Google has rolled out a new look for its Local Services Ads (LSA) platform, which was originally scheduled to roll out on October 20,2025. The familiar Google Guaranteed badge has now been replaced with a Google Verified checkmark. This update reflects Google’s latest verification process, which continues to confirm that a business has passed background […]
Google Guaranteed Now Google Verified Read Post »
Running a small home service business is like playing David in a world full of Goliaths. National chains with massive ad budgets, sleek vans, and nationwide recognition seem to dominate every search result and every neighborhood. Yet, here’s the truth: small businesses still win more trust and loyalty when they play to their strengths. Most
Stop Competing on Price: How Small Businesses Win on Trust Read Post »
Big companies don’t stick to just one thing. Coca-Cola doesn’t only make soda. They also sell water, juice, and sports drinks. Disney doesn’t just make movies. They also have theme parks, cruises, and streaming. These companies grow because they offer many products under one trusted name. Now think about home service companies. Many still focus
One Company, Many Services: Why Some Businesses Win Big Read Post »
Fall is when homeowners start to notice what needs fixing. The weather cools down, and they see leaky gutters, old paint, or heating issues. That’s great news for you. It’s the perfect time to send out direct mail and book more jobs. The Seasonal Shift That Gets Homeowners to Pay Attention When summer ends, people
Why Fall Is the Perfect Time for Contractors to Send Direct Mail Read Post »
Many contractors think that running Local Services Ads (LSAs) is as simple as turning them on and waiting for calls to come in. Unfortunately, that’s not true. Google’s LSA platform can be tricky. Without the right setup and consistent management, you can easily spend money without getting the results you want. If you’ve tried to
The Top 11 LSA Mistakes DIY’ers Make That Kill Rankings Read Post »
You’ve worked hard to generate leads; your ads, website, and referrals are bringing people in. But here’s the truth: getting the lead is only half the battle. The real money is made in the follow-up. Whether you run a plumbing business, HVAC company, or landscaping service, how you follow up can be the difference between
Stop Losing Leads! The Best Follow-Up Method for Contractors in 2025 Read Post »
