Google Ads can be one of the most consistent yet confusing lead sources a contractor ever invests in. We’ve seen even the strongest campaigns stall because of Google Ads billing mistakes. Let’s break down what’s really happening behind the scenes, and why this stuff matters more than you may realize. Google Ads Billing Isn’t Like […]
Common Google Ads Billing Mistakes Read Post »
A Practical Guide for Local Service Businesses One of the most common questions we get at 99 Calls is: “Should I increase my Google Ads budget?” It sounds simple, but increasing ad spend without a strategy can quickly raise your cost per lead and reduce profitability. On the other hand, staying too conservative can cap
When Should You Increase Your Google Ads Budget? Read Post »
How PPC Google Ads Has Quietly Changed the Rules Over the Last 5 Years Over the last five years, Google Ads trends have reshaped how home-service businesses compete for visibility, calls, and booked jobs. What once felt like a straightforward pay-per-click channel is now influenced by automation, reduced transparency, local trust signals, and stricter compliance
Google Ads Trends We’ve Watched Reshape Home-Service Advertising Read Post »
We’re excited to spotlight CMC Mobile Mechanic, a trusted local auto repair business that just hit its one-year anniversary with 99 Calls! Over the past 12 months, they’ve seen incredible growth using our Growth Package, which includes Google Ads management and search engine optimization (SEO) services. CMC Mobile Mechanic’s journey is proof that with the
Client Success Story: CMC Mobile Mechanic Celebrates One Year of Growth with 99 Calls Read Post »
An update to the November 2022 blog As a contractor, your bottom line is simple: you want qualified leads. With so many advertising options, choosing between Organic SEO, Google Local Services Ads (LSA), and Google Ads can feel overwhelming. Do you go with just SEO, or LSAs because they promise “pay-per-lead”? Or do you stick
Pros and Cons of Google Local Services Ads (LSAs) and Google Ads Read Post »
Learn where painters should invest their marketing dollars. Cast Your Painting Leads Net Wide When it comes to painting leads, not all jobs have the same ROI. Many painters see this and zero in on jobs that bring the money! But it’s actually more cost-effective to cast a wide net with general “painter” ads. This
Which Painting Services Generate the Most Leads for the Least Cost? Read Post »
