023. By utilizing SEO, SMM, video content, lead nurturing, PPC, and PPL, businesses can effectively reach their target audience and build relationships with potential customers. The future of digital marketing is bright and businesses should strive to stay ahead of the curve by utilizing the latest trends. Not sure where to begin? Call the lead gen pros at 99Calls!

Lead Management, Nurturing, Uncategorized

How to Capitalize on Email Leads

Diane Lovine

Tips and Tricks for Closing More Email Leads

By Devon Osborne

Email leads are just as valuable as phone leads. In today’s day and age, technology is king. More and more people are turning to the internet to get things done, including fielding quotes from contractors.

Time is of the essence with email leads. It is important to keep a close eye on your inbox so that you can respond to those email leads as soon as possible. One of the biggest complaints we see about email leads is that by the time contractors get back to a prospect, they have already chosen another company. Studies show that 75% of prospective leads will do business with the first company that contacts them back! If you’re not keeping up with your email leads, you are missing out on a large chunk of potential customers.

If you are a one-man show, you likely don’t have the time to sit and watch your inbox throughout the whole day. 55% of companies take at least five days to respond to sales inquiries. However, responding to an email within 5 minutes increases a contractor’s chance of closing the sale by 400%! We have identified a few action items that you can put in place to try and capture these leads as quickly as possible!

Almost everyone carries a smartphone these days. If you have your email on your phone, you can set up notifications to alert you each time you receive a new inquiry. If you always keep up with your text messages, another option is to have email leads forwarded via text. Setting this up is a fairly simple process, you just need to know your mobile phone number and provider.

If you’re getting overwhelmed and feel like you’re already wearing too many hats at your company, there is no shame in hiring some additional help. Having a designated person to handle incoming calls and emails can increase your response time and your bottom line more than you may realize. 

The journey doesn’t end after the first interaction. In addition to being one of the first companies to respond, you’ll also want to touch back in with them regularly. The sales cycle for many industries is not instantaneous. Staying at the top of the mind for your potential customers can help you close even more jobs. Not only is there the possibility of closing new leads that didn’t convert the first time, but you may also re-convert returning customers. Lead nurturing allows you to build trust with your potential clients over time and be at the top of their minds when they are ready to buy.

We understand that the majority of business owners don’t have the time to personally send emails to each and every previous inquiry they’ve received. Instead, wouldn’t it be nice if there were some kind of technology in place to do it for you so you can focus on other aspects of your business? Lucky for you, there is! 

99 Calls is now offering lead nurturing and lead reactivation services. These services allow you to effortlessly and automatically check in with your contacts on a regular basis. Once we gather a bit of information from you, our team will come up with a strategy for your database reactivation.