Phil Currie runs Absolute Clean Air, a company his dad, Neil Currie, started years ago, providing air duct and dryer vent cleaning. Like most solid home service businesses, they didn’t start with marketing. “We never needed marketing before.” For a long time, they didn’t. Their leads came from: And honestly, that’s how a lot of […]
Success Story: How Absolute Clean Air Grew Their Air Duct Cleaning Business Read Post »
Not Every Contractor Is the Right Fit, And That’s Okay Why would a lead generation company refuse clients? It sounds counterintuitive, but we’ve seen what happens when marketing is poured onto a business that isn’t operationally ready. Most marketing companies will take your credit card before they take your call seriously. Many marketing companies promise
Lead Generation Company Refusing Clients? Here’s Why 99 Calls Sometimes Says No Read Post »
Digital marketing decisions in home services are often made under time pressure. When lead volume fluctuates, adjustments happen quickly, and they matter more than most business owners realize. Platforms like Google Ads and Google Business Profile rely on consistency and historical performance data. When campaigns change frequently, the system has less reliable information to work
Testing vs Guessing in Digital Marketing Read Post »
Plus Practical Tips Contractors Can Start Using Now Seasonality isn’t a mystery. After 15 years of analyzing lead data across thousands of campaigns and industries, we’ve learned that demand ebbs and flows in reliable rhythms, but only if you know where to look and how to plan for it. In this post, we’ll explore what
What 15 Years of Lead Data Tells Us About Seasonal Demand Read Post »
Profitable home-service marketing doesn’t happen overnight. If you run a home-service business, you’ve probably felt it: you launch a campaign, post a few before-and-afters, tweak your website… and then refresh your phone. When leads don’t pour in immediately, the temptation is to change everything – new ad, new offer, new agency, new “strategy.” The problem
The Role of Patience in Profitable Home-Service Marketing Read Post »
What Roofers Should Pay (and How to Lower It) Roofing lead cost can make or break a roofing company. And in 2026, “cheap” leads can get expensive fast if you’re competing with 4–10 other contractors, missing calls, or running the wrong marketing channel for your market. 99 Calls has been following roofing lead costs trends
Roofing Lead Generation Costs in 2026 Read Post »
