Lead Generation

The Most Effective Paid Advertising Platforms for Service Area Contractors

The Most Effective Paid Advertising Platforms for Service Area Contractors in 2026

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Have you been getting telemarketer calls from Yelp, Angie, and more? Trying to decide where your marketing dollars would be best spent? If you run a service-area business like HVAC, plumbing, electrical, landscaping, or appliance repair, one of the biggest questions asked is, where to spend your advertising dollars. There are more options than ever, […]

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Best Service Business to Start in 2026: Our Founders Would Choose Air Duct and Dryer Vent Cleaning

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Welcome back to 99 Calls’ Ask an Expert series, If We Were Starting a Service Business in 2026. In our previous article, we shared why three of our marketing experts are confident that starting a pool services business is a winner. In this series, experts in SEO, Local Services Ads, and Google Ads at 99

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Success Story: How Absolute Clean Air Grew Their Air Duct Cleaning Business

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Phil Currie runs Absolute Clean Air, a company his dad, Neil Currie, started years ago, providing air duct and dryer vent cleaning. Like most solid home service businesses, they didn’t start with marketing. “We never needed marketing before.” For a long time, they didn’t. Their leads came from: And honestly, that’s how a lot of

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Lead Generation Company Refusing Clients? Here’s Why 99 Calls Sometimes Says No

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Not Every Contractor Is the Right Fit, And That’s Okay Why would a lead generation company refuse clients? It sounds counterintuitive, but we’ve seen what happens when marketing is poured onto a business that isn’t operationally ready. Most marketing companies will take your credit card before they take your call seriously. Many marketing companies promise

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Testing vs Guessing in Digital Marketing

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Digital marketing decisions in home services are often made under time pressure. When lead volume fluctuates, adjustments happen quickly, and they matter more than most business owners realize. Platforms like Google Ads and Google Business Profile rely on consistency and historical performance data. When campaigns change frequently, the system has less reliable information to work

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