Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, online marketing, online marketing costs, SEM, SEO

Why Aren’t My Clients’ Reviews Posting on Google Business Profile?

by Dipa Gandhi

Have you had your clients tell you they left a review on your business’s Google Business Profile (GBP) but when you look it’s not showing up or publishing? Many business owners and GBP managers are asking this same question daily.

We all know the importance of getting people to write and post great quality, positive reviews on your business’s GBP. You should continually encourage your happy customers to review your business. It’s understandably frustrating when you’ve provided an excellent service and a happy customer tells you they gave you a positive review, but it doesn’t show.

This blog will help explain why Google decides to publish some reviews and not others. For a refresher on the importance of Google reviews, refer to Part 1 of Google reviews blog series, https://blog.99calls.com/2022/04/01/importance-of-reviews-on-google-profile/). Here is a quick recap: Reviews on your GBP not only make your business stand out more, but also helps your GBP rank higher, add to a positive consumer experience, gain trust, and increase conversions. So when you have clients tell you they’re leaving or trying to leave a review for your business but it’s not showing up, it can be very concerning, and trust me, the SEO team at 99 Calls has also experienced this, so we can relate to your situation.

Google has strict algorithms in place to vet all the reviews. The purpose of this is to show search users true and factual reviews and block fake reviews. Unfortunately, sometimes good, legitimate reviews can accidentally get weeded out with the bad ones.

Some common reasons your clients’ reviews may not be showing up are:

  • Your business offers Wi-Fi that customers connect to and you’ve logged into your Google My Business account from this Wi-Fi.
  • The review contains a URL or phone number that is considered to be a form of solicitation or advertising.
  • The review contains a word Google doesn’t like, such as profanity, racial terms, hateful content, or offensive content.
  • You hired an SEO company to post reviews for you.
  • You have an onsite review station (iPad, computer etc.) at your location.
  • The user who left the review is located nowhere near you or has never physically visited your location.
  • Offering a reward or discount to a customer for leaving a positive review.

For more information from Google on restricted or prohibited content in reviews, refer to this link, https://support.google.com/contributionpolicy/answer/7400114#zippy=.

The next time your clients ask you why their reviews aren’t showing up even though they’re leaving them, check with them to make sure none of the above requirements are being violated. It is possible they are not following Google’s review policies.

Lead Generation, Lead Generation for Contractors, online marketing, SEM, SEO, service contractor leads

The Importance of Content for Lead Generation

by Devon Osborne

Updating your website and listings regularly with unique content plays a large role when it comes to lead generation. With online competition growing more year after year, businesses need to find more ways to set themselves apart and outrank the others. 

How Does Adding Content Actually Help?

Having an attractive website is only a small step when it comes to SEO lead generation. Google’s goal is to provide users with the most relevant and valuable search results. Therefore, it is recommended that content should be informative, valuable, credible, high-quality, and engaging. More information on the types of content Google values can be found here. Consistently creating relevant content is an incredibly important piece of the puzzle if you want to easily be found by prospective customers. 91% of people will not search past the first page of results. Therefore it is of utmost importance that your website is ranking highly on that first page.

Google rewards businesses that are regularly updating their website and listings with fresh content with higher rankings. When you add new content, Google will crawl your website, giving you the opportunity to increase your rankings each time you update it with quality, relevant content. This is not to say that you should go and make unnecessary, irrelevant changes or updates to your site, that is not what search engines are looking for. Adding relevant content also allows you to add more search keywords which is another great way to improve your rankings.

Search engines are not the only ones that want to see fresh content on your website, consumers do as well. Stock photos alone may look nice on your site, but before choosing someone to do the job, your customers want to know what kind of work you do. Content is a great way to show off your expertise and feature the awesome work that you do. When customers see this, it will help you stand out from your competition.

Examples of Good Content

When it comes to creating relevant content for your website, you may not know where to begin. We have identified a few simple ideas to help you out! 

  1. Photos of your work: Help showcase the great work you do with before/after photos. 
  2. Customer testimonial videos: Show potential customers why they should call you.
  3. Running a promotion: Who doesn’t love a deal? 
  4. Adding an “about us” section to your website: This is a great way to share your story and gain trust with prospective customers.
Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, online marketing, SEM, SEO, service contractor leads, Uncategorized

Multiple Business Websites: Harmful or Beneficial?

by Diane Lovine and Danielle Giarrusso

What is the impact of having more than one website?

Does it increase your visibility online? Does it confuse your customers?

There is conflicting information about whether using a multiple domain strategy (having two or more websites) will hurt or help a business. Often, the information is based on assumptions about the content and setup of the sites. Here are the facts:

Some lead generation companies say that a second site is a bad idea. Here are some of the arguments that have been made against having multiple websites:

1.   “Having multiple websites produces duplicate content (a big no-no for Google rankings).”

Having two sites with very similar content (or the same content) is definitely harmful. You will almost surely suffer losses in your rankings for both sites.

However, if you have a lead generation site with entirely different content than your branded site, pages from each site have the potential to rank highly, which improves your odds for a more expansive online presence.

2.   “Promoting multiple websites will confuse your customers.”

When people search for the services you provide on Google, they don’t know about you. A lead generation site is built to rank highly and present you as an option to them. Most branded sites don’t rank as highly as lead generation sites but are useful to your customers who are looking YOU up online.

Once you get that lead (probably through your lead site) and establish contact with the customer, you’ll hand out your business card which will take them to your direct phone number and branded site moving forward.

3.  “Using multiple websites will divide your results, weakening your rankings.”

It is true that having one authoritative presence online is ideal. But if your one presence is minuscule, it pays to make a bigger splash. The 99 Calls team builds sites that rank for a variety of keywords in multiple locations, almost always outranking a business’ primary website. The expectation is that your lead site will rank higher over time, and your original site will stay the same.

Other instances when a second site is warranted include having multiple small offices within a state or region and having multiple products or services that aren’t quite related. In these cases, having a targeted site for each circumstance makes sense.

A second (and third or more) site would be beneficial when targeting various geographic locations if you have a physical address for each location. If this is the case, having a “microsite” for each satellite office is beneficial. Google loves to show businesses that are extremely local to the searcher.

A second site is also beneficial if you promote multiple unrelated services. For example, if you are a licensed remodeling contractor and you sell real estate on the side, it makes sense to separate those services into two sites so that you can better target each service.

4.   “Promoting 2 sites for the same business will cause you to compete against yourself.”

If you have the same headings or are promoting the same keywords in the same location on two different sites, you are probably competing with yourself.

Would you rather compete against yourself or your competitors? Adding a lead site gives you the potential to dominate the first page of Google, knocking a competitor back to page 2!

5.   “Having two websites will get you in trouble with Google.”

Not quite. Multiple listings in the same town for the same business is definitely problematic though! 

If you build listings, especially a Google Business Profile that use the same address or phone number for the same business, you are putting your online presence in jeopardy. You can only have one Google Business Profile in a given geographic location.

The bottom line:

If your primary website is not generating enough leads, hiring a reputable lead generation company that uses a second site for leads can be a smart strategy for growth.

A multiple domain marketing strategy is more expensive, but if the ROI is high, you are maximizing your marketing budget and your potential to optimize your lead volume! You may own a larger slice of the first-page real estate on Google and enjoy more inbound leads as a result.

99 Calls has been selected as a Google Partner and utilizes a unique SEO strategy to get businesses highly ranked in their local areas for the services they offer.